6 Easy Steps to Write Blog Posts that Google Loves

Writing blog posts that rank well on Google is important and beneficial for many reasons. Here are some of them:

Ranking well on Google means that your blog posts are visible and accessible to a large and relevant audience. If your blog posts are not optimized for Google, you are missing out on a huge potential traffic source and customer base.
Ranking well on Google also means that your blog posts are authoritative and trustworthy. Google uses a plethora of factors to determine the quality and relevance of your content, such as keywords, backlinks, user engagement, and more. According to business blogging statistics, sites with blogs have 434% more indexed pages, which is essential for your website ranking. Moreover, 71% of B2B buyers consume blog content during their buyer journey, and blogging influences 6% of eCommerce sales. This means that if your blog posts rank well on Google, you can establish yourself as an expert in your niche and influence your audience’s purchase decisions.
Ranking well on Google also means that your blog posts are profitable and sustainable. Google is the primary means of attracting organic traffic for most websites, which is free and long-lasting. This means that if your blog posts rank well on Google, you can generate more leads and conversions for your business and optimize your return on investment.

In the following post, I will share with you 8 easy steps to write blog posts that Google loves. You will learn how to do keyword research, write a catchy headline, write a compelling introduction, write an informative body, write a clear conclusion, optimize your blog post for SEO, edit & proofread your blog post, and publish and promote it. By following these steps, you will be able to create high-quality and high-ranking blog posts that will boost your traffic, authority, and profitability.

Are you ready to learn how to write blog posts that Google loves? Then keep reading!

Step 1: Do keyword research

Keyword research refers to the process of finding and analyzing the words and phrases that users key into search engines to find what they are looking for. Keyword research can help you curate content that matches your audience’s intent and needs, as well as improve your SEO and PPC performance.

There are many tools that can help you with keyword research, but two of the most popular ones are Google Keyword Planner and Semrush.

Some tips on how to choose the best keywords and avoid keyword stuffing are:

Use long-tail keywords: These are keywords that consist of three or more words and are more specific and less competitive than short-tail keywords. For example, instead of using “dog grooming” as a keyword, you can use “dog grooming service in New York” or “how to groom your dog at home”. Long-tail keywords can help you cater to a more specific audience and rank higher on Google.
Use semantic keywords: These are keywords that are related or similar to your main keyword in meaning or context. For example, if your main keyword is “dog grooming”, some semantic keywords could be “dog haircuts”, “dog shampoo”, “dog brushes”, etc. Semantic keywords can help you create more relevant and diverse content and improve your SEO.
Use keyword variations: These are keywords that have different spellings or word orders but mean the same thing. For example, if your main keyword is “dog grooming”, some keyword variations could be “grooming dog”, “grooming for dogs”, “dog groomer”, etc. Keyword variations can help you avoid repetition and reach more potential customers.
Refrain from keyword stuffing: This refers to the practice of using unnecessary or irrelevant keywords in your content so as to manipulate your ranking on Google. Keyword stuffing can harm your SEO and user experience, as it can make your content unnatural, spammy, and low-quality. To avoid keyword stuffing, you should use keywords sparingly and naturally in your content, focus on quality over quantity, and write for humans not bots.

Step 2: Write a catchy headline

CoSchedule Headline Analyzer and Sharethrough Headline Analyzer are two tools that can help you craft a headline that attracts attention, generates curiosity, and includes your main keyword. Here is how to use them and some examples of good and bad headlines:

CoSchedule Headline Analyzer: This tool analyzes your headline based on four factors: word balance, headline type, length, and sentiment. It scores the headline out of 100 and provides suggestions on how to improve it. To use it, you need to create a free account and enter your headline in the text box. The tool will then generate a report with your score and feedback. To craft a good headline with this tool, you should aim for a score of at least 70 and follow these tips:
Use a conflation of common, uncommon, emotional, and power words to create a balanced and engaging headline.
Use a headline type that matches your content and audience’s intent, such as list, how-to, question, or testimonial.
Keep your headline between 55 and 70 characters long to ensure it is not truncated by search engines or social media platforms.
Use a positive or negative sentiment to evoke emotion and curiosity in your readers.

For example, if your main keyword is “dog grooming”, some good headlines with their scores are:

How to Groom Your Dog at Home Like a Pro (76)
7 Secrets to Finding the Best Dog Groomer in Your Area (72)
The Ultimate Guide to Dog Grooming for Busy Owners (71)

Some instances of not-so-great headlines with their scores are:

Dog Grooming Tips (38)
What You Need to Know About Dog Grooming (46)
Dog Grooming: A Complete Overview (49)

Step 3: Write a compelling introduction

The AIDA formula and the PAS formula are two common copywriting frameworks that can help you write engaging and persuasive introductions for your blog posts. Here is how they work and some examples of good and bad introductions:

The AIDA formula stands for Attention, Interest, Desire, and Action. It is used to capture the reader’s attention, spark their interest, create a desire for your solution or idea, and persuade them to take action. To write an introduction using the AIDA formula, you should follow these steps:

Attention: Start with a catchy hook that grabs the reader’s attention and makes them want to read more. You can use a question, a statistic, a quote, a story, or a shocking statement.
Interest: Next, introduce the topic or problem that your blog post will address and explain why it is important or relevant to your reader. You can use facts, data, benefits, or pain points.
Desire: Then, present your solution or main idea and show how it can solve the problem or satisfy the reader’s needs or wants. You can use features, advantages, testimonials, or comparisons.
Action: Finally, end with a strong call to action that tells the reader what to do next or what to expect from your blog post. You can use an imperative verb, a promise, an incentive, or a teaser.

The PAS formula stands for Problem, Agitation, and Solution. It is used to identify the reader’s problem, intensify their pain or frustration, and offer your solution or idea as the best option. To write an introduction using the PAS formula, you should follow these steps:

Problem: Start with stating the problem that your reader is facing or the gap that they want to fill. You can use a question, a statement, or a scenario.
Agitation: Next, amplify the problem by highlighting its negative consequences or implications for your reader. You can use emotions, fears, doubts, or challenges.
Solution: Then, introduce your solution or main idea and show how it can solve the problem or fulfill the gap for your reader. You can use benefits, results, proof, or authority.

Step 4: Write an informative body

Both the inverted pyramid method and the skyscraper technique are ways to structure your blog post content to make it more appealing and effective for your readers and for SEO.

The inverted pyramid method is a way of organizing your content so that the most important information comes first, followed by less important details in order of decreasing relevance. This method is commonly used in journalism and news writing, as it allows the readers to quickly grasp the main takeaways of the story and decide if they want to read more.

The inverted pyramid method consists of three main parts:

The lead: This is the first paragraph of your content, where you should summarize the main idea and answer the five Ws: who, what, when, where, and why. The lead should be concise, clear, and catchy.
The body: This is where you provide more details and explanations to support your main idea. You should organize your content in paragraphs, each with a subheading that indicates what the paragraph is about. You should also use bullet points, images, quotes, statistics, and other elements to make your content more engaging and informative. The body should follow a logical order of importance, with the most crucial information at the top and the least essential at the bottom.
The conclusion: This is where you wrap up your content and provide a call to action or a takeaway message for your readers. You should not introduce any new information here but rather restate your main points and emphasize why they matter.

The immensely link-building, popular skyscraper technique also consists of three steps:

Find link-worthy content: You can use tools like Ahrefs or Semrush to find relevant pages with a lot of backlinks on your topic. You can also use keywords or phrases related to your niche to search for popular content on Google or other platforms. You should look for content that has room for improvement, such as outdated information, poor design, or lack of depth.
Make something even better: You can use various ways to improve the existing content, such as adding more length, freshness, design, or value. You should aim to create something that is comprehensive, authoritative, original, and engaging. You should also use the inverted pyramid method to structure your content and make it easy to read and understand.
Reach out to the right people: You can use tools like Ahrefs or Semrush to find out who is linking to the existing content and reach out to them via email or social media. You should craft a personalized and compelling message that explains why your content is better and why they should link to you instead. You should also follow up with them until you get a response.

Step 5: Write a clear conclusion

The CTA formula and the PEE formula are two ways to write effective blog posts that persuade your readers to take action or learn more about your topic.

The CTA formula stands for Call To Action. It is a technique that aims to motivate your readers to do something after reading your blog post, such as clicking a link, signing up for a newsletter, buying a product, or sharing your content. A good CTA should be clear, concise, and compelling. It should also include a benefit for the reader and a sense of urgency.

The CTA formula consists of three parts:

The problem: This is where you identify the pain point or challenge that your readers are facing and that your blog post can help them solve.
The solution: This is where you present your offer or idea as the best way to solve the problem. You should explain how it works, what features or benefits it has, and why it is better than other alternatives.
The action: This is where you tell your readers exactly what they need to do next to get the solution. You should use a verb that describes the action, such as “click”, “sign up”, “buy”, or “share”. You should also create a sense of urgency by adding words like “now”, “today”, or “limited time”.

The PEE formula stands for Point, Evidence, Explanation. It is a technique that helps you structure your blog post in a logical and persuasive way. It helps you make clear and coherent arguments that support your main idea and convince your readers of its validity.

It consists of three parts:

The point: This is where you state the main idea or claim that you want to make in each paragraph of your blog post. It should be related to your thesis statement and answer the question, “What are you trying to prove or show?”
The evidence: This is where you provide specific and relevant information that supports your point. It can be a fact, a statistic, a quote, an example, or any other type of data that proves your point.
The explanation: This is where you explain how the evidence relates to your point and why it matters. You should show how the evidence proves or illustrates your point and how it connects to your overall argument.

Step 6: Optimize your blog post for SEO

Deploying tools like Yoast SEO or Rank Math to check and improve your blog post SEO score can greatly enhance your website’s visibility on search engines like Google. Here’s a step-by-step guide on how to use these plugins, along with tips on optimizing various elements for better SEO:

1. Install and Activate the Plugin:

First, install and activate either Yoast SEO or Rank Math from the WordPress plugin repository.
Once activated, you’ll see an SEO section in your WordPress editor when creating or editing a blog post.

2. Focus on the Title Tag:

Your title tag is critical for SEO. Ensure it is descriptive, concise, and contains your main keyword or phrase.
Keep it under 60 characters for optimal search engine display.
Both plugins will allow you to edit the title tag and provide real-time feedback and suggestions. Follow their recommendations to improve it.

3. Optimize the Meta Description:

Create a compelling meta description that summarizes your content and includes your main keyword.
Limit it to 160 characters for best results.
Both plugins will enable you to customize the meta description and offer suggestions for improvement.

4. Craft a Search-Friendly URL:

Your URL should be short, straightforward, and contain your main keyword. Use hyphens to separate words.
Edit the URL through the plugins, and they will show you how it will appear in search results.

5. Enhance Image Alt Text:

For images, provide descriptive alt text that includes your keyword when relevant.
Make it concise and informative for accessibility and SEO.
Yoast SEO and Rank Math allow you to edit alt text and preview how it will appear in HTML code.

6. Use Internal and External Links Wisely:

Add internal links to relevant pages or posts on your website to help with navigation and context.
Use external links to reputable sources when appropriate.
Avoid excessive linking and ensure that all links are relevant to your content.
Both plugins will help you evaluate the quality and quantity of your links.

Conclusion

On that note, once you are done with the above six steps, you should move on to proofreading, editing, publishing your blog post, and promoting it on multiple blogging platforms. If you are looking for the perfect e-commerce SEO agency to reach your bespoke marketing goals, then team awesome @Mavlers is ready to help! Do hit us up!