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10 Incredible tips toGrow and Maintain a Clean Email List

Growing your email list is a struggle because it willnaturally decay over time, as people change jobs, email addresses are abandonedand people opt out because of various reasons.

You should always be striving to grow your list with theright kind of audience and you should also be carefully cleaning your list.

Here are 10 top tips for growing and maintaining a cleanemail list:

  • Verify Your List Accuracy Regularly

Voila Norbert’s email verifying tool helps check that theemail addresses on your list are correct and up-to-date. This helps keep yoursender score high, so that you stay in the inbox and out of the spam folder.

  • Clean Up Your Language

Words like ‘buy’, ‘free’, ‘apply now’, ‘bargain’, ‘lowestprice’ etc., should be avoided if possible, because they are known spam filtertrigger words and also avoid including large images and attachments in youremails.

  • Make the Sign Up simple

Sign-up forms ought to be all over your website, at the topand bottom of pages, articles and in pop-ups.

A statement in your emails asking people to sign up isrequired.

Create paper forms or provide tablets for people to sign upat trade shows or events.

  • Pump Up Your Content Creation

Put out high-quality content that your ideal audience would definitelyfind relevant and useful. This helps you attract attention from social mediasites or Google results. Once they are on your page, you can offer a premiumoffer in exchange for their email address.

  • Deploy the Double Opt-in

Ensure subscribers are real and interested by having themconfirm in their inbox that they are willing to sign up. The double opt-in canhelp, but quality of the email list is more important than its size.

  • Always Encourage Sharing

Add a call-to-action at the end of every email asking peopleto share your content. When you’re putting out good content it will make peoplenaturally want to share it.

  • Focus on Creating Remarkable Content

You should put out quality content if you want people tolook forward to your emails.

  • Revitalize Your Stale List ThroughOpt-in Campaigns

The email should make it clear that those who don’t respondwill be removed. While it looks complicated to remove people in order to grow,it serves the purpose of cleaning your list to only include interested subscribers.

  • Take the Time to Scrub Your List forErrors

Clean up errors like [email protected]and [email protected]

Remove any mass distribution email addresses such [email protected] or any email with the word spam.

  • Get Some Critical Feedback

Try sending out polls to gauge

Ask for feedback at the end of every email or at leastperiodically.

Ask contacts to set some communication preferences, such astopics of interest and preferred frequency.

Ask questions within the unsubscribe option to see if theymight prefer different content or a different frequency.