Growth Blog

It's that time of year once again! People are putting up their Christmas decorations, and holiday shoppers are rushing malls and online businesses in search of gifts and goodies to offer their loved ones over the festive season. Every year, around the holidays,...

Influencer marketing focuses on using prominent people to spread a brand's message to a broader audience. Rather than directly marketing to a large group of consumers, businesses inspire, hire, or pay influencers to spread the word on their behalf. This type of...

Whether your art objects are on permanent display in a park or shopping center or are part of a traveling exhibition or showcase, you should use public relations to promote your work. With the right PR strategies, you can reach out to the right audiences and present...

Back in the day, getting a feature inside a glossy magazine or getting celebrity endorsements was the only way for beauty and makeup products to capture attention. A lot has changed since then, but one thing remains constant: public relations is still vital in the...

Public relations (PR) helps a business to establish and maintain a positive public image for its brand. Effective PR includes strategies for capturing the attention of a target audience through avenues that do not require direct payment. Effective dialogue is at the...

The holidays are fast approaching, and with travel restrictions easing, we can now spend them with our loved ones. The holidays have always brought with them the stress of gift-giving. This year, the pressure to find the perfect gift for that special someone will be...

Podcasts have popped up practically everywhere, covering topics like business, personal finance, true crime stories and fashion. What's more, their popularity continues to skyrocket. Launching a podcast is an excellent way to distribute any message. Podcasts can help...

Since March 2020, the pandemic has changed the PR industry worldwide and will continue to do so in the foreseeable future. According to recent research, many PR professionals feel confident about the value they have been providing during the pandemic. Nevertheless,...