ONE Championship’s VP of Communications on Growing a Billion Dollar Brand in Asia Over 5 years ago, Loren Mack joined ONE Championship. He had just spent a huge part of his young life at Ultimate Fighting Championship (UFC), launched in 1993. At the time of his joining UFC, the...
Advanced Growth Hack Guide to Startup PR: Everything you need for Media Coverage Every other day we get lots of questions from our customers and founders of various startups about the most efficient ways of seeking and getting press coverage. The truth is that the efficiency lies upon a...
How Startups can Build Long-lasting Media Relationships: 10 Strategies The role that the media plays in startup businesses cannot be disputed. As a matter of fact, in rigid economic times, media relations are considered to be fundamental to public relations, with a bias to management and firm image. In...
10 PR Mistakes Startups Should Avoid When Pitching The Media Attracting the media to write about a client or company remains an achievement in the PR profession. Without the media, startups will undoubtedly find it hard to build a brand understanding and make sure customers obtain key messages. Most...
Best Tips for Creating a Startup PR Road Map (Free Template Included) Most startups are usually susceptible to changes that arise from unexpected circumstances. As such, most of them feel that they are incapable of hiring a PR specialist to help them create a PR calendar. Some startups even...
The Complete Guide to Content Marketing for Startups Your customers cannot succeed with your product without your help. You need to let them know that your product exists, how the product will help them, how to get it and how to use it for maximum benefit. This guide can...
10 Ways to Generate Thousands of Leads in a Month for your Startup Have you just launched your startup and are wondering when the first sale will come? Most business owners take up to three months before generating their first lead, but you can generate thousands of leads in a...
Best Proven Guide to Pitching Journalists and the Press Several times I get emails from readers requesting to know how they can improve the results of their PR efforts, and each time I tell them to rethink the way they approach PR. Conventional PR concentrates too much on the pitching...
16 Qualities of a Great Co-founder After coming up with an idea for a company, it is important to consider having a partner. The ideal startup has two partners, one is good at building the product while the other is good at selling. Going alone isn’t bad at all...
6 Ways to Growth Hack Your PR Strategy After you have built your product, the most logical thing is to launch it. After the launch, your expectations are of course, to sell and sell. However, before the selling is something you should think about first – public relations strategy....
6 Story Angles to Help Startups Achieve PR Goals When approaching journalists to feature your startup in their next story, startup founders struggle a lot with how to approach the journalist. It is known that most journalists receive a lot of pitches from every other person. To stand out...
7 Trackable Social Media Goals for Startups Social media is one of the most crucial ways to measure the success of any company; small, medium or large. For startups, the desire to go after every customer source is at the core of customer acquisition. Social media platforms are huge...
6 Critical Growth Hacking Metrics that Startups Should Watch Out For In order to get the best out of your growth hacking efforts as a company, there is need to understand what metrics you need to be looking at. The aspect of growth hacking can be very elusive in...
5 Critical PR Tips for Successful Crowdfunding Campaigns Crowdfunding campaigns can boost the chances of your product surviving and eventually thriving in the market but it takes work. Your campaign has to be well polished and designed. However, that’s not all it takes to be successful. Very few crowdfunding...
8 Critical Points of an Effective Startup Press Release A press release stands out as one of the most important strategies of any public relations campaign. It is a short story usually detailing new product announcements, milestones, and feature launches, insightful data, among other stories. Indeed, press releases are...
4 Proven Ways to Build and Maintain Relationships with Journalists One of the most important ways of building public relations for your startup is what PR experts call the slow-based approach that involves gradually building relationships with journalists over time. This doesn’t involve any pitch most of the time,...
10 PR Strategies to Follow When Launching a Startup Launching a startup before doing enough PR for the products could be detrimental to the startup’s success thereafter. It is important to do some PR before launch for the very reason of launching with a bang on the d-day, and...
10 Reasons Your Startup Sucks & How to Change it In this fast-growing startup world, more people are starting their own companies. Graduates are not going to seek for employment, they are working on their ideas. Employed people are leaving 6-figure salaries to go and launch the startups they...
15 Actionable Content Marketing Tips for Startups Research has shown that more companies are creating content than they were doing a year before while 54% of these companies are finding it very hard to create content that engages their readers. As more companies continue to move online, there is...
10 Significant Growth Hacking Lessons for Millennial Startups Pushing a startup’s growth in this millennial generation has become a matter of strategy. Unlike before, when just having a good product could kick-start your growth, these days you have to develop a plan. Growth hacking is the term used for...
10 Growth Hacking Myths Debunked Several things have been said about what growth hacking is and what it isn’t. It is easy to see why people make up things about what growth hacking involves; because it’s a new buzz word and many people don’t understand it. However, don’t make...
It’s common for startup marketers and founders to think that growth hacking is a really difficult concept but is it really? In fact most of the times you are doing growth hacking strategies at your company, you just don’t know if it’s growth hacking. In case you are new...
Growth hacking is not a very easy concept to grasp. Most people have said that it will replace traditional marketing methods especially for Saas startups and web based products in the future. Seemingly, it’s becoming more urgent to learn about growth hacking, and not only learn but practice it...
After eating some numbers around and looking at your company’s growth, you find that there is something that needs to be done for you to grow; hiring and building a sales team. However, hiring a sales team is one thing, building a winning sales team is another. As a...
The best PR person for a startup is the founder. They are usually the most enthusiastic about their brand. Founders are always where the story began and where it flows deeply within. They are authentic, and honest about how many times they failed while trying to pursue their dreams....
Twitter is the third largest social network after Facebook and Instagram. This stems the importance of Twitter to small businesses and startups around the world. Growing a large social media base is difficult on Twitter if you don’t strategize well, and use the right tools. That’s why we have...
To remain competitive, a company should find ways to motivate its most important brand ambassadors – the employees. In as much as customers are important, a staff base that is demoralized and dulled presents an upcoming catastrophe in the company. It is important to keep your employees feeling wanted,...
When your company is growing a lot, it’s a good thing. The other good thing is that you will watch your team grow from around 2 people to over 30 people within a particular time fame. The sad part however is that at the point where you have already...
Growth hacking strategies can be endless. One growth hack doesn’t have to be the only one you use to grow your company. Knowing that there can be a ton of growth hacks to implement, here are some examples of what has worked best for the online media giants that...
We recently discussed the reasons why your startup doesn’t get the press coverage you desire, before that we had looked at the tips to help you cold-email better. If you followed the strategies and managed to get some attention from the media, you probably got new signups for your...
13 Reasons Your Startup Doesn’t Get Press Getting press is a very important factor in growing a company from a small startup to a money-making mammoth. Yet, getting press can be very elusive. While a lot of press doesn’t mean the startup is doing everything right, for the right...
How To Cold Email Journalists the Right Way Cold emailing journalists is not a very easy thing to master but with the right amount of knowledge it can be done. One thing is for sure, journalists are always looking for stories that are worth writing about and for them...
The speed of your website is one thing that could guarantee your success or failure online. People want websites that load very fast because they don’t have the time to wait for a slow website. There is always another website doing what you do unless you are Google, Wikipedia,...
Creating a landing page is never as easy as it seems. Usually it is a very painful and continuous process of testing, repeating and testing again, tweaking left, right and center. If you are charged with the responsibility of pushing your company’s landing page creation, design, optimization and testing,...
What’s growth hacking? Understand, Evaluate, Grow What is growth hacking: Most people are not really sure how to define growth hacking. It started a few years ago and has never been very well understood by marketers outside of its origin, the Silicon Valley. In this post, we shall attempt...
Marketing a Software as a Service (Saas) is very tricky and getting your first batch of customers is also very difficult. It cannot work out without a little spending in marketing. Here are some marketing tips for Saas startups to get more customers: 1. Share your statistics Salesforce had a...
Hiring people to help you achieve the objectives for your startup is very critical. Many startups fail because they make mistakes when it comes to hiring, that is why the whole hiring topic is a big discussion in the startups world. How do you make sure you hire the best...
Often, businesses think that going after new customers is a nice way of improving the number of customers they have. Which is true. However, that should never involve losing the customers you already have. Keeping the customers you have in your pocket might bring more business than you would...
At some point everybody gets ideas. In fact, we have all had ideas that we wished to turn into businesses. However, having an idea in itself while is still a great thing, it’s not a guarantee that a business can be made out of it. If a business can...
When startups need to grow faster, they usually approach possible investors for funding. Financing rounds are many or less depending on how fast your company is growing and how much money you get in each of these rounds. However, the most difficult part is answering questions from venture capitalists about...
Instagram has come a long way and is now the second largest social media network in the world. It has grown year over year up-to and after it was purchased by Facebook. For a network that has surpassed Twitter in growth there is obviously more ways it can influence...
In a field where Microsoft, Apple and Google are involved, Dropbox dared to dream. They immersed themselves into a market that almost spelt death for any startup; a market that was full of the tech giants we know today. Yet they built a product that was accepted by several,...
Startups are not very easy to actually start, run and make profitable. If you intend to be a founder of a startup or an entrepreneur, you will obviously realize that it isn’t so easy to find a clearly direct way of doing things. What to expect is that you...
The Lean Startup has become phenomenal in the world today. Written in a book by Eric Ries, the Lean Startup is now a thing in the world of startups and a proven methodology of building great companies from what were merely ideas. These are the major principles involved in...
6 Tips on Creating the Best Elevator Pitch to Interest Investors One day you are walking into a commercial building or office space to meet a client and your mind is all lost because you are thinking a lot about your business. Entrepreneurs think a lot about their businesses...
Startups have brought with them several complicated terms in business. I’m talking about Lean Startup, Bootstrapping, Growth Hacking… and many more. Today we look at bootstrapping. What is bootstrapping and what are the advantages of bootstrapping for startups? In future we shall look at the Demerits of bootstrapping. What...
To be successful it is important to have certain habits that you should embrace. For startups, these habits might be different from what successful people already do. I have cruised through several articles, interviews and opinions from successful startup entrepreneurs like Peter Thiel, Mark Cuban, Elon Musk, Bill Gates and...
6 Best Places Online to Hire Developers for Your Idea We have talked about what to look for when hiring developers but what is the point of all that when you don’t know where to find them? Today’s post we look at the best places to find developers online...
In our last post today on the Build Your Online Shop series, we look at the most important component of online advertising in terms of gettig customers hooked and checking your store when they see your ads online on other websites. Landing pages are very important to an online...
Do you have an online store but you are frustrated because you are not making sales? Then you are probably doing something wrong. Every online store owner understands the importance of optimizing their websites for customers. When you optimize your website for customers you improve the conversion rate for...
In our Build Your Online Shop series we have looked at the setting up of your online store on a tight budget and even compared Magento and Shopify to determine the best platform for a startup ecommerce company. However, after setting up your shop and getting it online there is...
In this second post on our Build Your Online Shop series, we compare Magento and Shopify to decide the better option of the two for the perfect growth hacker to start an online shop. I’ve spent the last 7 days trying out both of these platforms and my considerable amount...
The world is moving from the traditional way of selling products as the Internet of Things continues to take shape. Selling products at your physical shop face-to-face with your customer has been the tradition for a long time and for the most part, it still is. However, Ebay, Amazon...
10 Tips for Hiring a Great Developer for your Startup Idea When you have a great idea and are looking for a developer to make your dream come true, hiring the right one is the foundation for your startup. How do you differentiate a great developer from an average...
10 Best Websites to Find a Co-founder for your Startup In a world where it is getting harder and more frustrating to get the ideal business partner or startup co-founder, it has become more important for online platforms to be created to make it easier for people with great...
Sir Richard Branson is one of the self-made billionaires and entrepreneurs you cannot afford to not listen to. He has started over 100 businesses in his 40 years as an entrepreneur and currently has a networth of $4.8 billion according to Forbes. He is known mostly for his interests...
There is a new device that’s been making the buzz on Kickstarter this week. Uamp is a small amplifier that is meant to bring back the real music. For a long time the audio from most gadgets has been forgotten and no matter how good the headphones or earphones are, sometimes the...
Product Hunt came into the limelight in 2014 and has been the best platform for a while to discover startups and the best new services, websites, hardware or apps cropping out from all over the world. Therefore, it is just one of those places that no startup today should...
Pinterest has just raised $367 million to give the social media network a valuation of upto $11 billion and the site is looking to raise more to the tune of more than half a billion dollars. Pinterest’s new valuation comes after exactly a year since raising $200 million for...
Twitter for startups is one of the most rewarding social media platforms. Gaining followers on the social media network is never as difficult as it seems and it all takes proper strategies and using the following tools to build your network: 1. Unfollowers This is a tool available for...
Social media stats from companies like StatCounter and Shareaholic have shown that Facebook generates more traffic to websites than any other social media network. With such concrete evidence of the effects of Facebook on traffic it would be foolish for a company that is starting out in business to...
Pixelsquid is a new idea in the market but not entirely. However, as a stock image company it does something unique unlike what other stock photo companies provide. Let me cut to the chase and spit it right here. Pixelsquid will not only give you the ability to download stock...
Mark Cuban’s 13 Most Prominent Tips for Startups When starting a new company there are challenges and obstacles along the way. How you start is usually the break or make factor. Mark Cuban is one of the most successful entrepreneurs and he does take a lot of time creating...
In an effort to eliminate bugs from upcoming iOS versions ahead of their general releases, Apple plans to launch the first-ever public beta program for the iOS operating system, according to multiple people briefed on the plans. Following the successful launch of the OS X Public Beta program with...
Researchers have found out that the way your battery drains could give away your geographical location to advertisers, hackers and other snoopers. Through machine learning techniques, the Android operating system could be exploited to eventually give away your geographical location and that is some bad news right there. Android...
Often when disasters happen around the world cities and towns are destroyed including power lines and it takes excruciatingly long for the Power lines to be put back up before power can return to normal. The Kalipak is an invention that looks to change that. With it’s portability, self-sustainability...
There is evolution happening on every sector especially in technology and owing to how much the area of bikes has lacked innovation for sometime, YikeBike wants to put a little effort in making sure that there are better designed bikes on our streets. YikeBike is a folding electric bike...
There are several conventions around the world happening yearly, monthly, others even weekly and Twitch just joined in with TwitchCon. Some of the most known conventions include Code Conference sponsored by Intel, F8 by Facebook, Flight by Twitter and TechCrunch has one of the most famous start-up conventions called...
Antitrust campaigns have recently hit Google and that’s not about to stop any time soon. Yandex is now the next big fish to file a complaint against Google’s monopolization of search on Android devices. Android smartphones and gadgets are now the most sold devices in Russia with a market...
Cisco will be partnering with France to invest in start-ups for the next coming years. The step by the tech Company comes when Cisco has been considering efforts to ramp up investing in French start-ups for a while now. It will kick off with a deal $100 million over...
The Blackberry keyboard was so successful it has inspired several other innovations in the keyboards field especially for mobile phones, tablets and other gadgets. It was only a few years ago when the physical keyboard was the creme de la creme of the typing experience, and while all that...
The WSJ reports that there is now a huge probability that Apple is working on a car following recent rumors and reports that Apple had hired more than 1,000 people to work on the design of an electric car. Led by Ford Motor vet and Apple’s VP Steve Zadesky the...
Imgur has now made their Pro version of image hosting free according to a blog post on their site yesterday. With immediate effect, if you wanted the features offered in the Imgur Pro hosting account like ability to post unlimited images but couldn’t pay for the service, you are...
Snapchat in its quest to grow more and become an even enjoyable experience has launched a Discover feature, like the one on Twitter for example. On this Discover tab you’ll be able to check out the latest content from popular brands like ESPN, CNN, Vice and Warner Music. In...
Qmote: The Water-Resistant Internet Remote for Smartphones Qmote is a small remote for your smartphone with several features that further enhance the importance of having one. You can press on the Qmote button to locate your phone, activate a function like Siri, or even better, hit the Qmote button...
Betaworks has officially launched Upclose, the site that does exactly what the Hangouts feature was built for on Google Plus but in a simpler manner. With only one touch, you can start broadcasting live video to people around the world, without the usual hustles that are seen on other...
Pluralsight, one of the enormous online learning platforms has purchased Code School for $36 million in a deal that will see Pluralsight begin to compete with mightier online learning websites like lynda.com and Skillsoft. Code School started in 2011. The founder, Gregg Pollack had for long tried to develop...
How many times have you had to look for your suitcase when you land at the airport? Or better still, what if suitcases wouldn’t get lost anymore especially when you’re traveling sometimes a gazillion miles away from home?-seriously. Bluesmart might have figured a way to make that happen....
Be My Eyes is an iOS app that helps you to lend your eyes to the blind through video or audio calls. The app and idea have been developed by a small Danish startup as a non-profit service where normal sighted people signup to help the blind. According to...
Jonas Druppel, Roland Grenke and Daniel Taschik have created an app that is already a serious hit on Android’s Play Store and Apple’s App Store. Dubsmash. With the “selfie” word becoming a hit itself over the last 6 years and being officially included in the Oxford English Dictionary, everything with...
All over the world today, kids are inactive in terms of physical activity. Back when we were growing up, going to play outside with friends was the thing. We went out immediately after breakfast, played football till the afternoon, then came back home for lunch, then went back...
AmpStrip was arguably the best Startup of CES 2015 for the company’s applaudible achievement in the field of wearables and fitness. Years ago companies in the health sector began experimenting to find the most appropriate way to fit health sensors in stickers. Now it seems that not any company except...
A small engineering team that started out of a research firm in Germany is generating a lot of buzz on Kickstarter, and for the very right reasons. The firm also known as eZelleron is a startup working on Kraftwerk, a full fledged power plant in your hands. Kraftwerk is...
Sony as usual will always have several things planned for every year. Some of those things are released during the Consumer Electronics Show (CES) and others during the other numerous technology conferences during the year. As CES 2015 kicked off, the buzz was that Sony was going to launch...
It is that time of the year again when we have a technology conference running through the whole second week of January. The most exciting moments of the Consumer Electronics Show (CES) in 2014 included the launch of a 105-inch bendable TV by Samsung, the 105-inch curved 4K LCD TV...
ONE Championship’s VP of Communications on Growing a Billion Dollar Brand in Asia August 3, 2017
Advanced Growth Hack Guide to Startup PR: Everything you need for Media Coverage July 25, 2017
How Startups can Build Long-lasting Media Relationships: 10 Strategies July 5, 2017
10 PR Mistakes Startups Should Avoid When Pitching The Media July 2, 2017
Best Tips for Creating a Startup PR Road Map (Free Template Included) June 28, 2017
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