Writing a powerful social media press release is one way in which you can capture attention on social media. A press release on social media helps you reach your audience instantly, engage directly, and amplify your message faster than on traditional media. As a business owner or manager, you need to keep up the latest marketing trends, so you can stay relevant and competitive in a fast-paced market.
In this guide, we discuss the steps to consider when writing a social media press release that grabs your audience’s attention.
What’s a social media press release?
First things first, what’s the difference between a traditional press release and social media press release? Well, both releases rely on text to share information with the readers. However, a social media press release contains a little more content. This includes images, videos, or anything that will capture influencer attention. Most importantly, the content must be inspiring enough to capture an influencer’s attention if you’re to stand a chance of them sharing it with their audience.
That’s not the only difference – there’s more to social media releases than their traditional counterpart. Usually, the primary target audience of a traditional press release is normally is industry insiders and journalists. A social media press release has a different target audience. The main audience is the consumer.
That means the mode of writing a social media release is unique. It takes a different approach from that of a traditional release. For starters, it doesn’t focus as much on facts as the typical press release does. Instead, you’ll have to craft your content in a way that makes it even more engaging than a traditional press release. The trick here is sharing information with a hint of entertainment.
Why is a social media press release important?
There are countless reasons why your business could need social media marketing. What stands out is the fact that it outperforms the traditional release. In fact, you will find it being shared more widely than a traditional press release. In addition to helping you reach your potential clients, a social media press release will also reach media professionals who are active online. With a social media press release, people can easily:
- Find you through a simple Google search
- Link to your press release
- Share your release on social media channels among other digital platforms
The resulting boost in views is beyond minor. Beyond that, over half of the organic traffic resulting from social media press releases is from search engines and social media channels. When you include multimedia content in your press release, the resulting traffic is greater. According to findings, press releases that include multimedia have almost 10 times the viewership of those without.
Many journalists and editors are aware of this fact. As such, they’re looking for ways to incorporate multimedia in their content, especially articles. On your part, you should provide multimedia for your social media release if you want to generate more engagement. When you do so, you will benefit in the following ways:
- You will have captivating and engaging content for your readers
- Your probability of earning media coverage will be higher
- You will earn the trust of influencers in your niche.
Most importantly, you will have ultimate control of your story. Even better, since your press release is published on your owned channels (social media), you can easily update it as needed. This gives you the flexibility to update your story anytime at your pleasure. That means you will have an interesting story throughout, regardless of what point someone reads your press release.
What to include in a social media press release
Remember, the primary goal of any press release is to share your brand story. Typically, a press release focuses on the following:
- How your venture can save the world
- Announcing a breakthrough in your niche industry
- Announcing the launch of a new line of products or an improvement on the existing one
As with any other press release, the main objective of the social media press release is obtaining media coverage. Additionally, you are using it to boost business awareness. Traditionally, that would mean getting your content published in print publications. These days, there’s a little more to it.
Consider sharing your social media press release with influential figures in your industry. With a press release, you can get media professionals to write about you, bloggers to blog about what you’re doing, and influencers to give you a shoutout on their platforms.
What to include in your social media release:
- Headline: Craft a clear, concise and compelling headline. Include targeted keywords to increase its visibility.
- Date and location: Including a release date and location of your business helps to contextualize the announcement and provide immediacy.
- Lead paragraph: Summarize your announcement in the lead paragraph. Include the 5 Ws and a hook to keep your reader interested.
- Body: Include any data, critical points and quotes from key figures in your industry.
- Multimedia elements: Include images, vides, infographics, links, hashtags and handles to your social media pages to the press release.
- Call to action: Encourage your audience to attend your event, sign up for newsletters or visit your website with a clear, concise CTA.
- Contact information: Include your contacts for easy communication with your audience.
- Boilerplate: Include an “About Us” section that gives your readers an overview of your company.
Conclusion
A well crafted, unique social media press release is an invaluable tool for you business. It ensures that your announcements are not only heard but also celebrated across the digital space. Craft a press release that captivates, informs and engages your target audience. Use the above format to ensure increased visibility and stronger social media connections for your business.
We understand that sometimes the responsibilities of an entrepreneur can be overwhelming enough without adding press release writing to the list. Why burden yourself with yet another task when you can hire PR professionals to help you?
The best PR professionals, like those at Pressfarm, will go beyond writing your press release to optimize it for different audiences.
In addition to writing professional press releases, the PR specialists, expert writers and certified designers at Pressfarm are skilled at developing winning guest posts and eye-catching media kits. With this content, you can capture media attention and win your target audience over.
We’ve also built a content distribution strategy that has proven successful for hundreds of brands. By submitting your content to the right media outlets and startup directories, we can boost your online visibility and ensure your brand ranks in relevant search results across different search engines. Our media database can also help you connect with over 1 million journalists across different industries and share your brand story with the world.
At Pressfarm, we can build a customized campaign that puts your brand in front of the right eyes.
