White-label products and services are re-brandable and resellable goods manufactured by one business for rebranding and reselling. In other words, white-label providers produce a product or service that a reseller business can rebrand and resell to their end customers as their own. White-labeling allows providers to tap into a vast distribution network through their reseller partners. On the other hand, resellers can quickly broaden their product and service offerings without having to start from scratch. What makes white-labelling such a successful business model is the anonymity it comes with. In other words, customers are unaware that a white-label supplier produced the finished product.
Common categories of white-labelling include B2B white-labelling, B2C white-labelling, and SaaS white labelling. Important elements of white-labelling include:
- Written copy like blogs, ads, web copies, case studies, ebooks, and email copy. These are typically offered anonymously as a product or service kit, marketed under a company’s name, and resold to a customer.
- A dashboard, which is re-brandable on white-label software. This dashboard is provided to resellers’ clients so that they can manage multiple solutions from one location.
- Digital advertising – a service that builds search engine optimisation and social advertising campaigns for resellers’ clients under their brand.
- A marketplace, where re-sellers can personally curate a selection of digital products, apps, packages, and solutions that clients can use as their own.
Others include reputation management services, social media management, and website development services.
What is white-label marketing?
As mentioned previously, white-label marketing is when a company sells a marketing product under its name. The initial company with the expertise will do the work, after which a second company markets the product as its own. White-label marketing is a low-cost way to add a new product to the lineup without having to hire new employees or invest in new software. Finally, white-label marketing enables companies to expand their business portfolio.
There are several reasons why a business would want to white-label. These reasons can include the desire to expand their offerings, land more and bigger clients, enhance their brand image, and focus on their core competency.
White-labeling marketing helps companies increase their current reach by attracting new customers and retaining those they already have. Moreover, companies will attract the attention of “bigger fish” if they can offer more products and services through white-labeling. Additionally, it helps a company be seen as a serious competitor in the market because putting the brand name on a white-label product or service provides customers with a level of quality that would be hard to achieve otherwise.
Top 16 White Label Tools For PR Agencies
1) Pressfarm
Pressfarm is a PR agency that works with startups and companies of various sizes to create newsworthy content to distribute to journalists and media professionals to gain media coverage. Their PR professionals and expert writers work one-on-one with clients to understand their goals for media coverage. With their PR packages, companies can gain access to features such as press release writing and review, professionally designed press/media kits, a personalized PR action plan on strategies and PR industry trade secrets to maximize press coverage. Clients also get tailor-made PR media lists created by their account executive and submission of their startup or business to multiple directories and review websites to improve their SEO and gain exposure. Finally, Pressfarm gives each client access to their database of over 1 million reporters, bloggers, and influencers for continued press coverage after initial outreach.
2) DashThis
DashThis is a marketing reporting tool that helps PR professionals to gather data across marketing tools and platforms to create automated reports for each of their clients. They can have multiple accounts, send automated email dispatches, and, of course, have the reports branded. DashThis offers white label marketing reports to give their clients a report 100% branded to their company.
With DashThis, PR professionals can create white-label reports that their clients will appreciate, including social media reports, PPC reports, e-commerce reports, and other marketing reports depending on their client’s needs.
3) Mention
Mention is a powerful but straightforward media monitoring tool that enables companies to listen to, interpret, and react to what is said about them online. This real-time reputation management platform assists companies in increasing brand recognition and engaging new consumers while also enhancing their online reputation. The tool instantly generates an analysis of the mentions of competitors, a company, and their clients. It then has that analysis data automatically sent to the client’s preferred email address. Their white-label options also enable professionals to customize their reports with their client’s logo when the automatic email is sent to them.
4) Active Campaign
Active Campaign is a marketing automation tool for email marketing, CRM, digital marketing, and messaging. Their white label services include custom domains, HTML/CSS rebranding, custom button colours, borders, font colours, and font size. They can also remove all references and links to their brand and add the brand of a PR professional or third-party client instead.
5) Page One Power
For their partners, Page One Power provides link-building high-quality SEO solutions. Their SEO services assist PR agencies in achieving more organic search growth for their clients (such as Google). They also offer individual connection placement, as well as comprehensive SEO campaigns. Their white label services come with unique advantages and affordable pricing for SEO agency clients.
6) ProofHub
ProofHub is a cloud-based project management and collaboration tool that helps PR professionals plan, collaborate, organize, and deliver projects on time. It gives professionals the option to personalize their account with their white labeling options by producing content in the colour and theme of the PR and marketing agency.
7) My6sense
My6sense is a software technology company that offers publishers, media training companies, and advertisers a programmable white-label native advertising platform. The platform leverages artificial intelligence and big data to help clients to control their assets and grow their in-house native offerings. They also offer complete white-label configuration. This allows the seamless rollout of native advertising within a matter of days under a marketing partner’s business and brand.
8) Vendasta
Vendasta is a white label software that serves as a marketing, sales fulfillment platform for marketers specializing in local business marketing. They have in-house marketing strategists and content creators who can take care of a PR agency’s clients using their digital agency under their brand. They offer many different services including digital advertising, website creation, native advertising, review and listing management, social media management, and even blog writing.
9) SE Ranking
SE Ranking is an all-in-one search engine optimization platform that includes a position checker, website auditing, a backlink checker, competitor analysis, and other SEO tools. The white-label feature allows agencies to personalize the SE Ranking platform, making it look like their own SEO software. Agencies can use their domain name to link the SEO tool and customize the logo, interface, colour scheme, etc. Additionally, there are no extra fees for the platform’s white-label options.
10) Indy
Indy is an all-in-one project management software and productivity platform that helps PR professionals manage their work and independent business from beginning to end—with productivity tools to help onboard new clients, manage tasks, and wrap up projects with robust invoicing software. You can personalize any templates created in Indy by customizing it with your business’ color and theme, so that your branding takes center stage.
11) Invoice Ninja
Invoice Ninja is a free invoicing tool that marketers and agencies can use to host and create invoices and payments for their clients.
Invoice Ninja has customization tools that can be used to add a logo, modify its colours, and adjust the fonts and style to match a specific brand identity for free. Clients who opt out of the self-host option can have their white-labeled platform for $20/ year.
12) Landingi
Landingi is a landing page builder tool for digital agencies. The Landingi white label plan is designed for agencies that work with multiple clients and keep things in order. Their white-label plan includes unlimited landing pages, leads, and visitors, as well as 40 active sub-accounts under the agency’s brand. Therefore the Landingi platform is available via their domain, with their branding. They can also set their login page, 404 error page, and branded emails.
13) Sendinblue
Sendinblue is a white label email marketing solution offering email and SMS messaging services. With Sendinblue, agencies can automate and monitor their email and SMS marketing campaigns. When an agency becomes a white label partner, they get new services. They can create a personalized URL for their client’s login, and adapt the solution to match their theme (Logos, colors, etc). Clients can also manage and share email credits to sub-accounts, and manage email templates across sub-accounts.
14) Lumen5
Lumen5 turns text into social media videos in minutes. This relatively new product to the white-label market allows agencies to automatically create white label social videos by automatically analyzing the text through AI and putting music, video, and images together accordingly.
15) Weblium
This white label website builder is a web development agency that agencies can use to create sites for their clients.
Website building with Weblium is relatively easy because they have many ready-made templates to choose from as well as an AI Design Supervisor, which automatically corrects their design mistakes. In other words, Weblium can help web design agencies and white label marketing agencies create websites with minimal effort.
16) SharpSpring
SharpSpring is a fully integrated cloud-based marketing platform for marketing agencies and small to mid-sized businesses, including those interested in white label solutions. They offer services such as marketing automation, CRM, mobile and social marketing, and more – all within one platform. These tools help clients grow their agencies, reinforce their brand, and build lasting relationships.
As you can see, there are many white label providers to choose from if you want to create quality content while also investing in time for product development. At the end of the day, the best provider for your brand will depend on your specific goals. Hopefully the above list is a good starting point.