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The 5 Failures of Dara Khosrowshahi and How He Overcame Them
Swapping a more comfortable CEO position at Expedia for a position Uber was a bold move for Dara Khosrowshahi. But that didn't bother him. Uber offers great opportunities for his tech career. Even so, the company is as controversial as it is impressive, and it’s both...
Effective IDO Marketing Strategies To Use in 2023
The IDO is gradually taking the lead as the best fundraising technique in the crypto space and crypto developers are turning to effective IDO marketing strategies to capture attention. The IDO model has great potential and many projects have found ways to reach their...
How to Write a Company Boilerplate for Your Press Release
Knowing to write the company boilerplate is important for branding, promotion, advertising, and consumer education. Your boilerplate provides a glimpse of who you are as a company and what difference your product or service is making. While many people will scroll...
Factors to Consider When Creating Press Release Headlines
When writing press release headlines, it’s important to recognize that the competition is fierce, and creating top-notch content is the best way to stand out. In the process of developing a press release, there are some critical elements that require your full...
How To Plan And Execute Reliable Business Growth For A Small Company
Every small company wants to experience consistent business growth. In order to achieve it, a well-thought-out plan needs to be put into place and executed flawlessly. This may involve researching significant growth hacking lessons for millennial startups or hiring a...
PR & Marketing Guide for Kickstarter Crowdfunding Campaigns
Kickstarter is undoubtedly the most popular and best-known crowdfunding website in the world. However, just a small fraction of campaigns are successful on this platform. The path to reaching objectives in this respect is no walk in the park. In fact, even the best...
Copywriting Tips and Tricks to Create the Best Press Releases
Press release experts use all kinds of copywriting tips and tricks to create the best press releases. While you can use a standard press release guide to create an effective press release, doing this alone won't make it great. Beyond learning the right copywriting...
Effective Crypto PR Strategies in 2023
Public relations is vital for cryptocurrency projects these days, and crypto PR is a key aspect of all blockchain projects. Therefore, whether you are gearing up for the launch of an ICO, IDO, or IEO, you’ll need various PR strategies to market each. For this reason,...
Marketing Strategies for NFTs: All You Need to Know About NFT Marketing
When it comes to collectibles in gaming, NFTs are the next big thing and NFT developers everywhere are implementing NFT marketing strategies to boost the visibility of their assets. For example, Beeple’s artwork scooped $69m during its sale at an auction, just...
Press Release Distribution: What Are the Benefits?
Press release distribution is now a standard part of content marketing, with over 80% of marketers pursuing this route. As a matter of fact, press release distribution is especially effective if you’re targeting visibility or brand recognition. A good distribution...
