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SaaS PR: Tips to Build the Best PR Strategy in 2023
It’s common knowledge that SaaS businesses have a distinct business model. If you want your SaaS model to succeed, not only do you need to provide products and services that others require, but you also need to establish an effective public relations strategy....
How to Create a Sustainable Content Marketing Strategy (2023)
It’s becoming increasingly apparent that maintaining a sustainable content marketing strategy over the long term is difficult. Why have we come to this conclusion? For starters, the amount of online content which is produced daily has already surpassed customer...
26 Marketing Strategies That Startups Can Leverage for Growth
Setting up a business is not easy. During the initial stages, you are basically doing everything from sales to marketing, accounting, and customer service. You are probably on too tight a budget to even hire a marketer. The purpose of marketing is to connect the value...
5 Insights for Startups to Drive Growth in 2023
5 Insights for Startups to Drive Growth in 2018Paul Graham has said before that startups are meant to grow fast. Execution is a very key component, every other aspect of startups is important but growth is paramount. Growth is dependent on execution which is shown in...
How to Get Press with a Tiny Budget (2023)
PR and marketing are costly processes. What’s more, at a time when the online world can often seem even more relevant than the real one, this process is also a lot more complex. Indeed, a product launch can fail because you’ve done insufficient or...
5 metrics to show how Instagram is helping businesses
Advertising on Instagram has become a necessary tactic for marketers who want to incorporate paid social ads into their digital strategy. Instagram reported that it has more than 2 million monthly advertisers and 1 billion active daily users. Measuring the...