Here are our top picks for the best sales funnel software ranked by features, pricing, and ease of use
If you’re looking to boost your digital marketing strategy, sales funnels could be the answer. By guiding users through a series of steps and offering rich content along the way, sales funnels can help you attract and convert leads. But with so many sales funnel software options available, it can be hard to know where to start.
In this article, we’ll be sharing our top picks for the best sales funnel software in 2024. We’ll compare features, pricing, and ease of use to help you find the perfect tool for your needs. Plus, we’ll provide a free funnel builder option for those on a budget.
What is a Sales Funnel?
If you have experience in sales or marketing, you know that leads can be at varying stages of the buying process. It can take months to nurture and convert a lead into a customer, depending on the complexity of your product or service. Lead generation through email marketing is a key part of the top of the sales funnel, but it comes into play at various stages.
A sales funnel is a series of steps that consist of various marketing assets, such as social media campaigns, landing pages, and email campaigns. If done right, setting up a sales funnel can greatly streamline this process and give the user a better all-round buyer experience that ultimately guides them to what they’re looking for, resulting in a purchase or even better, a loyal customer.
Sales funnel software can provide you with a holistic view of your sales and marketing efforts and results at a glance. It allows you to track leads and conversions, monitor performance, and identify areas for improvement. Some sales funnel software comes with a funnel view, which provides a visual representation of the stages of your sales funnel.
When comparing tools, it’s also helpful to review Convertri pricing to see how its features align with your budget and business needs.
For example, GetResponse’s funnel view allows you to see the progress of your leads through the sales funnel stages. This helps you to identify areas where leads are dropping out of the funnel, and make necessary adjustments to improve conversions.
In summary, a sales funnel is a series of steps that guide potential customers towards a purchase. Sales funnel software provides a comprehensive view of your sales and marketing efforts, allowing you to optimize your funnel for maximum conversions.
Sales Funnel Examples
If you’re looking to build an effective sales funnel, it’s helpful to understand what a typical sales funnel might look like. While every business’s sales funnel will be unique, there are certain elements that most will have in common.
For example, an entrepreneur offering online courses in marketing might have a sales funnel that includes the following steps:
- A user sees an ad on Facebook offering SEO tips with a call-to-action to download a complete guide to SEO.
- The user is directed to a landing page where they can download the guide and opt-in to receive the entrepreneur’s emails.
- The next day, the user receives a newsletter that contains a link to the courses offered.
- The user signs up for one of the courses.
- The user continues to receive newsletters with discounts on course fees and signs up for additional courses.
All of these actions in the buyer’s journey will be tracked in the sales funnel software used by the entrepreneur. This allows them to see exactly at which point users are dropping off and where they’re converting.
Sales funnel builders often come with a variety of tools, including landing page editors, email marketing services, and even platforms to host courses and webinars. Having all of these tools in one place can be more economical than setting them up on various platforms.
If you’re considering using sales funnel software, it’s important to weigh the benefits against the cost. One potential benefit is having all of your marketing efforts in one place, especially if the sales funnel software has its own CRM.
To get started building your own sales funnel, you might consider downloading Jeff Walker’s Product Launch Formula and using his free 11-page sales funnel template.
When to Use Sales Funnel Software
Sales funnel software can be a great tool for businesses of all sizes, but it’s important to know when it’s the right time to invest in it. Here are some factors to consider:
Starting Out
If you are just starting out, sales funnel software can be a cost-effective solution. You won’t need to hire a web developer or sign up for multiple tools, as most sales funnel software tools offer a variety of features in one platform. However, it’s important to make sure that the software you choose includes the features you need. For example, if webinars are a crucial part of your business, you’ll want to find a sales funnel builder software that offers webinar hosting.
Expert insights and guidance should be more than welcome when beginning to use advanced platforms that can transform your sales process. The help business owners get from these salesforce CPQ consultants often includes personalized strategies for pricing, quoting, and streamlining operations. This support reduces the learning curve while helping teams adopt best practices from the start. Over time, the right guidance can translate into more consistent growth and stronger customer relationships.
Already Signed Up
If you’ve already signed up for a number of tools, you’ll need to assess the costs and benefits of adding sales funnel software to your arsenal. While you can integrate the software with other apps, this may impact the user experience and create more work for you.
Overall, sales funnel software can be a valuable tool for businesses looking to streamline their sales process and increase conversions. Take a look at the software reviews to determine which tool is the best fit for your business needs.
Best Sales Funnel Software 2023
Looking for the best sales funnel software in 2023? Check out these top options:
- WPFunnels – Visual WordPress Funnel Builder
- GetResponse – All-in-one machine
- Systeme.io – Free plan with all the features
- Kartra – Great for agencies
- Involve.me – Free and affordable plans
- CartFlows – For WooCommerce users
- ActiveCampaign – Excellent automation capabilities
- ClickFunnels – Unlimited contacts
- HubSpot – Contact management features
- Wishpond – Good looking templates
- Thrive Suite – Good value for money
- Keap – Plenty of options
- Leadpages – Collect unlimited leads
- Landingi – Great looking landing pages
- Instapage – Sophisticated A/B testing
With a variety of options to choose from, you’re sure to find the perfect sales funnel software for your needs. Whether you’re looking for automation capabilities, unlimited contacts, or good looking templates, these software options have got you covered. Check them out and take your sales funnel to the next level.
Sales Funnel Software Compared
1. GetResponse
GetResponse is a complete solution for businesses, offering a Conversion Funnel feature that lets you set up social media campaigns, landing pages, webinars, email automations, and even ecommerce integration. Their Conversion Funnel is easy to set up and provides a visual representation of how leads filter through. GetResponse also offers a good selection of modern-looking templates. If your business offers webinars, GetResponse could be a great choice for you.
Plans and Pricing:
- Plus: $59 per month for 1,000 users – $114 per month for 10,000 users
- 3 users, email marketing, landing pages, webinar, leads and sales funnels, forms & surveys, automations, ecommerce tools, social media ads, templates & images, tracking & reporting, built-in CRM.
- Professional: $119 per month for 1,000 users – $199 per month for 10,000 users
- All Plus features plus 5 users, unlimited paid webinars, unlimited automations and funnels.
Pros and Cons:
- Very complete all-in-one service with a good selection of templates.
- Pricing can get very pricey based on the number of contacts.
- GetResponse offers a 14-day free trial.
2. Systeme.io
Systeme.io offers an all-in-one platform for businesses to manage email campaigns, automation, online courses, physical products, and even set up an affiliate program. They also offer a free 11-page sales funnel template. The interface is well laid out with separate dashboards for marketing activities and affiliate marketing, which details commissions earned from each vendor.
Plans and Pricing:
- Free for 2,000 contacts
- 3 sales funnels, 1 email campaign and membership web, automation, and 1 custom domain.
- Startup: $32.40/month for 5,000 contacts
- 10 sales funnels, 10 email campaigns and 5 membership sites, automation, and 3 custom domains.
- Webinar: $56.40/month for 10,000 contacts
- 50 sales funnels, 100 email campaigns and 20 membership sites, automation, and 10 custom domains.
- Enterprise: $116.40/month for 15,000 contacts
- Everything unlimited.
Pros and Cons:
- Systeme.io is the only sales funnel tool on this list to offer a freemium plan.
- Paid plans are very affordable compared to other sales funnel software.
- Missing a setup guide upon sign-up.
- Sales funnel templates are hit-and-miss.
3. Kartra
Kartra is an all-in-one platform that includes a landing and website builder, lead database (CRM), email marketing and automations, opt-in forms, ticketing and live chat, video hosting and checkout forms. Getting started with Kartra is simple due to their checklist found within your dashboard. They take you through every step, meaning that you don’t have that feeling of apprehension often felt with other sales funnel software. Kartra allows you to host and optimize videos on their platform, with the option to add opt-in forms and call-to-action buttons. You can also see which leads are watching which videos and up to what point.
Plans and Pricing:
- Starter: $79 per month billed annually / $99 billed monthly
- Up to 2,500 leads, 15,000 emails per month, 50GB bandwidth per month, host 100 pages, sell 20 products, 2 membership sites, 1 custom domain, connect 1 helpdesk, and add 1 additional team member.
- Silver plan: $149 per month billed annually / $199 billed monthly
- Up to 12,500 leads, unlimited emails per month, unlimited bandwidth per month, host unlimited pages, sell unlimited products, unlimited membership sites, 3 custom domains, unlimited helpdesk, Kartra agency.
- Gold plan: $229 per month billed annually / $299 billed monthly
- Up to 25,000 leads, unlimited emails per month, unlimited bandwidth per month, host unlimited pages, sell unlimited products, unlimited membership sites, 5 custom domains, unlimited helpdesk, Kartra agency.
- Platinum plan: $379 per month billed annually / $499 billed monthly
- Up to 50,000 leads, unlimited emails per month, unlimited bandwidth per month, host unlimited pages, sell unlimited products, unlimited membership sites, unlimited team members, 10 custom domains, unlimited helpdesks, Kartra Agency.
Pros and Cons:
- Kartra’s all-in-one platform is easy to use and has a helpful training portal.
- Kartra’s integrations are limited.
- Kartra offers a
Free Funnel Builder
If you’re looking for a free sales funnel builder, your options are limited. However, Systeme.io and Involve.me both offer the ability to set up 3 sales funnels for free. Unfortunately, most other providers only offer their sales funnel builder to paying customers. But don’t worry, many of these providers do offer a 14-day free trial so you can test out their services before committing. And if you have a WordPress site, WPFunnels will allow you to visually create 3 funnels for free. Keep in mind that while free options may be limited, paying for a sales funnel builder can provide additional features and benefits.
Conclusion: The Best Sales Funnel Builder
When it comes to choosing the best sales funnel builder for your business, there are several factors to consider such as pricing, features, and ease of use. After conducting thorough research and analysis, we recommend GetResponse as the most complete package, offering value for money and a wide range of templates.
Inka Wibowo
Our Senior Content Manager, Inka Wibowo, has spent years helping businesses of all sizes with their email marketing campaigns. Her expertise in the field makes her a valuable resource in choosing the best sales funnel builder for your business.
Our Methodology
At EmailTooltester, we follow a strict methodology when it comes to researching and analyzing sales funnel builders. Our methodology involves testing each tool thoroughly, comparing their features and pricing, and gathering feedback from users. This ensures that our recommendations are unbiased and based on real-world experiences.
Frequently Asked Questions
What to Look for in Sales Funnel Software?
When choosing sales funnel software, there are several features that you should look for. The top features include:
- Customizable templates for landing pages and sales pages
- Integration with email marketing tools
- Ability to track and analyze customer behavior and engagement
- A/B testing functionality to optimize conversion rates
- Integration with payment gateways for easy transaction processing
How Can Small Businesses Benefit from Using Sales Funnel Software?
Sales funnel software can be incredibly beneficial for small businesses. By automating the sales process and providing valuable insights into customer behavior, sales funnel software can help small businesses:
- Increase revenue by improving conversion rates
- Save time and resources by automating the sales process
- Gain valuable insights into customer behavior and preferences
- Improve customer engagement and retention
Are There Any Free Sales Funnel Tools That Offer Robust Features?
Yes, there are several free sales funnel tools that offer robust features. Some of the best free sales funnel tools include:
- ClickFunnels (14-day free trial)
- Leadpages (14-day free trial)
- Builderall (free plan available)
- GetResponse (30-day free trial)
How Does an Affiliate Funnel Builder Differ from a Standard Sales Funnel Builder?
An affiliate funnel builder is designed specifically for businesses that rely on affiliate marketing to drive sales. Unlike a standard sales funnel builder, an affiliate funnel builder includes features such as:
- Affiliate tracking and management tools
- Integration with affiliate networks and platforms
- Customizable commission structures for affiliates
What Should I Consider When Choosing a Sales Funnel Builder for My Business?
When choosing a sales funnel builder for your business, there are several factors to consider, including:
- Your budget
- The size and needs of your business
- The features and functionality of the software
- The level of customer support provided by the company
- The reputation and track record of the company in the industry
What Is the Average Cost Range for Premium Sales Funnel Software?
The cost of premium sales funnel software can vary widely depending on the features and functionality included. On average, premium sales funnel software can cost anywhere from $97 to $297 per month, with some software options costing even more. It’s important to consider your budget and the needs of your business when choosing a sales funnel software option.
