Shopify significantly makes it easier to scale a small business in the digital plane, allowing it to grow from a small online store for local buyers to an international level
Small businesses, especially when being presented on the Internet, quite quickly move to the scaling stage – that is why it is so important to choose the right platform from the start that would not require migration. Shopify is one of the few eCommerce solutions that can adapt to development without major alterations, as it has a huge set of tools that cover the needs of both startups and large stores. In particular, due to its flexibility, high performance, reliability, and hundreds of ready-made tools, Shopify significantly makes it easier to scale a small business in the digital plane, allowing it to grow from a small online store for local buyers to an international level.
Why Shopify
So, let’s first figure out why business owners love Shopify so much:
- Cloud hosting, available by default and not requiring self-configuration of servers, which, in turn, allows for quick scaling as the audience grows;
- Flexibility, with the ability to launch an online store on a basic tariff and smoothly switch to more advanced solutions;
- An expanded set of eCommerce tools, including analytics, automation of orders and marketing, integration with marketplaces and social networks, etc.;
- Global scaling including support for multi-currency payments, localization, and organization of international logistics;
- High performance with the ability to simultaneously process millions of orders without the risk of downtime and failures.
Now, we propose to consider specific solutions that determine the predisposition of this engine to scale a small business seamlessly.
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Automation of regular tasks
As your online store grows, managing all its processes can become more complex, and the Shopify team has foreseen this in advance. In particular, the current version of the platform includes tools such as Shopify Flow (for automated orders, inventory management, and customer interaction), Shopify Scripts (for creating individual discounts, launching personalized offers, and implementing complex pricing strategies), as well as numerous integrations with 3PL suppliers, the Shopify Fulfillment Network, and Dropshipping platforms to simplify logistics processes.
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High and scalable performance
Obviously, the more orders you receive online, the more intense the load on the platform will be. To cope with this challenge, Shopify uses a cloud infrastructure with a guaranteed uptime of 99.99% even with sudden traffic surges. Also, to ensure high speed of loading web pages, the platform uses CDN, due to which online stores do not have to worry about how days with peak loads (for example, Black Friday or Christmas) will go.
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Extensive globalization capabilities
Another advantage of this engine is its ability to enter international markets without complex technical settings. This is possible thanks to Shopify Markets, an easy-to-use tool for managing different local versions of the store with the adaptation of currencies, taxes, and shipping methods, support for more than 130 currencies, automatic display of prices depending on the geolocation of a specific buyer, localization of content through translation into the local language and the corresponding adaptation of the interface, as well as integration with international logistics operators (in particular, with UPS, FedEx, DHL, Shopify Fulfillment Network).
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Rich tools for marketing and sales
Since your marketing needs will grow along with your online store, it will be important to always have a convenient set of tools at hand that will allow you to launch marketing campaigns without much effort. In Shopify, these include Shopify Audiences for analyzing customer data and launching personalized advertising, integration with marketplaces and social networks (including Amazon, eBay, Facebook, Instagram, and TikTok) for omni- and multi-channel marketing, Shopify Email for email marketing automation, as well as integration with ReferralCandy, Yotpo, and other services for launching affiliate campaigns with brand ambassadors.
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Advanced customization
Note that the current version does not limit you to the Shopify Plus plan and enables choosing Headless Commerce. In particular, while the first version is great for corporate clients, offering them deep customization, enhanced security tools, and premium-level support, Headless Commerce allows you to completely separate the frontend from the backend to create custom interfaces. Finally, this solution provides integrations with CRM, ERP, analytics, and other business tools via API.
Shopify as The Perfect Platform for Businesses at All Stages of Growth
Nowadays, Shopify can no longer be considered an ordinary online store builder, as its capabilities have expanded significantly in recent years. Indeed, now, it can provide the most demanding customers with flexible and powerful ecosystems for scaling.
In particular, with Shopify, you can quickly launch an online store without coding, then gradually add automation tools to simplify its management as the number of orders grows, and finally go beyond the standard capabilities of eCommerce engines by switching to Shopify Plus or Headless Commerce plans. At the same time, regardless of the stage of development, you will be provided with high performance irrespective of the volume of traffic and advanced tools for marketing and analytics to attract and retain customers without a huge team of online marketers.
In general, if you are looking for a reliable Shopify agency, feel free to contact us, and we will become your reliable digital partner who will scale your small business from a small online store to a global international marketplace.
