With everyone looking to the digital world these days, the time of having a physical press kit has almost been rendered insignificant. In the past, press kits were a folder or packet of information that companies or their PR representatives would hand out to media...
A good PR strategy for startups is an opportunity to build both a loyal customer base and great media relations. The thing about PR is that the relationships you build determine your success in it. The fact is that a good PR strategy doesn’t necessarily have to...
When you start a business, it can be nerve-wracking to come up with the perfect pitch deck for your presentations. When you present your pitch, it needs to be eloquent, concise, and well-designed. It is important to understand when the best time to launch your...
Some advice from investors themselves can help when you’re looking for funding. Startups always want to scale and become huge companies solving problems and getting large revenue numbers and customers. Investors are always looking for startups that can easily...
Since growth hacking is still a relatively new concept, there is still a lot of misconception and confusion regarding it. Simply put, growth hacking is the process of rapidly experimenting with different marketing and product development techniques with the intention...
Growth hacking is not a very easy concept to grasp. Most people have said that it will replace traditional marketing methods especially for SaaS startups and web-based products in the future. For several startups around the world, it’s becoming more urgent to not only...
When startups want to grow faster, they usually approach potential investors for funding. The success of financing rounds more or less depends on how fast your company is growing. It also depends on how much money you get in each of these rounds. However, the most...
Growth strategies are important right from the moment when you launch your startup. We know when you’ve just launched your startup, you’d like to take time to bask in this huge moment of pride. However, if you spend too much time celebrating the launch,...
Startups face a lot of problems when they launch. Too often startups die a silent death only a few months from the launch. The reasons for this can include running out of funds to survive, a product not picking up, a hostile market when tough competitors are involved,...