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Micro-influencers vs. Macro-influencers: Which is Best in 2022
Influencer marketing focuses on using prominent people to spread a brand's message to a broader audience. Rather than directly marketing to a large group of consumers, businesses inspire, hire, or...
PR For Artists | How Artists Can Gain Publicity in 2022
Whether your art objects are on permanent display in a park or shopping center or are part of a traveling exhibition or showcase, you should use public relations to promote...
PR For Beauty Products: How To Do Beauty PR in 2022
Back in the day, getting a feature inside a glossy magazine or getting celebrity endorsements was the only way for beauty and makeup products to capture attention. A lot has...
48 PR Strategies & Tips For Effective Public Relations in 2022
Public relations (PR) helps a business to establish and maintain a positive public image for its brand. Effective PR includes strategies for capturing the attention of a target audience through...
Holiday Gift PR Guide | Pitching for the Holiday Season
The holidays are fast approaching, and with travel restrictions easing, we can now spend them with our loved ones. The holidays have always brought with them the stress of gift-giving....
How To Prepare Before Writing A Podcast Pitch In 2022
Podcasts have popped up practically everywhere, covering topics like business, personal finance, true crime stories and fashion. What's more, their popularity continues to skyrocket. Launching a podcast is an excellent...
How To Reconnect With Media Professionals In 2022
Since March 2020, the pandemic has changed the PR industry worldwide and will continue to do so in the foreseeable future. According to recent research, many PR professionals feel confident...