There are people like Bill Gurley, Chris Sacca, John Doerr, and many others who are willing to give you the financial fuel that your start-up needs. But what ultimately prompts them to choose one startup over another?  A very profound persona published in a reputable paper.

And how to achieve that? Well, there are many strategies for convincing journalists to publish your stories.

Having said that, there are many new VCs focusing on utilizing their wealth to make a difference.

Many qualities of a VC make him or her the best. This article will follow the qualities proposed by Steve Schlafman, a renown VC.

1. Curiosity

The curiosity of a VC defines their personality. If the VC has no inclination towards learning new things and thinking out of the box, then they ought not to be a VC.

New founders bring forth ideas that are sometimes wow. Investing in the venture not only brings a VC the essentials of marketing; but also the opportunity to learn and create.

2. Expertise

Of course, nothing parallels the importance of expertise in the making of a great VC. The expertise can lead them to develop effective strategies for growing the startup they have invested in.

Any experience they receive from investing can, in turn, be used elsewhere. This can even help them not be led astray as this knowledge would make them aware of where to invest.

3. Passion

If a person with a good amount in their bank accounts has the genuine will to welcome new ideas, they can be a very well-established VC.

A passion to work alongside the entrepreneur is a necessary quality for the emerging venture capitalist.

4. Focus

Focusing on the task at hand can be hard; however, to achieve good results of the investments a VC makes, they need to shut off any distraction that is leading them away.

Dedicating the required time to what matters will take the venture to successful heights.

5. Network

Maintaining a flourishing network of relationships is as necessary for a new VC as it is for the startup.

Constituting an effective PR roadmap can construct these relations in no time and bear fruit.

6. Sales

What good would a VC be if they cannot provide relevant consensus?

Internally or externally, the VCs of the likes of Marc Andreessen have the ability to extend, sell and build consensus.

An emerging VC just needs to follow the footsteps.

7. Emotional Intelligence

It is true that a VC has to look at the demographics of a company from a logical angle as much as possible because it is the matter of taking a grave risk. However, every decision made this way can be detrimental to the persona and the fame of the VC.

Having subtle emotional intelligence and taking time to observe the emotions of others can take the VC to new heights. Of course, working with an emotionally intelligent person is always great fun.

8. Conviction

The opposition is the major drawback of investing.

There are always people who will tell you what great a mistake you are making. For this reason, one of the things that makes a great VC is his ability to ignore the naysayers and work happily where his expertise and his heart take him.

9. Drive

Being a VC might look exciting on Shark Tank. Even so, it’s exhausting in reality. A good venture capitalist should have the energy required to meet multiple startup founders a day while remaining focused, discerning and positive.

It’s important for a VC to give each pitch equal attention. A VC who allows the pressure of the job to influence their decisions won’t be able to make wise decisions about which startup is a worthwhile investment.

10. Ambition

Not all startups turn out as successful as Facebook. For this reason, being a venture capitalist always involves some level of risk.

Startups will always have a great pitch for the venture capitalists they meet, and sometimes it’s difficult to differentiate between a wise investment and a risky one. Even so, it would be unwise to hold off investing in any startup due to fear of the unknown. The ability to invest in a startup without seeing the  able to invest without seeing the whole picture is an essential part of what makes a good VC.

Most startup founders prefer to fund their startups independently. Be that as it may, sometimes you need a great investor to support your startup as you try to build a successful brand. However, in order to attract a good investor, you need a good PR strategy for your brand. Some startups have a hard time focusing on developing their public relations while also improving their core product or service. If that is the case for you, Pressfarm might be just what you need to help you generate positive publicity for your brand while you focus on product development. Our team of account managers, writers and PR specialists can create world-class content and design a strategy to push it out to leading journalists in your field. Check out our packages and start generating publicity for your brand today.

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