Social Media Scheduling Marketing tools are user-friendly and always keep improving in response to changes and trends in social media. There are three social media management tools:
- Social media management/ social media scheduling and workflow tools
- Social media monitoring
- Social media advertising
Today, I will discuss the social media scheduling and workflow tools. These are social media management tools that help you manage the workflow that social media requires. They make the process easier, more organized and therefore, more effective. Here are a few of my favorites.
When you have scheduled and maybe you crossed off the content curation task, the next step is to automate everything that comes before and after and that is what IFTTT is for. IFTTT stands for If This, Then That.
It links all kinds of apps and services together to automate multi-step tasks in whatever way you desire. For example, if you publish a blog, you can create an IFTTT “recipe” that will see the new post and create a tweet, as well as an Instagram post about it.
If you have a task that you always forget about, try IFTTT.
Buffer allows marketers to schedule posts across a variety of social media platforms. You can either tailor each different post to each platform or publish the same one everywhere.
Buffer Chrome Extension can be used to add any content you find on the web. This creates a room for creativity to the whole process of content creation and sharing, because you don’t have to plan what to share in advance and yet your posts still will be shared at the best time. This enables you to also track links to see which content is most popular with your audience.
Price: free; paid plans from $15/month
This social media marketing tool curates content for you. It takes hand-picked, always relevant content, and adds it to the Buffer queue. This eliminates any distress of curating and sharing any content other than the stuff you most wanted to share (that is, your own blog posts and promotional content).
Price: Plans start at $15/month
MeetEdgar stands out for one reason that is, it allows you to recycle old posts. This is probably more important than it may seem. Good and popular content gets forgotten and is left behind. Recycling of that old content so that it can get views again is low-hanging fruit and often, a missed golden opportunity.
With MeetEdgar, you will be able to organize posts by category, schedule content by category, and then, every time this tool has gone through your scheduled posts, it will therefore automatically post old content from each category so as to get attention again.