Like all other industries, marketing cryptocurrency is very important and experts have identified marketing trends in crypto. Through marketing, your crypto business has a chance to grow and establish itself. Moreover, marketing your crypto project enables you to compete at the same level as other businesses in the crypto space.
The blockchain industry is now more than a fintech-based space. You can now find blockchain-based solutions to everything from content publishing to management of supply chains. As of now, crypto businesses are in the thousands and still popping up all over the world.
When you are campaigning for a regular business, basic marketing has the potential to yield results. When it comes to crypto projects, there’s a lot to consider for your campaign to be effective. For starters, you’ve got to review your competition and other important factors. Today, we’ll look at how to do marketing for a crypto project in 2023. We’ve put together a step-by-step guide with the best marketing strategies that deliver results:
1) Take advantage of social media marketing
In modern times, social media stands out among the best marketing tools. It should therefore come as no surprise that it is among the best campaign tools for crypto businesses. With the help of a good social media outreach strategy, you can reach out to crypto communities around the world. The most typical platforms, in this case, include Telegram, Instagram, Facebook, Reddit, and Twitter.
Reddit is a social platform that is composed of different communities. Some of these communities are specifically set up for crypto enthusiasts. On this platform, people share content in various forms including links, images, and texts regularly. You can easily search for some of the crypto groups (subreddits) on Reddit and become a member.
Thereafter, you can generate and share content about your crypto business, products, and upcoming projects. Besides that, you can share insightful crypto content to build a reputation as a crypto expert.
Reddit communities provide a great marketing platform for your project. Joining these communities is an opportunity to target and interact with potential investors. Even so, don’t be too quick to market your project once you join the community. Instead, take part in various discussions and build a reputation before you start marketing your project.
If you start promoting a project right away, community members will know you’re just there to make sales. With enough trust, you can build a subreddit for your project and members from various communities will join. Most importantly, when promoting, keep it low-key. Blatant sales tactics can easily result in your posts being downvoted.
When developing a project, it’s important to establish a communication channel. This will allow you to stay in contact with your investors and the market in general. Through regular communication, you’ll build trust and credibility for your project or business. For this reason, creating a Telegram community for your crypto startup is important. You can also join the crypto community Telegram group and use those channels for marketing.
Through the Telegram community, you can post various information about your project. For instance, you can run online events, post newsworthy updates, and even host AMA sessions. With Telegram, you can create several groups for your project. This allows for easy management of the members. For example, you can create a channel for project updates, another for Q&A, and so on.
According to studies, creating positive sentiments about your project on Twitter enhances its value. Therefore, if you want your coins to be worth more during the official launch, you should work on establishing an active presence on Twitter. Through this platform, you can build an audience for your project. Thereafter, you can engage them through regular updates and online crypto events.
You should begin by developing an official Twitter account for your project. Once you’ve set this up, you can post news and content updating your audience about your project. With this strategy, you can ensure that your audience feels involved and part of the project. Moreover, you can inform your audience about other channels you’ve got and share links with them.
2) Set up paid advertisements
Sometimes online marketing can be a daunting task, especially when it requires manual input. If you find some of these strategies unfamiliar, you can always roll out paid advertisements. These are less demanding than manual posts. However, the use of paid ads doesn’t eliminate the need for manual posts. After all, content that is posted manually is seen as more authentic, and will therefore generate more engagement.
You can run paid promotions on several online platforms. The best platforms for paid crypto ads include YouTube, Twitter, Google, and Facebook, among others. Paid promotions display your marketing content on established sites that your target users visit. These ads come in several forms, including banners, videos, or images. The form you pick depends on the type of content you want to use.
The main purpose of paid advertisements is to garner traffic for your project. Using a link-building strategy, you can get your audience to project sites you want them to visit. Once your paid ads are all set up, they run automatically. Thus, you’ll have more time to invest in other project matters.
Paid ads are easy to run even when you don’t have marketing skills. However, they are more powerful if you have some marketing expertise and experience. The help of a marketing company can ensure your paid ads are more effective.
3) Press releases
It takes significant effort to craft a good press release, especially if you’re relying on an in-house PR team. While you can do this on your own, outsourcing an expert to prepare the press release is usually advisable. For instance, hiring a popular marketing or public relations agency will amplify whatever news you’re sharing through the release. This also creates a sense of trust and legitimacy.
There are many media and PR agencies with expertise in cryptocurrency – a good example is Pressfarm. With our network of media contacts, audiences, and partners, your press release will get significant exposure. It will reach the target readers easily and generate the results you are targeting. Moreover, this approach can help you in capturing more investors and users for your community.
Check out Pressfarm’s packages and let us write a press release that will help your brand shine. In addition to writing professional press releases, Pressfarm’s team of PR specialists, expert writers, and certified designers can also develop winning guest posts and eye-catching press kits for your brand.
In addition to arming you with quality content designed to make a journalist’s head turn, Pressfarm can also help you distribute this content widely, hence putting it in front of the right eyes. By submitting your content to the right startup directories and media outlets, Pressfarm can boost your online visibility and ensure your brand ranks in relevant search results across different search engines.
Moreover, Pressfarm’s media database contains over 1 million journalists across different industries, allowing you to keep generating publicity for your brand long after Pressfarm has wrapped your campaign up. With any of Pressfarm’s PR packages, you can put your brand in the spotlight where it belongs.
4) Leveraging airdrops
You must have heard of airdrops before – they are a popular campaign strategy in the crypto space. Many project owners leverage airdrops to boost awareness about their projects. What you’ll need is an incentive that will motivate the target audience.
In this case, you can use tokens/coins as incentives to promote your business. For instance, you can award those who join your official channels tokens. If word about your offer of free tokens for joining your channel spreads, more people will join. With Airdrops, you can generate more followers, build a community and bring liquidity to your project.
5) Influencer marketing
This is a modern marketing strategy that cuts across various industries and it’s now taking over the crypto space. With influencer marketing, you can reach a significant audience. Just as with social media outreach, influencer marketing can help you target the global community of crypto enthusiasts. It presents you with a chance to tap into crypto communities with millions of members in one place.
6) Email marketing
Email marketing is more or less similar to direct marketing. The outcome of this kind of campaign depends on the quality of the content. Through email marketing, you can target your audience in several ways. You can also take advantage of several options when you’re choosing what kind of content to share with them.
For example, you can send a marketing email covering your project benefits, offers, or product launch. Keep in mind that email marketing is all about targeted campaigns. Therefore, you’ll be reaching out to certain prospects – not the entire community.
While email marketing remains an effective technique, it can fail you due to poor strategies. For starters, you need to develop an email list. This list should contain potential audiences only. These people must also be interested enough in your project to be willing to receive your emails. Once you’ve built a mailing list, you can find a PR agency for the crypto industry to run email marketing on your behalf.
7) Referral programs
Referral programs have the highest conversion and retention rates when it comes to marketing strategies in the crypto space. How this technique works is simple – one of your audience members shares information about your project with their peers, family, or colleagues. Since these people trust the person making the recommendation, they will venture into your project by becoming community members and even investors.
To boost the referral program and generate more results, you can offer incentives to participants. By rewarding those referring new investors and community members, you will encourage more of your audience to take part in this program. The reward can be in form of tokens or coins. Moreover, you can create gift perks for new members.
8) Direct messaging
Direct messaging is an efficient way to send updates to prospects. Marketing emails often have a 50-50 chance of being read or ignored. Even after reading your emails, some users will still ignore you instead of providing feedback. That’s why direct messaging is the best solution here for future updates. It allows you to capture the audience’s attention and prompt them to send you feedback.
An important step in direct messaging is gathering the phone numbers of prospects. Without these contact details, this campaign strategy is impossible. Thereafter, you can create the messages and send them directly to their phones.
As with other marketing strategies, you can outsource help for direct messaging. In this case, you can work with a PR company or SMS marketing agency. Just as with email marketing, direct messaging is useful when targeting potential investors and users.
9) Website designing
Setting up a website is one of the best things you could do for your crypto project. It’s even more important to develop one at the start of your project. This is because prospective investors will stop by here to learn more about your project. It’s also the first information channel that your target audience will encounter before moving forward to other platforms.
Start by choosing a proper website design that fits your project. Thereafter, you can start building an identity for your project with the help of this website. Once the web design is complete, the type of content you publish on it is important.
For starters, consider the pieces of information the investors might be looking for when they visit your business site. You can include a description of the team, individual expertise, and experiences. Additionally, you should prepare and publish a comprehensive whitepaper and a roadmap.
Through your website, you’ve got an opportunity to convert visitors into investors for your project. Just organize the essential pieces of information professionally, and you’ll make an impact on potential investors. Make sure you share the benefits of your project, the solution it provides, its unique selling points, and its potential in the future.
You have to be convincing if you want crypto enthusiasts or investors to put money into your project. Therefore, you must build credibility and a positive reputation, which are possible through effective marketing.
10) Affiliate marketing
Affiliate marketing is a campaign technique that involves promoting another company on your site. You can do this beyond your website. More specifically, you can do this on your social media channel or through email. As a payment, the affiliate receives a commission for each sale they generate.
In this case, you’ll be the one leveraging the services of an affiliate or affiliates. When you hire them, they’ll be moving traffic to your site, ideally to make purchases, and then earning coins/ tokens as commission.
To launch the affiliate program, you can launch a campaign on your channel indicating your offer as a commission. Affiliates who are interested will reach out and get on board with your campaign. The idea here is to leverage the great network affiliates have to bring investors and visitors to your project.
Start marketing your crypto project today
Deploying crypto marketing strategies comes with a set of challenges. Whether you’re a novice or a crypto pro, being the developer and also the marketer can be overwhelming. Luckily, this is not a journey you must walk alone.
With a crypto marketing agency like Presfarm, you can focus on improving your project as they market it. Besides expertise, cutting-edge marketing tools, and a reliable team, Pressfarm brings years of experience on board.
From interacting with various crypto businesses over the years, they know which strategies will work for your project.