Many people complain that their PR content fails to connect with the audience. The primary reason behind this is that their content sounds stiff and robotic. We know that creating authentic and human-centric content that resonates with the audience is a tough job to do. But doing this tough job is necessary, else the mechanical-sounding content will push people away from your business or brand.
When your PR content feels genuine and personalized to readers, it makes your brand memorable. If you are worried about your PR content not performing well, there’s good news for you. The news is that you can transform your content into human-centered messaging with the right approach. And that approach is what we are going to share in this post for you.
Reasons Your PR Content Sounds Too Robotic
Before we take you to the practical approach, let’s have a bit of a talk about signs. Look for them inside your content. It will help you identify the reasons that make your content sound robotic. No matter how much effort you have put into crafting it.
Jargon Overload
Start by assessing how your content is sounding. For this, read it a few times yourself. If you feel that the tone is too formal, like written by a corporate lawyer, that means you have fallen into the jargon trap.
Real people don’t talk this way. When you use too much corporate speak, you create distance between your brand and your audience. Your message gets lost in a sea of meaningless buzzwords.
Cookie-Cutter Sentence Structure
Next, notice the sentence structure of your content carefully. Robotic content often follows the same sentence pattern over and over. This repetitive structure makes your content feel automated and uninspiring.
Missing Emotional Connection
Now, try to notice whether there’s a human element in your content or not. If your PR reads like a technical manual, you’re missing the human element. These are mostly the type of content that focuses only on:
- Features
- Specifications
- Corporate achievements
In such pieces of content, real human experiences fall flat. So, avoid being too technical.
Overly Formal Tone
There’s a difference between professional and robotic. Overly formal language avoids contractions and uses passive voice constantly. This makes the content sound like it came from a 1950s business manual. Ultimately, it will make your brand seem outdated and unapproachable.
Ways to Make Your PR Content Less Robotic
Below, we have shared some practical ways that can help you make your content for PR campaigns more human-centric. Read carefully and try implementing them as it is.
Choose Simple, Clear Language
Yes, yes, you might have heard about it a lot. But the thing is that you are not implementing it the right way. By simple and clear language you should avoid using complex jargon.
Instead, if you have already used one, replace it with everyday words. This doesn’t mean dumbing down your content. It means making it accessible to more people.
As an example, replace words like “optimize operational efficiency” with “work better and faster”.
Add Story Elements
Every PR piece should tell a story. Instead of just announcing a new product launch, explain the problem it solves and how it came to be. Focus on sharing the:
- Journey
- Challenges
- Victories
For example, if you are a company X and have launched a new customer service platform with advanced capabilities. Try to market it using a story like the one we have shared below (as an example).
We have met hundreds of frustrated customers who were tired of waiting on hold. Our company X spent two years building a customer service platform. This CS platform actually understands what people need.
Include Real People and Quotes
Nothing humanizes content like actual human voices. Include quotes from employees, customers, or company leaders that sound like real conversation, not scripted corporate speak.
Moreover, vary your sentence length and structure to create a natural rhythm. Short sentences grab attention. Longer sentences can provide detail and context. They help readers understand the full picture.
Techniques to Polish Your Content
So that you have learned the ways to make your content less robotic. Now we are going to share some techniques with you that help you polish the written content further. Remember, the more effort you put into the PR content, the better results you will get in return.
Use Technology
Making wise use of technology to polish your content is not harmful. Various online tools are available that help you enhance the content quality. As the discussion is about making content less robotic, using AI to human text converter can be a wise option.
The said tool will help you remove overly mechanical language from your content. Such tools can spot patterns you might miss and offer suggestions for improving humanized tone in the content.
Read Everything Out Loud
This simple technique catches robotic phrasing immediately. If you stumble over sentences or they sound unnatural when spoken, rewrite them. Your ears will catch problems your eyes miss.
Focus on Flow During Editing
When editing, don’t just check for grammar and facts. Read through your content specifically to evaluate how it flows. Does it sound conversational? Does one sentence connect naturally to the next?
Test with Real People
Before publishing, have someone outside your industry read your PR content. If they can understand it easily and find it engaging, you’re on the right track.
Bottom Line
Great PR is not about sounding corporate. It is about creating genuine connections between your brand and the people who matter to your business. And that only becomes possible when your content is human-centric and talks directly to the audience.
Following the ways and techniques we shared in this blog post will help you make your PR related content less robotic and more humanized. Try them out and make sure your PR helps build relationships rather than creating barriers.
