TikTok is all the rage with social media influencers looking to establish brand partnerships and sponsorships. While its user base is largely Generation Z, its demographics have shifted slightly recently. Most notably, there has been a recent increase in other generations on the app.
It has become clear that people are craving more micro-entertainment in the form of short videos. Luckily, short videos are one of the main appeals of TikTok. The idea of producing short videos and funny clips was first introduced by the social app Vine. However, Twitter discontinued Vine in 2016, leaving a gap that TikTok only recently filled. Currently, TikTok has over 1 billion active users worldwide and has been one of the most downloaded apps since 2019.
Let’s explore the new generation of TikTok stars making big bucks on the app. In the meantime, if you’re looking for influencers from a specific niche or region to include in your influencer marketing campaigns, you can use Influrev to find their contact details.
Highest-Paid Most Popular TikTok Stars in 2026
1) Khabane Lame
Estimated net worth: $20 million
160.7 million followers
Dominating this list of TikTok stars is Khabane Lame (born March 9, 2000) – an Italian-based Senegalese TikToker. He rose to fame when his TikTok videos, in which he silently mocks overly complicated life hack videos, went viral in 2020. Lame was voted the second most popular TikToker by October 2, 2021.
After being fired, Lame began posting on TikTok during the COVID-19 pandemic. Early videos featured him dancing and playing video games, and they were primarily shot in Italian with Italian subtitles.
He surpassed Gianluca Vacchi as the most-followed Italian TikToker in April 2021 and Addison Rae as the second most-followed TikToker in July 2021. Lame appeared as a co-star in the announcement of a new player, Manuel Locatelli, by Juventus FC in August 2021. In 2022, Lame landed a role as a brand ambassador during the FIFA World Cup in Qatar. He currently has over 80 million followers on Instagram and over 162 million followers on TikTok – more than 3 times the population of the country he calls home.
In 2023, Khaby Lame premiered his short film, I am Khabane at the Taormina Film Festival in Italy.
2) Charli D’Amelio
Estimated net worth: $23 million
156 million followers
The D’Amelio sisters started gaining popularity among today’s TikTok stars around the same time as Addison Rae. Similarly, they began by posting dance videos to trending songs. The younger sister Charli is the second-highest earning TikTok personality, and she ranks a little higher than Dixie. Thanks to their success, the sisters have signed with talent agencies, launched their podcasts, and built a music career. However, they have not shied away from controversy with their “Dinner with the D’Amelios” series.
Unfortunately, they’ve been known to exhibit “rude” behavior in this series. In fact, Charli lost over one million followers on TikTok in less than one day because of their attitude. Along with that, many followers were distraught when it was revealed that the sisters and other social media personalities were seen vacationing in the Bahamas during the COVID-19 pandemic instead of staying home as advised while cases in Los Angeles were rising. Whatever controversies they have been through, it seems they are still making money through the platform.
In early 2023, Charli hosted the 2023 Nickelodeon Kids’ Choice Awards. Additionally, the D’Amelio family launched a footwear brand in 2023. In late 2023, they also entered the food industry with the launch of Be Happy Snacks.
3) MrBeast
Estimated net worth: $85 Million
123.2 million followers
Jimmy Donaldson (born May 7, 1998) is an American YouTuber, businessman, and philanthropist better known online as MrBeast. He is credited with being the first to create a YouTube video genre focused on expensive stunts. He is also the founder of MrBeast Burger and the co-creator of Team Trees, an Arbor Day Foundation fundraiser that has raised over $23 million. Night Media, a talent management company based in Dallas, is in charge of the foundation’s management.
By January 2022, Forbes had ranked MrBeast the highest-earning YouTube creator. The team at Forbes also stated that his 2021 income would’ve earned him a spot at no.40 on the 2020 Forbes Celebrity 100 list. This ranking would’ve put him on the same level as Vin Diesel and Lewis Hamilton. Most recently, MrBeast has earned recognition for funding cataract surgery for 1,000 people and building 100 wells in Africa.
4) Bella Poarch
Estimated net worth: $16 million
93 million followers
Bella Poarch is a Filipino-American singer and social media personality. She created the most liked video on TikTok on August 17, 2020, in which she lip-syncs to Millie B’s song “Soph Aspin Send.” Her debut single, “Build a Bitch,” was released in May 2021.
By August 30, 2021, she had over 80.1 million TikTok followers, making her the fourth most-followed person on the platform behind Charli D’Amelio, Khaby Lame, and Addison Rae. With over 50 million likes, she holds the record for the most-liked TikTok video. In 2021, she also signed a record deal with Warner Records. Forbes also featured her in their list of Top Creators’ Earnings in 2022.
5) TikTok
Estimated net worth: $330 billion
92.1million followers
TikTok is a short-form video platform with over a billion monthly active users worldwide. The app is known for viral trends, music-driven content, and highly personalized discovery through its For You feed. Creators regularly post entertainment, education, lifestyle, and promotional content, with top influencers earning significant income through brand deals, creator funds, affiliate marketing, and live gifting.
Global brands such as Nike, Pepsi, Fenty Beauty, and Netflix actively use TikTok for influencer partnerships and campaign launches. Beyond entertainment, TikTok is also used to amplify social causes, with creators and organizations raising awareness around mental health, sustainability, small-business support, and charitable fundraising.
6) Addison Rae
Estimated net worth: $5 million
88.3 million followers
Addison has actively posted content on TikTok since July 2019. She started uploading dance videos to trending songs on the platform after leaving her studies at LSU and gaining over one million followers on the platform. After moving to LA to pursue her career, she has amassed 79 million followers, ranking as the second most-followed person on the platform. Since then, she has partnered with American Eagle, released a weekly podcast exclusive to Spotify, and launched her own cosmetics line.
Addison has also dabbled in music and movies, and she’s starring in the upcoming remake of the 1999 teen comedy, She’s All That. Through her various endorsement deals and merchandise, she earned $5 million in 2020 alone. Her success has led her to work with companies like Reebok, L’Oreal, Hollister, and American Eagle.
In 2023, Addison expanded her portfolio by joining the cast of Eli Roth’s slasher “Thanksgiving.”
7) Zach King
Estimated net worth: $13 million
84.2 million followers
Zach has been internet-famous for quite some time now. He is most known for his digitally edited videos, which make it look like he’s doing magic. He started posting videos on YouTube in 2008, as well as on his website FinalCutKing.com, where he offered training and tips about the editing software Final Cut Pro because he could not find tutorials for the software on the internet. In 2013, he started posting videos on Vine. When he published his first video to TikTok in 2016, he accumulated over 45 million followers, making him one of the most-followed individuals on the platform. In December 2019, he posted the most viewed TikTok video, which featured him riding a broomstick. The video received approximately 2 billion views.
8) Kimberly Loaiza
Estimated net worth: $12 million
83.7 million followers
Kimberly Loaiza is a YouTuber, influencer, and singer from Mexico. She debuted on December 2, 2016, and her YouTube channel had 100k subscribers in just one week. In 2019, she released her first single as a singer, “No Seas Celoso,” and in 2020, she released the hit “Me Perdiste,” which has received 20 million Spotify plays. The song was remixed in 2021 by Casper Magico and Lyanno.
In early 2023, Kimberly and JD Pantoja announced plans to release one final track together, news that was received with mixed emotions by fans.
9) Willie Salim
Estimated net worth: unreported
82.8 million followers
Willie Salim is a content creator who is known on TikTok for his comedic content, pranks, and challenges. He also often talks about his interest in pop culture, sharing news from the world of music and celebrities.
10) Dwayne Johnson
Estimated net worth: $800 million
80 million followers
Dwayne Douglas Johnson (born May 2, 1972) is an American actor, producer, businessman, and former professional wrestler best known as The Rock – his ring name.
His films have grossed more than $3.5 billion in North America and more than $10.5 billion worldwide, making him one of the highest-paid and highest-grossing actors in the world.
In 2023, Dwayne Johnson announced that a live-action remake of Disney’s Moana was in the works.
11) Will Smith
Estimated net worth: $350 million
79.2 million followers
Will Smith’s reputation goes beyond his work as an actor to include his online presence, particularly on TikTok. He’s known for creating content with stunning visual effects, food prep tips, gym workout routines, and commentary on his TV and film roles.
In 2022, he posted a controversial video addressing the incident where he slapped fellow comedian and actor Chris Rock for making an off-color joke about Jada at the Oscars. While his popularity took a hit after this incident, Will Smith has since expressed his remorse and is slowly winning the hearts of his fans back.
12) Domelipa (Dominik)
Estimated net worth: $1-5 million
76.2 million followers
Domelipa is a famous TikTok star, YouTuber, and social media influencer who was born on August 27, 2001, in Monterrey, Mexico. She gained popularity through her lip syncs and choreographed videos on TikTok.
By June 2021, she had more than 14 million Instagram followers, 3.8 million YouTube subscribers, 42 million TikTok fans, and over 1.2 million Twitter followers. She recently signed a contract with Westwood Entertainment ahead of the release of her studio album.
13) Burak Özdemir
Estimated net worth: $11-12 million
74.4 million followers
Burak Özdemir is a Turkish chef and restaurateur. Cznburak is one of Turkey’s most popular TikTok stars, with 17.669 million followers on the platform. He’s also a social media sensation who rose to fame thanks to the TikTok lip-syncing app. Cznburak is famous not only on the lip-syncing app but also on Instagram. Cznburak has worked on a number of commercials as a result of his massive social media following.
In February 2023, Burak pledged his support for victims of the earthquake in Turkey and appealed to fans to join him in his efforts.
14) Billie Eilish
Estimated net worth: $53 million
74.1 million followers
Billie Eilish is an American singer-songwriter. She rose to prominence in 2015 with the release of her debut single “Ocean Eyes,” which was distributed by Darkroom, an Interscope Records subsidiary.
Fans are eagerly anticipating the release of her new album.
15) BTS
Estimated net worth: $120-150 million
73.7 million followers
BTS is a South Korean boy band that was formed in 2010 and debuted in 2013 under the management of Big Hit Entertainment. After starting out as a hip-hop group, their musical style has evolved to include various genres. Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are part of a septet that co-writes and co-produces a lot of their own material.
The boy band recently announced a short hiatus to allow the members to complete their mandatory military service.
16) Real Madrid C.F.
Estimated net worth: $6.6 billion
68.9 million followers
Real Madrid uses this official TikTok channel to showcase clips from their games as well as behind-the-scenes content that keeps fans engaged and maintains the community.
17) VILMEI
Estimated net worth: unreported
66.9 million followers
Meicy Villia, known online as VILMEI, launched her TikTok career in 2020. She uses her account to share makeup, gaming, and comedy content. Her Indonesian culture also shines through in her content, where she often showcases traditional outfits and costumes. While makeup, gaming, and comedy are her main focus, she also uses TikTok to promote her perfume brand, “Vm.Co.” She also launched a popular eyelash brand, lashollister.
18) Jason Derulo
Estimated net worth: $16 million
65.9 million followers
Jason Derulo is a singer, songwriter, and dancer from the United States. He has sold over 30 million singles and has eleven Platinum singles since launching his solo recording career in 2009. In June 2020, Derulo and Jawsh 685’s “Savage Love (Laxed – Siren Beat)” went viral on TikTok, eventually reaching number one in the UK charts and becoming Derulo’s 5th number one hit in the country.
In March 2023, The Voice Australia recruited Derulo to be part of their 2023 judging panel.
19) FC Barcelona
Estimated net worth: $5.6 billion
62 million followers
Barcelona’s official TikTok account is popular among the team’s fans, who visit it frequently to keep up with new developments from the players and track their performance on the pitch. With a combination of clips from matches and behind-the-scenes content, this account has pulled in well over 48 million followers.
20) Kylie Jenner
Estimated net worth: $900 million -1 billion
59.5 million followers
Kylie Jenner hasn’t just made a name for herself as a reality TV star, and make-up brand owner. In addition to these creative pursuits, she’s cultivated an entertaining online persona on TikTok. Kylie’s videos frequently feature her cosmetics brand “Kylie Cosmetics” and family members Kim and Khloe Kardashian, as well as Kris Jenner. Her fans also enjoy her lip-sync videos.
21) Selena Gomez
Estimated net worth: $1.3 billion
59.3 million followers
Selena Gomez, born on July 22, 1992, in Grand Prairie, Texas, began her career in show business with a two-year stint on the children’s show Barney and Friends. After a few minor roles in films, Gomez appeared as a guest star on The Suite Life of Zack and Cody and Hannah Montana on the Disney Channel. She was cast as the lead in Wizards of Waverly Place in 2007, and her pop album Kiss & Tell was released in 2009. Spring Breakers, a 2013 film, Revival, a 2015 album with the single “Good for You,” and Rare, a 2020 album with the chart-topping hit “Lose You to Love Me,” are among her other projects. Gomez has also received praise for speaking out about her lupus diagnosis.
22) Younes Zarou
Estimated net worth: $3-4 million
56.9 million followers
Younes started his TikTok account (Youneszarou) in 2019. In a short period, he began to receive a large number of likes on his videos. He shares illusions, creative videos, and one-of-a-kind photography tutorials.
Before starting his TikTok account, he worked as a Trainee IT consultant. His videos are well-liked on a variety of other social media platforms. He also has a YouTube channel, which he began on May 7, 2021, and has amassed 69k subscribers. Beyond that, he has a separate TikTok account (Youneszar) for his German fans in addition to his global TikTok account. He also sells his merchandise online, and he is a self-taught photographer and video editor.
Earlier in 2023, Younes Zarou joined “Let’s Dance” – the popular dance competition on RTL.
23) Karol G
Estimated net worth: $25 million
55.8 million followers
Carolina Giraldo Navarro (born February 14, 1991) is a Colombian singer and songwriter known professionally as KAROL G (stylized in all caps). She is best known for her reggaeton and Latin trap music, but she has also dabbled in reggae and sertaneja. She’s known on the reggaeton scene for being a strong female presence. She was nominated for several Billboard Latin Music Awards and Premios Lo Nuestro awards and won the Latin Grammy Award for Best New Artist in 2018.
Karol G has attracted worldwide attention recently as the first woman to earn the top spot in the Billboard 200 with a Spanish album. Not only did she top the Billboard 200, but she also retained this coveted spot for 3 weeks straight. In recognition of her talent, she’s earned the title of Billboards 2024 Woman of the Year.
24) ESPN
Estimated net worth: $40 billion
55.3 million followers
ESPN is home to entertaining clips and behind-the-scenes content from different sports. It keeps fans updated on the latest developments from their favorite teams.
25) バヤシ🥑Bayashi
Estimated net worth: unreported
54.9 million followers
Hiroaki Nakabayashi, known on TikTok as Bayashi, is a Japanese influencer known for his ASMR and mukbang videos. He frequently shares his own recipes on the platform, and his followers can learn to cook a wide variety of dishes. He earned a coveted spot on TikTok’s 2022 Discover List in the foodie category.
26) Dixie D’Amelio
Estimated net worth: $10-15 million
54.4 million followers
Dixie D’Amelio launched her career on TikTok by posting dance videos to trending songs. Thanks to their success, the sisters have signed with talent agencies, launched their podcasts, and built a music career. However, they have not shied away from controversy with their “Dinner with the D’Amelios” series, where they’ve been known to exhibit “rude” behavior in this series. In fact, many followers were distraught when it was revealed that the sisters and other social media personalities were seen vacationing in the Bahamas during the COVID-19 pandemic instead of staying home as advised while cases in Los Angeles were rising.
Whatever controversies Dixie D’Amelio and her sister have been through, it seems they are still making money through the platform. In early 2023, Dixie launched a footwear brand along with the rest of the D’Amelio family. In late 2023, they also entered the food industry with the launch of Be Happy Snacks.
27) HOMA
Estimated net worth: unreported
54.2 million followers
HOMA, better known offline as Alina Kim, is known on TikTok for her lip sync videos. Her videos often feature colorful hairstyles and have amassed over 1.3 billion likes.
28) Spencer X
Estimated net worth: $3-5 million
54.1 million followers
Spencer Knight is a beatboxer and YouTube star who joined the ranks of TikTok stars long ago. He’s well-known for his fast-paced and smooth beatboxing and music tracks. He produces original tracks, produced tracks, and comedic tracks across social media platforms. Since his rise to fame, he has collaborated with several famous artists like Alicia Keys and Sean Kingston.
29) Champions League
Estimated net worth: unreported
53.5 million followers
This is the official channel for the UEFA Champions League, drawing in football fans from all over the world, amounting to well over 47 million followers. This is a popular stop among fans who want to keep up with what is going on in the league.
30) Loren Gray
Estimated net worth: $5 million
53 million followers
Loren joined TikTok when it was still Musical.ly – she was only in the 6th grade. However, after gaining a large following on the app, she started getting bullied and moved to LA to pursue her career. By February 2021, she had more than 51 million followers on TikTok and was the sixth most-followed person on the platform. She has also built quite an impressive music career, signing a record deal with Virgin Records in March 2018. She’s gone beyond that to launch a jewelry brand – &always. Forbes ranked her the fourth-highest TikTok star in 2020, thanks to her numerous sponsorship deals and merchandise.
Loren has also released her long-awaited debut album – Guilty – in 2023.
31) Aliev Omar
Estimated net worth: unreported
52.8 million followers
Aliev Omar is a social media influencer who is popular for his lip-sync and comedy videos that incorporate the platform’s filters for dramatic effect. He began posting on TikTok in 2022 and attracted attention immediately with his first video, where he measured himself with a measuring tape.
32) ROSÉ
Estimated net worth: $20 million
52 million followers
Roseanne Park, better known as Rosé online, is a member of Blackpink who has gained fame online for her work as a singer and songwriter. True to her brand, she recently sparked a viral dance on TikTok, inspired by her catchy single “APT” (ft. Bruno Mars).
33) Blackpink Official
Estimated net worth: $85 million
51.3 million followers
YG Entertainment’s Blackpink (Korean: commonly stylized as BLACKPINK or BLKPIK) is a South Korean girl group consisting of Jisoo, Jennie, Rosé, and Lisa. The band made their debut in August 2016 with the release of their single album, Square One.
34) Ria Ricis
Estimated net worth: unreported
50.8 million followers
Ria Ricis is the founder of the hijab line Ricis Style, and a popular social media influencer who gained fame for her tutorials showcasing unique hijab styles. She is also popular on Instagram, where she has over 36 million followers.
35) Paris Saint-Germain
Estimated net worth: $4-5 billion
50.7 million followers
Paris Saint-Germain’s official TikTok account showcases the team’s best football moments, giving fans a chance to relive their favorite players’ most iconic games.
36) Kris Collins
Estimated net worth: $1 million
50.6 million followers
Kris Collins is a TikTok sensation from Canada who is known for her original comedy content. She is one of the most popular TikTok stars, with over 33.9 million followers on her account (kallmekris). Now a popular TikTok comedian, hairdresser, Kristina Collins quit her day job when the pandemic hit in 2020 to create content on TikTok. She was a hit on the platform, and by 2022, she had earned a reputation as TikTok’s most popular content creator. Her videos range from comedy skits to hilarious takes on TikTok challenges.
Kris also runs the Kallmekris YouTube channel. By the year 2021, the channel had amassed nearly 2 million subscribers. She is also well-known on Instagram, where her official account, kallmekris 4, has 1.2 million followers. Her older sister, Jessica, is also a TikTok star. In 2022, Kris was also named one of YouTube’s most popular Canadian YouTube stars.
37) Brent Rivera
Estimated net worth: $12 million
50.3 million followers
Brent Austin Rivera is a YouTuber, social media personality, and actor from the United States. Rivera rose to fame on the now-defunct video-hosting platform Vine. He has since expanded his fan base to include Instagram, TikTok, and YouTube.
He’s the co-founder and CEO of Amp Studios, a content and talent incubator.
38) Michael Le
Estimated net worth: $4 million
50.3 million followers
Known as JustMaiko on social media, Michael is an American dancer, choreographer, and social media personality who started posting videos on TikTok back when it was still Musical.ly. He is best known for his dancing videos and tutorials on the platform in addition to his Web3 content. By July 2020, he had 34 million followers on TikTok and remained one of the platform’s most-followed male personalities. The same year, he and his friends formed the Shluv House to create content for various social media platforms.
He is also a brand ambassador for Bang energy drinks and sells his merchandise through the Collective House.
In early 2023, Michael partnered with the gaming startup Liithos (launched by Days Gone creative director John Garvin and PlayStation veteran Michael Mumbauer) to promote their Web3 game Ashfall. He’s dedicated a lot of time and effort to his Web3 gaming ecosystem, Joystick, throughout his online career. He built Joystick to help content creators in the gaming sphere find opportunities to monetize their content and increase online visibility.
In late 2023, Michael signed with the Creative Artists Agency (CAA) for representation.
39) Netflix
Estimated net worth: $452.82 million
50 million followers
This channel is home to clips from popular Netflix movies and series, attracting movie fans from all over the world. With over 47 million followers, this channel entertains people with content from different genres.
40) Barstool Sports
Estimated net worth: unreported
48.2 million followers
Barstool Sports produces sports content with a dose of hilarity and cursing, entertaining sports fans around the world with fresh and engaging content.
41) Carlos Feria
Estimated net worth: $1-5 million
47.3 million followers
Carlos Feria, a TikTok star, YouTuber, and social media influencer, was born in Colombia on November 2, 1996. He posts comedy and dance videos that constantly keep fans coming back for more.
42) Niana Guerrero
Estimated net worth: $1-3 million
46.1 million followers
Niana Jose Evidente Guerrero is a Filipino dancer, singer, and social media personality who was born on January 27, 2006. She is known for her dance videos with her brother Ranz Kyle.
Niana rose to fame on YouTube in 2017 for her “Despacito” dance cover, and she’s been doing dance covers ever since, most of them with her brother. She joined TikTok in November 2019, and she usually posts dance videos. Niana is currently the most popular TikTok star in the Philippines.
43) Pongámoslo a Prueba
Estimated net worth: unreported
46.1 million followers
Pongámoslo a Prueba is an entertaining that puts product claims and internet hacks to the test through hilarious hands-on experiments. The channel is well known for its signature catchphrase “¡Lo ponemos a prueba!” (meaning “We put it to the test!”).
44) JoJo Siwa
Estimated net worth: $20 million
46 million followers
JoJo Siwa is an actress, singer, and YouTube personality from the United States. She is best known for her appearances on Dance Moms with her mother, Jessalynn Siwa, for two seasons and her singles “Boomerang” and “Kid in a Candy Store.” Siwa’s YouTube channel, “It’s JoJo Siwa,” features daily videos of her life. She is currently featured on the popular TV show “Dancing with the Stars” as the first dancer to have a same-sex partner. In 2020, she was named on Time’s annual list of the world’s 100 most influential people.
45) Katteyes
Estimated net worth: unreported
45.4 million followers
Fernanda Valentina Villalobos Cortés, better known as Katteyes on TikTok, is a Chilean influencer who is known for her singing and dancing. She started her TikTok career in 2017, and she’s still one of the more popular Chilean influencers on the platform.
46) IShowSpeed
Estimated net worth: $10 million
44.6 million followers
Darren Jason Watkins Jr, better known as IShowSpeed on TikTok, is a social media influencer, rapper, and streamer. He’s known for his attempts to win 81 NBA 2K games in honor of the basketball legend, Kobe Bryant. He is popular on TikTok for his sports content, with one of his most popular videos being the one where he met his hero, Cristiano Ronaldo.
47) Joe Albanese
Estimated net worth: $1.25 million
44.1 million followers
Similar to the other TikTok stars on this list, Joe is a dancer best known for his work on social media, where he posts comedic videos as well as breakdancing videos and trending content. His content officially took off in 2019, and he has since risen to become one of the most successful stars on TikTok. In 2020, he joined the TikTok collaborative Sway House – with Anthony Reeves, Bryce Hall, and Josh Richards – where he makes content with fellow house members.
He continues to grow his following by creating videos based on popular trends and putting his spin on them to make the videos funnier and more entertaining to watch. With his status as one of today’s TikTok stars, he has had the opportunity to meet many celebrities. He has partnered with several companies to produce sponsored content, including Arizona Ice Tea, Fashion Nova, Pacsun, Redbull, and more.
48) Junya Gou
Estimated net worth: $1 – 5 million
44 million followers
Junya Gou is an Instagram and TikTok star from Japan. He has amassed a massive fan base on social media, earning him the title of one of the most popular social media stars.
49) Noel Robinson
Estimated net worth: unreported
43.9 million followers
Noel Robinson is a German TikToker who is famous for his dance, prank, hair, and comedy content. He started posting on TikTok in 2020. His mesmerizing afro and dance moves keep his followers coming back for more.
50) Brooke Monk
Estimated net worth: $2 million
43.6 million followers
Brooke Monk started out with dance videos. However, as she gained popularity, her content slowly transitioned into a combination of dance videos, lip-sync videos, and makeup tutorials. Her content attracts younger audiences who appreciate her authenticity and energy.
51) Tottenham Hotspur
Estimated net worth: unreported
43.1 million followers
This TikTok channel is home to team updates and match highlights from Tottenham Hotspur (the Spurs). Fans of the team enjoy checking out this content for post-match content and iconic moments from their favorite team.
52) Tuzelity
Estimated net worth: unreported
43 million followers
Tuzelity is a Russian dancer and social media sensation who rose to fame among today’s TikTok stars thanks to his verified TikTok account. He posts breakdancing performances and tutorials.
53) Rodrigo Contreras
Estimated net worth: unreported
42.4 million followers
Rodrigo Contreras is a Mexican influencer who has earned quite a reputation on his TikTok channel, where he posts lip-sync and dance videos. He was nominated for Favorite TikToker at the 2020 Kids’ Choice Awards México and continues to draw in followers across demographics.
54) Shakira
Estimated net worth: $300 million
42.2 million followers
Shakira is a Colombian singer, songwriter, dancer, record producer, and model who has achieved success in both the English and Spanish communities. Known for her signature belly dancing, Shakira has won several awards for her performances. She is also the only artist from South America to have made it to the #1 spot on the US Hot 100 Billboard, the Australian ARIA chart, and the UK Singles Chart. She ended 2023 with the achievement of being the most searched Latin music artist on Google of all time – worldwide.
55) Juventus
Estimated net worth: $1 billion
41.9 million followers
This TikTok account is home to updates from the team as well as favorite fan moments, match highlights, and fun memes. This content draws in millions of fans who want to keep engaging with the team beyond the matches.
56) Avani Gregg
Estimated net worth: $4 million
41.5 million followers
Avani built her career on TikTok, where she created content related to beauty and makeup. Her first viral video on TikTok was a transformation into a Harley Quinn-style clown. This video prompted viewers to nickname her the “Clown Girl”. She joined the collective “The Hype House,” which also consists of Charli D’Amelio and Addison Rae. Her success earned her the Shorty Award for TikToker of the Year. What’s more, she was featured on Forbes’ “30 under 30” in the social media category in 2020.
57) La Liga
Estimated net worth: unreported
41.7 million followers
This account provides La Liga highlights from teams like Real Madrid and Barcelona, entertaining Spanish football fans all over the world.
58) BigChungus
Estimated net worth: unreported
41.5 million followers
BigChungus is an Argentinian TikToker known for his family-friendly videos, in which he has unscripted interactions with strangers – most often children and families. Followers love the engaging nature of his content and appreciate his authenticity.
59) Virginia Fonseca
Estimated net worth: unreported
41.3 million followers
Virginia Fonseca is a Brazilian social media influencer who started her career online at a mere 16 years old. Her followers enjoy her family-centric and lifestyle content, and her authentic approach to content creation has earned her over 30 million followers over the years.
60) Mia Khalifa
Estimated net worth: $8 million
41.1 million followers
Mia Khalifa is a famous actress, social media personality, sports commentator, and webcam model who retired from adult entertainment to focus on her other creative outlets. She posts a combination of comedy, lifestyle, and advocacy content, attracting millions of viewers with each post.
61) Gordon Ramsay
Estimated net worth: $220 million
41 million followers
Gordon James Ramsay is a chef, restaurateur, television personality, and author from the United Kingdom. Ramsay founded Gordon Ramsay Restaurants, a global restaurant group, in 1997. Gordon Ramsay Restaurants has received a total of 16 Michelin stars. He has established himself as one of the most well-known and influential chefs in the UK, thanks to his role in the British television miniseries, Boiling Point.
He joined TikTok, where he posts hilarious videos of himself reviewing other people’s cooking as well as videos of him and his daughter cooking at home.
When Gordon Ramsay recently shared a photo of his 6th child on social media, he created quite a stir among his fans who couldn’t get over how much his newborn son looks like him.
62) Anokhina Liza
Estimated net worth: $0.5 – 1 million
40.6 million followers
Anokhina is a Russian TikTok star, singer, content creator, and YouTuber known for her dance, comedic lip-sync, challenges, and collaboration content on her TikTok account.
Before reading further
We at Pressfarm believe that everyone must have a shot at easy but effective PR as well as access to journalists. Are you looking to win some of the TikTok stars on this list over to your brand? Our experts will help you take your company to the next level and bring more visibility to your company.
63) James Charles
Estimated net worth: $22 million
40.7 million followers
James Charles (born May 23, 1999) is a beauty YouTuber and makeup artist from the United States. He started a YouTube channel, posting makeup tutorials while working as a local makeup artist in Bethlehem, New York. After a tweet featuring his makeup went viral, he was named the first male brand ambassador for CoverGirl in 2016.
64) Rubén Tuesta
Estimated net worth: unreported
40.6 million followers
Rubén Tiesta is well known for imitating Quico (Cachetes) – a popular character from El Chavo del Ocho (Cachetes). In 2022, he posted a video of himself singing the song Quevedo: Bzrp Music Sessions, Vol. 52 from the album El Álbum de Figuritas: Cachetes (Bzrp Session) and went viral shortly after that. To date, the video has over 100 million views and over 1.2 million likes. He has since posted several similar videos, garnering consistent attention and maintaining his popularity on the platform.
65) XO Team
Estimated net worth: unreported
40.5 million followers
XO Team is a popular TikTok house that often shares the behind-the-scenes of the influencers in the team. This raw, authentic content is popular among TikTok users, pulling in over 40 million followers.
66) The Dobre Twins
Estimated net worth: $22 – 26 million
40.3 million followers
Lucas and Marcus Dobre started out as a dancing and lip-syncing duo that initially captured attention on Vine. They’re also popular on YouTube, where they have over 12 million subscribers. They’ve captured even more hearts on TikTok with over 38 million followers who enjoy the twins’ content – a combination of pranks, stunts, and comedic skits. Despite their massive following, the Dobre twins have been the focus of many controversies, including their infamous 2022 prank video where Marcus faked his death to prank his brother. While Marcus came up with this video as a silly prank, this particular prank crossed the line, with fans criticizing the twins for making light of suicide.
67) Ariana Grande
Estimated net worth: $240 million
39.9 million followers
It would be remiss of us not to mention Ariana Grande-Butera, another favorite among music lovers. Ariana has gained popularity for her four-octave range, in addition to her inspiring work as a songwriter and actress. With a presence on several social media platforms, Ariana continues to inspire and entertain her fanbase in equal measure. Fans After an impatient wait, fans were excited to finally listen to her new album, Eternal Sunshine, released in March 2024.
68) Montpantoja
Estimated net worth: $3 million
39.3 million followers
Paola Montserrat Pantoja Lizárraga, better known as Montpantoja online, is a Mexican TikToker who earned fame on the platform with her lip-syncing videos and memorable dance routines. She has been a member of the social collective Cheli House since July 2020.
69) Keemokazi
Estimated net worth: $1-2 million
38.9 million followers
Keemokazi is an actor, rapper, and Internet personality. He began his music and acting career in mid-2017. Keemokazi started on SoundCloud with another rapper named Ski Mask the Slump God. He also made several appearances on The Last Ship.
At the end of 2019, he created a TikTok account. His first TikTok videos earned him thousands of followers. He wasn’t doing it consistently at first, but after seeing many young people make a living off the platform, he decided to take it more seriously.
70) Roberto Gonzales
Estimated net worth: unreported
38.5million followers
Roberto Gonzales is a Spanish content creator who is widely known on YouTube for his channel HotSpanishTV. His TikTok channel is an extension of his YouTube persona, showcasing pranks, challenges, and social experiments.
71) Fujuanti Utami Putri
Estimated net worth: unreported
38.1 million followers
Fujianti Utami Putri is an Indonesian influencer who is better known as Fujiiian online. Her TikTok content mainly revolves around beauty, fashion, and vlogging.
72) Netflix Latinoamérica
Estimated net worth: unreported
37.9 million followers
Netflix Latinoamérica is the official TikTok channel belonging to the division of Netflix that serves Latin American countries, with a diverse collection of content tailored to different tastes and preferences. The platform launched in 2011 and has expanded to include local and international productions across genres.
73) Surthany Hejeij
Estimated net worth: unreported
37.7 million followers
Surthany Hejeij, better known on TikTok as Surthycooks, is a Lebanese TikToker who is known for her cooking videos. She showcases a combination of Lebanese and Venezuelan cuisine, reflecting her cultural heritage.
74) Emir Abdul Gani
Net worth: unreported
37.6 million followers
Emir Abdul Gani is a TikTok star who is known for his fluid dance style. Most of his TikTok videos feature him dancing, teaching others to dance, or conducting dance auditions.
75) Scotts Reality
Estimated net worth: unreported
37.3 million followers
Scott Hentzepeter is a TikTok star who shares exciting and astounding experiments on the platform – often resulting in strange recipes. In one of his more famous experiments, he crushed gummy worms with a mortar and pestle.
76) Cleyton da Silva
Estimated net worth: unreported
36.7 million followers
Cleyton da silva is a popular content creator who is known for dressing up as Spider-Man and attempting popular TikTok challenges. His videos also normally feature a friend who dresses up as Venom.
77) Baby Ariel
Estimated net worth: $6 million
36.7 million followers
Ariel Rebecca Martin is an American social media personality, singer, and actress who also produces videos on TikTok. She was recognized as one of the most influential people on the Internet by The Times magazine in 2017. Much like many others on this list, she earned recognition on the platform even before it was known as TikTok. Through her success, she launched an anti-bullying campaign called #ArielMovement and was recognized by People magazine for supporting the #HackHarrassment initiative against internet trolls. She currently earns an estimated $32,000 per sponsored post on TikTok.
78) Sabrina Carpenter
Estimated net worth: $12 million
36.5 million followers
Sabrina Carpenter, a musician renowned for her album Short n Sweet, uses her TikTok channel to share her music with the world. She combines this music with some behind-the-scenes content that makes her content relatable to fans.
79) WigoFellas
Estimated net worth:$1.6 million
36.2 million followers
WigoFellas is a YouTuber and social media personality well-known for his prank videos, challenges, and other activities.
80) Brianda Deyanara
36.1 million followers
Brianda Deyanara is well known on TikTok for her comedy, lip sync, and dance videos. She has been part of the TikTok collective #404Girls since 2020, along with Nicole Amado and Legna Hernández.
81) La Granja del Borrego
Estimated net worth: unreported
35.9 million followers
La Granja del Borrego is a Colombian content creator who uses his account to showcase his rural life, with his videos often featuring farm life and nature.
82) Ondy Mikula
Estimated net worth: $1.5 million
35.9 million followers
Ondy Mikula is a famous TikTok star who started his career on the platform in early 2019. By the summer of 2019, he had become a vlogging sensation. He’s also captured worldwide attention as the most famous TikTok user in the Czech Republic and Slovakia.
83) Gil Croes
Estimated net worth: $1.9 million
35.6 million followers
Gil Croes and his brother Jayden both have an active social media presence on various platforms. The Aruban natives are best known for their lip-sync comedy videos on TikTok and YouTube. Their CroesBros YouTube channel is one of the most successful in Aruba, and all their videos have more than 34 million views.
84) Benji Krol
Estimated net worth: $1 million
35.1 million followers
Benji Krol, a 20-year-old TikTok star from Montreal, Canada, is one of the most popular TikTok stars in the United States.
He makes money by promoting products and brands on social media. More specifically, he promotes makeup masks, makeup products, and hotels, among other things.
85) Bad Bunny
Estimated net worth: $50 million
35.1 million followers
Benito Antonio Martínez Ocasio, better known to his fans by his stage name Bad Bunny, is a Puerto Rican singer and rapper who uses his TikTok channel to showcase his musical talent. Fans enjoy getting teasers of his upcoming songs and a behind-the-scenes perspective on the creation of some of his most popular works.
86) Alejandro Nieto
Estimated net worth: unreported
34.9 million followers
Alejandro Nieto is a Uruguayan rugby union player who has earned an impressive reputation playing for Champagnat. His TikTok channel features highlights from his games and behind-the-scenes content.
87) Bader al Safar
Estimated net worth: $14.9 million
34.3 million followers
Bader Al Safar is a Kuwaiti fashion and lifestyle influencer known for sharing luxury fashion looks, travel moments, and curated insights into his daily life on Instagram. He is well known for his refined luxury aesthetic and influential presence in the Middle Eastern fashion scene.
Al Safar has partnered with a range of global and regional fashion, beauty, and lifestyle brands, positioning him as a preferred choice for premium campaigns. Beyond aesthetics, his content conveys confidence, individuality, and a modern Arab identity, allowing him to resonate with a global audience.
88) Kevin Hart
Estimated net worth: $450 million
34.3 million followers
Kevin Darnell Hart is an actor and stand-up comedian from the United States. Hart kick-started his career by winning several amateur comedy competitions in New England clubs, culminating in his first big break in 2001 when Judd Apatow cast him in a recurring role on the TV show Undeclared.
Hart released season 2 of his comedic action series “Die Hart 2: Die Harter” later in 2023.
89) Devon Rodriguez
Estimated net worth: unreported
34.3 million followers
Devon Rodriguez is a sketch artist who gained fame on TikTok by doing quick sketches of unsuspecting commuters on the New York Subway and capturing their reactions on video when he handed the sketches to them. He went viral during the COVID-19 pandemic, quickly becoming the most-followed artist in the world.
90) Kyle Thomas
Estimated net worth: $0.5-0.7 million
34.2 million followers
Kyle Thomas has loved acting and dancing since he was a child. He had always aspired to be well-known on social media. When he created a TikTok account, he set out to turn his dream into a reality. He is now one of the most popular TikTok celebrities in England. On TikTok, he goes by the name ‘Kylethomas.’ His videos have also received 661.7 million likes. Kyle’s TikTok account is full of funny videos and personal vlogs. Teenagers make up the majority of his fans. Kyle is also an aspiring model, and he hopes to begin modeling soon. He also has an Instagram account under the same name with over 897,000 followers.
91) Kirya Kolesnikov
Estimated net worth: $1-5 million
34.1 million followers
Kirya is a TikToker and social media star from Russia who is best known for his eponymous YouTube channel. His parkour and freerunning vlogs have earned him lots of attention among the ranks of TikTok stars.
92) Stray Kids
Estimated net worth: $48 million
34 million followers
Stray Kids is a South Korean K-pop group with tens of millions of followers across Instagram, where they share comeback promotions, tour content, fashion campaigns, and behind-the-scenes moments. Their posts consistently generate high engagement, making them one of the most influential groups in global pop culture and a top choice for luxury and lifestyle brands.
Members and the group have collaborated with major names across fashion, beauty, and tech, helping position K-pop at the center of mainstream marketing. Beyond music and branding, Stray Kids are known for their philanthropy, supporting causes such as disaster relief, children’s welfare, and humanitarian initiatives through donations and partnerships with global organizations.
93) Arnaldo Mangini
Estimated net worth: $5.5 million
33.9 million followers
Arnaldo Mangini is an Italian content creator and comedian with tens of millions of followers across platforms, particularly on Instagram and TikTok. He is best known for his expressive, silent comedy videos that rely on facial expressions, physical humor, and relatable everyday situations.
Mangini reportedly earns significant income through sponsored content and brand collaborations, with partnerships spanning lifestyle, entertainment, and digital platforms. His consistent posting style and universal humor have helped him build a global audience that transcends language barriers. Beyond entertainment, Mangini occasionally uses his platform to promote positivity and lighthearted content, positioning himself as a feel-good creator in the social media space.
94) Doris Jocelyn
Estimated net worth: $3.13 million
34 million followers
Doris Jocelyn is a digital creator widely recognized for her distinctive voiceovers and emotionally resonant storytelling across social media platforms. She rose to prominence on TikTok and Instagram by combining humor, vulnerability, and cinematic storytelling into short-form content that feels intimate and deeply relatable.
Her work centers on self-reflection, modern relationships, and personal growth, establishing her as one of the most recognizable and influential voices in today’s creator economy.
95) WWE
Estimated net worth: $16 billion
34 million followers
WWE (World Wrestling Entertainment) is a global sports entertainment powerhouse with tens of millions of followers across Instagram, YouTube, and X, where it publishes match highlights, superstar features, behind-the-scenes content, and promotions for live events. The company earns substantial revenue from media rights, merchandise sales, premium live events, and brand partnerships, cementing its status as one of the most recognizable names in global entertainment.
WWE partners with major sponsors and broadcasters while positioning its superstars as globally recognized personalities. Beyond entertainment, WWE engages in community outreach and charitable initiatives through WWE Community and partnerships with organizations like Make-A-Wish, supporting health, education, and youth empowerment causes.
96) Papi Kunno
Estimated net worth: $1-5 million
33.8 million followers
Kunno Guillermo, also known as Papi Kunno or Kunno on social media, was born in Monterrey, Mexico, on May 8, 2000. By September 2021, he already had over 911,000 Twitter followers, 4.8 million Instagram followers, 22.8 million TikTok followers, 9,693 Facebook followers, and 654,000 YouTube subscribers.
Kunno first joined the ranks of TikTok stars in 2019 when he started uploading videos to the platform. He continued to post regularly for the next few months, gradually gaining followers. He became famous after releasing the video “Caminata” in 2020, which featured a choreographed dance to a 4K song by El Alfa x Darell x Noriel.
97) Manchester City
Estimated net worth: $5.3 billion
33.6 million followers
Manchester City is one of the most dominant football clubs of the modern era, known for its fluid style of play, tactical innovation, and sustained success at the highest level. Based in Manchester and competing in the English Premier
League, the club has built a global fanbase through consistent title challenges, record-breaking seasons, and a star-studded squad. Under elite management and a clear long-term vision, Manchester City has redefined contemporary football excellence, blending on-pitch brilliance with world-class infrastructure and global appeal.
98) Taylor Swift
Estimated net worth: $1.6 billion
33.3 million followers
Taylor Swift’s account offers fans interesting insights into life as a singer, behind-the-scenes content, and engaging snippets of her life. While she humorously describes the account as “pretty much just a cat account,” fans enjoy the engagement she offers. After all, she pulls back the curtain on her stage persona and allows them to step into her everyday life.
99) Lele Pons
Estimated net worth: $8 million
33.2 million followers
Eleonora Pons Maronese (born June 25, 1996) is a Venezuelan-American Internet celebrity, YouTuber, singer, and actress who goes by the stage name Lele Pons. She has her Spotify-exclusive podcast, Best Kept Secrets with Lele Pons, and stars in The Secret Life of Lele Pons, a YouTube Original docuseries about her personal life.
Pons rose to fame on Vine before the service was shut down in 2016. She has since branched out, creating comedy sketches for YouTube, where she had over 17 million subscribers as of November 2020. Pons has acted in films, television shows, and music videos, releasing her own music and co-authoring a novel in 2016.
100) QPark
Estimated net worth: $1-5 million
37.7 million followers
QPark is a comedian, YouTube star, Instagrammer, and social media influencer who is Korean-American. He rose to fame by posting videos that make people laugh by exaggerating real-life situations and acting bizarrely in public places. QPark was born in South Korea and moved to the United States with his family at some point. He attended Yale University and began working as an investment banker after graduating with a degree in economics. He eventually left the corporate world and opened his own Korean BBQ restaurant. Despite the restaurant’s success, he was dissatisfied. He eventually sold the company and dedicated himself to social media full-time.
QPark began his online career on Vine, where he quickly rose to become one of the most popular stars on the app. After Vine was shut down in 2017, he successfully transitioned to Instagram where he now has over 2.8 million followers. He also posts his content on his YouTube channel, which he started in May 2007. He has amassed over four million subscribers on this YouTube channel over the years.
101) Michel Chavez
Estimated net worth: unreported
37.6 million followers
Michel Chavez is a dancer and lip sync content creator whose short videos generated an impressive reputation on the platform, earning her a loyal following of over 37 million.
102) Kristina Kika Kim
Estimated net worth: unreported
36.6 million followers
Kristina Kika Kim is a Korean social media influencer who is known for a combination of comedy, lip sync, and lifestyle content.
103) JD Pantoja
Estimated net worth: $3.5 million
35.8 million followers
Juan De Dios Pantoja is a YouTuber, Instagrammer, and TikTok star from Mexico. He is best known for his YouTube channel, which has 10.6 million subscribers, he signed a record deal with Universal Music Latino in early 2020, in collaboration with MPM Productions.
In 2023, Kim Loaiza and JD Pantoja announced the end of their music collaboration, breaking the hearts of many fans. However, JD Pantoja’s magnetic online presence has continued to reel fans in since then, growing his following rapidly.
104) Neymar Jr
Estimated net worth: $200-250 million
35 million followers
Neymar Júnior is one of the most famous football players in the world. He’s widely known as a left winger, attacking midfielder, or forward for Campeonato Brasileiro Série A team Santos and the Brazil national team. Fans enjoy watching replays of the most iconic moments from his matches and behind-the-scenes content showcasing his everyday life.
105) Noah Beck
Estimated net worth: $5-7 million
33.2 million followers
Noah Timothy Beck is a well-known American social media personality who is best known for his TikTok content.
Beck began using TikTok while in quarantine during the COVID-19 pandemic in 2020. Within a month, his videos had gone viral. By January 2021, Beck had 27 million TikTok followers, 7.3 million Instagram followers, and 1.5 million YouTube subscribers. His content ranges from dances and skits to songs, movies, and TV show audio clips. He joined The Sway House in June 2020 after being contacted by member Blake Gray. Beck performs duets and collaborates with other social media stars there. TikTok also listed him as one of the top 10 breakout content creators of 2020.
106) Merrick William Hanna
Estimated net worth: unreported
32.9 million followers
Merrick William Hanna is a professional actor and dancer who started his TikTok account during the COVID-19 pandemic, specifically to post fun content. He blew up pretty fast as people flocked to his account to watch his dance routines and challenges.
107) Faisal Shaikh
Estimated net worth: $2 million
32.9 million followers
Faisal Shaikh is an Indian social media star and model best known for his TikTok account – Mr. Faisu 07 – which quickly grew to a following of around 19 million fans before being banned in July 2019. While he was still active on the platform, he created short comedy skits and lip-synced to well-known songs from India and worldwide. Mr Faisu was also the leader of “Team 07,” a group of influential TikTok stars who frequently collaborated.
Faisal is also known for his Instagram account with the same name. Here, he talks about fashion, fitness, and his love for animals and motorbikes.
Conclusion:
TikTok has become one of the most popular social media platforms, and it has taken over the world. The platform’s unique ability to provide short-form content from genres like dance, comedy, and education has drawn people in, making the creators listed above some of the wealthiest in the industry. As we’ve seen above, many TikTok stars also have other platforms and ways to generate income to make them the highest-paid and most-followed creators on social media.
In order to partner with any of the TikTok stars on this list, you need to produce content that appeals to them. If this is too much for you to handle on your own, then you can partner with PR professionals to turn your ideas into actual words.
PR agencies like Pressfarm help companies create newsworthy content to gain the attention of media professionals and influencers, including TikTok stars. They also go the extra mile by providing companies with access to their PR database of over 1 million journalists. Clients can filter through these journalists to find their perfect media match.
Pressfarm’s understanding of digital PR and marketing has also equipped them with what it takes to help brands capture media attention by helping them feature in relevant search results on multiple search engines. Partner with the experts at Pressfarm and start generating the publicity your brand deserves today.
