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How to Create a Sustainable Content Marketing Strategy (2021)
It's becoming increasingly apparent that maintaining a sustainable content marketing strategy over the long term is difficult. Why have we come to this conclusion? For starters, the amount of online...
Box CEO 5 Rules for Successful Startup Entrepreneurs
Aaron Levie may be one of the lesser-known entrepreneurs who hit the big time in recent years but the truth is, Box and Dropbox are far from “lesser-known.” In fact,...
Writing a Press Release for a Kickstarter Campaign
At a time when thousands of crowdfunding campaigns saturate the market and new products are surfacing on a daily basis, gaining exposure can seem like a rather daunting task. In...
How SaaS Startups Increase Daily Product Adoption
SaaS startups continue to struggle with low product adoption rates shortly after launching. They have high signup rates but these customers eventually wane away and cancel their subscriptions when they...
Content Marketing for Startups – 2021 Startup Guide
Your customers cannot succeed with your product without your help. You need to let them know that your product exists, how the product will help them, how to get it...
6 Big PR Mistakes Killing your Startup
Startups launch expecting a flurry of media coverage from small to big outlets. However, it soon dawns on them that the process of getting press coverage is long and takes...
How to Relaunch a Failed Kickstarter Campaign
As you know, launching a successful project on Kickstarter is no walk in the park. In fact, whether you know the best practices or not, this is arguably one of...