Twitter is one of the most rewarding social media platforms for startups. Gaining followers on the social media network is never as difficult as it seems. All it takes is proper strategies and using the following tools to build your network:
1. Tweetdeck
Purchased by Twitter in 2011, some people have dubbed it better than Twitter’s official web version. I agree. You can manage multiple accounts and create several streams from notifications, to mentions and direct messages. It’s the best multi-user website for Twitter you can get.
2. The One million tweet map
The best thing about this tool is that it provides you with the most trending topics per location. Nothing beats targeted search and targeted traffic. If you want to see the most trending topics from various locations around the world, this map has it all.
3. The Latest
This is like an archive for the best and most interesting links on Twitter from accounts of the most interesting people in your circle and beyond. Not bad if you are looking at sharing some of these links in the future. After all, if people like them you can always get some retweets.
4. Kontely
Kontely is a content marketer’s paradise in that it helps content marketers collaborate on content planning and production with an SEO analyzer. Content creators can schedule to publish on their blogs right from the platform. The beauty of it is that you can also schedule to share articles on Twitter, Facebook, Instagram, Pinterest, and LinkedIn. For content marketers that send out a newsletter after publishing an article on their blog, you can also do that from Kontely. Kontely integrates with various email marketing tools like Mailchimp to automatically send an update about your new blog post to subscribers. It is therefore the best solution for startups that need help with marketing solutions. After all, Kontely saves you all the time you would use jumping from one platform to another to produce and distribute your content.
5. Ritetag
This is an important tool if you want to find out which hashtags work best. This tool gives information on the hashtag’s reach and alternatives to try when you want your tweets to reach more people.
6. DoesFollow
This is the best way to find out who follows who. Want to check out if Mark Cuban follows Peter Thiel? Or if Elon Musk follows Bill Gates? This is how. In a startup context, knowing this information may be thrilling as it could be very informative.
7. Nuzzel
It’s really important to stay in the loop with your followers. Do not underestimate the power of reading. Your followers read a lot. In fact, that’s why Mark Zuckerberg’s New Year resolution for 2015 was to read one book every week. You will be amazed to find out that millions of his followers in the world joined him in committing to this resolution. Nuzzel will help you stay on top of what your followers are currently reading. With this tool, you get to discover content that your followers are reading as well as content that your followers’ followers are reading.
8. Hootsuite/Buffer
These two social media tools work almost the same. The only difference is that they have different pricing for the pro versions and different interfaces. I personally prefer Buffer because I like its cleaner and simplistic interface, but you can also check out Hootsuite alternatives for yourself. These tools schedule tweets and offer proper analytics tools for your Twitter profile. They will analyze the performance of your tweets and provide you with this data to analyze and find out how to improve.
9. Audiense
There is a paid plan for this tool. However, like most of the tools we have mentioned before, it has a free plan. Audiense does almost everything when you have a paid subscription. Even so, a free plan provides you with information on the best time to tweet in relation to when most of your followers are online. It also provides community segmentation features as well as follow and unfollow tools.
10. SocialRank
Want to find out who are your biggest fans? When your account is growing it’s easy to get lost in the buzz. Nevertheless, it’s the most loyal fans for your startup who make your company grow. These are the people who generate the buzz. SocialRank is created to provide you with a list of your biggest followers and the most influential too. The list depends upon engagement. The followers who engage with you often will of course be at the top of the list. This list gives you a glimpse of the followers you should be engaging with on Twitter.
11. Twipho
Photos speak louder, they say. It’s true even looking at data analysis from social media platforms like Facebook and Twitter. With Twipho you can search for photos by keywords and you will get a photo feed. You can retweet these photos or look for similar photos to capture people’s attention. If the photo is really nice, your followers will share it.
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