One of the biggest challenges in life is financial management. A huge reason why this is a big challenge worldwide is that there are barely any programs around the globe geared towards teaching real-world financial management and entrepreneurship from early on in the young life of a child. A lot of people encounter financial lessons while growing up for the first time in high school or college. At that point in time, they will usually have adopted bad money habits; and bad habits take time to leave the human system. At the core of solving this problem is Electus Global Education Company. This startup is poised to revolutionize youth financial entrepreneurship education. They aim to do this by transforming the way millions of children in the United States and around the world learn financial, entrepreneurship groundbreaking technology and life management skills.

In our startup story this week, we engage with Kamal Moumneh, the CEO of Electus Global Education Company. He expounds on the problem, while explaining what his company is doing to create financially capable and entrepreneurial children who have the necessary skills to take on money challenges and entrepreneurship journeys.


Kamal and his team know better education creates better opportunities; it’s the great equalizer, ensuring children have the opportunities to live better lives and participate in the middle-class.

“Although financial illiteracy is one of the most critical social and economic issues of our time, current methods being used to teach children financial skills are failing,” Kamal begins. “Our team was inspired and challenged to tackle this issue after recognizing the entire industry and business were failing to solve this critical global problem at the heart of where it truly needs to be solved. Today, the industry is generally characterized by knowledge-based learning and mobile utility applications that fail to achieve the desired results.”

Schools courses and programs are available to children, but financial knowledge acquisition is ineffective at creating financially capable children. Mobile apps, while useful, are ineffective at teaching children financial and money management skills. This is primarily because managing invisible money is not conducive to the acquisition of positive behaviors and habit formation which is critical in youth financial education.

“This failure is demonstrated by statistics that continue to show, year-on-year, a high rate of financial illiteracy amongst young people in North America and around the world,” indicates Kamal. He continues “In one recent paper published in the U.S. journal Management Science, researchers compiled the results of more than 200 studies of financial literacy programs and concluded that financial education has a “negligible” impact on subsequent financial decisions and behavior. Within 20 months, almost all those who had taken a financial literacy class had forgotten what they had learned.”

Life Hub Learning Center

These findings echo the results of another recent paper by the Harvard Business School and the Federal Reserve Bank of Chicago on the efficacy of state laws requiring financial literacy to be taught in schools. Their conclusion: “State mandates requiring high-school students to take personal finance courses have no effect on savings or investment behavior.”

“Through thousands of hours of research and development, our team innovated and designed a powerful youth financial and entrepreneurship education technology called “Life Hub Learning Center.” Our integrated stand-alone technology zeroes in on what really matters. Moreover, it engages children at the youngest possible age – as early as 3 years.”

The Electus team has come together to tackle and solve one of the most critical problems facing families, communities and economies.

Kamal says, “Social justice and equality of opportunity are at the forefront of societal issues today. As a social enterprise, our mission is to catalyze social justice and spur economic growth by proliferating equality of opportunity for all children with our new advanced education technology.”


Of utmost importance to a working method for financial, entrepreneurship and life management education is the strategies employed to ensure that the youth can get every single part of the experiential learning. In addition to this experiential learning, it’s important for them to understand how and why to implement these lessons in real life.

“Life Hub is the world’s most advanced financial, entrepreneurship and life management education technology for children. It the first home-based integrated experiential learning system that inspires and empowers children aged 3 to 14 to engage in. With Life Hub, children can learn financial, business and life management skills to ensure they form positive behaviors by their teenage years.”

The CEO tells us that the education technology his company has built incorporates 24 primary, 195 secondary and tertiary financial, business and life management software modules. This empowers children to effectively and efficiently manage their finances, businesses and their lives at home every day.

This means children handle physical or tangible money and manage real businesses. They also learn through consistent and repetitive engagements as well as learning by failing, which is critical to lasting outcomes.

“We empower children to engage, interact, probe, discover, build, play, manage, share, fail, learn and succeed every day. Since children absorb, process and retain information in different ways and at different paces, Life Hub helps them to engage and learn using 7 learning styles and 7 learning preferences,” remarks the CEO.

Children use Life Hub’s 24 modules to manage cash, connect and engage with banks, brokerages, retailers and charities to bank, invest, shop and donate. Life Hub’s Business, Jobs, Chores, Join, Hub Funding, School, Goals, Barter modules charge children to start and manage businesses, perform and manage jobs, chores and volunteer assignments, create and manage fundraising campaigns, manage homework assignments, set and achieve goals, barter and trade products.

Life Hub Incorporates Blockchain Technology

Life Hub incorporates Blockchain technology in its Barter module which facilitates the bartering of physical products between children.

“With Life Hub’s artificial intelligence, learning, predictive and prescriptive analytics, children, parents and educators have access to critical usage data and information generated over many years. They can then analyze this data to measure performance, develop learning outcomes, improve learning experiences and predict future performance.”


Life Hub is a connected system empowering children to engage and earn using an expansive suite of cloud-based software modules and applications. However, Life Hub is also a technology that inspires and empowers children to get out of the house and do the things that children used to do before the era of mobile technology, and video games.

Kamal continues to say that Life Hub encourages children to participate in activities outside the house. These activities include performing jobs for elderly neighbors, doing chores in the backyard, volunteering in the community, starting offline businesses, participating in social and civic organizations with like-minded children,  helping with charity drives and going on trips to the bank, shopping in stores, and bartering for the exchange of goods.

This is definitely not only a plus, but a strategy that most parents will indeed appreciate. With mobile devices and more breathtaking video games than ever before forcing children and youth to sit at home all day, parents long for activities to lure children out of the house. 


The aim is to get to the core of the problem which is positive behavior formation with respect to financial, entrepreneurship, and life management skills for children as young as 3 years old up to 14 years old. Startups must indeed focus on an area that they believe is the root where their solution is needed. Even so, Kamal invites the older siblings and parents to join the young children in learning and contributing to each other’s knowledge and skills development.


“As we look forward into the future, where our technology by then has been in households for many years. The most exciting thing we’ll see is how potentially millions of children have benefited from going to being under educated or unengaged and inactive learners to knowledgeable, active and engaged learners, whose lives have been transformed because of Life Hub.”

The company also looks forward to seeing the direct feedback and observations. Parents, grandparents, schools and educators enjoy talking about the impact Life Hub has had on their families, students and their communities.

“We see Life Hub becoming an integral component of family households across the nation, much like televisions or PCs where the entire family converges to interact, create and learn. But the biggest thing we look forward to seeing is how Life Hub has become a powerful catalyst for social justice and equality of opportunity for all children in the United States and across the world,” concludes Kamal.