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9 Copy Editing Tips For PR Pros
Following a few copy editing tips can help you create memorable content that appeals to your target audience. If you want to appeal to a wider audience, then producing quality copy should be a priority. While copy editing sounds technical and complicated, it's much...
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How To Do Press Release Link Building
The modern press release writing process has undergone many changes as companies to try to increase their brand awareness online. Some online tactics which brands have adopted include search engine optimization, content marketing, influencer outreach, and social...
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How to Build an SEO PR Strategy for your Brand
Building an SEO PR strategy can help you boost brand awareness. However, in order to build a good strategy, one must first acknowledge that SEO and PR are almost exclusively linked. This is because the things which boost SEO, such as backlinks and content, are natural...
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Why Effective Communication is Important
Communicating clearly and effectively is essential when running any business, whether this is communicating with suppliers or distributors or communicating with customers and clients. Of course, how you communicate will differ depending on who you are communicating...
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How Online Markets Help Small-Scale Farmers
The internet has revolutionized how business is conducted, impacting every aspect of business operations, from taking orders to delivery. It has greatly affected small farmers to see this as an opportunity to keep their business afloat during trying times. The...
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How Digital Marketing can Boost your Brand
A good digital marketing strategy is becoming more and more crucial to brands which want to stand out from the crowd. The concept of marketing itself existed even before advertising online was a thing. What used to be print ads, door-to-door sales, and telemarketing...
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How to build a Media List in 2021
Building a media list is a crucial step in any successful media outreach campaign. For this reason, building media lists is one of the most important public relations jobs. When done right, it can be an effective way to establish media relations with targeted...
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How to Build a Public Relations Strategy for your Brand
A public relations strategy will help you create a consistent and positive brand image among your target audience. While developing an effective strategy might seem like a daunting process, it's actually very straightforward. In fact, we've summed it up in 9 simple...
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How to Work with Social Media Influencers in 2021
Celebrity endorsements used to be the original form of influencer marketing. Many businesses looked to influential celebrities to promote their brand through traditional public relations and marketing. However, in today's digital landscape, social media creators and...
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How to Create a Marketing Positioning Strategy
While gaining visibility for a brand is the ultimate goal of any business, many steps need to be taken to achieve a fully effective business strategy. A company's marketing positioning strategy focuses on future marketing and advertising efforts that can turn...
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