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How To Do Press Release Link Building
The modern press release writing process has undergone many changes as companies to try to increase their brand awareness online. Some online tactics which brands have adopted include search engine optimization,...
How to Build an SEO PR Strategy for your Brand
Building an SEO PR strategy can help you boost brand awareness. However, in order to build a good strategy, one must first acknowledge that SEO and PR are almost exclusively...
How Digital Marketing can Boost your Brand
A good digital marketing strategy is becoming more and more crucial to brands which want to stand out from the crowd. The concept of marketing itself existed even before advertising...
How to build a Media List in 2021
Building a media list is a crucial step in any successful media outreach campaign. For this reason, building media lists is one of the most important public relations jobs. When...
How to Build a Public Relations Strategy for your Brand
A public relations strategy will help you create a consistent and positive brand image among your target audience. While developing an effective strategy might seem like a daunting process, it's...
How to Work with Social Media Influencers in 2021
Celebrity endorsements used to be the original form of influencer marketing. Many businesses looked to influential celebrities to promote their brand through traditional public relations and marketing. However, in today's...
How to Avoid Attracting Negative Publicity
Negative publicity can destroy your brand's reputation in the blink of an eye. The good news is you can avoid bad press if you plan ahead and take time to...