Marketing a Software as a Service (SaaS) is tricky and getting your first batch of customers can be nerve-wracking. If you don’t spend a little time and resources marketing your brand, your efforts to grow your SaaS can easily fall flat. Here are some marketing tips for Saas startups to get more customers:
1. Share your statistics
Salesforce had a very clever landing page showing statistics on the impact of software on customers’ businesses. It’s like proving that your software works. They had stats that showed customers that if they adopted Salesforce as their CRM they would experience 56% faster deployment, 34% increase in customer satisfaction, and 32% increase in lead conversion among others. These are eye-catching stats for people looking for a CRM platform for their business. If your business can adopt this, your stats could be powerful material for your audience’s word-of-mouth marketing.
2. Publish customer testimonials
Customers like to see and read testimonials before they try something out. If you execute your business transactions well, satisfied customers won’t mind testifying that your product or service is good. Publishing testimonials from previous customers will convince potential customers to try your offerings when they stumble upon your website.
3. Run contests
People are naturally competitive and companies that carry out contests when marketing for SaaS startups thrive. Competition excites people and boosts engagement with brands. If your customers need something and you have it, then you can make them compete to get it. Contests also get shared a lot by people who see them. For these reasons, hosting contests can boost your leads and ensure growth for your SaaS services.
4. Meetups
There is no better way to meet customers and industry influencers than holding meetups or hosting an event where the mood is relaxed and not too official. Meetups work well, especially on Fridays and weekends. Host a meetup with free food and beverages available, and post to meetup.com for more views. Meetups are opportunities to connect with influential people in your industry and initiate relationships with them. Likewise, meeting potential clients face-to-face might be just what you need to close a sale.
5. Blogging
Writing informative articles about your startup or industry can help you gain traction. The good thing about blogging is that it doesn’t have limitations. Quality articles link to other websites and are shared widely. Quality guest blogging posts drive traffic to your site, leading to a bigger audience and potential conversions.
Do you need to generate publicity for your SaaS? Backed by a team of PR specialists, expert writers, and certified designers, Pressfarm can do that for you!
With a professional press release, winning guest posts, and an eye-catching media kit from Pressfarm, you position your startup for success. In addition to creating quality content for your brand, Pressfarm has developed a content distribution strategy that has worked for hundreds of brands before yours.
By submitting your content to the right media outlets and startup directories, Pressfarm can boost your online visibility. With this distribution strategy, the team at Pressfarm ensures that you rank in relevant search results across different search engines.
With custom media lists and access to a media database of over 1 million contacts, you can continue doing media outreach long after Pressfarm has wrapped up your campaign.
