Kickstarter campaigns are notoriously hard to get going and they require an immense effort from everyone involved. While having the right product or idea is obviously crucial, Crowdfunding PR is...
Crowdfunding has become an effective way to launch products that have gone on to dominate their markets. For example, The Pebble Smartwatch was initially launched on Kickstarter. With the option...
If you’re considering starting a Kickstarter campaign in 2023, you may appreciate a little insight into the best way to generate publicity. Many people use a crowdfunding campaign such as...
There are many crowdfunding platforms that startups can use to raise money and build a community of supporters. The question is, which one is the best? Ultimately, startups should choose...
Kickstarter is undoubtedly the most popular and best-known crowdfunding website in the world. However, just a small fraction of campaigns are successful on this platform. The path to reaching objectives...
Using a press release format which journalists recognize increases your chances of media coverage. We’ve already talked about the ideal press release length. Today let’s talk about the elements you...
What makes investors like Bill Gurley, Chris Sacca, and John Doerr so great at what they do isn't necessarily the size of their wallets. Rather, it's the greatness of their...
Drawing from the initial idea of electric motorcycles, Roshan Thomas wanted to build something more cost-effective and easier to use. As an avid DIY’er and motorcyclist, he was impressed by...
Your startup money is often called “seed” capital in the technology industry. This article offers a number of time-tested and proven methods for bootstrapping. However, to keep things balanced, this...