Ivanka Trump, who served as a senior White House advisor in her father’s administration, has spent 2025 focusing on her private-sector ventures and advocacy projects rather than an elected office. After leaving government in January 2021, she co-founded Planet Harvest in 2023 and has since been publicly promoting it. Her recent public appearance, for example, speaking at an Arkansas summit, centered on this food access initiative rather than campaigning for office. In short, her 2025 agenda appears to be business and advocacy, not a political campaign.
White House years (2017-2021)
Senior advisor role
From January 2017 through January 2021, she was a key White House aide. She first became an unofficial advisor in January 2017 and by March 2017 was an official senior adviser to President Donald Trump. In this role, she focused on issues like women’s empowerment, workforce development, child care, and human trafficking. Notably, she launched and led programs such as the U.S. We-Fi women’s entrepreneurship fund and the Women’s Global Development and Prosperity initiative, traveling internationally to support those causes.
International engagement
Ivanka often represented the administration abroad on women’s issues. For example, she attended the 2017 G20 summit in Hamburg, Germany, with President Trump and officially launched the We-Fi entrepreneurship fund there. She led delegations to the first W20 women’s summit and co-authored op-eds on women’s economic empowerment.
In 2018-2019, she headed delegations to India, on women’s entrepreneurship, and to the United Nations, on human trafficking. In 2019, she traveled to developing countries like Ethiopia, the Ivory Coast, Argentina, Colombia, Paraguay, Morocco, etc., to promote the Women’s GDP Initiative, increasing training and financing for female entrepreneurs.
Domestic initiatives and legislation
Domestically, Ivanka backed family-friendly policies. She advocated doubling the child tax credit and expanding child-care funding, and supported paid family leave legislation that Congress passed in late 2019. She also championed anti-sex-trafficking laws (HR 1865) and helped organize the 2019 White House Human Trafficking Summit.
What’s more, she secured $35 million in grants for victims. Her White House tenure was defined by blending business and policy. She resigned from her Trump Organization role in January 2017 and left the day-to-day operations of her various businesses, but she still held business interests while serving in government.
Business projects
Fashion and lifestyle brand (until 2018)
Before joining the administration, she was a business executive. She ran the family’s Trump Organization real-estate arm and built her own fashion-lifestyle brand of clothes, handbags, jewelry, shoes, etc. That personal brand was sold in department stores but faced boycotts. In July 2018, she officially closed the fashion company to focus on her policy role.
Real estate and investments
Even during and after her White House years, Ivanka and her husband, Jared Kushner, engaged in business deals. For example, after 2021, they partnered on a major development. A $1.4 billion project to develop Sazan Island in Albania through Kushner’s private equity firm, Affinity Partners. Both Ivanka and Jared retain real estate portfolios, including luxury properties in New York and Florida. However, these are managed privately. She stepped back from day-to-day business management while in government and afterward.
Planet Harvest (2023-present)
In 2023, Ivanka Trump co-founded Planet Harvest, a Chicago-based profit-for-purpose food company, with supply-chain expert Melissa Ackerman as CEO. Planet Harvest’s mission is to reduce food waste and increase access to fruits and vegetables. According to its website and Ivanka’s own announcement, the company works to not only support small farmers but also increase access to fresh produce, reduce waste, and advance nutrition. Ivanka Trump has said that the idea grew out of work on the USDA’s pandemic relief food-box program and a belief that “food can be part of the solution” to health crises.
Public statements on Planet Harvest
Ivanka Trump has begun speaking publicly about Planet Harvest. In May 2025, she appeared at the Heartland Summit in Arkansas. It’s her first major public talk since 2020. There, she discussed Planet Harvest, private-sector solutions, and whole-harvest sourcing to help drive fresh-food access, support farmers, and reduce waste.
Reporters noted that this was the first time she addressed her Planet Harvest role publicly. Even Donald Trump has spoken about it. He told Axios that Planet Harvest aims to reimagine how American produce moves and connect surplus harvests to needy communities, supporting farmers, reducing food waste, and expanding access.
Other ventures
Ivanka Trump remains active on social media and in private investments. For instance, she posted support on X (formerly Twitter) for her brother Eric Trump’s new memoir in late 2025. She has invested alongside Jared in technology and venture firms, though specifics are private. Overall, her post-government career so far has centered on entrepreneurship in agriculture/food systems and promoting her family’s business interests, rather than seeking new corporate C-suite roles or public office.
Public role after 2020
Withdrawal from the spotlight
After January 2021, Ivanka and Jared moved out of Washington. They bought a $24 million estate in South Florida and largely retreated to private life. News reports in 2025 describe her days revolving around family, school drop-offs, fitness activities, and caring for her elderly grandmother. An Economic Times profile, Sept 2025, notes that she has withdrawn from politics to concentrate on family, wellness, and personal matters. Insiders say her routine is built around her three young children and grandmother in Florida.
No return to formal politics
Ivanka Trump has repeatedly declared that she will not seek office. She publicly declined to join her father’s 2024 campaign staff. In November 2022, she told supporters that she would prioritize her private life and children, and said explicitly, “I do not plan to be involved in politics. I will always be proud of many of our Administration’s accomplishments.” However, she will support her father outside the political arena.
More recently, the media reported that Mr. Trump made several attempts to persuade Ivanka and Jared to re-enter politics for another term. However, they refused, citing how their last Washington experience took a personal toll. In sum, as of 2025, Ivanka is not holding any government role.
Behind-the-scenes influence
Although she’s not in office, Ivanka has expressed interest in certain causes. She has said she still cares about issues like internet safety and child welfare. According to one report, she plans to use her power to quietly advance her father’s goals on issues that she championed before. Therefore, she plans to work with tech leaders online, even without an official title. In practical terms, her public posts and attendance at select events have been on non-partisan themes, e.g., climate/food. She has stayed relatively silent on explicit campaign politics, aligning with her vow to stay “outside the political arena”.
Ivanka Trump’s 2025 activities
Food and agriculture advocacy
The centerpiece of Ivanka’s 2025 calendar is her Planet Harvest initiative. In spring 2025, she gave interviews and speeches promoting the venture. For instance, at the Heartland Summit in Arkansas in May, she discussed how Planet Harvest works to get surplus produce from farmers to needy communities.
News coverage notes that this was her first significant reappearance in the spotlight since 2021. Fox Business reports she regularly posts on social media about Planet Harvest’s goals of supporting farmers and nutrition. In short, most of her public profile in 2025 is as a food waste entrepreneur aiming to expand fresh food access.
Family and social appearances
Beyond her business project, she has made a few selective public outings. In late 2024, she was seen at high-profile events, e.g., FIFA Club World Cup draw, and in 2025, she attended some social and charitable events. For example, she and her father appeared at UFC fights, and the media reported that she is collaborating with UFC CEO Dana White to plan a special UFC event at the White House for July 2026.
This is not an official government affair, but a privately organized celebration involving the Trump family. She was also spotted attending sporting events with family and posting summer vacation photos on social media. However, none of these activities signals a campaign or office-run. She has largely confined herself to gatherings related to family, lifestyle, or her advocacy work.
Engaging on policy issues
Though not in government, she has weighed in on some policy debates in 2025. For example, when lawmakers discussed nutritional programs, she used her platform to highlight food-as-medicine ideas, saying that food can be part of the solution to health problems. She also reposted or commented on issues that she worked on in 2017-2020, such as child trafficking and women’s empowerment, but always from a personal viewpoint. Importantly, she has not announced any candidacy, campaign role, or intention to run for office in 2026 or beyond.
Future outlook
Based on her recent statements and activities, her immediate future appears to lie outside electoral politics. She has reiterated that she will not hold a formal White House post if her father returns to power, and all public evidence suggests that she is focused on private entrepreneurship. Observers expect her to continue building Planet Harvest and leveraging her celebrity for that cause rather than gearing up for a campaign.
Reports indicate that she may continue to quietly advance policy issues she cares about, like internet safety, nutrition, and child welfare, by working with influencers and tech leaders. In short, in 2025, Ivanka Trump is positioned more as an entrepreneur and policy advocate than as a politician. Her own words underline this. She has said she will support her father from the outside and prioritize family life. Unless she changes course, it seems likely that her role will remain one of a behind-the-scenes adviser and business figure, not a public officeholder.
Ivanka Trump’s work-life balance in 2025
One of the defining features of Ivanka Trump’s post-White House years has been her conscious effort to strike a healthier work-life balance. After the intense scrutiny of Washington politics, she and her family settled in South Florida, where daily life is centered around her three children and extended family.
Reports from 2025 describe her as deeply engaged in school drop-offs, sports activities, and spending quality time with her grandmother, who lives nearby. Fitness also plays a central role in her lifestyle. She is regularly seen playing tennis and pickleball, surfing, or running along Miami’s beaches, reflecting her emphasis on physical and mental well-being.
Professionally, she has been selective about the commitments she takes on. Planet Harvest, her produce-focused food company, is designed to be more than a profit-for-purpose enterprise. It is also a venture that allows her to manage her time more flexibly than her previous fashion label or White House role. She often leverages digital platforms and remote management, enabling her to stay active in the business while maintaining a strong family presence at home.
This balance is reinforced by her social media presence, where she shares glimpses of vacations, family outings, and philanthropic engagements, signaling that her personal priorities remain firmly in place. Rather than returning to a full-time political or corporate lifestyle, Ivanka’s 2025 approach reflects a deliberate choice: blending entrepreneurship with advocacy while ensuring her family life remains at the center of her daily routine.
Final remarks
In 2025, Ivanka Trump stands at an important crossroads between her past life in politics and her current dedication to business and advocacy. While her years in the White House gave her a platform on national and international issues, her present path shows a conscious retreat from the political spotlight. By co-founding Planet Harvest and actively promoting its mission of reducing food waste and improving access to fresh produce, she has chosen to focus her influence in the private sector rather than through elected office or formal government roles.
Her decision to step back from her father’s political campaigns and limit her public commentary underscores her desire to protect her family’s privacy. Additionally, her quest to pursue the causes she believes in can have a tangible impact outside of partisan politics. At the same time, her visibility, connections, and ability to command attention mean that her actions continue to attract interest, whether she intends them to or not.
Looking ahead, Ivanka Trump’s influence may be felt less in the halls of government and more in boardrooms, philanthropic circles, and social initiatives. For now, her focus is clear: family, business, and leveraging entrepreneurship to address global challenges.
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