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How an Owned Media Strategy Can Boost Your PR Efforts
A good owned media strategy can build your reputation both as a brand and as a thought leader. Not only does using your owned media build trust, but it also...
How your Contact Details Can Earn you Media Coverage
Your contact details – or lack thereof – can make or break your media outreach. When journalists read your excellent press release, the next thing they will do is reach...
Common PR Strategy Mistakes for Companies to Avoid for 2021
For companies and startups to succeed, they need to have a successful PR strategy. However, the path to securing positive public perception is a long process. When it comes to...
Perfecting Timing For a Successful PR Campaign
In terms of securing great and relevant media coverage, it is essential to understand that timing is everything. It is natural for companies to want to get the word out...
How PR Garners Credibility for Cybersecurity Startups
Credibility is a key ingredient in the success of any cybersecurity startup. You attract loyal customers and business partners because they trust in your brand. Given the right PR strategy,...
Developing a Media Outreach Strategy from Scratch
A good media outreach strategy is the foundation of any successful outreach campaign. If you take time to build a strategy first, then you’re more likely to meet all your...
Press Release Format and Structure: A Detailed Guide
Using a press release format which journalists recognize increases your chances of media coverage. We’ve already talked about the ideal press release length. Today let’s talk about the elements you...