Customers are what keeps a business alive. They are the lifeline, the heartbeat, the fuel that keeps the engine running, the reason businesses exist. That is why having a good...
Converting marketing prospects into marketing opportunities through email outreach is more than just sending out an email to the right person. PR is all about relationships, a company's relationship with...
Whether you plan to become a personal trainer and new to the fitness industry or have a brick and mortar gym, it is essential to use PR and marketing to...
There can be many factors that can contribute to a lack of media attention for unknown startups. Some include tight budgets, lack of strong professional relationships with journalists, difficulty to...
For many businesses, up to 75% of their email list might be inactive. Some consider this an unavoidable reality, with older and less relevant subscribers just becoming disinterested. However, others...
Brand relevance is an essential factor for a business to ensure its continuity. It ensures your brand follows the current market demand, trends, and user demographics. This is where a rebranding...
Having a business involves facing a lot of competition. In fact, you presumably had competitors in your market as quickly as you started your business. In a world where the...
By definition, social proof or informational social influence is a psychological phenomenon where people conform to others' actions under the assumption that those actions are reflective of the correct behavior....
Every business aims to increase its sales, and the best way to achieve this is to improve the company's online presence through a well-designed website. Your site represents your company,...