5 Proven Strategies for Writing Better Content Marketing Headlines The best way to get your content opened by readers is to capture their attention with your headline. It therefore goes without saying that writing a great headline has to be essential to your content marketing process. You can write...
The Top Secret Projects of Amazon, Facebook, Apple and Uber Alexa and the iPad undoubtedly have a place in the history of innovation but neither Amazon nor Apple have taken their foot off the gas in recent times. It’s true, these majors players along with other big names like...
How 5 Startups Managed a PR Crisis Including Snapchat, Airbnb, and Slack When you have a PR crisis what do you do? All companies are usually faced with this question eventually. What happens when your good company’s name is about to be dragged through the mud ruining all the...
Shuttercase is the World’s First Modular iPhone Battery Case That Every Mobile Photographer Should Have In a field that some would say is already too innovated, Shuttercase has found an edge by solving a mobile photography problem that you didn’t realise you had, until today. As the World’s 1st...
4 Important Tips for Managing a PR Crisis in a Startup in 2019 When you have worked hard for years or months to build your credibility as a startup in your industry, it becomes quite discouraging to imagine that your good brand name could get tarnished in a matter...
How Tucker Max went from “fratire” to a Successful Founder – How He Did It Tucker Max is the person that everyone likes to hate and widely regarded as the leader of the “fratire” literary genre. At the same time, this notorious man is also a hugely successful founder...
How to Publicize and Market Your Startup When You are not in Silicon Valley Silicon Valley is still the most famous hub on the planet for tech companies in particular but the truth is, life goes on and the likes of Berlin, Beijing and Boston are increasingly popular for...
Common Misconceptions of “The Lean Startup” and “The 4-Hour Workweek” – what to do in 2019 If you suspect that “The Lean Startup” is about creating a business on the cheap, think again. It’s just one of many misconceptions that seem to be wrongly associated with the title. On...
How to Publicize and Market Your Startup When You are not in Silicon Valley Silicon Valley is still the most famous hub on the planet for tech companies in particular but the truth is, life goes on and the likes of Berlin, Beijing and Boston are increasingly popular for...
The 5 Failures of Y Combinator’s Sam Altman and How He Overcame Them Samuel H. “Sam” Altman is an American entrepreneur, investor, programmer, and blogger. He is the chairman of Y Combinator and co-chairman of OpenAI Sam Altman recently decided to step down as president of the Y Combinator...
Stephen Covey: How “The 7 Habits of Highly Effective People” can help Startups with PR and Marketing in 2019 For many people, “The 7 habits of highly effective people” is still the most influential self-improvement book on the market and sales can certainly justify this opinion. Although written more...
The Story of Blank Tag Co. – The Startup Lighting Up The World One Sticker at A Time Travels around the world grant us the opportunities to experience life from different perspectives. They give us the opportunity to live like the people who host us, and to experience different...
A Guide to an Effective Visual Blog Post What types of visuals do you include in your blog posts? Visuals look great especially when you want to pair a blog text with one or more images. Screenshots is a major trend in blogs such as, tips & tricks blog...
An Ultimate Guide to Freemium Model in SaaS Business The freemium model is somehow difficult, but it works because if you have a great product, customers will want more of it. Freemium is an integral part to growth because it allows your customers to easily extract value from any...
How to Achieve an Effective Product Release Note Product release notes act as a direct line of communication with your customers or users. When used effectively, they open up a unique engagement channel that keeps your users excited about what’s coming next. Sharing release notes also helps set the...
How to be Successful with Influencer Marketing Influencer marketing is when someone who is considered to be well-known in the field, uses their reputation or following to market your product. Many influencers use social media and blogs to get out the message. When comparing influencer marketing to display marketing,...
5 Tips from Cornerstone Content Experts Cornerstone content consists of those best articles and pages on your site that you want search engines to see. Cornerstone content is the mechanism of making it easy for readers to find information and related content. Below are some of the top tips...
5 Instances Where Almost Failed Startups Became Billion Dollar Unicorns For many startups, the difference between success and failure is often down to money. It’s true, even the best ideas or concepts never reach the market due to lack of funding or poor cash flow. At the same time,...
Basics to Planning a Crypto or Blockchain Conference Organizing a Crypto or Blockchain conference is a highly demanding task and one that requires at least six to twelve months to plan. Due to the infancy of Blockchain and crypto conferences are usually run by first-time organizers and this often...
Peter Drucker 5 Rules for Successful Startup Founders and Entrepreneurs in 2019 While Peter Drucker is thought by many to be the inventor of management itself, it’s abundantly clear that the entrepreneur was a leader in every other way. It’s true, Drucker is widely regarded as the “Father of...
How to Handle customer conversations Use a customer-centric CRM (Customer Relationship management) If you use a traditional communication process, problems can arise such as: Unorganized conversations Missing important information that was discussed with customers in other departments Inefficient use of time. Choose a customer-centric CRM that has a conversational...
How Startups are Surviving Big Facebook Algorithm Changes in 2019 With more than 1.5 billion users logging into the platform every day, it should be obvious that Facebook is still the most powerful avenue on social media. However, new policies and recent updates to algorithms have left a bad...
5 New PR Strategies to Follow When Launching a Startup in 2019 PR strategies are at the very centre of every successful startup and although some rare concepts might succeed without them, this likelihood is slim to none. It’s true, you might jump straight into these PR efforts with...
Lean Startup Eric Ries 5 Rules for Successful Startup Founders and Entrepreneurs in 2019 Let’s be real for a moment, every startup and entrepreneur can do with as much advice for getting started as possible. As the same time, the most successful entrepreneurs are also a mountain of infomration...
How to Build an Effective Social Media Outreach Strategy Commonly, social media outreach is used to mean building and maintaining relationships with your customers. One can make the most of social media by creating engaging content for your audience and involving them in conversations. Social media outreach process should...
How to Create a Successful Data Driven Marketing Campaign Brands are taking this approach in pairing content with an e-commerce component in order to continue to grow. In this strategy you will start by using a cohort analysis which includes the brand’s advertising data in order to study customer...
How Amazon, NetFlix and Slack are using New Growth Hacks in 2019 to Beat Competitors When it comes to getting ahead with online traction and sales, Amazon, Netflix and Slack continue to outperform the competition at every turn. With high-tech solutions and products, we can understand this dominance but...
4 Advanced SEO Tips & Techniques to Boost Startup Growth Efforts While everyone else is rolling out SEO strategies for 2019, I will give you a compilation of uncommon SEO techniques that will likely increase your chances to rank higher, faster and with even more energy. 1. Prepare for...
5 Ways to Improve Your Onboarding Process In order to influence a positive employee morale, every organization needs a comprehensive onboarding strategy. From the perspective of a new employee, the onboarding process is their first impression of your company. Here are some of the ways you can improve your...
Marc Andreessen 5 Rules for Startup Founders and Entrepreneurs for Success in 2019 Marc Andreessen is a software engineer and entrepreneur who first came to fame when he created Netscape, one of the first web browsers in the world. At the same time, Marc is probably better known for...
5 New Rules for PR and Marketing Fashion and Luxury Brands in 2019 PR and Marketing for fashion and luxury is slightly different from what you find for conventional brands. After all, the product is high-end and the associated target market is inevitably more wealthy. What’s more, recent trends...
10 Incredible tips to Grow and Maintain a Clean Email List Growing your email list is a struggle because it will naturally decay over time, as people change jobs, email addresses are abandoned and people opt out because of various reasons. You should always be striving to grow your...
Zappos CEO Tony Hsieh 5 Rules for Successful Startup Founders and Entrepreneurs in 2019 documented: It went from a struggling start-up in 2000 to getting acquired by Amazon in a deal valued at $1.2 billion in 2009. The face of the company, chief executive Tony Hsieh, an avid Twitterer...
The Slingbag From Japan that Completed Two Successful Crowdfunding Campaigns In our startup story this week we chat with Takao, the founder of Solahanpu, a company that has made a unique sling bag called Baksteen (among other products) which has raised its funding from a crowdfunding platform in Japan...
How Startups Can Leverage Video When Pitching Journalists There are various ways that startups can use to get through to journalists including press releases, email pitches, and video pitches. As we have discovered while pitching journalists at Pressfarm, video pitches can really work out in the favour of a...
4 Best Social Media Monitoring Tools for Startups in 2019 Organic social media marketing is divided into two main processes: The content that comes from you and your brand. This is the content you create, aggregate and share with your audience. Social media scheduling and workflow tools automate and...
Everything You Need to Know About Picking and Using Brand Colors If you are planning to rebrand your business, or to launch a new business and you are wondering how you are supposed to pick the colors that will represent your brand identity, then here is how you should...
Elon Musk 5 Rules for Startup Founders and Entrepreneurs for Success in 2019 When every expert in the car industry said that he would fail with Tesla, Elon Musk took to sleeping on the factory floor. What’s more, he has already defied the law of gravity with Space X...
Social Media Scheduling & Workflow Tools to Help Your Startup Stay Organized Social Media Marketing tools are user-friendly and always keep improving in response to changes and trends in social media. There are three social media management tools: Social media management/ social media scheduling and workflow tools Social media...
Jeff Bezos 5 Predictions to Help Entrepreneurs Get Ahead in 2019 Jeff Bezos has been in the news for all the wrong reasons lately but the Amazon CEO continues to predict with incredible accuracy. In other words, as his recent divorce announcement is grabbing the headlines, it’s also the...
Is Your Startup Failing? These 10 Strategies Can Turn it Around Startups face a lot of problems when they launch. Many times startups die a silent death only a few months from the launch. It could be running out of funds to survive, a product not picking up, a...
3 Best Monetization Methods for Bloggers Many site owners, content creators and bloggers spend a lot of time on blog monetization. Although, only a few master the art of generating traffic to their website in order to make you prosperous. Before thinking about site monetization, there are three things...
How The Digital Journey of Customers is Costing Startups Money A lot of startups face high churn rates that are mostly caused by dissatisfaction during the on-boarding process. Unlike brick and mortar stores where the products are available in the display areas and it is easy for customers to...
This 911 Alert App Will Send a Text to Your Friends and Family When You Call 911 In our startup story this week we feature 911 Alert, an app that sends a text message to up-to ten emergency contacts when 911 is called from a cell phone. Founded by...
How to Create Great Media Lists for PR Campaigns in 2019 Creating a media list that earns press is a skill that has to be learned. It is possible that you might create a list that amounts to zero press because of lacking the knowledge to build one. If...
The State of Blockchain in 2019 and Strategies for Success Cryptocurrency markets have endured quite a traumatic year and with so much coverage from mainstream media, it was only a matter of time before regulators took more interest. It’s true and if we recall Bitconnect and many more questionable...
9 PR Strategies for Kickstarter Crowdfunding Campaigns in 2019 Kickstarter campaigns are notoriously hard to get going and they require an immense effort from everyone involved. While having the right product or idea is obviously crucial, PR is often the main reason as to why every project will fail...
7 Reasons Why Your Startup Should Hire a PR Firm in 2019 Many times startups and their founders get lost when it comes to pursuing their PR campaigns and successfully getting them done. Considering all the ways the success of PR campaigns is measured, they find that they have...
5 Rules for Success from Guy Kawasaki for Startups and Entrepreneurs If you’re like me, there’s nothing more inspiring than advice from the old school entrepreneurs and visionary’s who built the technology space we have today. Guy Kawasaki is the perfect example and to be honest, his advice seems...
6 Ways Startups Can Measure Success of PR Campaigns in 2019 A lot of times, startups don’t know when they are getting a raw deal from their PR campaigns. Seeing as many startups are now employing PR firms to run their campaigns, it is important for these startups to...
Tim Ferriss 5 Rules for Successful Startup Founders and Entrepreneurs in 2019 Let’s be honest, for every person who thinks that’s that Tim Ferriss is either over hyped or anything remotely negative, there are ten more experts who look up to the serial entrepreneur. What’s more, the facts and...
Basecamp CEO Jason Fried 5 Rules for Successful Startup Founders and Entrepreneurs in 2019 Jason Fried is the co-founder of 37signals, the web development company behind Basecamp. Although the latter would be the creation that put his name up in lights, Fried was already hugely successful prior to Basecamp...
9 Emerging Trends For Modern Public Relations in 2019 Modern public relations has evolved from what traditional public relations used to be. From the ages of banners, television, and clever marketing adverts, to today, a lot has happened. That evolution might be missed by most companies if they are...
Using Storytelling to Convey an Engaging Message Narrative approach can increase the understanding of your startup’s message. If you think that you can make a difference through your startup; but have troubles pitching for journalists, then know well that you need to change your approach towards the way you...
What Qualities Make an Awesome Venture Capitalist There are people like Bill Gurley, Chris Sacca, John Doerr, and many others who are willing to give you the financial fuel that your start-up needs. But what really attracts them towards a start-up? A very profound persona published in a reputable...
9 Best Websites to Find a Co-founder for your Startup in 2019 In a world where it is getting harder and more frustrating to get the ideal business partner or startup co-founder, it has become more important for online platforms to be created to make it easier for people...
Box CEO Aaron Levie 5 Rules for Successful Startup Founders and Entrepreneurs in 2019 Aaron Levie may be another of the lesser known entrepreneurs who hit the big time in recent years but the truth is, Box and Dropbox are far from “lesser known” and already incredibly successful. In...
5 Easy Strategies for Competing with a Tech Giant When the tech industry was nascent, some clever startups started their journeys and in a short span of time, accumulated millions. We are talking about the ‘four horsemen of the tech’: Google, Apple, Facebook, and Amazon. Being wary of their...
5 Successful User Onboarding Keys for Saas Startups The difference between your dream revenue and profits as well as user numbers and your startup’s full blown failure might be in your onboarding process. Proper and effective onboarding strategies can help reduce churn, increase revenues, and help your startup break...
Airbnb CEO Brian Chesky 5 Rules for Successful Startup Founders and Entrepreneurs in 2019 You might have recognized the name Brian Chesky from the Forbes list of billionaires but the co-founder of AirBnb keeps a surprisingly low profile. Now that’s not to say Chesky is not Uber successful and...
10 Ways to Increase Inflow of People to Your Website Along with the social media marketing and content marketing, websites play a role in bringing out your product to the consumers in an effective way. They are a means of generating meaningful PR. The effective ways in which you...
Top 9 ICO and Cryptocurrency Marketing Strategies That Work Digital marketing is the underlying reason why most businesses around the world can grow and prosper. When it comes to ICO’s and cryptocurrency projects, marketing strategy is even more important. But why is it more important for this type of...
10 PR Rules for Kickstarter Crowdfunding Campaigns in 2019 If you’re considering starting a Kickstarter campaign in 2019, you may appreciate a little insight into the best way to generate publicity. While many people use a campaign such as this to achieve their desired financial and product or service-related...
Founder & CEO of Netflix, Reed Hastings, Definitive Startup Guide for Successful Entrepreneurs Netflix has come a long way since its launch in 1997. That is 21 years ago, and Reed Hastings has overcome his fair share of challenges together with his brilliant co-founder Marc Randolph in their quest...
Building Your Startup Without Hiring Anyone When the creation of a new company is just an idea, people search for co-founders and teams that can make it possible. Investors are very choosy, they evaluate the potential of a start-up by asking for a working team, for a prototype and...
U Solve to Nurture the World’s Social Impact Entrepreneurs Through the Upcoming Global Goals 4P Accelerator Programme Around the world, mainstream challenges abound in every sector. Healthcare costs are increasing constantly by the day as even more people are left out in dire need of treatment for various conditions....
Richard Branson’s Definitive Startup Guide For Successful Entrepreneurs Richard Branson dropped out of school at the age of 16, in 1968 and went to start a student magazine that addressed a lot of issues that were faced by students at the time. Many of the issues were resolved while...
The World Card Series on Kickstarter Gamifies World Discovery and World Facts Card game startups are changing how millennials and the 21st century individual learn about the world. As much as social media and mobile apps have taken over people’s time, there is a lot to be found in...
Satya Nadella’s 11 Best Startup Lessons on Leadership From Complete Transformation of Microsoft When he was 24 years old, Microsoft poached him from Sun Microsystems. He has been described as calm and quiet but very decisive and extremely intentional. Satya Nadella was not an obvious pick for the CEO...
What Does it Take to Build an EdTech Startup? Think of the most successful startups in educational technology and the names that come to your mind include Khanacademy and Udemy. It is very heard to find other successful ones that have managed to build a sustainable platform in the...
Lori Greiner Ultimate Startup Guide for Successful Founders and Entrepreneurs Her earring organizer sold out in 4 minutes in 1996. That year she made $1 million in sales of her jewellery box which could hold up-to 100 pairs of earrings. It might sound like she had a special liking...
This Startup is Changing How 3 to 14 Year Olds Engage with Money and Entrepreneurship Using a Groundbreaking Technology One of the biggest challenges in life is financial management. A huge reason for why this is a big challenge worldwide is that there are barely any programs around the...
The Most Effective Digital Marketing Strategies for Startups in 2019 As more entrepreneurs brace their fear of failing and launch companies around the world targeting solving of world challenges both big and small, the challenge of growth for these startups remains very glaring. Important in that growth is marketing...
QuikNode Wants Developers and Power-Users to Run their Own Ethereum Nodes Faster Without All the Hassle In our feature story for startups today we are chatting up with Dmitry, one of the co-founders of QuikNode, a startup that provides cloud-hosted Ethereum nodes for developers and power-users. We delve into...
Mark Zuckerberg Definitive Guide for Successful Entrepreneurs and Founders Mark Zuckerberg is not a new name to a lot of people around the world, more so in the United States where he has become a figure of the American dream, launching the behemoth social network, Facebook. In 2004, at...
Barbara Corcoran Ultimate Startup Guide for Successful Founders and Entrepreneurs At 23 years of age, Barbara Corcoran had done 20 jobs and was at the time working as a waitress in New York City. After waiting tables in Manhattan for a long time, she took the leap, got a...
Y Combinator’s Sam Altman Startup Guide for Successful Startups and Entrepreneurs Y Combinator is one of the biggest startup accelerator programs in the world. This hub has been responsible for some of the biggest brands we see today. From Reddit, DoorDash, Stripe, and Heroku to Airbnb, Optimizely, Zenefits, and...
Google is Updating The Play Store and Here is What Mobile App Developers Need to Know Play Store has remained the same for a few years now but Google is putting some change to that. Over the last year, the company has been testing various layouts and design formats...
Gamification as a growth strategy for startups It’s hard as it is to make an app that people want to use. However, what is even harder is making an engaging app that makes people want to use every chance they get. Apps like YouTube, Facebook, Twitter, Snapchat, Instagram and...
The Game Reaching Out To Crypto and Cat lovers Through Tokens and Eth Rewards In our startup stories this week, we discuss with Ola, the Founder of KittieFight, an Ethereum-Cryptokitties crowd-driven, real-time fighting Dapp game. KittieFight Tokens and ETH are awarded to winners of fight sessions that utilize customized...
Growth Hack your Startup’s PR Through Social Media Using These 5 Strategies Beginning from the early years of the past decade, social media has come to define how people communicate. It has redefined how brands are built and how companies talk to their customers. Just 10 years ago it...
Why Every Startup Needs a Press Kit and How to Make One The process of getting featured in the media is a lengthy and costly journey. It needs preparation for months and it takes building relationships with journalists, writing great email pitches, building the right target media list, and...
The Hottest Trends for eCommerce Companies Right Now Starting an eCommerce business is a huge call. It comes with its very own challenges. The margins are low if you are selling lower value products, while the margins are quite high for high value products. Finding a balance is a...
How to Bootstrap Your Startup into Top 500 Companies The concept of running a lean startup is now ripe in the startup industry. The idea that you can initially run your startup spending only on the most needful things, avoiding exorbitant expenses like rent or leases, and outsourcing the...
How Oparix Helps Forge More Meaningful Relationships Through Heartfelt Gifts and Handwritten Cards In our latest startup story, we get to chat with the co-founders Andrew Jansen and Alexia Ferra of Oparix, an online retailer that delivers unique and memorable gifting experiences. Since Oparix went live on September 1st,...
Peter Thiel’s Definitive Guide for Successful Startups and Entrepreneurs In 1999 he co-founded Paypal and led it as CEO for a few years until it was purchased by eBay in 2002 for $1.5 billion. Peter Thiel has gone on to found his own company known as Clarium Capital. He...
Seth Godin’s Definitive Marketing Guide for Successful Startups and Entrepreneurs 18 books later, Seth Godin has become a sensation both online and offline. Each of his books is a New York Times bestseller. He is not just an author; in 2013 he was one of three professionals inducted into...
Personalize Video Content to Double Your Startup’s Growth Video is a big deal. 82% of Twitter users watch videos. Over 500 million hours of video are watched on YouTube every day. And almost 50% of most buyers look for a video before buying the product in a store. It...
Marc Benioff’s Definitive Startup Guide for Becoming Successful Companies and Entrepreneurs Marc Benioff started Salesforce in 1999 at the height of the internet bubble. He had been working at Larry Ellison’s company for 13 years and figured he wanted to start something of his own. He was one of...
What is The Ideal SEO Check List for a Content Campaign? Content is king. No doubt. We have been able to grow Pressfarm to thousands of customers seeking help with their PR strategies through content. We can attest to the fact that content for us has not just been...
How Startups Can Rank Using the Right Local Keywords Several startups launched on a daily basis target the local market. In the internet age, it is impossible to ignore the power that online marketing and search engine optimization (SEO) can do. Startups and local small businesses have been built...
How Research Planet Will Connect More Researchers and Scientists to Foster Collaborations In our latest startup story, we get to chat with the Founder of Research Planet, a proprietary platform for science and technology, created by international scientists, for scientists, universities and research institutions to collect and share research...
What Startups Can Learn from 26 Agencies on Managing Customer Expectations As most founder stories go, the goal is to create the best experience for users especially when you are initially starting out. However, depending on the communication process, the definition of “best experience” may differ between the company...
Ultimate Guide to Seed Fundraising for Early Stage Tech Startups in 2018 Your startup money is often called “seed” capital in the technology industry. This article tries its best to convince you to bootstrap (self-fund) your tech startup at first, and it gives you a number of time-tested and...
The Best Shopify Apps You will Ever Need for your eCommerce Store There are a gazillion of tools online catering towards eCommerce companies today. However, it is not very easy to sort that out. Sometimes you have to go through a lot of sorting, consuming time and costing your...
Link Building For Startups; the Guest Post Strategy What happens if you are a young startup without as much funding as most unicorns and you want to improve on your SEO efforts? Well, most SEO companies charge a ton of money to get SEO done month over month. Sometimes...
Upcoming Voice of Blockchain Event Expected to Put Chicago on the Map In our weekly interviews with startups, we chat with Joe Hernandez, the Founder of the Chicago Blockchain Project about the Voice of Blockchain event scheduled for August 24th to 25th this week. As he looks forward to...
Warren Buffett: Definitive Guide to PR and Marketing For Founders and Entrepreneurs From a very young age, Warren Buffett had so much interest in stocks and used a lot of his time reading and thinking about investing. In fact, at 11 years of age, he invested in his father’s...
How Launch Your Product via Email: 25 Examples from Real Brands Launching a product requires a lot of preparation. At Pressfarm we advise you to begin your product launch campaign with a PR strategy that stretches sometimes 3 to 6 months to launch date. Once you begin getting some...
5 Proven Strategies for Writing Better Content Marketing Headlines June 13, 2019
The Top Secret Projects of Amazon, Facebook, Apple and Uber June 11, 2019
How 5 Startups Managed a PR Crisis Including Snapchat, Airbnb, and Slack June 4, 2019
Shuttercase is the World’s First Modular iPhone Battery Case That Every Mobile Photographer Should Have June 3, 2019
4 Important Tips for Managing a PR Crisis in a Startup in 2019 May 29, 2019
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