150 PR Tools for Effective Public Relations

Want to up your PR game? Check out this list of essential PR tools to help you manage media relationships, track coverage, and measure your PR success.

As the PR industry evolves, so must the PR tools and techniques. Growing disciplines in public relations have become critical to an organization’s success. PR professionals must fully approach link building and outreach with a different toolset, mindset, and skillset. Startups all over the world crave attention from the media. There are hundreds of emails to journalists pitching one product or the other.

Understanding the available PR toolsets will help companies approach PR better, build long-lasting media relations, and adjust to the public relations trends of this tech era.

What is the PR process?

The PR process can be summarized into a 3-step process:

• Building a target media list
• Crafting a solid email pitch
• Reaching out

Startups should not compromise when it comes to this 3-step process. While the 3 steps can be executed separately in a growth hacking strategy, we shall briefly delve into each of them:

Building a target media list

In building your target media list, the most vital part is understanding your niche, the focus topics, and complimentary focus topics. You must also invest in building a relationship with journalists on your list. When you get to know a journalist on a deeper level, there is a high likelihood that your email pitch will reflect that.

Crafting an engaging pitch in 2024

Crafting your email pitch should be a more interactive process. Take time to know the journalist’s beat first so you can know how to craft an email pitch that captures their attention. Here’s how to write an engaging pitch:

• Write a compelling subject line that highlights your purpose for pitching.
• Personalize your greeting by addressing the journalist by name or mentioning something about their work
• Start the email with a strong hook in the first sentence. summarize your story idea in a few sentences, focusing on relevance and timelines.
• Explain the value or reason for your story briefly. Articulate how it benefits the journalist’s audience with data, quotes, or insights whenever possible.
• Aim for a brief, concise pitch that adds value to the journalist.
• Include a clear call to action (CTA).
• Provide your contact information for easier communication.

Reaching out to journalists

Finally, send over that email pitch.  Wait a day or two and follow up if you don’t get an answer. However, it is always important to consider the time zones and days on which you send the email pitch. Avoid busy hours, evenings (unless the journalists work in the evenings), holidays, and weekends. Send your email pitch in the early mornings between 6 am to 8 am, or during the lunch breaks. Follow it up once or twice and not more.

The PR process does not end there, neither is it limited to journalists. Other important PR tactics include taking charge of your social media, developing a content marketing strategy, creating a PR roadmap, ramping up your SEO efforts, and implementing growth hacking strategies.

Doing digital PR with the right PR tools can help companies reach their target audience through various online channels. Digital PR should positively impact a company’s search engine visibility.

Rising demand for PR and marketing

Demand for PR and marketing services has increased in the past few years. Companies have become increasingly aware that media mentions and other digital PR strategies are crucial for business growth. Keeping PR efforts within a company helps to create more customer-centric communication and internal collaboration. Even so, some opt to hire PR professionals who understand the need for the digital shift.

The impact of digital PR is significant because purchasing behavior has changed over the years. Customers have moved towards social media, blogs, forums, and other customers’ comments to research whether they should buy a product or service. For this reason, companies need to focus on promotion, advertising, sales, and marketing campaigns on digital platforms.

Being visible on high-traffic and reputable news sites enables companies to create a strong image and reputation among their target audience and the public. Tracking measurable results and developing a fully integrated digital campaign helps you to get high visibility on search engines.

How to use PR tools to meet your PR strategies

The end goal of implementing digital PR strategies is to boost a company’s online visibility. A carefully crafted strategy delivered using the right PR tools ensures a business gets featured in online publications with high traffic. This helps convert leads into potential customers.

Below is a list of 150 PR tools that businesses big or small can leverage for PR. Each of these PR tools can help you target relevant media contacts, identify key social media influencers, create the best PR pitch, stay alert to bigger openings in the future, and monitor media coverage.

150 Most Important and Most-Used PR Tools:

1. Pressfarm

This PR tool helps you contact various media outlets to write about your startup. Pressfarm boasts a media database of over 1 million journalists across different industries. There are a few packages to choose from depending on the type of services you require:

• Launch package
• Campaign package
• Enterprise package.

These packages focus on creating brand awareness, building credibility, and increasing reach.

The packages depend on your needs, but to experience the true capability of Pressfarm and what it can do for your company, you should look at the larger packages.

Launch Package

The Launch campaign is ideal for helping growing companies increase press coverage, enhance effectiveness, and personalize communication with the media. It is also designed for small businesses that want to generate consistent press, SEO, and growth.

At a mere $280 one-time charge, you will get services such as:

• Professionally designed press kit
• Press release proofreading
• A personalized PR Action Plan
• Distribution of your professional online press release to increase release visibility in relevant search results across major search engines.
• You also get a list of 1,000+ contacts and a guaranteed short story by Pressfarm shared with over 100k potential customers/followers across our social media channels including X (formerly Twitter), Medium, and Facebook.
• Access to 1,500 more PR contacts per month for the year and an additional 50 directories and review websites to build backlinks and online visibility.
• Access a media database of 1 million+ reporters, bloggers, and influencers.

One of the most important aspects of this Launch package is the opportunity to get your story told on the Pressfarm blog which receives thousands of visits daily. The company will gather the important information and write an original feature-length article of up to 1100 words. This story will also be shared with Pressfarm’s network of social media followers.

Additionally, the story is published in the company’s newsletter with over 20K subscribers. This is also in addition to a customized media kit, which is important when journalists start calling and you are required to give feedback about your company with the click of a mouse.

Campaign Package

The Campaign Package equips businesses with the full power of PR expertise from Pressfarm for full control of their campaigns. At a $580 one-time charge, this package includes everything from the Launch package and more. The PR experts will personally pitch your press release to 100+ journalists, bloggers, and media influencers on your behalf to get media coverage. You will get a longer press/media kit, premium distribution of your professional online press release, and access to more PR contacts and directories.

Startups struggle with finding a story angle for their email pitches. Aside from helping you craft your email pitch, Pressfarm works with you to determine which story angle is best for your target journalists. After studying your startup and understanding your offerings, Pressfarm’s Account Executive builds a list of 2000+ targeted journalists.

Enterprise Package

The Enterprise Package is ideal for established businesses on the brink of a huge launch or worldwide release. It includes everything in the Launch and Campaign packages on a larger scale. Get your business covered by top-tier media outlets, a bigger media list with 3,000+ media contacts, and get targeted outreach to a bigger pool of media professionals. Additionally, Enterprise clients get customized support to streamline and release multiple story angles for a wider launch.

The Campaign package offers the best value for money given the features of the package. For startups on a budget, the Launch package will do just fine. Established businesses building up to a worldwide launch would appreciate using the Enterprise package to supercharge their PR efforts.

2. Right Inbox

Download Right Inbox’s Gmail extension for next-level email productivity. This extension ensures you never forget to follow up with an influencer or editor with the email reminder feature.

Pricing: Free with pricing for higher tiers.

3. DataEQ (Formerly BrandsEye)

BrandsEye can provide accurate sentiment analysis about your product and service. Unlike most PR tools, it provides users with historical X data that can be used for market research or additional analysis.

Pricing: Depends on keywords used for searches.

4. Mixmax

MixMax is a terrific email prospecting service that works as a Chrome extension in Gmail. It provides more options in the email and allows you to add an interactive poll, slideshows, Q&As, etc. Using this tool can help you save time trying to schedule meetings and get responses from people.

Pricing: Starts at $69/month.

5. Snov.io

Snov.io is a multifunctional software that offers different PR tools such as email finder, email verifier, email drip campaigns, email warmup, email tracker, and a sales CRM as a free addition to any Snov.io plan you choose.

Pricing: Snov.io provides a forever free plan with limited features. Paid plans start at $30 per month.

6. Buzzsumo

Buzzsumo helps you study and analyze online content. It allows for easier identification of reporters and social media influencers to pitch your content to. This way, you can promote your brand. With the free trial, you are limited to 10 searches for content.

Pricing: Starts at $199 per month with a free trial.

7. Mention

Mention is one of the best tools for monitoring and providing alerts of what’s trending online with your brand and industry. When you key in a keyword or a brand, you will get alerts of what’s been written about it online. For PR purposes, it also provides an avenue to jump in and send comments to a target article.

Pricing: Plans start at $49/month

8. Sprinklr

This is an all-inclusive social media management platform. Sprinklr can handle advertising and marketing across social media channels including Facebook, X, LinkedIn, etc.

Pricing: Upon request. Self-service packages start at $199.

9. Google Alerts

This is one of the PR tools that allows you to set alerts relating to the keyword of interest. It helps you identify the people actively developing articles and news. Since Google can search the web for content, Google Alerts often picks up relevant influencers that other platforms overlook.

Pricing: Free

10. ContactOut

ContactOut is a Google Chrome extension that reveals your lead’s contact details on their LinkedIn or GitHub profiles. It fetches you the email addresses, contact numbers, and links to the social media profiles of journalists, influencers, and editors.

Pricing: Starts with a free trial.

11. Meltwater

This is a suite of products designed for contemporary PR monitoring and online and print monitoring. It helps to monitor the large amounts of conversations and mine them for insights.

Pricing: Upon request.

12. BuzzStream

This software helps you to establish relationships and awareness about your offerings through link-building and social media. Using this tool is one of the most effective ways of creating the right contact database that can be categorized into different projects. It is practical if you need help organizing your simultaneous outreach.

Pricing: From $24/month

13. Digimind

As Justin Wu of CoinCircle.Com says – Track product analytics not “marketing channels”. Digimind offers comprehensive social media analytics data. It monitors social media platforms, providing insights into your target audience’s sentiments. Ultimately, this tool saves you from wasting your time and resources on the wrong campaigns.

Pricing: Upon Request.

14. Brand24

Brand24 enables you to get access to online mentions and increase customer satisfaction as well as sales. You can also discover what people are saying about your products.

Pricing: From $119/month with a free trial

15. Postoplan

As a social media scheduling tool, POSTOPLAN helps manage multiple social media accounts in one place. POSTOPLAN can highlight holidays and generate images with Creative Commons licenses for your social media copy.

Pricing: Starts at $6.9/month

16. FullContact

This is a useful contact management system for startups and established businesses. It allows individuals and organizations to connect with people and develop authentic relationships.

Pricing: Free package. Paid plans start at$99/month

17. Anewstip

Anewstip is a PR tool that helps you search and monitor media. This tool tracks journalist’s activities to inform your PR pitching.

Pricing: Free option available. Paid plans start at $200/month

18. Pablo by Buffer

Pablo is an image-creation tool from the team at Buffer that you can use to generate stunning and memorable social media quote images. Since Pablo doesn’t require design experience or sign-in, you can start designing in literally one click.

Pricing: Free

19. JournoLink

This interactive tool allows you to send your stories to reporters and influencers. To begin, create a profile, include keywords you think reporters will be interested in, and then design press releases within the interface to send to your media list.

Pricing: From $26/month

20. WordPress

WordPress is an easy-to-use content management system with great extensions to assist with everything from readability to SEO. One of the most popular functions of this platform is the calendar feature. The calendar allows you to plan your work months effectively.

Pricing: Free

21. Anymail Finder

Anymail Finder is used to search for your contacts’ email addresses. However, you’ll need the person’s full name and company details to find their address.

Pricing: From $9/month

22. Sell Hack

Sell Hack is one of the favorite PR tools for searching addresses. As with Anymail Finder, you need two pieces of information to find an email address. When you type in the name and the company of your contact, Sell Hack gives you a valid email address.

Pricing: From $3/month

23. Newswire

Newswire is a distribution service that enables clients to increase their online visibility and presence. This is a great tool for getting your news to spread swiftly and be seen by the right targets.

Pricing: From $159/month

24. GlobeNewswire

GlobeNewswire is a press release distribution tool that helps you build media and influencer lists and monitor performance. It allows you to create an online newsroom to store client brand data.

Pricing: Upon Request

25. Business Wire

Business Wire is an essential tool for today’s communications professionals. It offers press release and multimedia distribution, digital newsrooms, and social media monitoring services.

Pricing: Free

26. Brandwatch

Brandwatch is used to track and analyze your brand across social media platforms. It provides an avenue for you to highlight the most impactful mentions. Every mention is classified by site so you can understand the quality of coverage.

Pricing: Upon Request

27. Think with Google

Google Insights helps you to search for trends and the best time for journalists to be interested in your product. If you’re a PR professional, this tool will help you know the best time to pitch.

Pricing: Free

28. Twilert

When clients of both small and big companies are uncertain if X works for them, Twilert may be the perfect tool. Twilert helps you monitor brand mentions and keep track of online conversations in your industry.

Pricing: From $9/month with a free trial

29. Notey

Notey is the perfect free tool to help you search for articles, publications, and people to target including key bloggers, journalists, and blogs on many subjects.

Pricing: Starts at $10 per month with a free trial

30. Followerwonk

Followerwonk mainly explores X platforms for user profiles or their bios for keywords that relate to your business or brand. You can also use some of the relevant features of the software for free in exchange for X information which is a bargain.

Pricing: Free

31. PR.co

PR.co helps you tell your brand story by writing press releases, launching campaigns, managing contacts, analyzing PR functions, etc. This software takes into consideration that every organization has something unique to offer.

Pricing: Starts from $55 per month exclusive of taxes.

32. Quora

Quora is one of the most popular question-and-answer PR tools. On this platform, questions and answers are user-generated. Quora is a good tool to help you search for reporters and influencers, and perform assessments.

Pricing: Free

33. YEC

The YEC tool enables you to answer individual questions and write and submit guest posts to be published in various publications.

Pricing: Upon request

34. Submit.co

Submit.co is a company that provides you with a list of press coverage. The list is just a simple spreadsheet that contains links to the submission page, reach, market, and X. The platform offers an effective way to search limited key articles and seek a personal approach.

Pricing: Free

35. LinkedIn

Today, every PR firm has a LinkedIn page. This tool offers a pool of resources to share materials and press releases. The search engine helps PR professionals to find other experts by name and make relevant connections.

Pricing: Starts at $29.99 per month

36. Sales Navigator

LinkedIn’s Sales Navigator streamlines B2B operations by making it easier for marketers to find and connect with high-quality prospects.

Pricing: From $99 a month

37. Canva

Canva is a brilliant tool for designing custom images. You can customize templates and tailor them to suit your company branding. You can also use your company images to create unique designs.

Pricing: Starts at $55 per user per year and there is a free option

38. Headline Analyzer

Headline Analyzer scores your headline quality and rates its ability to earn shares and increase traffic. If your headline is catchy and relates to users, your outreach message can capture the desired attention.

Pricing: Starts at $4/month with a free option

39. Prezly

This software helps you to get better coverage, and build stronger relationships and influencer engagements. With Prezly, you can add your digital materials to the story as you create it. Moreover, Prezly continually provides updates as the productions run.

Pricing: Starts at $90/month

40. MyMediaRoom

MyMediaRoom tool enables you to create, manage, and distribute content through an online media platform.

Pricing: Available on request.

41. ResponseSource

Responsesource is an easy-to-use platform that connects you to journalists, enabling them to give your news the necessary coverage easily.

Pricing: Depends on distribution choice.

42. HubSpot

This software helps you to create content optimized for search engines and share it on social media platforms. It uses landing pages to boost your material and helps turn your leads into delighted customers.

Pricing: Free. Paid plans start at $15 per month.

43. Colorcinch

44. Crystal

Crystal is a Google extension that tells you the best way to communicate with your targets on their unique personality. This software helps you get intelligence on the journalist you want to pitch.

Pricing: 1-month free trial. Paid options start at $49/month.

45. Google Drive

Google Drive is a great tool. Each document, spreadsheet, presentation, etc. is automatically saved every second. For this reason, you don’t have to worry about losing your materials or your device crashing. Moreover, every document can be easily shared with your team.

Pricing: Free. Pay plans for teams start at $12 per month

46. NapoleonCat

NapoleonCat is a social media tool with a centralized dashboard for managing all social platforms. It has social listening, engagement building, and monitoring features to streamline social communications. NapoleonCat helps PR teams enhance collaboration when executing campaigns, and maintain a consistent brand voice on all social platforms.

Pricing: Paid plans start at $27 with a 14-day free trial.

47. Nimble

Nimble offers startups and small businesses the optimal features of a top-notch CRM platform combined with the power of social media.

Pricing: From $24.90 per user/month

48. PR Underground

PR Underground distributes your release to search engines and social media channels within minutes of submission. Your releases will be distributed to hundreds of news sites.

Pricing: Start at $74.99 per release

49. Pressfriendly

Pressfriendly enables you to get press. This tool gives you advice on phrasing and helps you to describe your company or brand to someone unfamiliar. It also increases response rates by enhancing your pitch.

Pricing: Start at $5,000 per month.

50. Pressat

Pressat offers you news distribution, translation, disclosure services, and media database services.

Pricing: Start at £290 per release

51. Critical Mention

This tool lets you monitor media sources globally to find opportunities and generate coverage.

Pricing: Upon request

52. Wix

One of the crucial tasks of a PR professional is to develop an appealing brand image for companies, and building an engaging website is a big part of that. Wix allows you to create a website that converts without any coding experience. With their tools, PR professionals can make the brands they work for look good with minimal hassle and cost. Additionally, their AI features allow professionals to access a personalized suite of web design tools, aligning the final result with a predetermined brand image.

Pricing: Starts at $17/ month

53. Tomoson

Tomoson allows you to find bloggers who are interested in doing product reviews.

Pricing: Plans start from $49/month

54. Grammarly

Poor grammar is a death knell for PR specialists. Think about the reception you receive from a reporter who opens your pitch with grammatical errors. Grammarly helps to flag these mistakes in your digital output even before you’ve sent your material.

Pricing: Free. Paid plans start at $12/ month

55. SubjectLine

When you are unsure if your email subject line is perfect for your content, SubjectLine comes in handy. Copy and paste the subject into SubjectLine. It will give you a score out of 100. This tool allows for one free attempt before you are required to register your details.

Pricing: Free

56. Cliché Finder

Most reporters dislike fluffy press releases and over-the-top content. If you want to stick to relevant facts and avoid clichés, copy and paste your content into Cliché Finder and it will show you your mistakes.

Pricing: Free

57. Muck Rack

Muck Rack is a media and campaign management tool that helps you identify and connect with journalists and influencers in your niche. It also helps in real-time sentiment monitoring and analytics.

Pricing: Available on request.

58. Kantar

Kantar is the parent company of some of the leading research, data, and insight companies worldwide. These companies provide a complete overview of customers across the world. They cover various technologies and techniques including purchasing, media, and forecasting long-term trends.

Pricing: Pay-as-you-go options.

59. HemingwayApp

This tool helps you enhance your content’s clarity, readability, and impact. It offers you real-time feedback, highlighting problem areas and suggests improvements. You can use this tool to create PR releases, media pitches, and social media posts that resonate with your audiences.

Pricing: Free option. Paid plans start at $8.33/month.

60. FounderSuite

This is one of the most dynamic and simple-to-use PR tools for any organization. FounderSuite allows you to straighten your vision for a new brand or business. Furthermore, this tool offers a curated set of spreadsheets to help start-ups get off the ground easily.

Pricing: Free option. Paid plans start at $745 per month

61. Prowly

Prowly is used to streamline a company’s brand communication strategy.  This tool helps manage contacts, pitch to reporters, and craft captivating stories. If you’re a content creator, then this tool will prove helpful in your everyday work.

Pricing: Starts at $258 per month

62. Logogenie

Logogenie is a great online logo design tool for small and medium businesses. Its creative tools allow you to create your logo in minutes using stylish templates. Start your branding for a fraction of the time and price with Logogenie today!

Pricing: Starts at $24.90 for a full high-definition logo package

63. Mentionlytics

This AI-powered social media analytics tool has developed intuitive and efficient features for media monitoring across the internet, reputation management, and influencer relations. With customized insights, sentiment analysis, and benchmarking capabilities, Mentionlytics offers everything a modern PR professional could need for social listening.

Pricing: Starts at $41 per month

64. FollowUpThen

This simple and flexible email address tool lets you create reminders and keep track of email conversations.

Pricing: Free package. Paid plans start at $4/month

65. CC Search Portal

The Body Coach’s secret to “Achieving Media Ubiquity and Raising Sales.”

This platform enables you to scour the online world for creative photos and narrow your search by Google images, Pixabay, etc. It prioritizes images others have used to increase your chances of finding a good image for your post.

Pricing: Start at $5 per month

66. CoverageBook

This tool lets you create an amazing presentation, with metrics you can evaluate. Moreover, its interface will help you save time creating your presentation.

Pricing: Plans start at $99 per month with a free trial

67. Scoro

Scoro includes features like time management, productivity, and collaboration. It does not require you to switch between several applications and email clients. The PR management services only permit you to control your work from one place.

Pricing: Start at $26 per user per month with a free trial

68. Exploding Topics

Exploding Topics helps you to spot trending topics before they become mainstream. This helps PR professionals to tailor their strategies to resonate with current market trends.

Pricing: Plans start at $39/month.

69. CisionOne (Formerly TrendKite)

This PR analytical tool helps PR to quantify their true business outcomes. CisionOne aims to go beyond legacy metrics like mentions, ad equivalency, and readership to provide a valid way to attribute effort to real business outcomes.

Pricing: Upon request

70. Feedly

You need to know your niches inside and out. Stay updated on what journalists cover and be familiar with what is new in your industry and with competitors. Feedly helps you do that by offering you a curated list of news articles from your industry.

Pricing: Free

71. Respona

Respona is an all-in-one blogger outreach platform outfitted with all the necessary tools to set up and launch link-building, digital PR, marketing, or even sales campaigns.

Pricing: starts at $399/month

72. Nomvo

Nomvo is designed to help people who don’t know anything about digital marketing to do digital marketing like pros. The platform ensures that people requiring a worthwhile and stable ROI in digital marketing get it.

Pricing: Upon request

73. Releasd

Releasd is a PR tool that helps you to create and distribute digital reports for media coverage and other PR efforts. You can tailor reports to suit different campaigns or clients.

Pricing: plans start at $119/month.

74. Vidyard

Vidyard creates easy-to-share videos of you explaining a topic through a series of actions on your device. It allows you to monitor who has watched your content and check if your pitch was received or viewed.

Pricing: Free option. Paid plans start at $19/month

75. Mashfeed

Mashfeed is a free tool to find popular social media feeds worth following. It makes suggestions for you centered on your preferred topics. You can keep track of your campaigns across social media networks.

Pricing: Free

76. Voila Norbert

Voila Nobert is a simple and clean platform that does work for you. The tool takes the names you provide and tries multiple combinations of emails to identify one that works for you.

Pricing: Free. Paid plans start at $49 per month

77. Radio Guest List

Radio Guest List is a great place to connect with radio show hosts, podcast hosts, and producers who want to chat with experts in specific niches. This makes the platform a great one to build thought leadership. When you reach out to comment on a story or attend an interview, you stand the chance of being featured on the airwaves.

Pricing: Available on request.

78. Appy Pie

Appy Pie Connect is a user-friendly automation platform that links various apps to streamline workflows effortlessly. It enables seamless integration between multiple apps without coding, allowing users to automate tasks and data transfer across platforms. Its intuitive interface simplifies complex processes, boosting business efficiency and productivity. For example, GoHighLevel integrations using Appy Pie Connect make the popular app even more useful with CRM functionalities, messaging, payment gateways, and marketing automation.

Pricing: Starts at $16 per month with a free trial.

79. NinjaOutreach

This Chrome plug-in pulls social media stats, metrics, and contact details. NinjaOutreach lets you find ways to validate a page’s or influencer’s authority, ranking metrics, and engagement.

Pricing: Plans start at $49/month with a 7-day free trial.

80. Surfe

This tool enables you to source email addresses and phone numbers that are automatically added to your CRM in one click. You can also make calls from LinkedIn with the Aircall integration. With Surfe, you can enrich your Sales Navigator lead lists and export them to your CRM in bulk at one go.

Pricing: Free option. Paid plans start at $29/month.

81. Talkwalker

Talkwalker is designed to tell you the top trending topics for a given brand, industry, and country as they happen. This helps you capitalize on the day’s news and find trending topics competitors don’t want you to know about.

Pricing: Available on request.

82. Answer the Public

This tool lets you type in a keyword and receive insights about the most searched questions related to the keyword. You can then filter results by popularity, country, type, etc.

Pricing: Plans start at $11/month with a 7-day free trial.

83. WordCounter

This platform helps you to count words and characters. In addition, it can help you improve word choice, and writing style, and check for grammar mistakes and plagiarism. Likewise, it shows you the keywords and keyword density of the content you write. This lets you know which keywords you use most often and at what percentage.

Pricing: Free.

84. Pexels

This free tool provides free photos. Pexels boasts a large photo collection you can copy, edit, and distribute commercially.

Pricing: Free.

85. X (Formerly Twitter)

This platform has millions of active users. Today, every brand, business, and personality uses X. As such, it is an amazing tool if you want your content to be noticed.

Pricing: Free. Paid options start at $3/month.

86. 24-7 Press Release

This resource helps you to distribute press releases to maximize presence and awareness.

Pricing: From $49/press release.

87. Buffer

Buffer enables you to schedule your posts on social media networks and then monitors analytics such as favorites, views, and clicks. In addition, Buffer boasts one of the best blogs in the industry.

Pricing: Free option. Paid plans start at $5 per month.

88. Mailshake

Mailshake is an email marketing tool that helps you to automate, personalize, and track your email communications. It helps to manage and track large-scale email campaigns.

Pricing: Plans start at $25/month.

89. Kred

Kred helps influencers and brands to interact, build influencer relationships, and improve their level of influence. This tool assigns ‘influence and outreach scores to influencers. If you are identified as influential in multiple topics, you earn scores for each, and an overall network score.

Pricing: Starts at $19 per year with a free trial.

90. Newsletter

This is an online news tracker system. It offers you efficient online news media monitoring with the best technology. Newsmeter also traces news sources continuously from across the world.

Pricing: Free

91. HubSpot’s Website Grader

HubSpot’s Website Grader is a favorite among PR professionals, who use this tool to evaluate three critical parts of the marketing process – top of the funnel, middle of the funnel, and analytics. In addition to measuring your performance in these areas, the tool can suggest areas of improvement – both for your website and social media platforms.

Pricing: Free

92. Sourcebottle

This free tool drops daily updates from journalists and influencers looking for content in your inbox. You can respond to any requests which you’re interested in. It is also useful for connecting hungry reporters and influencers with stories to help them make a name in the industry.

Pricing: Available on request.

93. Passle

Passle is a great tool that lets you create unique content. It allows you to create videos and images and share them directly with the right targets. This tool also helps you to share content, gather contacts, and collect new ideas from your targets.

Pricing: Upon request.

94. Trello

This tool helps drive your content marketing and PR functions. It is a project management resource that allows you to share updates and developments with your team members. In addition, it monitors everything from the bigger picture to minute details.

Pricing: Free option. Paid plans start at $5/month.

95. Trendspottr

This platform helps you predict emerging trends and identify future viral stories before they break. It is a useful tool to help you plan campaigns well in advance.

Pricing: Starts at $49 per month with a free trial.

96. Semrush

This is one of the best keyword PR tools on the market. Semrush helps analyze rankings, backlink profiles, and ad copy. It also spies on your competitors.

Pricing: From $139.95 per month.

97. MeetEdgar

This is the best tool to save you time when managing your social media accounts. The tool has made it possible to create automated publication planning. Once you’ve developed your calendar of content, the software publishes it automatically.

Pricing: $25.91/month

98. Shared Count

Shared Count monitors how often URLs have been shared across social media channels while checking their engagement.

Pricing: Plans start at $40/month.

99. Toggl

Toggl is an incredible timer that is simple to use. Include descriptions of what data you want to track. At the end of the week, you can evaluate how you spent your time to develop content and interact with stakeholders.

Pricing: Plans start at $9 per user/month.

100. Boomerang

Boomerang provides the optimal times to send emails. This tool retargets your emails when the recipient does not respond and schedules your emails for a specific time. This is useful when targeting people in different time zones.

Pricing: Free plan. Paid plans start from $4.98/month.

101. PR.com

This resource aims to distribute press releases everywhere to reach journalists and customers and build an active online presence.

Pricing: Starts at $30/month.

102. Moz

Moz provides you with many free SEO tools and resources. It lets you find new content and link-building opportunities, monitor your site’s profile, and gauge comparisons to your competitors for data-driven and targeted link-building.

Pricing: Free

103. Vuelio

This software is mainly used to manage all media and influencer engagements. Vuelio allows your various stakeholders to work more efficiently with one voice and empowers them to build strong media relationships. This ensures that your targets get the right information at the right time.

Pricing: Upon request.

104. OneTab

If you must open 50 tabs daily, OneTab software allows you to condense all tabbed windows into one window with clickable hyperlinks so that you can reopen them when needed.

Pricing: Free

105. Hootsuite

Hootsuite is a familiar tool for anyone in a PR role. For companies that handle several social media networks for their clients, Hootsuite is an absolute godsend. The software integrates all social media handles, allowing you to schedule posts when you like.

Pricing: Plans start at $99/month with a free trial.

106. PitchBox

This outreach tool delivers automated follow-up and intelligent templates to offer users more customized outreach options.

Pricing: From $165/month.

107. PR Log

This is a free online press release distribution and submission service

Pricing: Free

108. Tailwind 

Tailwind helps you to integrate Instagram and Pinterest. This tool lets you schedule updates and you can also use it to research the most suitable time for your posts to go live based on when your subscribers are most active.

Pricing: Free option. Paid plans start at $12.99/month with a free trial.

109. Articlecube

Articlecube covers many categories including tech, home, business, and health. Your article need not be a typical press release. You can also write an informative article where you can mention your business.

Pricing: Free

110. iContact

iContact is another email marketing platform that helps PR professionals enhance their email and marketing campaigns.

Pricing: Plans start at $9/month.

111. PRstack

PRstack is a growing directory of tools mapped against workflow. It allows you to browse tools by type or goal. You can also set up alerts so you don’t have to remember to check whether new tools have been added.

Pricing: Free

112. Adobe Spark

Adobe Spark assists you in creating graphics, images, videos, and stories. It features a wide range of templates that you can use to customize the content you want. Adobe Spark is great regardless of whether you plan to post your content on social media platforms, include it in a post, or add it to your website.

Pricing: Free option. Paid plans start at $9.99/month.

113. InVideo

InVideo makes it easy to design high-quality videos without any video editing skills. With their new AI tool, content creators and social media managers can now create engaging videos from a simple prompt or copy-pasting content from a blog post in a few clicks.

Pricing: Basic free account with pricing starting at $20 per month.

114. MailChimp

A well-designed email pitch from MailChimp that incorporates links, pictures, and videos can capture a journalist’s attention. The basic free plan allows you to send at least 1,000 emails monthly for free. You can customize templates to fit your client’s brand and keep track of who opens your email.

Pricing: Free. Paid plans start at $17/month.

115. Zapier

Zapier lets automate workflows and discover which users share your content online, when, and how often. It is useful in reaching out to users and building new relationships.

Pricing: Free option. Paid plans start at $19/month with a free trial.

116.TinEye

The TinyEye PR tool helps you to check and authenticate images before using them in your communications. The tool allows you to automate multiple image searches and track their effectiveness in other campaigns.

Pricing: Available on request.

117. Infogram

Infogram is a data visualization tool that helps you to create visual content to enhance your stories and communications. This tool helps PR teams communicate data-driven insights, highlight key success, and build audience engagement,

Pricing: Free option available. Paid plans start at $19/month.

118. Sidekick

This tool informs you when and if a recipient has seen your message. The data can be used for follow-ups if you think your email fell through the cracks.

Pricing: Upon request.

119. Survey Monkey

Survey Monkey helps you to create online surveys easily and quickly. You can use it on your client’s behalf and create a quick survey to collect client feedback on your performance.

Pricing: Free. Paid plans start from $25/month.

120. PRmax Press Office

PRmax Press Office provides a media database, email and SEO press release distribution, engagement logging, and tracking solutions.

Pricing: From €119/month with a free trial.

121. A Soft Murmur

A Soft Murmur provides a collection of soothing sounds to get you in the mood for writing. Beyond that, it allows you to mix up and combine sounds.

Pricing: A paid app with upgrades.

122. Pixsy

Pixsy helps PR professionals monitor and track how their images are used online. It provides features to detect and address unauthorized use of brand assets. This helps to protect their brand reputation.

Pricing: Free option available. Paid plans start at $19/month.

123. Keyhole

Keyhole is an intuitive search engine built to help professionals with media monitoring. If you’re doing influencer research, need marketing insights, or want to monitor a campaign, choose Keyhole.

Pricing: Starts at $157 per month.

124. Evernote

Evernote makes it easy to create to-do lists and saves ideas in one place. This helps to organize thoughts and tasks during the content development process.

Pricing: Free option. Paid plans start at $10.83/per year.

125. PressCable

PressCable offers an easy way to distribute your content to high-quality websites, grow your products, and increase targeted traffic.

Pricing: Paid plans start at $495.

126. Ahrefs

Ahrefs covers many functions including SEO, link prospecting, review keywords, ranking positions, etc. The dashboard feature lets you set up projects where you can track domains for changes in metrics. If you sign up for email notifications, you can be alerted daily, weekly, or monthly.

Pricing: From $129/month with a free trial.

127. GoToMeeting

This software enables you to operate in a virtual environment. It provides a secure screen interface sharing without setting up complex video feeds.

Pricing: Starts at $12/month.

128. Contactzilla

Connecting with media contacts can be very difficult and keeping track of some of them can even be harder. PR tools like Contactzilla let you keep track of media contacts and help you keep everyone in the know.

Pricing: From $19 per user/month with a free trial.

129. Dropbox

With a personalized Dropbox account, you can set up folders with media releases, screenshots, and some statistics for a journalist within minutes. Personalizing and delivering kits quickly increases your chances of getting the necessary attention.

Pricing: Plans start at $9.99 per user/month.

130. Outbrain (Formerly Zemanta)

Outbrain helps simplify the PR process. This tool works with you as your blog and predicts the right images and articles using AI. This helps to connect your brand with engaged audiences to drive better marketing results.

Pricing: Upon request.

131. Xtensio

Xtensio is a cloud-based collaboration platform that is great for creating stunning marketing collaterals. Just like Google Docs, the documents you create can be edited in real time so you and your colleagues can collaborate on creating truly engaging content. Xtensio also offers a wide range of marketing templates such as pitch deck templates, sales pages, landing pages, user persona, and many more.

Pricing: Free option. Paid plans start at $9.99/month.

132. Milanote

Milanote is a tool for organizing your creative projects into beautiful visual boards. The platform was created to replicate the feeling of working on a wall in a creative studio – visual, tactile, and sometimes messy. Milanote is a great fit for freelancers in marketing and design spaces. It has heaps of built-in templates to help you get started on projects, from creating a mood board to setting out the visual direction for a project and writing that perfect creative brief. The sharing features make it a great option for those who regularly provide work to clients for feedback.

Pricing: Free option available. Paid plans start at $9.99.

133. Determ

Famous for its cutting-edge mention-monitoring technology, Determ provides more opportunities to gather insight. It automates monitoring, measurement, and reporting. It allows you to correlate media coverage, public sentiment, and competitor strategies with brand reputation.

Pricing: Available on request.

134. Whatagraph

Companies can use Whatagraph for their multi-account, cross-channel marketing performance reporting. The tool simplifies reporting and analytics tasks while automating data visualization. It helps companies transform business marketing numbers into detailed yet simple infographic reports.

Pricing: Plans start at $219/month with a free trial option.

135. SocialPlanner

SocialPlanner is an all-in-one content marketing & social media scheduling tool designed to help brands and businesses find, plan, and publish engaging content. Users can implement this tool to identify the type of content that generates high user engagement, and schedule and publish content across all social media accounts.

Pricing: Plans start at $9/month.

136. Google Search Console

As with other tools from Google, Search Console’s tools and reports help companies measure their site’s search traffic and performance. They also fix issues and make their site stand out in Google Search results. Companies can see which queries bring users to their site by analyzing their impressions, clicks, and results on Google Search. The URL Inspection tool provides a detailed crawl and index, and serves information about your pages, directly from the Google index.

Pricing: Free

137. Social Pilot

Social Pilot is a PR tool that helps you manage and optimize your brand’s social media presence. It helps to schedule, publish, analyze, and engage effectively on social platforms.

Pricing: Plans start at $25/month, with a free trial option.

138. Pixlr

This cloud-based photo editor allows you to enhance your visual content for better communication.

Pricing: Plans start at $1.99/month.

139. Gemini

Gemini is an interactive artificial intelligence PR tool by Google. It provides insights for content creation and analytics to help you communicate better and drive brand engagement.

Pricing: Free option. Plan prices on request.

140. Launchmetrics

Launchmetrics is an influencer and PR cloud-based platform for PR managers and agencies. Its CRM-style platform tracks communications with journalists, social media monitoring, email marketing, tracking capabilities for releases and follow-ups, and reporting and measurement tools.

Pricing: Plans start at $1,550/month.

141. ChatGPT

ChatGPT is an AI-powered language model that helps you generate content that drives engagement. You can use it to craft press releases, email pitches, newsletters, and social media posts.

Pricing: Free option. Paid plans start at $20/month.

142. Coverage Book

Coverage Book makes it easy to collect and present the media mentions and results of earned media efforts. Users can also upload offline coverage or input the URL of the article and the tool will create a screenshot. Its main dashboard shows the combined views, shares, and inbound links from PR efforts. Users can also go into specifics with individual articles and see their impact.

Pricing: Plans start at $99/month.

143. Connectively (Formerly HARO)

Connectively is a platform where you can connect with journalists, influencers, and experts in your niche. It also allows you to automate your workflows and offers insights for your PR campaigns.

Pricing: Free option. Paid plans start at $19/month.

144. Hunter

Hunter has been on a mission to give brands the power to create new connections with industry professionals. They provide a way for people to find journalists and contacts. Users can also verify the legitimacy of the information, in addition to using CRM integrations, TechLookup, and MailTracker.

Pricing: Free option available. Paid plans start at $34/month.

145. Moosend

From email marketing to subscription forms and landing pages, Moosend helps users perform various marketing activities in one place. This PR tool sends a news release to email subscribers and creates custom landing pages for special discounts. They also offer a freemium plan ideal for small businesses that want to get started with email marketing and automation.

Pricing: Plans start at $7/month.

146. Mynewsdesk

Mynewsdesk allows people to monitor their industry and brand, build and manage content distribution lists, create and publish content, and track and measure results from the PR campaign.

Pricing: Available on request.

147. SparkToro

SparkToro is a software tool by Moz’s founder Rand Fishkin. It is a market research and audience intelligence tool for marketing professionals. It allows users to conduct searches and identify audiences based on certain activities that they have performed online.

Pricing: Free option available. Paid plans start at $38/month.

148. Visme

Visme is considered the best alternative to Canva on the market. Users can use the tool to create visually appealing graphs, charts, presentations, infographics, whiteboard designs, and everything in between. It helps people create visual content that they can later use to distribute to their media outlets and channels.

Pricing: Free option available. Paid plans start at $12.25/month.

149. Ahrefs Website “Authority” Checker

When you manage a blog, linking to other thought leaders in your industry can help boost your SEO ranking. However, this only works if you can link to sites with high domain authorities (DA). You can use Ahrefs Website “Authority” Checker to determine whether a site’s DA is high enough to boost your SEO score. Generally, a DA of 74 and above is considered good.

Pricing: Free

150. Sprout Social

Sprout Social offers a powerful suite of tools for social media management. With deep listening and analytics, social management, customer care, and advocacy solutions, brands can create authentic connections with their consumers to drive their businesses forward.

Pricing: 1-month free trial. Paid plans start at $199/month.

How to use PR tools to solve any PR challenge

As you have seen, the PR tools above can help you manage media relations, monitor social media, measure brand awareness, and more. They help to solve any PR challenge, from crisis management to brand awareness. Whether you’re an entrepreneur, marketer, or PR professional, you can use PR tools to improve your brand’s reputation, build relationships with journalists, and ultimately achieve your business goals.

Common PR challenges

The following is a list of some common PR challenges that organizations might face:

• Crisis management:

Dealing with a crisis can be a significant challenge for PR professionals, whether it’s a product recall, an executive scandal, or a natural disaster. Companies must have a crisis management plan to respond effectively and mitigate damage to their reputation.

• Reputation management:

Maintaining a positive reputation is crucial for organizations. Negative press can lead to a bad reputation and eventually loss of business. PR professionals must manage their client’s image and ensure the public’s perception aligns with their values and mission.

• Media relations:

Building relationships with the media can be challenging, especially in today’s fast-paced, digital landscape. PR professionals must know how to pitch stories, respond to media inquiries, and manage social media channels to ensure the company’s message is consistent across all channels.

• Stakeholder management:

Stakeholders, such as employees, customers, shareholders, and partners, can significantly impact a company’s reputation. PR professionals must communicate effectively with these groups to ensure they are informed and satisfied with the company’s actions.

• Branding:

Creating a strong brand identity that resonates with consumers can be a challenge. PR professionals must develop a clear brand strategy and message that reflects the company’s values and differentiates them from competitors.

• Cultural and linguistic differences:

Organizations must be aware of cultural and linguistic differences in new markets. PR professionals must develop culturally sensitive campaigns and can effectively communicate the company’s message in different languages.

• Social media:

Social media platforms can be powerful PR tools for professionals to reach and engage with the public. However, managing multiple channels, responding to comments and complaints, and keeping up with trends can be challenging.

• Regulatory compliance:

Organizations must comply with regulations and laws in each jurisdiction where they operate. PR professionals must understand these requirements and ensure their campaigns comply with all applicable regulations.

• Budget constraints:

A good PR campaign can be costly, and organizations may not have the budget to execute large-scale campaigns. PR professionals need to be creative. They can find cost-effective ways to promote the company’s message and reach their target audience.

How to use PR tools to solve PR challenges

Here are some general tips that can guide you in using PR tools to solve any PR challenge:

• Identify the PR challenge:

Before using PR tools to solve any challenge, you must identify and understand your specific PR challenge. This will help you determine which PR tools to use and how to use them effectively.

• Conduct research:

Once you have identified the PR challenge, research which PR tools are ideal for solving it. If your challenge is negative media coverage, you may need to use tools like media monitoring or crisis management software.

• Set goals:

Set clear goals for how you want to use PR tools to address the challenge. For example, your goal might be to increase positive media coverage or to address negative online reviews.

• Develop a strategy:

Develop a comprehensive strategy for using PR tools to solve the challenge. This may include identifying target audiences, developing key messages, and creating content.

• Implement the strategy:

Once you have developed a strategy, implement it using the appropriate PR tools. This may include sending out press releases, conducting media outreach, or using social media to engage with your target audience.

• Measure success:

Finally, measure the success of your PR efforts by monitoring metrics like media coverage, website traffic, and social media engagement. This will help you determine whether your PR tools and strategy are solving the challenge.

Examples of PR challenges and their solutions using PR tools

Challenge:

Maintaining an updated media list for your brand

Solution:

Sign up for an affordable media database. Pressfarm’s media database provides accurate and current information. This means you won’t have to worry about outdated contact information or spending hours manually updating your database.

Pressfarm’s media database also provides insights on each media contact, such as their publication history and social media activity. This can help you better understand their interests and preferences, which can help you tailor your pitch to them.

Overall, Pressfarm’s media database is one of the most invaluable PR tools for professionals looking to streamline media outreach efforts and build strong relationships with journalists and influencers.

Challenge:

Building meaningful media relationships when competition is fierce

Solution:

By taking the time to create visually appealing and newsworthy press releases, you can not only grab the attention of busy journalists but also provide them with the necessary resources to craft an engaging story. Link to your online newsroom, where they can access all the information and assets they need. This proactive approach sets you apart from other PR professionals, builds a positive reputation, and establishes long-lasting relationships with media contacts.

Challenge:

Tracking PR efforts and outcomes to land top-tier media coverage

Solution:

Top media monitoring tools include Meltwater, Cision, and Brand24. Meltwater offers advanced media tracking capabilities with real-time alerts, sentiment analysis, and customizable dashboards. Cision provides extensive media contact databases and distribution services. It also helps in media monitoring. Brand24 offers social media monitoring with sentiment analysis, competitive analysis, and real-time alerts.

Whichever PR tools you choose, regularly review and analyze the data to make informed decisions and adjust your PR and marketing strategies accordingly.  You can better understand your audience, competition, and brand reputation by monitoring media mentions and industry trends.

The bottom line

In conclusion, PR tools can help in solving any PR challenge. Whether you’re dealing with a crisis, struggling to reach your target audience, or seeking to improve your brand’s reputation, there are different PR tools at your disposal. By leveraging media monitoring, social media, email marketing, and other PR tools, you can craft a compelling message that resonates with your audience and gets the results you’re looking for.

Ultimately, the key to success lies in understanding your audience, staying up-to-date with the latest trends, and being willing to adapt your approach as needed. With the right tools and strategies, you can overcome any PR challenge and build strong, lasting relationships with your audience.

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How Pressfarm can help

For an entrepreneur, overcoming a crisis can determine your success or failure. At Pressfarm, we help companies define the right narrative in the media for their brand – either to improve their credit or resolve a PR crisis. If you are an entrepreneur wondering how to improve your company’s publicity, contact us. We can help you craft and distribute your press releases, develop compelling guest posts, and design eye-catching media kits for your brand.

Learn why we are good at what we do from our customer success stories.

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