Social media monitoring has become essential for understanding and engaging with your audience in today’s digital landscape. As brands and businesses navigate the complexities of online communication, leveraging organic social media tools and monitoring techniques is crucial.
Monitoring lets you track what people say about your brand, manage your online reputation, and promptly respond to feedback. This article explores the division between content creation and audience interaction and highlights key tools to enhance your social media strategy.
Organic social media tools marketing is divided into two main processes:
- The content that comes from you and your brand. This is the content you create, aggregate, and share with your audience. Social media tools scheduling and workflow tools automate and optimize this part of social media marketing. When scheduling your social media and workflow tools, you can use Calendly alternatives.
- The second aspect of social media marketing comes from the audience. These people mention your brand online with reviews, questions, compliments, and complaints. Brands can capture these conversations at scale through social media monitoring tools that track brand mentions, sentiment trends, and emerging issues across multiple platforms in real time.
Posting may be a significant way of increasing brand awareness, but keeping an eye on what people say about you and responding appropriately is important. Social media monitoring tools streamline communication with an online audience since you can respond to their reactions in real-time. Here are a few tools that stand out:
1. Awario
This social media listening tool is made for sole proprietors and small businesses. It doesn’t require a tremendous budget, yet it covers all major social media listening features. These features include;
- Finding mentions or any other keyword of your brand on all major social media platforms, including influential forums like Reddit
- Breaking mentions down into positive, negative, and neutral ones
- Showing you a list of influencers
- Reporting with all the statistics on the authors who mention your brand.
Price: starts at $29/month
2. Planly
Planly is an innovative social media scheduling tool that simplifies the process of planning and publishing content across various social media platforms. Ideal for individuals, agencies, and large organizations, Planly offers a user-friendly interface and robust features to streamline social media management.
Planly also offers robust team collaboration features, allowing for seamless coordination with your team, alongside powerful analytics to track and optimize your social media performance.
Price: starts at $15\month
3. Mention
Mention offers real-time social media monitoring, and you can set up alerts for your brand, competitors, and industry. This tool lets you view and respond to likes, tags or mentions from the app. You can also sort mentions by importance or significance and set up filters, including by source or language.
Mention offers two options tailored to the people who need social media monitoring: small businesses focused on their branding and agencies working on behalf of their clients.
Price: starts at $29/month
3. Brandwatch
Known for its highly visual analytics data, Brandwatch is particularly effective in illustrating the impact of social media marketing to clients, especially if you’re an agency. The tool allows you to:
- Set up alerts for keywords mentioned by selected authors.
- Receive signals for significant changes in data, such as sudden rises or increases in negative mentions.
Price: Starts at $800/month.
4. Talkwalker
Talkwalker distinguishes itself with a vast range of filters, sub-filters, and extensive platform coverage, making it one of the most powerful tools on the market. It covers social media, news sites, blogs, forums, broadcast, TV, and print.
Moreover, it combines information from Google Analytics and social media, sentiment analysis, and image recognition to show you the most precise report. It also allows you to manage a smooth workflow within a department and easily share data across departments.
Price: starts at $9,600/year
Conclusion
In conclusion, effective social media monitoring is vital for maintaining a robust online presence and fostering meaningful interactions with your audience. By strategically utilizing the right tools, you can not only streamline your social media workflows but also gain valuable insights into how your brand is perceived. In addition, these tools are indispensable for any comprehensive social media strategy, from tracking mentions to analyzing sentiment and managing real-time responses. Ultimately, embracing these technologies ensures that you stay ahead in the ever-evolving world of digital marketing.
