Here’s our list of the 100+ most popular and highest-earning YouTubers in 2025
YouTubers have become some of the most valuable influencers for brands to collaborate with. Since its creation in 2005, YouTube has grown into one of the largest platforms for people worldwide to seek out information and entertainment to stay up to date and occupy their time. The term “YouTuber” gained popularity after the company began its “Partner Program.” This program allowed viewers to make money off videos they uploaded onto the platform.
YouTube took the world by storm because it seemed that YouTube’s video creators and micro-influencers did not appear to be involved with the already-established celebrity culture. By presenting a more self-governed and independent appearance, YouTubers have become more influential towards consumer behavior. After all, they create a more relatable and authentic presence by fostering direct connections with their fanbase.
YouTube marketing strategies
Since the rise of social media influencers, social media and YouTube marketing strategies have become essential for companies to reach their target audiences effectively. While most content creators on social media use and create organic content, they also collaborate with companies to help get the word out there about the brand. To entice influencers to work with them, companies need to create eye-catching and mutually beneficial content.
Many may be able to create this type of content on their own, but some may need professionals to help to turn their ideas into actual words. PR agencies like Pressfarm help companies create newsworthy content to gain the attention of media professionals and influencers. They also go the extra mile by providing companies with access to their PR database of over 1 million journalists who can be filtered so that they can find their perfect media match. Their understanding of digital PR and marketing has equipped them to help companies gain media attention through relevant search results on multiple search engines. The professionals at Pressfarm also have a detailed understanding of social media and influencer marketing.
The rise of YouTubers
Many YouTubers have succeeded because of their ability to communicate with their viewers on a more personal level and with a more friendly approach. Their video content ranges from video blogging (vlogs), informative videos, comedy sketches, and more.
While previous celebrities gained exposure through traditional media, a YouTuber’s celebrity status comes from their organic content and their engagement on social media platforms. Their relationship with their audiences turns viewers who randomly come across their videos into a loyal community. By listening to questions, requests for future content, and opinions on their content, YouTubers can become more visible while also generating more money from Youtube ads, affiliate marketing, sponsorships, and launching their own products while potentially becoming a trending topic.
Top 100 Most Popular and Highest-Paid YouTubers
With 15 video categories on the platform, there are millions of YouTubers who create organic content to cater to their target audience and increase their viewership. The list below is not in any particular order and contains YouTubers from different categories and countries. We’ve also included the reasons behind each YouTuber’s fame on the video-sharing platform.
1) MrBeast
Net worth: $1 billion
Jimmy Donaldson, known as MrBeast, is a YouTuber who started his career by creating gaming content. His content style has diversified to include expensive challenge videos that reward the winners thousands of dollars. He’s also known for donation videos, videos with tasks, and original vlogging videos.
By January 2021, he had more than 51 million subscribers on YouTube. In 2019, he won the Breakout Creator by Streamy Awards. He was also one of the top 10 highest-paid YouTubers of 2020, along with Markiplier and Ryan’s World. His renowned 2021 video, “456,000 Squid Game in Real Life,” attracted 202 million views within less than two months of its release. He earned an estimated $54 million in 2020. He also led the 2021 #TeamSeas fundraiser, which raised over $30 million to clean up the ocean.
By January 2022, Forbes had ranked MrBeast the highest-earning YouTube creator. The team at Forbes also stated that his 2021 income would’ve earned him a spot at no.40 on the 2020 Forbes Celebrity 100 list. This ranking would’ve put him on the same level as Vin Diesel and Lewis Hamilton. Most recently, MrBeast has earned recognition for funding cataract surgery for 1,000 people.
MrBeast recently started posting videos on X as well, with his first video earning a staggering income of $250,000.
2) T-Series
Net worth: $500 million
T-Series is an Indian music record label and film production company that was founded in 1983. As of 2014, T-Series was India’s most prominent music record label with up to a 35% share of the Indian music market. The company also owns and operates the most-viewed and the most-subscribed YouTube channel with 191 million subscribers and 162 billion total views. The company has a multi-channel YouTube network with 30 channels that had a combination of over 360.9 million subscribers by January 2022. The company’s main channel primarily boasts music videos as well as film trailers.
3) Cocomelon – Nursery Rhymes
Net worth: $460 million
Cocomelon Nursery Rhymes is run by California-based American company Treasure Studio Inc. and was founded in September 2015. The channel is designed to be a kid’s creative channel that features kids’ poems, nursery rhymes, and songs, which have a unique animation of their own. With a subscriber count of 84.1 million and 64.4 billion views, it has become the second-fastest growing channel on YouTube and one of the top US YouTube channels.
Find Cocomelon Nursery Rhymes on YouTube
4) SET India
Net worth: $ 240.5 million
SET India is the official YouTube channel of Sony Entertainment Television India, an Indian television network. The channel is known mainly for memorable clips from the shows and films under the Sony Entertainment Television India umbrella.
5) Vlad and Niki
Net worth: $100 million
Vlad and Nikki is a popular YouTube channel among both parents and children who appreciate the wholesome childhood fun that Russian-American siblings Vladislav Vashketov and Nikita Vashketov share with the world. When Vlad and Niki started this channel back in 2018, their father quit his sales job to manage their brands and licensing. Vlad and Niki fans have stuck around to enjoy the simple joys of childhood as well as the crazy adventures the siblings usually share with the world.
Vlad and Niki frequently feature their other two siblings – Christian Sergey Vashketov and Alice Vashketova – in their videos and have proven that one can succeed as a content creator at any age. In fact, they’ve managed to earn a consistent income on YouTube from brand sponsorships and partnerships with brands such as Haven Global, Krispy Kreme, Legendary Whitetails, and M&M’s Mars.
6) Kids Diana Show
Net worth: $100-200 million
Kids Diana Show is a YouTube channel built around a 10-year-old influencer Diana Kidisyuk. Her parents began posting videos of her on YouTube when she was 1 year old and the internet quickly fell in love with her. What started as video memories for Diana’s parents quickly turned her into an internet sensation, with her fame growing even more when her parents started featuring her brother, Roma, on the channel. With over 200 million subscribers and over 100 billion views, this channel ranks among the top 3 most popular children’s channels alongside Vlad and Niki, and Ryan Kaji.
Find Kids Diana Show on YouTube
7) Stokes Twins
Net worth: $20 million
Alan Stokes and Alex Stokes are twin Internet celebrities who started making videos separately and then merged their fan bases into a single twins’ account. Their content is a combination of prank videos, videos of their everyday life, and adventures with friends and family.
8) Like Nastya
Net worth: $105 million
Unboxing and review videos seem to be a popular category in the YouTube space. Anastasia Radzinskaya is one among many child YouTubers, but there’s a reason she stands out from the rest. In 2016, her parents – Anna and Sergey – initially started an educational and toy-unboxing channel and then transformed it into reviewing products and services that other children and families could enjoy. With her parents’ help, Anastasia began her career on YouTube by sharing her honest opinions about products with the world. At seven years old, Anastasia, or Nastya, has the sixth most-viewed channel on YouTube and the single most-viewed channel owned by a YouTuber.
After earning money from YouTube’s partner program, Like Nastya has become one of the world’s fastest-growing creators thanks to her ability to reach many people from different language backgrounds. Currently, the channel has a following of 68 million and a total view count of 51 billion. In the thick of the COVID-19 pandemic in 2021, Forbes reported that she earned an estimated $28 million through ad revenue and brand deals.
9) 김프로KIMPRO
Net worth: unreported
KIMPRO is the first Korean YouTube channel to surpass 50 million subscribers. Run by former event planner Kim Dong Jun and his female cousin Yoo Baek Hap, the channel mostly produces shorts inspired by international memes and viral challenges.
10) Zee Music Company
Net worth: $1.5 billion
Zee Music Company is a subsidiary of Zee Entertainment Enterprises based in New Delhi. The company owns a large chunk of the market for Bollywood music. Having worked with popular artists the likes of Anu Malik, Raj Barman, Ankur Tewari, and Savera Mehta, Zee Music continues to acquire over 50% of new Bollywood music every year.
Find Zee Music Company on YouTube
11) WWE
Net worth: $30 million
WWE is the official YouTube channel for World Wrestling Entertainment content. Here, WWE fans can watch their favorite WWE stars, as well as backstage footage from live shows like Raw, SmackDown, and NXT. The channel is also home to original shows like Top 10, List This, and WWE’s The Bump.
12) PewDiePie
Net worth: $45 million
Felix Arvid Ulf Kjellberg, affectionately known as PewDiePie, is a Swedish YouTuber famous for his Let’s Play videos and comedic shows. He began his YouTube career in 2010 with gameplay videos of horror and action video games. In 2013, his channel became the most-subscribed one on the platform.
As of February 2021, the channel had over 109 million subscribers and received over 27 billion views.
While his content has still predominantly focused on gaming, his content style has diversified to include vlogs, comedy shorts, formatted shows, and music videos. He recently took the internet by storm with his announcement that he and his internet-famous wife, Marzia Kjellberg, are expecting a baby. Following this announcement, he made another announcement letting his fans know that he would be taking a break from the internet to focus on being a father for a while.
13) Goldmines
Net worth: $196.1 million
Goldmines Telefilms is a popular channel on YouTube because it is home to Hindi movies. In addition to blockbuster Hindi movies, subscribers to this channel can enjoy songs, comedic clips, and more.
14) SONY SAB
Net worth: $246.8 million
Sony SAB is a leading Hindi Global Entertainment Company under the umbrella of Sony Pictures Networks. The channel is home to memorable storytelling and each piece of content is created to highlight the small joys of life.
15) Blackpink
Net worth: $85 million
Blackpink is a female K-pop group composed of 4 South Korean girls – Jisoo, Jennie, Rosé, and Lisa. Brought together by YG Entertainment in 2016, the members of Blackpink have since achieved worldwide fame for their music and unique style. With over 32.2 billion views on YouTube, the group has cultivated a loyal fandom with an audience that not only enjoys their music but also draws inspiration from the group’s dynamic for the occasional fan fiction.
16) ChuChuTV Nursery Rhymes & Kids Songs
Net worth: $90 million
ChuChuTV Nursery Rhymes & Kids Songs is a collection of videos designed to entertain and enthrall children. Featuring fun nursery rhymes, educational songs, and colorful animations, the vibrant content from this channel makes it a favourite among YouTube’s younger viewers.
Find ChuChuTV Nursery Rhymes & Kids Songs on YouTube
17) Alan’s Universe
Net worth: $80 million
Alan’s Universe is a YouTube channel that provides entertaining and creative material mainly aimed at kids. It includes animated stories, informative videos, and exciting escapades that engage young viewers while promoting creativity and education. The channel has quickly garnered a loyal fanbase that values its wholesome and fun content.
Find Alan’s Universe on YouTube
18) Zee TV
Net worth: $230 million
ZeeTV is an Indian entertainment company that was launched in 1992 to showcase the best of Hindi entertainment content. With both movies and TV shows, Zee TV attracts people of all ages who appreciate authentic Hindi films.
19) Alejo Igoa
Net worth: $113 million
Alejo Igoa is an Argentinian YouTuber who has built a name for himself on the platform with a cocktail of comedic skits and engaging vlogs, in addition to the occasional viral challenge video. His lighthearted videos average 14 minutes each and the relatable nature of his content has built him a loyal following on the platform.
20) A4
Net worth: $110-133 million
Vladislav Andreyevich Bumaga (who goes by the moniker A4 on YouTube) is the face behind this YouTube channel. Vladislav drew inspiration for the channel name – A4 – from his surname “Bumanga” which translates to “paper.” He started his career on YouTube as a musician, producing parodies of popular songs like ‘Тает лёд’ by Griby and some originals like his single ‘Dad.’ ‘I buy everything that you can take from the store!’ is another of his popular videos, generating over 2 million likes and propelling him into #9 of the most-liked YouTubers in 2019. Years later, A4 is still one of the most popular Russian YouTubers on the platform.
21) Baby Shark – Pinkfong Kids’ Songs & Stories
Net worth: unreported
The creators behind this channel are professionals in child education and entertain millions of children around the world with their educational songs and stories. Filled with vivid colors and playful storylines, their content is designed to capture the attention of even the most distracted children.
Find Baby Shark – Pinkfong Kids’ Songs & Stories on YouTube
22) BANGTAN TV
Net worth: $40-60 million
Bangtan TV is the official YouTube channel of the Korean music group, BTS. As a top-tier influencer, BTS has collaborated with many brands like Coca-Cola, Hyundai, Samsung, and many more. BTS’s immense popularity and fan following make them one of the most sought-after influencers in the industry.
At the end of 2024, the remaining 4 members of the band took a hiatus from producing music to join the rest of the band in military service. Their loyal fans have promised to wait for them to resume producing music in 2025.
23) ColorsTV
Net worth: $150 million
ColorsTV is a channel that specializes in sharing Indian content to entertain YouTube audiences that appreciate a good Hindi film, show or music video.
24) 5-Minute Crafts
Net worth: $30-31 million
This channel is designed to keep viewers who are looking for engaging DIY projects busy. With content ranging from arts and crafts projects to life hacks, 5-Minute Crafts is filled with enough content to entertain those who love a good challenge. Since each video is short and easily digestible, viewers can easily learn something new every day.
Find 5-Minute Crafts on YouTube
25) ZAMZAM ELECTRONICS TRADING
Net worth: $38 million
This Emirati channel is named after an actual electronics store that Pakistani entrepreneurs, Abdul Ghafoor and Muhammad Shakoor co-own. Ghafoor and Shakoor launched the channel in 2020 and started creating technology content, going viral quite soon after with their shorts. This channel currently has the highest number of subscribers among Asian YouTube channels.
Find ZAMZAM ELECTRONICS TRADING on YouTube
26) Toys and Colors
Net worth: $405 million
Toys and Colors is an American YouTube channel that features children playing various games and playing with toys. The videos feature songs like Wheels on the Bus. Their content consists of music videos for children. The channel has about 22.2 million subscribers and 16 billion video views.
Find Toys and Colors on YouTube
27) T-Series Bhakti Sagar
Net worth: $80 million
This channel was launched by T-Series, the biggest Hindi music company. Over time, it’s evolved into the biggest Bhakti channel. T-Series Bhakti Sagar was built to take viewers on a spiritual journey with a large catalog of the Bhajans of different gods.
Find T-Series Bhakti Sagar on YouTube
28) Tips Official
Net worth: $85 million
Tips Industries Limited was founded by Kumar S. Taurani and Ramesh S. Taurani in 1975 to entertain Bollywood fans with music tracks from hit movies like Dil Hai Tumhara, Ramaiya Vastavaiya, Ajab Prem Ki Gazab Kahani, and more. Subscribers to this channel can also enjoy premieres and sneak peeks from upcoming blockbuster Bollywood films.
29) HYBE LABELS
Net worth: $6-7 billion
HYBE Corporation is a South Korean entertainment company established in 2005 that operates as a record label, talent agency, music production company, event management, concert production company, and music publishing house. Many subsidiaries fall under the company, including popular music groups like BTS, GLAM, etc. The company revenue increases based on the number of views for each video published on their YouTube channel.
In November 2023, HYBE Corporation bought its first Latin Music company, Exile Content, in the first step towards expanding beyond K-pop music.
30) KL BRO Biju Rithvik
Net worth: $402.5 million
KL BRO Biju Rithvik an Indian YouTuber who owns the most-subscribed non-commercial Indian channel. YouTube even awarded Rithvik for hitting the highest viewership in India. The channel has attracted a large loyal audience with its family-oriented content. Majority of the content is vlogs that take the viewers along on their everyday life.
Find KL Bro Biju Rithvik on YouTube
31) Topper Guild
Net worth: $1-3 million
Topper is a YouTuber from the United States known for his lifestyle, comedy, and outlandish prank videos. In his videos, he frequently appears with his close friends. He also has a large following on Instagram, where he posts more lifestyle and comedy content.
32) UR. Cristiano
Net worth: $285 million
UR. Cristiano is Al-Nassr footballer Cristiano Ronaldo’s official YouTube channel. Featuring replays of his games, behind-the-scenes footage, and collaborations with other YouTubers like MrBeast, this channel offers a comprehensive snapshot of what drives the famous footballer beyond the pitch. He’s also been invited to numerous interviews where he dives into his career trajectory and his thoughts about the performance of various teams and life as a footballer in general.
33) Justin Bieber
Net worth: $300 million
Justin Bieber is a Canadian singer, songwriter, and actor who rose to fame at a young age. He frequently shares his new music and behind-the-scenes footage of his music videos. He has collaborated with major brands like Calvin Klein, Adidas, and T-Mobile, among others. Bieber has also used his platform to promote various social causes, including mental health awareness and Black Lives Matter.
34) Aaj Tak
Net worth: unreported
Aaj Tak gained popularity as the first Hindi HD channel and is home to the latest business, political, Bollywood, and world news in Hindi. In addition to being the first Indian HD channel, the channel was also the first to use 3D augmented reality during India’s UP elections and the first on-the-move newsroom during the election period. While Aaj Tak was also the first channel to use drone cameras, the channel’s most impressive feat is the fact that it delivers coverage that rivals many entertainment platforms.
35) Shemaroo Filmi Gaane
Net worth: $30-40 million
Shemaroo Filmi Gaane is a one-stop-shop for Hindi music lovers and Bollywood connoisseurs. Shemaroo Entertainment Ltd is a well-known media house in India that specializes in content acquisition and value addition. The Shemaroo team is committed to breathing new life into songs from popular titles from the Bollywood stage, like Anand, Don, Bobby, Prem Rog, and more.
Find Shermaroo Filmi Gaane on YouTube
36) Infobells – Hindi
Net worth: unreported
This channel is popular in India for its unique combination of educational and edutainment content. Infobells – Hindi covers everything from children’s rhymes and other child-friendly educational content to self-help, lifestyle, and lifestyle content, catering to a wide demographic.
Find Infobells – Hindi on YouTube
37) Mark Rober
Net worth: $30-40 million
Mark is an American YouTuber, engineer, and inventor known for his YouTube videos on popular science and DIY gadgets. Before his YouTube career, he worked with NASA, where he spent years working on the Curiosity rover at NASA’s Jet Propulsion Lab. He then went on to work with Apple Inc. for four years as a product designer. Here, he created patents involving virtual reality in self-driving cars. He started making viral videos while working at NASA and has continued to do that to this day.
He has also contributed articles to Men’s Health magazine and gave a TEDx presentation in 2015 called “How to Come Up with Good Ideas” and another “The Super Mario Effect – Tricking Your Brain into Learning More.” In 2019, the YouTube community released a project called #TeamTrees, organized by Rober and fellow YouTuber Mr.Beast. Both worked with YouTubers all over the world to plant 20 million trees and raised $20 million.
In 2023, Mark was invited to deliver the address at the MIT Commencement Ceremony, during which he urged the graduates to throw themselves into the unknown and innovate. To prove his point, he attached his graduation cap to a drone and sent it flying over MIT’s Great Dome.
38) Har Pal Geo
Net worth: unreported
Har Pal Geo, also known as Geo Entertainment, is a Pakistani channel that delivers a combination of blockbusters, series, and soundtracks to its followers in Urdu. The channel is the most-watched channel in Pakistan, but also serves an international audience with a wide variety of content.
39) El Reino Infantil
Net worth: $120 million
El Reino Infantil is the number one Spanish digital entertainment platform for children worldwide. The channel’s stories and songs promote key life skills, including communication, cooperation, and creativity. On El Reino Infantil, children can enjoy fun and entertaining series with their families such as La Granja de Zenón, Canciones del Zoo, and Bichikids.
Find El Reio Infantil on YouTube
40) Fede Vigevani
Net worth: $105.2 million
Federico “Fede” Vigevani is a Uruguayan YouTuber who is popular on the platform for his pranks and vlogs. He started gaining traction on YouTube when he posted his first video LA MEJOR JODA POR CELULAR! in 2009. In 2020, he hit a high with his most-watched video Fede Ft. Vecinos – NO SOMOS LOBOS. He managed to boost his following on the platform even more in 2022 when he ventured into posting shorts.
41) YRF
Net worth: unreported
The team at Yash Raj Fims (YRF) has built a reputation on YouTube for creating movies, producing music, and supporting artists in both spheres. The channel has built a 50-year legacy of storytelling and constantly looking for new formats to keep its loyal audience entertained.
42) Sony Music India
Net worth: unreported
Sony Music India is home to the ultimate collection of Indian music across genres and generations. The channel appeals to a wide demographic across the globe, demonstrating the power of music to unite, inspire, and captivate.
Find Sony Music India on YouTube
43) / いっせい ISSEI
Net worth: unreported
ISSEI is a Japanese YouTuber who is well-known for his humorous and lighthearted content. He shares a combination of food challenges, travel vlogs, and behind-the-scenes snippets of his daily life, all with an aim to engage his followers and give them a reason to laugh.
44) Canal KondZilla
Net worth: $5 million
Canal KondZilla hosts a large collection of urban music. Subscribers to this channel enjoy a combination of funk and trap music that is topping the charts.
Find Canal KondZilla on YouTube
45) Wave Music
Net worth: unreported
Wave Music is home to the best electronic music, including electronic pop, chill pop, future bass, indie dance, melodic bass, and relatively more relaxed EDM music. The music comes with accompanying 4k videos and closed captions, and the visuals are designed to mesmerize YouTube visitors, creating an immersive experience for everyone who stops by.
46) Eminem
Net worth: $250 million
Marshall Bruce Mathers III, better known as Eminem is one of the best-selling music artists in the world. As a talented rapper, he earned recognition and fame in Middle America, where the hip hop genre became popular soon after he popped up on the music scene. With over 58 million subscribers and over 2 billion views, Eminem has also earned an impressive reputation as a music producer and actor. Some of his more popular roles in film include his appearances in 8 Mile, Bodied, Funny People, and Tupac: Resurrection.
47) ARY Digital HD
Net worth: unreported
ARY Digital is a subsidiary of ARY Network and among the most-watched Pakistani channels, boasting a combination of engrossing series. Those who love a little bit of drama enjoy the content from this channel.
48) YOLO AVENTURAS
Net worth: $24-25 million
YOLO AVENTURAS is the brainchild of a family of influencers, producers, and three dogs. Yolo and his family create content to entertain their audience and promote their events and product launches, as well as market the brands they collaborate with.
Find YOLO AVENTURAS on YouTube
49) Movieclips
Net worth: unreported
Movieclips is home to the biggest collection of movie clips across genres, making it a popular stop among movie lovers who enjoy reliving their favorite moments from different films. The channel is currently collaborating with Rotten Tomatoes to build an even richer library of content that celebrates the most memorable cinematic moments in the world.
50) Anaya Khandal
Net worth: unreported
Anaya Khandal is a YouTuber who shares family-friendly comedic content that centers on marriage life and life as a mother to a young girl.
51) Bispo Bruno Leonardo
Net worth: unreported
Bruno Leonardo Bispo is a YouTuber whose channel centers around motivational and inspirational topics, particularly highlighting spirituality and self-improvement. His content includes sermons, reflective conversations, and community messages aimed at encouraging viewers to conquer challenges and live meaningful lives. He has built a loyal following due to his enlightening and encouraging content.
52) Taylor Swift
Net worth: $1.6 billion
Taylor Swift has enthralled people around the world with her enchanting vocals and heartfelt lyrics. While her initial music had a country vibe to it, she eventually transitioned into a more pop style. Since she started singing, the has captured the hearts of millions of people, a fact that is evident when you look at her following of over 56 million people. She is well known for her catchy and uplifting hit single Shake it Off, which earned over 3.3 billion views on YouTube. She’s also earned the #1 spot as the most-streamed female artist on both Spotify and Apple Music for years. In 2023, she was also given the prestigious title of TIME Magazine’s Person of the Year.
As Taylor Swift prepares for her record-breaking 2024 Eras Tour, European Commission Vice President Margaritis Schinas is hopeful that Swift will mobilize her European fans to vote in the 2024 EU elections as she has done with her American fans in the past.
53) Dude Perfect
Net worth: $100 million
Dude Perfect is the second-most subscribed sports channel on YouTube and the fifteenth-most-subscribed channel overall for all sports and comedy enthusiasts. Their content involves videos depicting various trick shots, stunts, and friendly competitions between the group of 5 former college roommates.
While many of their stunts are too dangerous to try at home, in 2021 the group published 101 Tricks, Tips, and Cool Stuff – a 250-page book filled with photos and step-by-step instructions for some of these stunts.
They are currently headquartered in Frisco, Texas, and have amassed a following of over 55 million subscribers. In 2022, they created a stir online with plans for their 2023 Panda-Monium summer tour. Towards the end of 2023, they generated excitement among fans when they announced plans to build a $3 million office headquarters in Frisco.
54) LooLoo Kids – Nursery Rhymes and Children’s Songs
Net worth: $43 million
LooLoo Kids is an educational channel with content designed for both children and their parents. With a combination of nursery rhymes and baby songs, this content teaches critical thinking while also fostering creativity and nurturing imagination.
55) PANDA BOI
Net worth: unreported
PANDA BOI, whose real name is Federico Hu, is an Italian content creator who first emerged on the social media scene with his TikTok channel in 2020. He slowly branched out and gained fame on YouTube where subscribers enjoy his comedic shorts. Most of his content is inspired by him asking a question and offering hilarious answers and perspectives. Once in a while, he also uploads ASMR content and music.
56) Zhong
Net worth: unreported
Zhong Zhu is a Russian-Chinese YouTuber who creates family-friendly videos for his YouTube audience, with his content ranging from funny skits to challenges, and even some gaming content. Zhu also partners with various brands, giving them access to his audience of over 50 million subscribers.
57) Shemaroo
Shemaroo is a prominent Indian digital entertainment company known for its vast library of Bollywood films, music, and curated content. The YouTube channel offers a rich collection of classic and contemporary movies, song compilations, and devotional videos, catering to a diverse audience. With decades of experience in content acquisition and distribution, Shemaroo continues to be a trusted source for Indian entertainment enthusiasts worldwide.
58) ToRung
Net worth: unreported
ToRung is a popular channel among YouTube viewers who enjoy comedic content. Known for funny videos and short films, this channel has pulled in over 48 million subscribers.
59) आचार्य प्रशान्त Acharya Prashant
Net worth: unreported
Acharya Prashant is an Indian guru, philosopher, and Advaita teacher who has built a loyal audience around his teachings. While he hosts many in-person seminars and training sessions, he also uses YouTube to ensure his knowledge benefits as many people as possible. He draws in a wide audience of people who want to learn how to live a holistic life.
Find Acharya Prashant on YouTube
60) Saregama Music
Net worth: unreported
Saregama was the first overseas Indian Branch of Electrical & Musical Industries Limited (EMI) and has an impressive reputation as the producer of the first song recorded in India by Gauhar Jan. The channel creates content for both tv content and music.
61) Ed Sheeran
Net worth: $200 million
Given his popularity among hopeless romantics, it’s no surprise that this English singer-songwriter has featured in this list. With his captivating vocals, guitar skills, and romantic music videos, Ed Sheeran has amassed over 54 million followers and over 27 billion views on YouTube. In 2023, Ed Sheeran’s wife Cherry Seaborn was diagnosed with cancer but advised to wait until she had given birth to their second child to have the tumor removed. At around the same time, Sheeran lost a close friend Jamal Edwards to a heart attack. These events were the inspiration behind his most recent album, Subtract, that immediately ranked at #1 on the Billboard Top Album Sales.
62) SonyMusicIndiaVEVO
Net worth: unreported
SonyMusicIndiaVEVO is home to the most iconic and memorable music videos from India’s music industry and well-known Bollywood films. From cinematic favorites to chart-topping favorites, this channel celebrates the artistry of Indian music.
Find SonyMusicIndiaVEVO on YouTube
63) Marshmello
Net worth: $50 million
Famously known as Marshmello, Christoper Comstock is an American DJ and EDM producer. As a music producer, he first started using SoundCloud as an outlet to showcase his talent and later joined YouTube in 2015. He used the site as an outlet to share his own music along with remixes of artists like Zedd and other DJs. He gained recognition for bringing his own unique mix to other artists’ songs and his own unique masked DJ persona. At the moment, he has 56.8 million subscribers.
64) Маша и Медведь Masha and The Bear
Net worth: $30-50 million
Masha and The Bear is an animated series by Animaccord about the friendship and adventures of a mischievous little girl, Masha, and her caring friend, the Bear. Their friendship – as portrayed in the YouTube series – symbolizes the humorous relationship between a child exploring the world and an adult guiding them through this exciting journey. The animated series has won the hearts of children and adults worldwide, thanks to its ability to entertain while teaching valuable lessons in a fun way.
Find Masha and The Bear on YouTube
65) Billion Surprise Toys (BST Kids)
Net worth: $13 million
BillionSurpriseToys is a world-renowned animation brand that has made a name for itself by producing engaging animation videos for children. With its edutainment content model, the channel is a favorite among parents and their children, who appreciate the nuggets of information this creative team shares with the world. The team at BillionSurpriseToys believes that learning should be fun and has proven this several times over with their fun and memorable content. With over 50 million subscribers, this channel has proven that with a little creativity, it’s possible to capture the attention of the pickiest demographic online.
Find Billion Surprise Toys on YouTube
66) JioHotstar Kids
Net worth: unreported
JioHotstar Kids is the children’s segment of the popular Indian streaming platform JioHotstar. The channel offers a variety of kid-friendly shows, animated series, and educational content designed to entertain and engage young viewers while supporting their development. It is a go-to destination for families looking for safe and diverse entertainment for kids.
67) Mikecrack
Net worth: $30-50 million
Miguel Bernal Montes is known online as Mikecrack – a Spanish YouTuber, computer animator, and singer known for his gaming content, animations, and musical parodies. In addition to Minecraft gameplays, he also shares videos from UHC Run, Hunger Games V, Egg Wars, and Skywars. On July 30, 2023, he became the most subscribed Spanish YouTube channel, bypassing El Rubius.
68) Billie Eilish
Net worth: $50 million
Billie Eilish is a brooding yet captivating musician who went viral after recording her first song Ocean Eyes for her dance teacher. Since then, her popularity on YouTube has surpassed that of any artist born in the 21st century. In fact, she was the first musician of her age to top the Billboard 200. Eilish and her collaborator and brother Finneas O’Connell recently received an Oscar nomination for Best Original Song in recognition of their contribution to the Barbie song What Was I Made For? With this coveted nomination, over 49 million subscribers, and over 14 billion views on YouTube, Billie Eilish is poised for more growth as a singer in 2024.
69) Ariana Grande
Net worth: $240 million
It would be remiss of us not to mention Ariana Grande-Butera, another favorite among music lovers. Ariana has gained popularity for her four-octave range, in addition to her inspiring work as a songwriter and actress. With a presence on several social media platforms, Ariana continues to inspire and entertain her fanbase in equal measure. Fans After an impatient wait, fans were excited to finally listen to her new album, Eternal Sunshine, released in March 2024.
70) Get Movies
Net worth: unreported
Get Movies is a popular destination for Russians who enjoy the channel’s cartoons, educational content, sports videos, and programs about art and history. This content is designed to entertain and educate viewers across a wide age range, from toddlers to adults.
71) StarPlus
Net worth: unreported
StarPlus falls under Disney Star, a subsidiary of Disney India. StarPlus initially broadcast English content US, UK, Australia, and New Zealand and had a partnership with Zee TV which produced Hindi content. However, after the channel ended its partnership with Zee TV in 1996, it transitioned to primarily producing Hindi content. The channel still offers a cocktail of entertaining content, including family dramas, youth-oriented shows, crime shows, and reality shows.
72) Dangal TV Channel
Net worth: unreported
Dangal TV is an Indian general entertainment channel that transitioned from a Bhojpuri movie channel into a popular Hindi entertainment platform. Known for its original dramas, reality shows, and crime series, it has become one of the most-watched Hindi-language channels on YouTube. Dangal TV features a variety of scripted shows that resonate with audiences looking for family-oriented and culturally rich content, solidifying its place in India’s digital entertainment landscape.
Find Dangal TV Channel on YouTube
73) Alfredo Larin
Net worth: unreported
Alfredo Larin is a Salvadoran YouTuber who has gained popularity from his vlogging and comedy content. By reposting his TikTok content as YouTube shorts, Larin has boosted his profile on YouTube significantly, and his shorts do better than any other content.
74) JuegaGerman
Net worth: $9 million
German is a Chilean YouTuber who uploads comedic videos on various life and fictional topics. He gained popularity for his fast-paced, quirky, and relatable manner. By late 2012, his channel was the most subscribed Spanish-speaking channel and became the first to be in the top ten most subscribed on February 20th, 2013. By the beginning of 2014, all videos on his main channel (HolaSoyGerman) had amassed one billion total views and over 14 million subscribers, making it the third most-subscribed channel behind Smosh and PewDiePie. He also has three other channels; HolaSoyGerman, HolaSoyGerman2, and German Garmendia.
75) Juan De Dios Pantoja
Net worth: $3-4 million
Juan De Dios Pantoja is a Mexican YouTuber known for his lifestyle vlogs, music videos, and social challenges. With a charismatic presence and engaging content, he has built a significant following among Spanish-speaking audiences. Pantoja’s channel combines entertainment with personal interaction, connecting with fans through his candid and dynamic videos.
76) Jess No Limit
Net worth: $50 million
Jessy Setiawan, known to the YouTube community as Jess No Limit, is an Indonesian YouTuber and professional gamer known for his expertise in the realm of mobile gaming, especially with titles like Mobile Limits: Bang Bang. His YouTube channel features gameplay from Mobile Legends and other mobile games. He also posts live streams, tutorials, and tips for playing these games. Beyond this gaming content, Jessy also shares life updates, vlogs, and challenges – allowing his fans to get to know him on a deeper level.
77) ABS-CBN Entertainment
Net worth: unreported
ABS-CBN Entertainment is the Philippines’ leading source of entertainment content and one of the oldest media outlets in Asia. With a variety of content spanning films, series, and music, ABS-CBN entertainment has something for everyone.
Find ABS-CBN Entertainment on YouTube
78) shfa
Net worth: $50 million
Shifa, known online as shfa, is a 13-year-old Emirati YouTuber who specializes in creating entertainment content in Arabic. She also loves challenge-based content and her love for Elsa and Anna from Frozen is very evident in the content she creates. Her older sister currently manages her social media accounts.
79) Luccas Neto (Luccas Toon)
Net worth: unreported
Luccas Neto is a Brazilian comedian and actor who started his career at a network agency and then took a chance on YouTube, where his children’s content became popular. With the growth of his channel – Luccas Toon – on YouTube came partnerships with companies like the toy manufacturer Grow. In 2018, he published his first book “As Aventuras Na Netoland Com Luccas Neto”, or “The Adventures In Netoland With Luccas Neto”, breaking the pre-sale record that the Harry Potter series had set. In 2024, he’s among the most popular Brazilian YouTubers, along with his brother Felipe Neto.
80) Real fools shorts official
Net worth: unreported
As the name suggests, this channel is popular for its comedic content. Managed by a group of guy friends each with their own unique sense of humor.
Find Real fools shorts official on YouTube
81) MrBeast 2
Net worth: $1 billion
MrBeast 2, formerly known as MrBeast Shorts, is an extension of Jimmy Donaldson’s main channel dedicated to short-form content. This channel features clips, highlights, and bite-sized versions of the larger-than-life challenges and philanthropic videos that have made MrBeast a YouTube titan. With millions of subscribers, MrBeast 2 caters to viewers seeking fast, engaging entertainment rooted in the creativity and generosity synonymous with the MrBeast brand.
82) Celine Dept
Celine Dept is a Belgian social media influencer and YouTuber known for her engaging football-themed content, pranks, dances, and collaborations with top footballers such as Neymar and Kylian Mbappé. Starting on TikTok in 2019, she quickly rose to fame and later launched her personal YouTube channel in 2023, becoming the first Belgian YouTuber to reach 10 million subscribers within months. Her videos showcase her passion for football through creative challenges and entertaining shorts that appeal to a wide audience globally.
83) HUM TV
Net worth: unreported
HUM TV is a Pakistani entertainment channel that has attracted over 46 million subscribers with a wide range of content including dramas, fashion shows, and awards shows.
84) shfa2
Net worth: unreported
shfa2 is especially popular among younger viewers because of its child-friendly content that fosters experimentation, creativity, and a health imagination. The channel encourages constructive play, making it a valuable tool for parents on the hunt for engaging content to educate their kids.
85) Beter Böcük
Net worth: unreported
Toprac Böcük is the main face behind Beter Böcük – the most-subscribed YouTube channel in Turkey. The channel is home to entertaining content, most of which is child-oriented and centers around Toprak and his friends playing games.
86) Ishtar Music
Net worth: unreported
Ishtar Music is an Indian record label company that originally started as Venus Records and Tapes. The company was founded by Ganesh and Ratan Jain and was later acquired by Believe in 2019. The channel is known for its Bollywood and Indi-pop music.
87) Bad Bunny
Net worth: $50 million
Benito Antonio Martínez Ocasio, known in the music industry as Bad Bunny, is a Puerto Rican rapper. Fans also know him as the king of Latin rap. He discovered his love for music in the church choir and started sharing his music as Bad Bunny on SoundCloud in 2016. Shortly after this, he was discovered by Rimas Entertainment founder Noah Assad. Bad Bunny is the first non-English speaking artist to earn the title of Spotify’s #1 most streamed artist of the year, leading the pack for not one but two years (between 2020 and 2022). Bad Bunny has over 47 million subscribers and over 16 million views on YouTube.
88) T-Series Bollywood Classics
Net worth: unreported
T-Series Bollywood Classics is a dedicated YouTube channel from T-Series that takes viewers back to the golden era of Hindi cinema by showcasing timeless Bollywood songs and legendary music from iconic films. The channel celebrates the rich musical heritage of India with a curated collection of classic hits that evoke nostalgia and continue to capture the hearts of audiences worldwide. As part of the larger T-Series multi-channel network, Bollywood Classics offers a musical journey through the history of Indian cinema.
Find T-Series Bollywood Classics on YouTube
89) MrBeast Gaming
Net worth: $1 billion
MrBeast’s secondary channel, MrBeast Gaming, is dedicated specifically to gameplays and challenges. This is one of the fastest-growing channels in terms of subscriber count. MrBeast frequently features his friends – Kris, Chandler, and Karl – in the videos he posts here.
Find MrBeast Gaming on YouTube
90) Fernanfloo
Net worth: $19-20 million
Luis Fernando Flores Alvarado is a gaming and comedy YouTuber from Salvador. His channel is the fourth most-subscribed Spanish-speaking channel behind El Reino Infantil, Badabun, and JuegaGerman. Alvarado initially captured attention on YouTube with his hilarious commentary and reactions to horror and action video games. His high-energy style and entertaining banter in Spanish resonate with his audience, especially his younger viewers. He still focuses on gaming content, but he’s also recently branched out into challenges, collaborations, and trends. He makes quite a memorable impression on YouTube with his colorful personality and unique sense of humor.
91) Maria Clara & JP
Net worth: unreported
Maria Clara and her brother João Pedro are Brazilian YouTubers who create content that focuses on challenges, games, pretend play, vlogs, unboxing, and music videos. In addition to their YouTube earnings, they make money through merchandise, including clothing, games, toys, and school supplies.
Find Maria Clara & JP on YouTube
92) IndiaTV
Net worth: unreported
IndiaTV is a leading Hindi news channel known for its comprehensive coverage of breaking news, politics, entertainment, sports, and current affairs from across India and around the world. The channel’s official YouTube presence, IndiaTV LIVE, streams 24/7 news content in Hindi, provides timely updates and in-depth reporting. With a large subscriber base and millions of viewers, IndiaTV has established itself as a trusted source of news and information, backed by its commitment to credible reporting and public interest journalism.
93) Dushyant Kukreja
Net worth: unreported
Dushyant Kukreja is famous on YouTube for his comedy videos, most of which also feature his sister Priyal Kukreja.
Find Dushyant Kukreja on YouTube
94) ABP News
Net worth: unreported
ABP News provides in-depth coverage of news from India and the rest of the world in Hindi. The mission of the channel is to keep viewers informed with insightful analysis of news and current affairs.
95) Shakira
Net worth: $300 million
Shakira is a Colombian singer, songwriter, dancer, record producer, and model who has achieved success in both the English and Spanish communities. She uses YouTube mainly to post videos of her enthralling performances. Known for her signature belly dancing, Shakira has won several awards for her performances. She is also the only artist from South America to have made it to the #1 spot on the US Hot 100 Billboard, the Australia ARIA chart, and the UK Singles Chart. She ended 2023 with the achievement of being the most searched Latin music artist on Google of all time – worldwide.
96) PowerKids TV
Net worth: unreported
PowerKids TV is a popular children’s entertainment channel offering a diverse range of videos designed to educate and amuse young viewers. Featuring animated shows, nursery rhymes, DIY tutorials, and humorous skits, the channel combines colorful visuals with engaging storytelling to foster creativity and learning. Trusted by parents for providing age-appropriate content, PowerKids TV has become a favorite destination for families seeking safe and entertaining programming for kids.
97) Ricis Official
Net worth: unreported
Ria Yuanita (known online as Ria Ricis) is an Indonesian YouTuber who made a name for herself on the platform by uploading videos of her creating squishy toys. Over time, she earned the nickname “The Squishy Queen” and when she started gaining traction online, she branched out to creating content for YouTube as well. Today, she is well-known for her prank-based videos.
98) BeatboxJCOP
Net worth: $93.4 million
BeatboxJCOP is a highly talented beatboxer and entertainer whose YouTube channel showcases his extraordinary vocal percussion skills. Known for his engaging beatboxing challenges, TikTok compilations, and artistic collaborations, he has built a massive following with over 31 million subscribers. His unique ability to create a wide range of sounds using only his mouth and voice has made him one of the most popular beatboxers on the platform, inspiring audiences worldwide with his creativity and energy.
99) Genevieve’s Playhouse – Learning Videos for Kids
Net worth: unreported
Genevieve’s Playhouse is a popular YouTube channel focused on providing educational and entertaining toy-based videos for toddlers and young children. Featuring Genevieve’s father playing with popular toys like Paw Patrol and Peppa Pig, the channel introduces basic concepts such as colors, numbers, shapes, and storytelling skills through playful interactions. Available in multiple languages, it offers a safe and kid-friendly environment that parents trust for early childhood learning and development.
Find Genevieve’s Playhouse – Learning Videos for Kids on YouTube
100) JioCinema Kids
Net worth: unreported
JioCinema Kids is an Indian channel that produces content that engages, enriches, and entertains the little ones with a variety of cartoons, e-books, and audiobooks. Their free YouTube content is just a drop in the ocean of what parents can give their children access to with a paid subscription.
Find JioCinema Kids on YouTube
Conclusion
No matter what, social media and influencer marketing are here to stay. As more people gravitate towards a career on social media, more consumers are also relying on these influencers’ opinions to guide their purchase decisions. For this reason, companies that want to remain relevant in the industry need to embrace the digital landscape we are in.
Influencers, especially YouTubers, have changed the game for many industries because they provide more relatable content inspired by their followers. While there may be positives and negatives to social media and influencer marketing, it has proven to help many companies boost their overall business strategy. Either on their own or with the help of PR professionals, brands can develop relationships with media professionals and influencers and create engaging content that can benefit their business in the long run.
How Pressfarm can help
For an entrepreneur, your brand narrative can determine your success or failure. At Pressfarm, we help companies define the right narrative in the media for their brand – either to improve their credibility or resolve a PR crisis. If you are an entrepreneur wondering how to improve your company’s publicity, get in touch with us. We can help you to craft and distribute your press releases, develop compelling guest posts and design eye-catching media kits for your brand.
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