When you first start working as a PR specialist for your brand, developing a 90-day PR plan can help maximize your chances of succeeding in this role. When Franklin D....
A press release can work wonders for your brand if you use an effective press release checklist to develop your news announcement. Writing an appealing press release is even more...
Often considered the world's second-largest search engine, YouTube has helped content creators to share their content via engaging, interactive, and fun video content since its existence. Thanks to the ability...
Consumers see a plethora of advertisements daily, and as a result, you need a compelling brand story to capture attention in your market. The fact is that it is getting...
The role that the media plays in building brand awareness for startups cannot be disputed. As a matter of fact, in difficult economic times, media relations is considered an affordable...
Building a strong brand identity requires strategic thinking, strong communication and design skills, and an in-depth understanding of the brand. Just as individuals have unique identities, a company's brand identity...
Companies that are dedicated to improving their SEO often wonder if they can use press releases to boost SEO. PR SEO uses company news to create excitement around a brand,...
When you have a PR crisis what do you do? All companies are eventually faced with this question. What happens when your good company’s name is about to be dragged...
More than 81% of customers feel empowered after reading personalized content from a brand and this includes press releases. Therefore, through the right content marketing techniques, you can build up...