What are PFP NFTs? Our experts break down one of the newest trends in the world of NFTs
PFP or Profile Picture NFTs, are non-fungible tokens that have gained popularity in the cryptocurrency market. Alongside well-known NFT projects like BoredApes, CryptoPunks, and Etherrocks, PFP NFTs have become a significant part of the NFT landscape. These digital assets, which often feature unique and customizable profile pictures, have generated millions of dollars, depending on their market share.
A PFP NFT is a Profile-Picture Non-Fungible-Token. It’s among the most popular NFTs at the moment. In this guide, we’ll talk about the most popular PFP NFTs available globally. Additionally, we’ll include some next-level NFT campaign strategies you can leverage to drive attention to your projects.
What’s ELI5 NFT?
A non-fungible Token, also known as an NFT, represents the virtual ownership of an asset in the digital world. We all have experience dealing with collectibles – NFTs are no different. They’re virtual collectibles similar to your Pokemon Cards, Cola Cans, and Post Stamps collectibles.
Virtual lands, domain names, game items, and digital art are some of the most popular NFT collectibles. That’s not the end of the list, because there are other options. Unlike actual collectibles, NFTs rely on blockchain tech to maintain credibility and scarcity. You can verify the legitimacy of an NFT by examining the smart contract before purchasing it.
NFT transactions are transparent and secure. They utilize smart contracts, which gives creators, investors, and traders peace of mind when transacting. The scarcity of NFTs can be easily determined, offering valuable information for those interested in investing or trading. With access to records made available through smart contracts, determining the origin and creator of an NFT is simple. Choose a reliable and trustworthy platform for your NFT needs with professional NFT minting website development services.
How did PFP NFTs emerge?
It’s impossible to define PFP NFTs while excluding CryptoPunks from the equation. Famously termed as Punks, this is one of the popular NFT projects. It owes its publicity to actual auction houses and celebrities. A few years ago, anyone could invest in Punk tokens because they were worth a few dollars. Now, the cheapest Punk is worth about 350k USD.
CryptoPunks was unveiled by LarvaLabs. The primary components are a group of pixilated characters that are alike with trait variations like sunglasses, and hats. The popularity of Punks was demonstrated in the crypto community where members would use them as profile pictures. That was just the start of the PFP frenzy. Nowadays, many NFTs are minted and used as Profile Pictures or virtual avatars.
Why should you buy a PFP NFT?
We’re gradually migrating to a more digital world. Possessing a CryptoPunk avatar can flex your wealth in the digital environment (Metaverse). You can say it’s the virtual equivalent of an actual Ferrari or Lamborghini. It’s a virtual means of announcing your presence and, most importantly, your wealth in the digital space.
A PFP NFT is a more affordable and less extravagant way of reflecting your personality in the virtual space. Moreover, it’s a chance to mingle with people you share values with. Just like a physical asset, the value of your NFT also inflates. In this case, the growth of the community around it influences the value.
Popular PFP NFTs
One of the first projects that gained a lot from the PFP NFT frenzy was BAYC. Also known as Bored Apes Yacht Club, BAYC was founded in the first quarter of 2021. It comprises a vast collection of high-resolution ape images. Later, it would find its way into private auctions like Sotheby’s, and Christie’s as CryptoPunks.
Other popular PFP NFTs include:
1) Mutant Apes (MAYC)
As mentioned earlier, BAYC is one of the most popular PFP NFTs. More recently, BAYC has given rise to MAYC. Mutant Apes combines Bored Apes Yacht Club and a serum airdrop. Consequently, over 10,000 mutant apes were minted, each costing 3 Ethereum. Within half an hour of unveiling Mutant Apes, all 10k copies sold out.
While they’re less than a year old, Mutant Apes seems to be doing great on NFTs ranks. They trail Opensea ranking at 5th among the best PFPs. Currently, their trading volume is about 182k Ethereum.
Some of the scarce MAYC serums are worth millions of USD. Just recently, one of the scarce serums got a 1750 ETH bid. However, the owner rejected the offer. The Mutant Apes value ranged between 5 to 7 Ethereum. From November, there was inflation in the value. Today, each Mutant Ape is worth about 15 ETH.
At this point, nothing seems to be slowing down the Mutant Apes. As a result, more MAYC and their derivatives are popping up online. Apes NFT is the hottest PFP currently, and everyone wants a piece of it. Thankfully NFT buyers need not despair – rumor is that there’s a new Ape token.
2) Alpacadabraz
Since the Crypto Punks shot to over-the-top rank in PFP NFTs, the popularity of Pixel Art skyrocketed. As a result, you will find tons of PFP NFTs all over the web. Unfortunately, many of these NFTs are cheap scams designed to rip off traders. It’s also important to point out that they have poor performance in the market.
However, Alpacadabraz offers NFT holders the opportunity to own a true treasure. They utilize a similar pixel format but with a hint of originality. As such, they stand out in the NFT marketplace. Furthermore, you can invest in Alpaca animation to gain profits. Since they’re scarce, they fetch a good price if fortune favors you. There are times when the value goes up to 8ETH per alpaca.
3) Doodles
Doodle stands out as the new kid on the block and the hottest NFT in the blockchain community, specifically in NFT forums. You can tell that it’s taking over the NFT marketplace. Complete with a jolly look, this PFP exudes a cool vibe. It’s no wonder that many NFT collectors are falling for it.
One of the noteworthy Doodle characters includes the fixed 1273 ETH available for the community. The holders can decide how to dispose of that liquidity through a vote. Whether they invest in partnerships, parties, or campaigns, the community remains integral to this NFT.
In due course, successful projects through affiliations like Pukenza and Noodles were designed for holders of this NFT. Profits were directed to their accounts at the Doodle Bank. Surprisingly, they’ve had an impressive sale recently and the mega jackpot is 296.69 ETH, (Golden Ape-Pranks).
Actionable marketing strategies for NFTs
While there’s a brighter future for whoever invests in NFT and PFP NFTs, that doesn’t exempt the need for marketing. The target campaigns are not for novices. Skills, expertise, and experiences are qualities for successful marketing strategies.
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Bounty campaigns
Bounty campaigns are best when you’re about to roll out an ICO for your NFT project. With this strategy, you can incentivize prospects to back your project before the actual date for ICO. On that note, bounty campaigns in the crypto industry are majorly promotional activities that target “bounty hunters”.
In this case, the reward for the bounty is tokens from your project. A bounty campaign starts with you designing a promotional task that earns bounty hunters NFT tokens when they complete it. There are several ways in which your NFT project can benefit through bounty campaigns:
- First, it’s inexpensive and reduces spending on the budget set for marketing
- Builds a powerful community to endorse your project
- Generates product awareness
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Community engagement
The crypto community is a collective term for all blockchain enthusiasts, investors, traders, collectors, and sellers of NFTs. It also includes those who love to contribute to NFT discussions, whether they’re trading in NFTs or not.
Flippers are members of the crypto community who buy NFTs at low prices and then resell them to gain profit. Shillers are crypto enthusiasts who express mild interest in products they adore.
Building your NFT community from scratch is essential. It’s the foundation of a powerful community that backs your NFT project and guarantees a token sale. Additionally, the same community will come in handy in creating an NFT frenzy that will bring more traffic to your project.
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Influencer marketing
Influencers have significant control over the buying choices of their followers. Therefore, working with them is a wise decision and can bring you a step closer to achieving a mega sale. Influencers are resourceful in marketing NFTs. By sensitizing their followers to bid on your projects or products, they can generate significant sales for you.
Furthermore, the influence of an NFT influencer on product purchase doesn’t just apply to established projects or collections, but also to starter projects. Therefore if you’re launching a new product and need to make quick sales, you should engage them. Working with influencers comes with the following benefits:
- Target Community: Influencers in crypto industries have access to massive communities, especially in the NFT space. It’s easier to reach your target audience without assembling people from scratch. Furthermore, when you engage influencers to promote your project, it will trend and go viral online easily.
- Trust: Influencers create a loyal community of followers by leveraging their trust and relentless support. Therefore, consider hiring them to build community trust around your project. Also, by working with an influencer, you’re saving resources and time you would invest in building trust. In this way, influencer marketing can be very budget-friendly.
Influencer tactics are vital if you’re sponsoring an NFT marketing campaign. A good PR agency can help you to connect with the right influencers for your NFT collection. A typical PR agency with experience in the NFT space will have a list of influencers they can contact to gauge their interest in working with you.
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Email marketing
As a developer, creator, or artist, email marketing is a strategy you can leverage to reach audiences and investors. For this strategy to work, your email content must be insightful. That’s the only way you will avoid getting spammed by users.
For instance, you can use MailChimp as an email marketing tool to share automated mail. If anyone in your target audience shows interest, you can shift to a curated approach. This involves sharing custom emails to satisfy their interest in your project.
Through email marketing, you will create a strong community with consistent access to your project updates. The benefits of presenting your brand through email marketing include a solid relationship with investors and community members. A good email marketing campaign improves your credibility in the marketplace. It makes an authoritative voice, especially if you’re sharing insightful content.
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Community relations
Brands want to develop a vibrant community that will sponsor their projects. Interact with investors and audiences to stand out in the market. To this end, your company must learn ways to foster a healthy culture. With such a strategy, you can gain the audience’s trust and loyalty.
Over to you
NFTs are dominating many online conversations in the crypto community. Even so, carrying out an NFT campaign isn’t as easy as it may sound. You and your team will need to have skills and specific knowledge.
On the other hand, you can enjoy a flawless and effective campaign without lifting a finger if you choose. Consider hiring PR and marketing experts with experience working with NFT developers.
Pressfarm is a PR agency that has worked with NFT artists and developers to help create newsworthy content like email pitches, press releases, guest posts, and press kits. Their PR professionals and expert writers will create customized media lists to help clients find their perfect media match. The experts at Pressfarm also come armed with a content distribution strategy that has worked for hundreds of brands across different industries.
By submitting your content to the right media outlets and startup directories, Pressfarm can help your brand to rank in relevant search results across various search engines. Additionally, Pressfarm can build custom media lists and offer clients access to a comprehensive database of over 1 million journalists across industries. With these media contacts, Pressfarm can help you to continue doing media outreach for up to a year after you’ve signed up.
