YouTubers have become some of the most valuable influencers for brands to collaborate with. Since its creation in 2005, YouTube has grown into one of the largest platforms for people worldwide to seek out information and entertainment to stay up to date and occupy their time. The term “YouTuber” gained popularity after the company began its “Partner Program.” This program allowed viewers to make money off videos they uploaded onto the platform.
YouTube took the world by storm because it seemed that YouTube’s video creators and micro-influencers did not appear to be involved with the already-established celebrity culture. By presenting a more self-governed and independent appearance, YouTubers have become more influential towards consumer behavior. After all, they create a more relatable and authentic presence by fostering direct connections with their fanbase.
YouTube marketing strategies
Since the rise of social media influencers, social media and YouTube marketing strategies have become essential for companies to reach their target audiences effectively. While most content creators on social media use and create organic content, they also collaborate with companies to help get the word out there about the brand. To entice influencers to work with them, companies need to create eye-catching and mutually beneficial content.
Many may be able to create this type of content on their own, but some may need professionals to help to turn their ideas into actual words. PR agencies like Pressfarm help companies create newsworthy content to gain the attention of media professionals and influencers. They also go the extra mile by providing companies with access to their PR database of over 1 million journalists who can be filtered so that they can find their perfect media match. Their understanding of digital PR and marketing has equipped them to help companies gain media attention through relevant search results on multiple search engines. The professionals at Pressfarm also have a detailed understanding of social media and influencer marketing.
The rise of YouTubers
Many YouTubers have succeeded because of their ability to communicate with their viewers on a more personal level and with a more friendly approach. Their video content ranges from video blogging (vlogs), informative videos, comedy sketches, and more.
While previous celebrities gained exposure through traditional media, a YouTuber’s celebrity status comes from their organic content and their engagement on social media platforms. Their relationship with their audiences turns viewers who randomly come across their videos into a loyal community. By listening to questions, requests for future content, and opinions on their content, YouTubers can become more visible while also generating more money from Youtube ads, affiliate marketing, sponsorships, and launching their own products while potentially becoming a trending topic.
Top 100 Most Popular and Highest-Paid YouTubers
With 15 video categories on the platform, there are millions of YouTubers who create organic content to cater to their target audience and increase their viewership. The list below is not in any particular order and contains YouTubers from different categories and countries. We’ve also included the reasons behind each YouTuber’s fame on the video-sharing platform.
1) Jeffree Star
Net worth: $200 million
Jeffree Star is one of the most influential makeup artists and beauty gurus in the industry. He began his social media career on Myspace to focus on his music and fashion design career. Star built up his fan base by blogging about his life while also establishing himself as a thought leader and expert on self-image and confidence fame, life, and beauty.
His move to YouTube was originally meant to promote his e-commerce makeup brand. The exposure he got turned Jeffree Star Cosmetics into a worldwide makeup brand. In 2018, he earned $18 million from his YouTube endeavors alone and amassed a following of just below 17 million subscribers.
In the past few years, Star has been the center of controversy among other beauty gurus like Tati Westbrook and James Charles. While he’s been labeled quite the controversial YouTuber, he still manages to influence many worldwide with his makeup and beauty tips. Most recently, Star has been hosting the ‘Bussin with the Boys’ podcast with former NFL player Will Compton.
2) Dude Perfect
Net worth: $50 million
Dude Perfect is the second-most subscribed sports channel on YouTube and the fifteenth-most-subscribed channel overall for all sports and comedy enthusiasts. Their content involves videos depicting various trick shots, stunts, and friendly competitions between the group of 5 former college roommates.
While many of their stunts are too dangerous to try at home, in 2021 the group published 101 Tricks, Tips, and Cool Stuff – a 250-page book filled with photos and step-by-step instructions for some of these stunts.
They are currently headquartered in Frisco, Texas, and have amassed a following of over 55 million subscribers. In 2022, they created a stir online with plans for their 2023 Panda-Monium summer tour.
3) PewDiePie
Net worth: $64 million
Felix Arvid Ulf Kjellberg, affectionately known as PewDiePie, is a Swedish YouTuber famous for his Let’s Play videos and comedic shows. He began his YouTube career in 2010 with gameplay videos of horror and action video games. In 2013, his channel became the most-subscribed one on the platform.
As of February 2021, the channel had over 109 million subscribers and received over 27 billion views.
While his content has still predominantly focused on gaming, his content style has diversified to include vlogs, comedy shorts, formatted shows, and music videos. He recently took the internet by storm with his announcement that he and his internet-famous wife, Marzia Kjellberg, are expecting a baby.
4) Rhett & Link
Net worth: $30 million
These self-proclaimed “Internetainers” are known for creating and hosting the YouTube series Good Mythical Morning. Their talk show-style channels have been filled with comedic content that involves exciting ways to test out-of-the-box ideas. Rhett and Link create a family-friendly channel for entertainment that can be shared with everyone. They create a wide variety of content, including videos of them throwing darts at a map to guess international cuisine to rating foods from different price ranges and locations.
In October 2021, they finally gave in to fan requests to drop their family-friendly act. Instead of their usual shows, they hosted a two-hour R-rated live stream, an event to which they sold 70,000 tickets for up to $50 per ticket.
While they’re both older than the stereotypical media influencer, Rhett & Link and their expanded company Mythical Entertainment have amassed around 17 million subscribers. At the moment, they’re considering selling a stake in this company to the Raine Group – a merchant bank. They’re also exploring partnerships with Spotify, Roku, and Candle Media (the company originally run by previous Walt Disney Company executives Kevin Mayer and Tom Staggs.
5) Lilly Singh
Net worth: $22 million
Lilly Singh started her YouTube career in 2010, and by 2017, she had ranked number ten on the Forbes list of the world’s highest-paid YouTube stars. Along with maintaining her channels, she also released a documentary film chronicling her world tour and her first book, which reached number one on the New York Times best-seller list.
In 2019, Singh changed her channel name from her former pseudonym Superwoman to her legal name “Lilly Singh.” By that time, she had already amassed a following of around 18 million through both her primary channel and her vlog channel.
6) Paul Brothers
Net worth: $75 million
Throughout both their careers, the Paul brothers have been no strangers to controversy. Both of them started their social media careers on the now-defunct application, Vine. By the time Vine became extinct, Jake Paul had amassed 5.3 million followers, and his brother Logan was ranked as the 10th most influential media figure.
However, both brothers have received bad reputations for their actions on social media, and many have labeled them as try-hards and attention-seekers. Regardless of critics and negative reviews, both brothers have amassed a combined following of 43 million and continue engaging in risky behavior.
In particular, Jake Paul owes a lot of his success on YouTube to his boxing career. He uses the platform mainly to market his career as a boxer. In fact, he’s set to make his big debut at the MMA at the end of 2023 or in early 2024. He’s set to fight in PFL’s new “super-fight” division.
On the other hand, Logan Paul recently hit the news as the owner of one of the first celebrity NFT releases with a $5 million sale in February 2021. His YouTube podcast, Impaulsive, has also attracted over 100 million views in the last year. More recently, the professional wrestler and boxer also signed a deal with Dana White and Co. to make his sports drink PRIME the official sports drink of UFC.
7) Liza Koshy
Net worth: $6 million
Liza Koshy began her career on Vine in 2013 before starting a YouTube channel. When Vine closed in 2017, she had around 7 million followers, who she brought along for her YouTube ride. Her celebrity status as an “Internetainer” helped her ease her way into Hollywood. As a thought leader, she interviewed former President Barack Obama and other celebrities at star-studded events. To manage her busy schedule, she stopped recording videos full-time when she turned to full-time acting and hosting.
As of 2021, her main channel had over 17 million subscribers, and her second one had more than 8 million.
8) Beast
Net worth: $25 million
Jimmy Donaldson, known as MrBeast, is a YouTuber who started his career by creating gaming content. His content style has diversified to include expensive challenge videos that reward the winners thousands of dollars. He’s also known for donation videos, videos with tasks, and original vlogging videos.
By January 2021, he had more than 51 million subscribers on YouTube. In 2019, he won the Breakout Creator by Streamy Awards. He was also one of the top 10 highest-paid YouTubers of 2020, along with Markiplier and Ryan’s World. His renowned 2021 video, “456,000 Squid Game in Real Life,” attracted 202 million views within less than two months of its release. He earned an estimated $54 million in 2020. He also led the 2021 #TeamSeas fundraiser, which raised over $30 million to clean up the ocean.
By January 2022, Forbes had ranked MrBeast the highest-earning YouTube creator. The team at Forbes also stated that his 2021 income would’ve earned him a spot at no.40 on the 2020 Forbes Celebrity 100 list. This ranking would’ve put him on the same level as Vin Diesel and Lewis Hamilton. Most recently, MrBeast has earned recognition for funding cataract surgery for 1,000 people.
9) David Dobrik
Net worth: $20 million
Along with other YouTube celebrities on this list, Dobrik found early success on Vine’s video-sharing platform before starting his vlog channel in 2015. He is best known for The Vlog Squad, which features his friends and his daily life.
By February 2021, his vlog channel had accumulated about 18.8 million subscribers and 8.2 billion views. More recently, he’s launched his own Pizza business, “Doughbrik’s.”
10) Mark Edward Fischbach
Net worth: $35 million
With 31 million subscribers, Mark Edward Fischbach, or Markiplier to his fans, is a YouTuber who has honed his talent for playing video games. He initially made a name for himself by playing games like Five Nights at Freddy’s, a video game about a haunted pizza place. While he specializes in “Let’s Play” videos, mainly featuring survival horror video games, his channel’s original focus was sketch comedy. In 2014, the MarkiplierGAME channel was listed on NewMediaRockstar’s Top 100 Channels. That same year, he moved to Los Angeles to be closer to other resources. After taking a hiatus from YouTube, he returned and reached 10 million subscribers.
As of 2021, Fischbach had a loyal following of around 28.5 million and he continues to make gaming videos and sketch comedy content. In 2021, he also created a made-for-TV adaptation of The Edge of Sleep, a post-apocalyptic thriller that he initially produced as a podcast in 2019. He has expressed hopes to sell the series to a streaming company like Netflix or Hulu this year.
Fischbach made the headlines in February 2023 when he made a cameo appearance in a Super Bowl ad for the energy drink, PRIME, with co-owners Logan Paul and KSI.
11) Ryan Kaji
Net worth: $100 million
Ryan’s World, formerly Ryan Toy Reviews, is a children’s YouTube channel that revolves around nine-year-old Ryan Kaji and his family. Reviewers have described the channel as a mash-up of personal vlog and unboxing/review videos. While the channel seems to embrace overwhelming consumerism, it combines innocent childhood antics to create a welcoming environment for its follower base.
According to Forbes, the channel earned $11 million between 2016 and 2017, when Kaji was the eighth highest-paid YouTuber. In 2018 and 2019, he earned $22 million and $26 million respectively, from his video and product line.
As of 2021, Ryan Kaji had 28.5 million subscribers and 45 billion views on his channel. In 2022, his parents and other people who manage his online presence had to come up with new strategies to keep his brand alive, especially given that he’s getting a bit too old for playtime. For this reason, his channel has gone in a new direction, with lots of content featuring costars like Red Titan – a child superhero. During the height of COVID-19, the Kaji family also moved to Hawaii, to allow the children more exercise and movement.Ryan now produces his videos from their new home in Honolulu.
12) Fine Bros Entertainment
Net worth: $11 million
FBE was founded by content creators and media entrepreneurs, brothers Benny and Rafi Fine, and encompasses many different content types, including the React video series, narrative web series, and a “transmedia” sitcom called MyMusic. While they have been creating content since 2004, FBE jumped on the chance to target new audiences when they started their YouTube channel in 2007. They are one of the few companies on the platform with over 10 million subscribers on two YouTube channels.
At the moment, they have over 44 million subscribers across all platforms and have received over 12.5 billion views on their video content. In 2022, the Fine Brothers partnered with TECNO mobile to grow its retail business in Nigeria.
Find Fine Bros Entertainment on YouTube
13) Zalfie
Net worth: $12 million
YouTube power couple Zoe Sugg and Alfie Deyes have been making waves on the video platform since they started their channels in 2009.
Zoe began posting content about lifestyle and beauty, and her expertise in the field and charismatic attitude gave her a following of over 10 million subscribers. With her success, she launched her brand of beauty products and a range of complimentary homeware products, which was reported to earn her 3.8 million British pounds per year. Sugg currently has about 17 million loyal fans who look to her for anything lifestyle and beauty-related.
The second half of Zalfie, Alfie Deyes also began his career in 2009, creating content and collaborating with other influential YouTubers to achieve a following of around 10 million subscribers across all his platforms. While Deyes focuses on on-trend topics to engage with his audience, he has also started a gaming channel and a daily vlog channel that gives viewers an in-depth look into the life of Zalfie and their adorable pup Nala.
14) Emma Chamberlain
Net worth: $12 million
There is no millennial or Gen Zer who does not know who Emma Chamberlain is. Chamberlain originally launched her channel as a DIY channel, but she shifted her content style to more relatable content. She pioneered a new approach to vlogging that the platform had not seen before. Thanks to her comedic presence and her ability to relate with her audience, many influential media outlets have coined her “the funniest person on YouTube.” Time Magazine also named her one of The 25 Most Influential People On The Internet in 2019.
Her influence has allowed her to work on many different projects not related to YouTube. Her collaborations have included working with Teen Vogue for their Generation Next event at New York Fashion Week and working with other fashion brands as a spokesperson. She has also collaborated with high fashion brands like Louis Vuitton and Calvin Klein for a series of videos and photoshoots. Her daily vlogs show her deep affection for caffeine, and her celebrity status and financial capability helped her launch her own coffee company.
As of 2021, Chamberlain had a following of around 10 million, but she earns her income through other means. In January 2023, she was also announced as the new global ambassador for Lancôme.
Find Emma Chamberlain on YouTube
15) TrapNation
Net worth: $33 million
With over 15 categories on YouTube, music is very popular. Whether it is a music channel for aspiring musicians to get noticed like Justin Bieber or musicians who are just using the platform to reach new audiences, YouTube has been a great platform to showcase new music.
TrapNation was founded in 2012 by Andre Willem Benz and is a music promoter known for releasing electronic music for listeners’ enjoyment. Since then, Benz and his other curator have expanded into creating other channels showcasing different music genres.
At the moment, all channels that fall under TrapNation have a combined following of over 29.1 million and a viewership of 11.24 billion.
16 ) James Charles
Net worth: $22 million
James Charles is one of the biggest Internet personalities, beauty YouTubers, and makeup artists at the moment. He is no stranger to controversy but he remains an authority in the makeup industry. In 2016, he became the first male ambassador for CoverGirl and has received numerous awards for his work on social media. In 2020, he also worked as a host, director, and co-producer of the reality competition series Instant Influencer.
He has amassed over 25 million subscribers throughout his rollercoaster career with his vlog, makeup, and beauty content.
17) Like Nastya
Net worth: $20 million
Unboxing and review videos seem to be a popular category in the YouTube space. Anastasia Radzinskaya is one among many child YouTubers, but there’s a reason she stands out from the rest. In 2016, her parents – Anna and Sergey – initially started an educational and toy-unboxing channel and then transformed it into reviewing products and services that other children and families could enjoy. With her parents’ help, Anastasia began her career on YouTube by sharing her honest opinions about products with the world. At seven years old, Anastasia, or Nastya, has the sixth most-viewed channel on YouTube and the single most-viewed channel owned by a YouTuber.
After earning money from YouTube’s partner program, Like Nastya has become one of the world’s fastest-growing creators thanks to her ability to reach many people from different language backgrounds. Currently, the channel has a following of 68 million and a total view count of 51 billion. In 2021, Forbes reported that she earned an estimated $28 million through ad revenue and brand deals.
18) Rosanna Pansino
Net worth: $18 million
From the age of 4, Rosanna Pansino has been making baked goods with her large Italian family. Her love for food and family led her to start her YouTube channel Nerdy Nummies, one of the most popular cooking series on the platform. In 2017, Pansino was featured on Forbes’ Top Influencer: Food list. She initially moved to Los Angeles to pursue her acting career and has made an appearance in small roles for shows like Parks and Recreation and CSI: Crime Scene Investigation.
After her original baking videos started gaining a steady following, her fans started requesting more content. This inspired her to develop a brand identity based on cooking and baking delicious treats. She has remained one of the highest-paid female YouTubers with a subscriber count of over 12.7 million and total views at 3.2 billion.
Find Rosanna Pansino on YouTube
19) Hi-5 Studios
Net worth: $14 million
Considered one of the leaders in the YouTube space, Matthias Fredrick and his family have experience creating family-friendly content for people of all age groups to enjoy. What started as Matthias’ YouTube channel where he posted daily vlogs of his family and updates from his everyday life turned into Team Edge, a YouTube channel he shared with his brother and brother-in-law. This channel grew into an in-house multi-channel network that currently includes at least eight active channels.
Through his hard work, Matthias has gained over 100 million views monthly and continues making content that intrigues audiences from gaming videos to comedy/drama sketches along with daily vlogs featuring Hi-5 studios.
20) The Try Guys
Net worth: $6 million
The Try Guys originally consisted of four best friends who all started their careers at a viral entertainment company, Buzzfeed. At the moment, the Try Guys are a combination of three very different personalities. They generate fun content based on different challenges. From trying to make things without recipes or instructions to doing everyday tasks with a surprising twist, they’re constantly entertaining people with their comedic, educational, and relatable content. Since their independent success, they have had a world tour.
They released a book “The Hidden Power of F*cking Up,” where all four men go into detail about the struggles they have had to face in their lives. In this book, they explain how they have either overcome their struggles or learned that “f*cking up” is just how life works. The book demonstrates that it’s how one perseveres at life’s greatest obstacles that give you power.
In just three years of being an independent comedic entertainment company, the Try Guys YouTube channel and other subsequent channels have gained a following of almost 8 million. They have truly committed to creating content that puts a smile on everyone’s face.
21) Nikkie Tutorials
Net worth: $6 million
Nikkie de Jager, better known as Nikkie Tutorials, is a Dutch makeup artist and beauty vlogger. She gained online popularity in 2015 when her YouTube video – “The Power of Makeup” – became incredibly popular among the public and inspired many other videos of people acknowledging what they looked like with and without makeup. On January 13th, 2020, Nikkie uploaded a video on her channel openly sharing that she was transgender and that she had been blackmailed by someone who threatened to release details of her private life to the public. Regardless of that, she came out on top and continues to advocate for everyone who needs a voice. She bonds with her audience through her makeup tutorials, reviews, and collaborations with other industry experts to share secrets about makeup and beauty.
Nikkie has collaborated with other beauty gurus and celebrities like Jessie J, Kim Kardashian, and others. By 2021, she already had a subscriber count of 13.8 million and total views of 1.43 billion.
Find Nikkie Tutorials on YouTube
22) Studio McGee
Net worth: $5.2 million
Studio McGee is an interior design company started by husband and wife duo Shea and Syd McGee. Shea McGee originally had a Communications degree, but she wanted to change careers and channel her energy into interior design. As one of the first design influencers on Instagram, Shea attracted large audiences because of her fresh approach to interior design. The McGees may have started on YouTube, but their creative eye and approachable look into interior design have turned them into one of the leading innovators in the interior design industry. They continue to design homes across the country and showcase their talents through their Netflix series “Dream Home Makeover.”
23) Babish Culinary Universe
Net worth: $2.9 million
The brains behind this channel know that one of the best ways to get people’s attention is to make cooking fun. The YouTube cooking channel Babish Culinary Universe, formerly Binging with Babish, recreates recipes that have been featured in film, television, and video games regardless of how “traditional” and strange they may be.
The first video for the channel has uploaded in 2016 and the channel has gone on to have over 8 million subscribers and a total view count of 1.72 billion.
Find Babish Culinary Universe on YouTube
24) Mark Wiens
Net worth: $4.17 million
After a year in Bangkok teaching English and food blogging during his free time, Mark Wiens created a YouTube channel that documents his travels and the fantastic foods he tries in every city and country. His travel, vlog-style videos have exponentially grown his follower count with at least one million new followers every year. From the beginning of his career in 2014, with a subscriber count of 100,000, Wiens had increased it to 7 million by November 20th, 2020. In 2022, the popular food vlogger signed a deal for a HBO series titled “Food Affair.” The show highlights the unique aspects of Singaporean food.
25) LaurDiy
Net worth: $5 million
Known as the DIY queen and nicknamed the “millennial Martha Stewart” on YouTube and other social media platforms, Lauren Riihimaki is a Canadian YouTuber who has turned creating DIY tutorials into a career. She initially joined YouTube in 2011 when she wanted to post her sewing videos online and now has over 1.27 million total views on her channel. In December 2020, she posted a video stating that she was taking a break from her main channel but is still active on social media.
She has received awards at the Shorty Awards and Streamy Awards in the “Lifestyle” category and inspires the creative minds out there with over 8.8 million subscribers.
26) Blippi
Net worth: $40 million
Stevin Grossman, better known on YouTube as Blippi, is the only adult who has created a channel on the platform geared toward kids. He is an American children’s entertainer and educator on YouTube, Hulu, and Amazon Video. Before YouTube, he served active duty in the United States Air Force. The idea for his channel came to him when he moved back home and watched his nephew watching low-quality videos. He launched his channel in 2014 and over the years has gained popularity for his kid-friendly videos and the G-rated content that he shares on the social media platform.
Grossman draws inspiration from children’s educators and entertainers before him like Mr.Rogers, and his goal is to educate kids. He has amassed over a billion views on the platform. Over time, the production staff has expanded and they began producing videos in Spanish. In addition to establishing Blippi Toys, they began offering DVS and digital downloads from the Blippi website.
In 2022 alone, Blippi was shown in over 130 countries and in over 20 languages. Moonbug Entertainment has been leveraging this success by developing a Blippi-verse featuring new characters who are friends with Blippi. In fact, in January 2023, Moonbug Entertainment premiered a Blippi spinoff featuring Blippi’s new Brazilian friend, Juca.
27) Preston Arsement
Net worth: $20 million
Preston has an American YouTuber known for his variety of content including challenge and prank videos, as well as Minecraft, Fortnite, and Roblox gaming content. He joined the platform in 2012 and has 5 different channels, the most popular of which is PrestonPlayz. All of his channels feature elements of online gaming. He also co-owns the CosmicPvP server on Minecraft with a friend. In one of his most recent videos, he built a Minecraft version of the challenges from the popular tv show Squid Game.
28) Bright Side
Net worth: $26.1 million
Bright Side is a YouTube channel that is owned and maintained by The Soul Publishing and is one of the fastest-growing YouTube channels at the moment. It focuses on content such as trivia and tips. There has been some criticism about the channel’s lack of useful context and sources, and also the misinformation in a lot of its videos that are riddled with useless commentary. Nevertheless, the channel still has a subscriber count of about 35 million subscribers and is the 37th most-subscribed channel on YouTube.
29) Smosh
Net worth: $15 million
When Ian Hecox and Anthony Padilla first created Smosh in 2005, it was a sketch comedy channel with an occasional feature of other actors. When it was first created, it was considered a one-shot, but they now have multiple other entertainment accounts associated with the channel including animations and gaming, French subtitles, and Spanish dubbing. In 2017, Anthony announced that he was leaving Smosh to pursue independent video ventures but Ian stated that he would remain with Smosh to take it to a new phase.
After their original media company Defy Media announced they were shutting down in 2018, Mythical Entertainment, run by Rhett McLoughlin and Link Neal, acquired Smosh. The channel is still ranked quite highly in the YouTube space, especially considering it’s the 21st most-subscribed channel with 25.1 million subscribers and 9.5 billion views.
30) The Tonight Show Starring Jimmy Fallon
Net worth: $65 million
The Tonight Show has been on the air since 1954 and is known to be the longest-running talk show in television history. Even so, it wasn’t until Jimmy Fallon became the host of the show that this late-night talk show from NBC showed up in the YouTube space. The YouTube channel of the same name mostly features snippets and clips from the show’s episodes with over 5000 videos and an estimated view count of about 11.3 billion. As of June 2020, the channel had 24.9 million subscribers making it the 50th most-subscribed channel.
Find The Tonight Show on YouTube
31) NINJA
Net worth: $40 million
Richard Tyler Blevins (NINJA) is an American professional gamer and Twitch streamer who also has a YouTube gaming channel. Since he created his channel in November 2011, he has amassed 23.6 subscribers and 1.8 billion views. His game of expertise is Fortnite: Battle Royale. As a true gamer, he has also mastered Halo H1Z1, Player Unknown Battleground, and Sea of Thieves, among others. In 2019, Ninja left Twitch and joined another gaming livestream platform Mixer.
32) Nigahiga
Net worth: $10 million
Ryan Higa has been on YouTube since July 2006 and has been famous ever since. He was previously known for his “How to” series, which were sketch comedies highlighting various issues. When he launched the channel, he partnered with his childhood companion, Sean Fujiyoshi. At the moment, Ryan is in charge of running the channel. Though he still makes sketch comedies, he has branched out with opinion videos, Q&As, and even music videos. His success on the video-sharing platform has earned him a lot of recognition and he has become quite the celebrity. As of June 2020, he had over 21.4 million subscribers and 4.3 billion video views.
33) Collins and Devan Key
Net worth: $17.5 million
Collins Key is an American YouTuber, entertainer, actor, and magician. Through his YouTube channel, he was discovered by the producers of America’s Got Talent and was invited to appear in their eighth season. He became the first magician to make it to the finals of the show. After his appearance on the show, he decided to focus on his YouTube channel which grew from 2 million to 18 million subscribers in two years. Along with his brother Devan, they primarily upload comedy videos. Collins also created, produced, and starred in the web series The Disappearing Girl. By June 2020, his channel had 21.4 million subscribers and 4.8 billion video views.
34) Tasty
Net worth: $7.34 million
Tasty is a Buzzfeed division that produces and shares content related to comfort food and recipes. Every one of their recipes is uploaded on their Facebook page. The channel is currently the 78th most-subscribed channel in the United States. A few videos are uploaded every day and some of them have been trending. The Tasty YouTube channel was created in 2016 and its most viewed video has over 16.2 million views. There are four segments of their recipes; Tasty Junior, Tasty Happy Hour, Tasty Story, and Mom vs. Chef.
35) Lele Pons
Net worth: $3 million
Like many YouTubers, Lele’s online career began through Vine, when she started posting videos on the platform back in 2016. After Vine shut down, she moved to YouTube and became an active user in 2017. She creates comedy sketches on the platform. She also created a YouTube Original docuseries that provides a look at her personal life. Other than social media, she has acted in film, television, and music videos, has released her own music, and co-authored a novel in 2016. By November 2020, she had over 17 million subscribers.
36) Guava Juice
Net worth: $20 million
Roi Fabito is a Filipino-American YouTuber known for his challenge vlog videos, DIYs, and experiments, as well as being a member of the channel Wassabi Productions before his departure in 2016. He first joined the platform in 2006 and started making random videos with his best friend Alex Wassabi. His channel quickly gained popularity only a few years later. They later created Wassabi Products, a group of people who do vlogs, parodies, skits & sketches to generate revenue on YouTube. After he left the channel, he continued making gaming videos for his channel until he decided that gaming wasn’t his style. At the moment, he has an audience of over 15.4 million subscribers and his content is age-friendly, so everyone can enjoy his playful and childish antics.
37) CollegeHumor
Net worth: $9.38 million
When creators John Abramson and Ricky Van Veen started their company back in 1999, their main aim was to start an advertisement-based business to earn money in the prospering advertisement industry. They did not join YouTube until 2006, but they now have a subscriber count of approximately 14.1 million people globally. The content on their channel is humorous and entertaining, targeted at a college-aged demographic. The channel exhibits original and funny content, featuring live-action animation and sketches, web series, movie parodies, and music videos.
38) Unbox Therapy
Net worth: $25 million
This channel is currently owned and maintained by Lewis George Hilsenteger. It is the most subscribed channel in YouTube’s category of science and technology. This Canada-based YouTube channel features content that is mostly about technology reviews and the unboxing of various phones and gadgets. The channel was created in 2010 and already had 16.6 million subscribers by 2020.
39) Troom Troom
Net worth: $21 million
Even though the channel has been running since 2015, viewers still don’t know the identity of the producers. It started as a relatively straightforward, normal channel for fun crafts, recipes, and DIYs, but then morphed into an absurd, unsettling, and weird combination of strange DIYs, life hacks, and prank videos. Despite the mystery of who is actually behind the channel, it has a net worth of $17 million and approximately 13.4 million subscribers.
40) SSSniperWolf
Net worth: $16 million
Alia Marie Shelesh, known as SSSniperWolf or Lia on social media, is a British-American YouTuber who is popular for her reaction and gaming videos. She first became popular on her YouTube channel for her gaming videos, specifically, Call of Duty. She started her channel in 2013 and has since earned millions of followers and more than 8 billion lifetime account views. Her channel focuses primarily on gaming, but in 2017 it shifted focus and she has since started focusing on reaction and DIY videos. As of September 2020, she had more than 22.2 million subscribers on YouTube. In the same year, she broke a record as the most-subscribed female content channel in English.
41) TheRichest
Net worth: $7.59 million
TheRichest is another famous American YouTube channel that is run by Kevin Flavius, Sarah Larkin, and Rachelle Lewis. This channel features people with luxurious lifestyles like celebrities and wealthy people. It covers their activities and their net worth. Overall, the channel examines facts about the wealthy and their businesses, hobbies, and sources of entertainment in a very informative and entertaining way. From the monetary-based perspective of its content, the channel has amassed over 14.2 million subscribers and its net worth is about $5.5 million.
42) The Dobre Twins
Net worth: $20 million
Collectively known as The Dobbies, twin brothers Lucas and Marcus are an American dancing duo and YouTube personalities who rose to fame on Vine. On their YouTube channel, they produce videos, experiments, vlogs, dance videos, pranks, and other content. Along with older brothers Darius and Cyrus, they launched their channel The Dobre Brothers followed by Dobre Cars, expanding the family’s YouTube presence to nearly 35 million subscribers. In 2021, Clubhouse Media Group Inc officially signed the brothers, launching The Dobre House. This move gave them an opportunity to collaborate with other top-tier influencers, create new content, and expand their brand partnership opportunities.
Find The Dobre Brothers on YouTube
43) Cocomeleon – Nursery Rhymes
Net worth: $645 million
ABC kids TV nursery rhymes is a YouTube channel which is known as Cocomelon Nursery Rhymes. The channel is run by California-based American company Treasure Studio Inc. and was founded in September 2015. The channel is designed to be a kid’s creative channel that features kids’ poems, nursery rhymes, and songs, which have a unique animation of their own. With a subscriber count of 84.1 million and 64.4 billion views, it has become the second-fastest growing channel on YouTube and one of the top US YouTube channels.
Find Cocomeleon Nursery Rhymes on YouTube
44) Marshmello
Net worth: $50 million
Famously known as Marshmello, Christoper Comstock is an American DJ and EDM producer. As a music producer, he first started using Soundcloud as an outlet to showcase his talent and later joined YouTube in 2015. He used the site as an outlet to share his own music along with remixes of artists like Zedd and other DJs. He gained recognition for bringing his own unique mix to other artists’ songs and his own unique masked DJ persona. By 2020, he had 45.4 million subscribers.
45) Ellen Degeneres
Net worth: $500 million
Ellen made her debut on YouTube channel in November of 2006 with “The Ellen Show.” The channel was being run and maintained by The Ellen Degeneres Show in collaboration with Time Warner. For a long time, it was the 27th most viewed channel on the platform and features sneak peeks from various episodes of the talk shows. In 2022, it was the 18th most-subscribed channel on the platform and currently has about 37.4 million subscribers. “The Ellen Show” was also reported to be the most-subscribed web show on the platform’s television section. In mid-2022, The Ellen Degeneres Show aired its last episode, but 5 months later, Ellen Degeneres announced the launch of her new YouTube show, “Time for Yourself…with Ellen.”
Find Ellen Degeneres on YouTube
46) Elrubius OMG
Net worth: $11.1 million
Ruben Doblas Gundersen is a Spanish-Norwegian YouTube personality whose channel primarily consists of gameplay and vlogs. He posted his first video on the platform in 2006. He has devoted himself exclusively to his YouTube channel since 2011. Although his videos focused on gameplay, he also posts vlogs, and challenges, answers fan questions, and does sketch comedies. His channel currently has over 8.8 billion views and 39 million subscribers. It is the 42nd most subscribed YouTube channel in the world.
In 2011, the Elrubius OMG channel started becoming popular in many Spanish-speaking countries. He gained attention when he posted gameplay of “The Elder Scrolls V: Skyrim.” He became the most-subscribed Spanish channel in November 2012. In 2021, he signed a deal to create an original entertainment show focused on gaming for streaming platform Binge.
47) VanossGaming
Net worth: $30 million
Evan Fong is a Canadian YouTuber and video game commentator. He is often compared to fellow gaming YouTuber PewDiePie – who also has the most-subscribed non-company channel – as they have similar styles of gaming. He reached his peak in 2014, when he gained 6.6 million subscribers in that year alone, at one point attracting 6.6 million new subscribers a month. His content mainly includes funny moments of him and his friends playing various games.
The channel remains one of YouTube’s most highly ranked in terms of views and subscribers, with YouTube viewers enjoying the channel’s set-up of casually playing games and having a good time with friends. This combination of comedic banter with his friends and some of the most impressive video edits on YouTube makes Fong very popular.
48) Conor Maynard
Net worth: $8 million
Conor Maynard is an English singer, songwriter, actor, and YouTuber. He started his channel in 2016 and uploaded his very first video of him singing Breathe by fellow British musician Lee Carr. Since then, he has uploaded cover versions of many songs. He signed a recording contract with Warner Music Group in 2011. He rose to fame in 2012 when he was nominated for, and won, MTV’s Brand New for 2012 award.
49) Tom Cassell, Syndicate
Net worth: $6.5 million
Tom Cassell started his YouTube channel, TheSyndicateProject in 2010. This channel was originally built on gaming videos including Halo and Modern Warfare 2 videos. His channel came to prominence with the release of Call of Duty. Black Ops “zombies” mode which Cassell featured on his channel. He also operates Life of Tom, which consists of vlogs. By 2021, he had a subscriber count of 9.82 million for TheSyndicateProject and 2.59 million for Life of Tom.
50) Toys and Colors
Net worth: $106 million
Toys and Colors is an American YouTube channel that features children playing various games and playing with toys. The videos feature songs like Wheels on the Bus. Their content consists of music videos for children. The channel has about 22.2 million subscribers and 16 billion video views.
Find Toys and Colors on YouTube
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51) KSI/JJ Olatunji
Net worth: $25 million
KSI is an English Youtube personality, rapper, comedian, and actor. He started his YouTube channel primarily to create gaming videos. Since his early beginnings, his channel has reached over 4 billion views. In 2011, he moved into the world of music and he now uses his channel’s success to help facilitate the success of his music career. More recently, he started the new trend of amateur boxing matches with other social media superstars like Joe Weller and Logan Paul. In fact, he’s had a drawn-out rivalry with Jake Paul in the boxing space.
52) Wroetoshaw
Net worth: $2 million
Harry Lewis is a British gameplay Youtuber who primarily posts FIFA gameplay footage and other commentary-style videos for his 11 million subscribers. He is one of the best-known e-gamers on social media and he has earned recognition for some of the best stress-buster techniques. Along with gaming, he is also famous for his challenges and pranks, making him #17 in the most subscribed channels in the UK.
53) Joshua Bradley
Net worth: $2 million
Known online as Zerkaa, Joshua Bradley has two successful YouTube channels with 4.2 million and 1 million subscribers respectively. In 2019, he was listed as the ninth most influential creator in the UK. He primarily uploads video content of Call of Duty and FIFA. He is also a co-founder and member of the Sidemen, along with KSI, Miniminter, TBJZL, Behzinga, Vikkstar123, and W2S. He’s also launched a clothing line named ZRK.
54) Vikkstar123
Net worth: $10 million
Vik is a British-Indian YouTuber who started his career as a game streamer, like many others on this list. Along with creating content for his channel, he also endorses many brands with a focus on games like Minecraft and Call of Duty. He is also an investor in esports teams, most notably in London Royal Ravens, a Call of Duty team. Vik was also recently named a co-host for the 2023 McLaren Formula 1 Team Launch.
55) Ethan Payne
Net worth: $5 million
Known by his online alias Behzinga, Ethan is an English YouTuber, streamer, and Internet personality known for his gaming, football, comedy, and fitness videos. He has been listed as the 31st most influential online creator in the UK. In October 2020, he starred in a three-episode YouTube Originals documentary series about his struggle with depression and his journey toward running the London Marathon to raise money for the Teenage Cancer Trust. That same year, he also provided commentary for the KSI vs. Logan Paul boxing match. By 2022, his main YouTube channel had over 4 million subscribers and 500 million video views.
56) TBJZL
Net worth: $5 million
Tobi Brown is an English YouTuber, streamer, Internet personality, and rapper. He joined YouTube in 2011 while at university when he saw the success that his friend Josh Bradley was having on the platform. Tobi’s content focuses on video game commentaries, most notably FIFA and NBA 2K video game series. He’s also known for his football challenges, vlogs, and comedy-style videos. In early 2019, he launched his clothing line ILLVZN, and was listed as the 38th most influential online creator in the UK. He has also released music with his brother and fellow YouTuber Manny Brown.
In 2022, both he and his brothers (Manny and Jed Brown) came close to playing in the FA Cup for Crawley Town.
57) Miniminter
Net worth: $10 million
Simon Miniminter is an English YouTuber and Internet personality who focuses on producing entertainment, comedy, and gaming videos. He launched his channel in 2008 but did not upload his first video until 2012. Before branching out on his own, he was a cameraman for KSI, and he quickly made a name for himself. He currently has two main channels. As of 2022, he has over 8 million subscribers and over 3 billion video views on his main channel. He later launched his second channel, MM7Games, where the content is predominantly gameplay for random games. Due to his success on his YouTube channel, he created a non-profit organization called M7 Education designed to provide informative school trips for children.
58) Sidemen
Net worth: $24.35 million
The Sidemen is a British YouTube group that consists of KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and Wreotoshaw. As mentioned above, all members have achieved individual success on their own through their own channels. Nevertheless, as the Sidemen, they have a combined total of over 123 million subscribers and are best known for their content on various challenges, sketches, and video game commentaries. The group was formed in 2013 with the original members Zerkaa and TBJZL, who knew each other as children. KSI and Miniminter, also childhood friends, joined the group later on. In 2014, Wroetoshaw was invited into the group.
59) John Green
Net worth: $17 million
John Green is an American author and YouTube content creator famous for many novels and his channel, the Vlogbrithers, which he manages with his brother Hank. The channel was launched in 2007 when they started a video blog project called Brotherhood 2.0 that ran for the entire year. Outside YouTube, Green is famous for being the author of “The Fault in Our Stars” and “Paper Town,” which have both been adapted for film.
Through their YouTube channel, the Green brothers have launched events like Project for Awesome and VidCon. They have created 11 online series, including Crash Course, an education channel that teaches individuals everything from literature, history, science, and other useful topics. In a Havard visit in 2022, “The Fault in Our Stars” author urged people to take action on “the biggest shared challenge facing the human species” – climate change.
60) Jacksepticeye
Net worth: $25 million
Sean William McLoughlin is an Irish YouTuber known for his vlogs and comedic series. He started uploading gameplay videos under the online name Jacksepticeye in 2012. In 2013, he was mentioned in a PewDiePie video, which caused him to go from 2,500 subscribers to 15,000 in just four days. By 2015, his channel reached 1 billion views and 3.2 million subscribers, and he was one of the first YouTubers who signed under PewDiePie’s multi-channel network. By 2018, he was estimated by Forbes to be the 8th highest-paid YouTuber of 2018, with estimated earnings of $16 million. In late 2022, Jacksepticeye captured attention online when he was recognised as one of the voices behind Netflix’s new show, Sonic Prime.
61) Ali A
Net worth: $5 million
Alastair Aiken is a British YouTuber known for Call of Duty and Fortnite commentaries and vlogs. He is one of the highest-paid online gamers, with his main channel having a subscriber count of over 17 million and total views exceeding 5 billion. His second channel, More Ali-A, has a YouTube subscriber count of 6.8 million and a total of over 1.5 billion video views. In 2015, he was awarded the Guinness World Records for “Most Popular Call of Duty Channel by views” and “Most Popular Call of Duty Channel by subscribers.
62) Dan TDM
Net worth: $36 million
Daniel Middleton is an English YouTuber, gamer, musician, author, and actor known for his video game commentaries. His video channels have featured many video games, including Minecraft, Roblox, and Pokemon. In 2015, he was listed as one of the most popular YouTubers in the world by viewership. He has won several Kids’ Choice Awards and has set Guinness World Records for his gaming and presenting. In 2017, he topped the Forbes list of Highest-Paid YouTube stars, earning $16.5 million in one year. By 2022, his channel had over 25.7 million subscribers and 18 billion video views.
63) Colleen Ballinger
Net worth: $8 million
Colleen is an American comedian, YouTuber, actor, singer, and writer. She is best known for her online persona Miranda Sings, a comically talentless, egotistical, and eccentric character who satirizes many YouTube videos. Ballinger also features comedy and lifestyle videos on her personal YouTube channel and vlog channel, Colleen Vlogs. Her channels have surpassed 4 billion combined views, and The Miranda Sings channel has more than 10 million subscribers. She has won a Teen Choice Award for “Web Star: Comedy” and a Streamy Award for Best Actress throughout her career.
The Hollywood Reporter also selected her as one of its Top 25 Digital Stars, and in 2017, Forbes magazine ranked her #5 on their list of top entertainment influencers. Besides her YouTube channel, she has appeared as an actress and singer in theater, television, web series, and recordings.
Find Colleen Ballinger on YouTube
64) Tana Mongeau
Net worth: $4 million
Tana is an American Internet personality known for “storytime” videos and related content on her YouTube channel. She started her channel in 2015 and was able to gain 2.3 million subscribers in just one year. With over 163 million video views, she has become one of the most famous faces on social media. Interestingly, what makes her unique to other social media personalities is her crudeness. She is a YouTube personality who dives into details about her life regardless of how brazen it gets, which has made her widely popular among fans online.
65) Bailey Sarian
Net worth: $6 million
Bailey is an American beauty YouTuber who stands out from others in the industry because of her combination of makeup and true crime. She started her channel in 2013 and gained fame in 2019. The reason behind her rise on the platform is her series named “Murder, Mystery, and Makeup.” The first video in the video series got more than 8 million views. There are 92 videos under the series, and each video has an average of 2 million views. In early 2023, IPSY announced a collaboration with Bailey on their new Glam Bag X.
66) Trisha Paytas
Net worth: $10 million
Trisha is an American YouTuber and singer with videos consisting of various content, including lifestyle-oriented vlogs, music videos, and mukbangs. She started her channel in 2007, and the channel was initially dedicated to movie director Quentin Tarantino. Even so, soon after launching the channel, she started focusing on other types of videos, including fashion, beauty, and relationship advice. Her main channel, “blndsundoll4mj,” has accumulated roughly 5 million subscribers and about 2.2 billion lifetime views. Since 2014, she has also worked independently as a singer, has hosted several self-produced podcast shows, and previously co-hosted a podcast with fellow YouTuber Ethan Klein from h3h3Productions.
67) Dream
Net worth: $10 million
Dream is an American YouTuber and Twitch streamer who is primarily known for creating Minecraft content. He began his channel in 2014 but did not start regularly uploading until July 2019. He gained significant popularity in 2019 and 2020 based on his YouTube series Minecraft Manhunts and his speedruns of the popular game. The content created on his Dream SMP Minecraft server has also attracted considerable attention. He currently has 7 YouTube channels that have collectively reached over 36 million subscribers and over 2.59 billion views.
In 2022, Dream caused quite the stir online with a long-awaited face reveal that followed years of being completely faceless and anonymous online.
68) FaZe Clan
Net worth: $8 million
Formerly known as FaZe Sniping, FaZe Clan is a professional esports and entertainment organization based in LA. They made their YouTube debut in 2010. The organization features players from all over the world playing multiple games, including Call of Duty, Counter-Strike, FIFA, Rocket League, and Fortnite Battle Royale. Initially, the group was founded by three players, and they garnered a reputation through innovative trick shooting in Call of Duty. It wasn’t until one more member joined the team that their YouTube content took off. From there, they unveiled a popular series on their channel, WILLIAMS, with a focus on trick shooting and a personality/social-media approach. This strategy led to them becoming one of the first popular YouTube video game channels.
In early 2023, FaZe Clan announced an exciting new partnership with streetwear fashion brand A BATHING APE® (BAPE®).
69) Mark Rober
Net worth: $11.7 million
Mark is an American YouTuber, engineer, and inventor known for his YouTube videos on popular science and DIY gadgets. Before his YouTube career, he worked with NASA, where he spent years working on the Curiosity rover at NASA’s Jet Propulsion Lab. He then went on to work with Apple Inc. for four years as a product designer. Here, he created patents involving virtual reality in self-driving cars. He started making viral videos while working at NASA and has continued to do that to this day.
He has also contributed articles to Men’s Health magazine and gave a TEDx presentation in 2015 called “How to Come Up with Good Ideas” and another “The Super Mario Effect – Tricking Your Brain into Learning More.” In 2019, the YouTube community released a project called #TeamTrees, organized by Rober and fellow YouTuber Mr.Beast. Both worked with YouTubers all over the world to plant 20 million trees and raised $20 million.
In 2022, Mark was invited to deliver the address at the MIT Commencement Ceremony.
70) ChrisMD
Net worth: $4.3 million
Christopher Michael Dixon, known online as ChrisMD, is a British YouTuber known for his soccer challenges and FIFA pack opening videos. He posted his first video in 2011, initially uploading Call of Duty, Black Ops content. After only two videos, he decided to switch and focus on FIFA.
In early 2023, ChrisMD challenged James Ward-Prowse, who has been awarded the title of best free-kick taker in the world, to a showdown. He caused quite a fuss online with this challenge. The buzz persisted after he actually beat James Ward-Prowse, but there is still speculation about whether the Saints hero actually gave it his all.
71) Calfreezy
Net worth: $1.1 million
Callum Leighton Airey, known online as Calfreezy, is known for his YouTube videos that revolve around sports. Much like ChrisMD, he started his channel with gameplay videos for Call of Duty but shifted to FIFA later down the line. In early 2015, he started a vlogging channel, “More Calfreezy,” and he earned quite a large following within a short period. What makes him unique is that he does not stick to just one genre. He also shares tips about helping people get better at the game and sports in general.
72) HYBE LABELS
Net worth: $105.4 million
HYBE Corporation is a South Korean entertainment company established in 2005 that operates as a record label, talent agency, music production company, event management, concert production company, and music publishing house. Many subsidiaries fall under the company, including popular music groups like BTS, GLAM, etc. The company revenue increases based on the number of views for each video published on their YouTube channel.
73) Callux
Net worth: $1.03 million
Callum Aaron McGinley is an English YouTuber known for his comedic vlogs and collaborations with his close friends. He has also featured in many Sidemen videos. Thanks to his success, he founded After Party Studios, a social video production company, in 2016.
74) T-Series
Net worth: $7.99 million
T-Series is an Indian music record label and film production company that was founded in 1983. As of 2014, T-Series was India’s most prominent music record label with up to a 35% share of the Indian music market. The company also owns and operates the most-viewed and the most-subscribed YouTube channel with 191 million subscribers and 162 billion total views. The company has a multi-channel YouTube network with 30 channels that had a combination of over 360.9 million subscribers by January 2022. The company’s main channel primarily boasts music videos as well as film trailers.
75) Casey Neistat
Net worth: $16 million
Casey is an American YouTube personality, filmmaker, vlogger, and co-founder of the multimedia company Beme, which is owned by CNN. He started his YouTube channel in 2010 to share interesting topics and then started posting daily vlogs on the platform in 2015. He has stated that he sees his vlogs as more of a forum instead of a daily journal. In addition to his YouTube career, he also has a career in television and film, where he directs and stars in television commercials. In 2015, he also announced that he had been working with someone to build a video-sharing app designed to be an alternative to highly edited content on traditional social media platforms. A year later, he sold the app – Beme – to CNN for $25 million.
76) Shane Dawson
Net worth: $12 million
Shane Lee Yaw is an American YouTuber who was one of the first content creators to build fame on YouTube. He started making videos in 2008 and garnered over half a billion views just two years later. His early works consisted of sketch comedy videos, where he played original characters impersonating celebrities and making light of popular culture. However, he later attracted criticism for what people saw as offensive content, including racial stereotypes.
In 2015, he started a series about conspiracy theories, Conspiracy Series with Shane Dawson. He also released two New York Times best-selling books in 2018, and his three YouTube channels accumulated over 4.5 billion views in the same year. However, in 2020, YouTube suspended monetization of its channels following the backlash over his past controversial comments. In 2022, Shane attempted a comeback to the YouTube sphere, but it’s likely going to take more time for him to rise in ranks to his pre-2020 fame.
77) Whindersson Nunes
Net worth: $5.5 million
Whindersson is a Brazilian comedian, singer, and YouTuber who has been known for his comedy videos since 2013. While he started his career in 2013, his channel became the most subscribed in Brazil in 2016. His channel has currently the 37th most-subscribed channel on YouTube, and with 42.3 million subscribers and 3.79 billion views, his channel is the 2nd most subscribed YouTube channel from Brazil. The main types of content on his channel include parodies, vlogs, songwriting, and movie reviews. In 2022, rumor had it that Logan Paul had challenged Nunes to a wrestling match, but news of the outcome wasn’t announced.
78) Yuya
Net worth: $5 million
Mariand Castrejon Castaneda, also known as Yuya, is a Mexican beauty vlogger and YouTuber. She created her channel in 2009 after winning a YouTube makeup contest when she was 16. In March 2016, she was one of seven female YouTube creators who joined the United Nations’ Sustainable Development Action Campaign, aimed at trying to achieve gender equality and empower all women and girls.
79) Carrie Hope Fletcher
Net worth: $1-5 million
Carrie is a singer, actress, and YouTuber who started her career at the age of 5. She is the sister of fellow YouTuber Tom Fletcher and is famous for creating original music on her channel. While YouTube is a significant part of her life, she has also been a part of the theater world since 2001 and continues to enjoy creating content for both worlds. In 2022, Carrie embarked on a UK tour – the first solo act of her career.
80) Victoria Magrath
Net worth: $1-5 million
Known as “Inthefrow” on Youtube and other social media platforms, Victoria is an influential British style, beauty, and lifestyle blogger and vlogger. She launched her YouTube channel in 2012 around the same time that she launched her blog, using the same name for both spaces. Victoria won Company Magazine Best Personal Style Newcomer Blogger Award in 2013 and Best Personal Style Blogger Award in 2014. She earns her money through her YouTube videos, advertisements, brand endorsements, partnerships, blogs, etc.
81) Eva Gutowski
Net worth: $5 million
Known as “MyLifeasEva” on Youtube, Gutowski is an American YouTube influencer and actress with over 11 million subscribers on the platform. She has been ranked #4 in Variety’s Famechangers Digital Star Ranking list, and People Magazine has named her one of the fastest-growing stars on YouTube. She has also been included in Billboard‘s Social Media Stars.
82) Marzia Bisognin
Net worth: $2 million
Though she has now retired from YouTube, Marzia is an Italian Internet personality, fashion designer, businesswoman, among other things. She began her YouTube channel in 2012 with videos focusing on fashion, beauty, makeup, DIY, vlogs, and video gaming. Given that her husband is the infamous PewDiePie, it’s no surprise that she’s also created a few video gaming videos. In 2018, she uploaded her retirement video, stating that she wanted to focus on other things. Even so, she continues to be a part of the social media environment with Instagram. The success on her YouTube channel allowed her to get into more creative fields like fashion and design, in addition to jewelry, pottery, and home decor. In early 2023, Marzia announced that her and her husband (fellow YouTuber PewDiePie) were expecting her first child.
83) Wengie
Net worth: $7 million
Wendy Jie Huang, better known online as Wengie, is a Chinese Australian YouTuber, vlogger, pop singer, and voice actress. She started her YouTube channel in 2013 with videos focusing on beauty, fashion, and DIY tips. By 2016, she was already considered one of the fastest-growing YouTubers on the platform – she actually gained over 4 million subscribers in just three years. In 2013, she created her second YouTube channel called “WengieVlogs,” with over 1.7 million subscribers and 53 million views. In 2022, Wengie developed a blockchain-based game “Nyan Heroes” that is built on Solana.
84) Kimberly Loaiza
Net worth: $17.5 million
Kimberly is a Mexican Youtuber, TikToker, singer, and influencer. She is one of the most-followed YouTubers in Mexico and is currently ranked 13th among the most-followed people on TikTok. She accumulated over 100,000 followers within one week of launching her YouTube channel in 2016. Kimberly is best known for posting vlogs, tutorials, and challenge videos. Her earnings are primarily based on a large social media following which has given her the opportunity to get sponsored by big brands. She also has a fashion range on SHEIN Mexico and regularly posts paid partnerships on Instagram.
85) Tati Westbrook
Net worth: $12 million
Tati is an American internet personality, YouTuber, businesswoman, and makeup artist. She began her career in 2010 with a primary focus on makeup and beauty reviews, tips, and tutorials. In 2019, she launched a cosmetic line named Tati Beauty after already launching her own company Halo Beauty Inc. While she is a powerhouse in the beauty community on the platform, she got into a feud with fellow beauty YouTuber James Charles, and this cost her over a million subscribers. To make things worse, she was hit with a lawsuit by a former business partner and co-founder of Halo Beauty, Clark Swanson, for breach of contract, gross negligence, and fraudulent inducement.
During this time, she took a hiatus from YouTube to focus on herself and came back in 2020 with full transparency of what had transpired over the previous two years. Unfortunately, she also had to make the decision to shutter both Tati Beauty and Halo Beauty after she was slapped with the lawsuit.
86) Bunny Meyer
Net worth: $3 million
Rachel Meyer is an American beauty YouTuber known on the platform as grav3yardgirl. She started her channel in 2010 with videos focused on paranormal experiences and trips to graveyards. She later transitioned her channel to focus on more fashion and makeup content and is well known for her “Does This Really Work?” series, where she reviews products As Seen On TV. In 2016, she released her makeup collection Swap Queen globally in collaboration with Tarte Cosmetics. By 2018, however, she was struggling to maintain an audience, but with the help of fellow YouTuber Shane Dawson, she was able to re-brand her channel.
87) SAS-ASMR
Net worth: $6 million
SAS is a Canadian YouTuber who became a global phenomenon after her ASMR videos went viral and earned her over 1 million followers on her channel. She started her career in 2016, creating videos specifically focused on food and ASMR. Thanks to the virality of her videos, she quit her job as a bartender and concentrated on content creation full-time. In an effort to differentiate herself from the other mukbang YouTubers, she started eating dishes that were not common in Canada and paid homage to her Thai background. She currently runs two channels – one focused primarily on food and ASMR and another chronicling her life and adventures through vlogs. She has more than 5 million subscribers and over 1 billion views, yet she continues to soar in popularity.
88) hyuneeEats
Net worth: $500,000
Hyunee is a South Korean YouTuber who joined the platform in 2016. Most of her content is focused on mukbang videos, with over 242 million views for her over 300 videos. While she is a prominent member of the South Korean mukbang community, she received backlash on social media after her controversial joke about fellow YouTuber Stephanie Soo’s mental health. As a result, she lost subscribers on her channel, but she still maintains a steady following and income through the platform.
89) Stephanie Soo
Net worth: $1.29 million
Stephanie is a South Korean-American social media star and YouTube personality. She is famous for posting mukbang videos on her self-titled channel, where she has over 2.54 million subscribers. She also runs another channel, MissMangoButt, with close to 1.10 million subscribers, where she uploaded engaging vlogs, lifestyle videos, and ASMR videos. With over 564,000 subscribers on Instagram, she is also a popular Instagram model. Along with that, she sells her merchandise on Fanjoy, a well-known e-commerce store.
90) Deji
Net worth: $5 million
Formerly known as ComedyShortsGamer, Deji is an English vlogger most popularly known for comedic content, reactions, and skits. He is also the younger brother of KSI. Like his brother, he started his career by posting gaming videos and utilizing parody style when making his comedy sketch videos. Since then, he’s created challenge and prank videos and acquired a lot of his fame by collaborating on and being featured in his brother’s videos. Following in his brother’s footsteps, he also started his boxing career fighting against YouTube personality Jake Paul. By February 2023, he had already announced 4 upcoming matches, leaving fans excited.
91) Fun for Louis
Net worth: $5 million
Louis Cole is an English-born filmmaker and YouTube personality who is currently based in Los Angeles. He has captured attention with his daily vlogs that document his life and travels all over the globe. He started his career in 2011, initially filming eating stunts on another channel FoodForLouis. Louis has since taken these videos down to focus on producing the current content for his channel, FunForLouis. He has earned recognition as a top travel influencer, and Discovery signed him to its Digital Seeker Network in 2015.
92) Drew Binsky
Net worth: $1.51 million
Drew Goldberg is an American travel blogger and vlogger who documents his travels on his YouTube channel and other social media accounts. He started his channel in 2017. His first video was an organized trip to North Korea, with the footage accumulating over 10 million views. Thanks to his traveling, he’s gained two Guinness World Records for most UNESCO World Heritage Site visits in 24 hours and the fastest time to pack a suitcase.
93) Kara and Nate
Net worth: $2 million
High school sweethearts Kara and Nate started their YouTube channel in 2015, just a few weeks before traveling the world full-time. They started documenting their travels all around the world using all types of transportation and varying price points. Of course, their worldwide travel came to a halt with the pandemic. They soon pivoted to documenting their travels throughout the US with their van and continued to draw people in with their adventures.
94) Hey Nadine
Net worth: $100,000
Nadine Sykora is a Canadian YouTube personality who is popular for her travel vlogs, travel hacks, tips & advice, and destination & packing guides. She started her channel in 2006 and has traveled to 100 countries with her husband. She continues to make vlogs of all the places they travel to.
95) Sam Kolder
Net worth: $7 million
Kolder is a popular Canadian travel and lifestyle blogger, content creator, cinematographer, and social media influencer. He started his YouTube career in 2011 with videos that mainly featured slow-motion gymnastics and cliff jumping. After years in the industry, he gained recognition as a travel vlogger after working as a videographer for The Chainsmokers. He then went on to exclusively film and edit content produced during their many world tours. He has also worked for “Beautiful Destinations.” This travel marketing and media company creates and promotes commercials for resorts and travel bureaus.
He achieved a significant milestone in his career when he uploaded his YouTube video titled “The War Against Poaching.” He was quoted saying that even with all the brand deals and jobs he had had, he didn’t feel challenged or motivated to serve a bigger purpose. Instead, he wanted to use his platform to do something that would help make a change in the world.
96) Lost LeBlanc
Net worth: $1.9 million
Christian Leblanc is a Canadian blogger, vlogger, and full-time traveler. He gained fame when he decided to leave the daily grind of the traditional 9-5 to travel the world and become a social media influencer. He started his YouTube channel in 2015 by making short videos of his daily life while living in Bangkok, Thailand. Along with producing this content for his channel, he also started selling his video editing course online on shooting, editing, and creating videos. Thanks to his massive social media presence, he also earns money from brand partnerships through his channel and Instagram. Additionally, he makes money through copyrights for his content.
97) Bethany Mota
Net worth: $6 million
Bethany initially launched her YouTube channel to escape the stress of bullying and rapidly gained followers through her haul videos. In fact, she gained 9.5 million subscribers between her start in 2009 to October 2015. As haul videos became popular, retailers began offering her free cosmetics and gift cards to endorse their companies. Besides her fashion-related content, she also maintains a more personal account where she discusses any topic that interests her. In 2014, she was selected among other content creators for the platform’s first advertising campaign. She also interviewed President Barack Obama in 2015, creating a video that appealed to a broader audience.
98) Tanya Burr
Net worth: $2 million
Tanya is an English YouTuber and actress who started her career posting makeup and fashion videos in 2009. She later began making videos about fashion and baking. In 2014, she launched her cosmetics brand in partnership with British retailer Superdrug, but they ceased production in 2018. Along with that, she has written three books with the help of a ghostwriter.
99) Niomi Smart
Net worth: $1-5 million
Niomi Smart is an English vlogger, blogger, and Internet personality. Her focus is mainly lifestyle, beauty, and fitness-based content. Along with her YouTube channel, she also has a blog where she posts about similar topics. She has also released her book “Eat Smart,” a guide to eating well and being fit. She is openly vegan and she tests natural beauty products, shares healthy recipes, runs for charity, and endorses important causes.
100) HolaSoyGerman
Net worth: $9 million
German is a Chilean YouTuber who uploads comedic videos on various life and fictional topics. He gained popularity for his fast-paced, quirky, and relatable manner. By late 2012, his channel was the most subscribed Spanish-speaking channel and became the first to be in the top ten most subscribed on February 20th, 2013. By the beginning of 2014, all videos on his main channel (HolaSoyGerman) had amassed one billion total views and over 14 million subscribers, making it the third most-subscribed channel behind Smosh and PewDiePie. He also has three other channels; JuegaGerman, HolaSoyGerman2, and German Garmendia.
Conclusion
No matter what, social media and influencer marketing are here to stay. As more people gravitate towards a career on social media, more consumers are also relying on these influencers’ opinions to guide their purchase decisions. For this reason, companies that want to remain relevant in the industry need to embrace the digital landscape we are in.
Influencers, especially YouTubers, have changed the game for many industries because they provide more relatable content inspired by their followers. While there may be positives and negatives to social media and influencer marketing, it has proven to help many companies boost their overall business strategy. Either on their own or with the help of PR professionals, brands can develop relationships with media professionals and influencers and create engaging content that can benefit their business in the long run.
How Pressfarm can help
For an entrepreneur, your brand narrative can determine your success or failure. At Pressfarm, we help companies define the right narrative in the media for their brand – either to improve their credibility or resolve a PR crisis. If you are an entrepreneur wondering how to improve your company’s publicity, get in touch with us. We can help you to craft and distribute your press releases, develop compelling guest posts and design eye-catching media kits for your brand.
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