Leads for your startup can sometimes feel like a distant goal, especially right after launching. Have you just launched your startup and are wondering when the first sale will come? Most business owners typically take up to three months before generating their leads. However, with the right strategies, you can accelerate this process and potentially create thousands of leads within a month.
By implementing the methods outlined below, you can kickstart your lead generation and set your startup on a path to success.
1. Make your landing page sensational
The most important page on your website is the landing page. What do clients see when they land on your site? Entice visitors to your home page by organizing content to make all sticky posts more visible. Showcase that you understand the customer’s needs and that you have the best solution for their problems.
In addition, include a call-to-action in the middle and at the bottom of the page to help visitors make the right decision. Do you want them to download an information booklet or sign up for email? Include that on your landing page and put it as your Google Analytics goal so that you can measure its success rate.
However, avoid static pages. Work on all the other pages by offering quality and relevant content to your website visitors. Update your pages regularly and check the success of your content on Google. A high bounce rate indicates visitors do not find your other pages helpful. Conduct A/B tests to establish the best approach to content, and use tools such as WordPress Thrive themes to make your pages interactive.
Create relative links on your website to boost the other pages and reduce your bounce rate. Optimize your content and pages so people can find you on the search engines. Your images also need to be professional. Do not leave people asking what you are trying to market. Let the image invite them.
2. Invest in blogs
Blogging is the best way to build trust. Every blog post has a personalized message that speaks directly to the visitor. It offers solutions in a friendly manner, unlike a website that can be all technical and formal. Blogs tend to be more interactive and shareable; thus, putting relevant content on a blog can also give you traction.
Blogs are a better way to send people to your homepage and promote your product. Build a community of readers, earn their trust, and soon, they will buy without question. When they find a good article, they will also want to share it with people within their circles. Build your Facebook and Twitter accounts to boost your social networking efforts.
3. Email campaigns
Emails are also an effective lead generation tool, though it takes time to build the mailing list. Standard email open rates currently stand at around 25 percent, but you can make that even higher with a few tests. Play with the heading and, if possible, conduct an A/B test on it to know what iterations to apply to improve your open rates. The majority of people make purchase decisions based on the heading. Use action verbs in your heading. While sales language may turn away potential clients, use persuasive language to make them curious. Out of curiosity, 52 percent of the recipients will buy.
4. Use LinkedIn
LinkedIn is a professional network that makes it easy for business owners to target the right group. With everyone displaying their job titles and interests, it is easy to start communication and seal a deal because you already know what they want. Write directly to them, and you will be surprised how many will buy.
To scale your LinkedIn acquisition, you can use LinkedIn Sales Navigator for lead generation, which has advanced features and search capabilities.
Sponsored LinkedIn updates will also help generate leads for your new business. These updates allow you to reach out to people within a specified geographic location and profession, boosting your lead-generation efforts.
5. Webinars
Webinars are a great way to interact with your website visitors. Only people interested in your product will find sense in giving a few minutes to listen to you. And depending on how you market your webinar, most people signing up already believe they will get value for their time. Use the webinars to sell your products and make up-sells and cross-sales. Webinars are low-cost, and lead generation stands at a success rate of 52 percent.
In addition to their cost-effectiveness and high lead generation success rate, webinars offer valuable insights into your audience’s preferences. By analyzing attendee questions, engagement levels, and feedback, you can better understand what your potential customers are looking for. This information can help you refine your marketing strategies and tailor your product offerings to meet their needs better. Furthermore, recorded webinars can serve as evergreen content, allowing you to continue generating leads and providing value long after the live event.
6. Link webinars to your content
Write content that markets your webinar and use it to find out more about your attendees’ interests. This is an opportunity to determine the best products to sell to them and the content of your webinar. When writing posts related to the webinar, encourage people to sign up and include a registration button on the page for better results.
7. Offer free trials
Free trials will never fail, and 42 percent of people who try out your product for free will likely buy it once the trial period or product is over. When marketing a product for the first time, it is good to allow clients to test it by using it for free. Getting people to try out a new product is never easy, so your startup needs to budget for freebies until you build trust with clients and establish your brand.
8. Offer discounts and special offers
Discounts are very inviting. When people are broke, discounts work well. Use special seasons and holidays to make sales by giving special offers. People shop during holidays, so they should not be left out. Some people wait for special days to buy things on offer, so tap into the shopping craze by releasing your new product at a discount. This lead generation strategy has been found to have a success rate of 28 percent.
9. Have a dedicated leads generation team
Lead generation is a department on its own, with a myriad of tasks, such as studying the market and tailoring your products to match the needs of potential clients. Give your lead generation team ample time to research client behavior and conduct needs analysis for your campaigns to achieve tremendous success. Do not be tempted to assign them sales roles, as this will reduce their efficiency and render your campaigns ineffective. A dedicated team will conduct A/B tests and take the most responsive approach to content. If you are not ready to hire a dedicated team, a lead generation agency can help support your sales team for a fraction of the cost.
Working with outside experts can also give your business a competitive edge. Many of the top lead generation companies specialize in identifying high-quality prospects, nurturing them through customized campaigns, and delivering warm leads directly to your sales team. This not only saves time but also ensures your internal team can focus on closing deals and building long-term relationships.
10. Mind your language
Whenever you are talking to clients, the goal is to make them buy. Do not start giving them boring stories. Use a language that persuades them to want to try out your product. Let them have faith in your brand. Use words to build trust. Make it easy for them to identify with your brand by looking for the solution they have been looking for. Your heading is your selling point, so polish it up. Please make use of keywords, but do not overload them. It sounds natural but persuasive enough to generate a lead.
Generating a lead and maintaining a customer are two distinct objectives. Initially, your focus is on making that first sale, but it’s equally important to work on retaining that customer and potentially selling them a higher-value product. Here, quality and trust are crucial. Win the customer’s trust by delivering on your promises and ensuring your product meets their expectations. When customers find that your product lives up to its marketing, they are more likely to return and refer others. This is the essence of sustainable business growth: continuously engage with your customers while actively pursuing new leads.
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