With the increase in content creation and engagement demands, social media scheduling is no longer an option but a necessity. Scheduling and workflow tools are convenient and help to create a consistent and powerful online presence.
Managing social media is easier with workflow software, helping you streamline and revolutionize your marketing activities.
Today we discuss social media management tools that help you manage the workflow that social media requires.
1. IFTTT
IFTTT (If This, Then That) connects various apps and services to automate tasks. As a social media marketer, you can leverage this tool to streamline your content, reduce workload, and ensure consistent engagement.
This tool works on the principle that when you initiate a specific action (If That) you trigger another action (ThenThat) across platforms. For example, if you publish a blog, you can create an IFTTT “applet” that reads the new post and produces posts on X and Instagram. This broad compatibility ensures your content reaches diverse audiences with minimal effort.
You can also use IFTTT to curate content from trending topics online and post it directly to your social platforms. This helps to keep your platforms active and engaging without constant attention. Additionally, IFTTT helps to monitor hashtags where your brand is mentioned, allowing you to respond promptly.
Price: Free option. Paid Plans start from $2.92/month.
2. Planly
Planly is an innovative social media scheduling tool that simplifies planning and publishing content across various social media platforms such as Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, and YouTube. It offers a user-friendly interface and robust features to streamline social media management.
Planly also offers robust team collaboration features, allowing for seamless coordination with your team, alongside powerful analytics to track and optimize your social media performance.
Price: 14-day free trial. Paid plans start from $15/month.
3. Buffer
Buffer allows you to schedule posts across a variety of social media platforms. You can tailor each post to each platform or publish the same one everywhere.
Buffer Chrome Extension can be used to add any content you find on the web. This creates room for creativity in content creation and sharing. This extension also tracks links to see which content is most popular with your audience. Check the buffer alternatives to understand the scheduling tools.
Price: Free, paid plans from $5/month.
4. Quuu
This social media marketing tool curates content for you. It takes hand-picked, relevant content, and adds it to the Buffer queue. This eliminates any distress of curating and sharing content other than the stuff you most want to share (blog posts and promotional content).
Price: 7-day free trial. Plans start at $19.79/month
5. MeetEdgar
Unlike other scheduling tools, MeetEdgar allows you to recycle old posts. Good and popular content gets forgotten and is left behind. Recycling that old content to get views again is low-hanging fruit and often, a missed golden opportunity.
With MeetEdgar, you can organize and schedule posts by category. The tool then reviews your scheduled posts and automatically posts old content from each category to get more traction.
Price: Plans start from $24.91/month.
In conclusion
Social media scheduling tools are indispensable for marketers and entrepreneurs looking to streamline social media activities. You can use them to automate repetitive tasks, organize content delivery, and get social media insights for a consistent online presence. Leverage the above tools to enhance your social media effectiveness and drive growth for your brand.
