Top 105 Most Popular and Highest Paid Instagram Influencers in 2024

Here’s our curated list of the top 105 Instagram influencers you must follow

In a world obsessed with social media, Instagram has emerged as a powerhouse of influence. Whether you’re an aspiring fashionista, a fitness enthusiast, or a savvy entrepreneur, there’s no denying the impact Instagram influencers have on our daily lives. But with millions of users and countless influencers vying for attention, how do you sift through the noise and find the cream of the crop?

Here’s our list of the top 100 Instagram influencers you must follow. From fashion icons to travel gurus, beauty experts to lifestyle influencers, we’ve carefully curated a diverse selection of the most influential personalities on the platform. Whether you’re seeking style inspiration, travel tips, or simply a daily dose of motivation, these influencers have got you covered. So get ready to level up your Instagram game and follow these captivating personalities. With their stunning visuals, insightful content, and engaging storytelling, they are sure to add value and inspiration to your feed. Join the millions who already follow them and discover why they have become the crème de la crème of Instagram influencers.

Top 105 Highest-Paid Instagram Influencers in 2024

1) Cristiano Ronaldo @cristiano

629 million followers

Net worth: $500 million

Cristiano Ronaldo is a Portuguese footballer with a massive following on social media. He has over 620 million followers on Instagram, making him one of the most prominent influencers in the world. Ronaldo uses his platform to share images and videos of his life both on and off the football pitch, promoting various products and brands. According to Hopper HQ, Ronaldo is one of the highest-paid influencers on Instagram and charges around $1 million per post. This is due to his massive following, engagement rate, and his global appeal.

Ronaldo continues to be a sought-after influencer for many brands due to his enormous influence and star power. In 2023, he earned the coveted title of the year’s top goal scorer. 

2) Lionel Messi @leomessi

502.8 million followers

Net worth: $600 million

Lionel Messi is an Argentinian footballer who is one of the most successful and well-known soccer players in the world. With over 490 million followers on Instagram, Messi is also a powerful influencer who has the potential to reach millions of people with every post. Like Ronaldo, Messi uses his platform to showcase his life and promote brands and products. According to Hopper HQ, Messi is also one of the highest-paid influencers on Instagram, with the potential to earn around $920,000 per post. His popularity among fans and brands alike has made him an attractive choice for many companies looking to reach a large audience.

In 2023, Time Magazine named Lionel Messi its Athlete of the Year. 

3) Selena Gomez @selenagomez

428.8 million followers

Net worth: $800 million

Selena Gomez is an American singer, actress, and producer who has amassed a massive following on Instagram with over 400 million followers. Gomez uses her social media presence to promote her music, movies, and other projects and has also become a well-respected influencer who advocates for important causes like mental health awareness. According to Hopper HQ, Gomez is one of the highest-paid Instagram influencers, with an average earning of $848,000 per post. Her massive following and influence in the entertainment industry make her an ideal choice for brands looking to reach a wide audience. In addition to her popularity on Instagram, TikTok named Selena their top singer of the year in 2023.

4) Kylie Jenner @kyliejenner

400.2 million followers

Net worth: $750 million

Kylie Jenner is an American reality TV star, makeup mogul, and social media influencer with over 380 million followers on Instagram. She uses her platform to showcase her fashion sense, promote her beauty brand Kylie Cosmetics, and give fans a glimpse into her personal life. Jenner is known for her lucrative brand deals. According to Hopper HQ, she is currently one of the highest-paid Instagram influencers with an average earning of $986,000 per post. Her massive following and popularity among younger audiences make her an excellent choice for brands targeting that demographic.

5) Dwayne Johnson  @therock

397.7 million followers

Net worth: $800 million

Popularly known as “The Rock,” Johnson first gained popularity as a wrestler on WWE. He is known for his strength and large physique. When he emerged as a movie star, he starred in action movies like the Fast & Furious franchise, Hercules, and G.I Joe: Retaliation. He also voiced the famous Maui in the film Moana. Given that he has built a reputation as someone who focuses heavily on fitness and health, he is the perfect celebrity influencer for health and fitness brands. In fact, he has already teamed up with many brands to promote their products. He’s also popular in the world of politics, having been approached repeatedly by political parties asking him to run for US president. The Rock reportedly earns a whopping $1.7 million per post. 

6) Ariana Grande @arianagrande

379.7 million followers

Net worth: $240 million

Ariana Grande is a pop icon with over 360 million followers on Instagram. Known for her powerhouse vocals, elaborate music videos, and signature ponytail hairstyle, Grande has established herself as one of the most popular and most-followed celebrities on Instagram. As a case in point, Grande earns $1.69 million per post. She often shares stunning photos and videos from her performances, music videos, and personal life, giving her fans a glimpse into her glamorous and exciting world. Grande is also known for her activism and for promoting mental health awareness through her music and social media presence. She frequently uses her platform to spread positivity, inspire her fans, and connect with her followers on a personal level.

7) Kim Kardashian @kimkardashian

363.6 million followers

Net worth: $1.7 billion

Kim Kardashian West is a reality TV star, model, and entrepreneur with over 360 million followers on Instagram. She regularly shares images of her personal life, fashion, and beauty products on the platform. Her massive social media following and influence make her one of the most sought-after influencers for brands. According to Hopper HQ, she earns an average of $858,000 per post, making her one of the highest-paid Instagram influencers. Kardashian West has collaborated with several fashion and beauty brands, including her own brand, KKW Beauty, proving her marketability in the industry.

In 2023, GQ sparked controversy online when it named Kim Kardashian one of its “Men of the Year.” This title left fans wondering whether she had truly earned a place in this list and questioning why they would feature a woman among their men of the year.

8) Beyonce Knowles @beyonce

9) Khloé Kardashian @khloekardashian

309.8 million followers

Net worth: $60-65 million

Khloé Kardashian is a reality TV personality with over 300 million followers on Instagram. Known for her work on the hit series “Keeping Up With The Kardashians,” Khloé has become a role model for many women around the world. She often shares photos and videos of her workout routines, promoting her commitment to fitness and a healthy lifestyle. Khloé is also involved in philanthropy and frequently uses her platform to advocate for various social causes. With her witty and relatable captions, Khloé has built a loyal fan base of people who love to follow her fashion choices, beauty tips, and personal life updates.

10) Kendall Jenner @kendalljenner

294.3 million followers

Net worth: $60-65 million

Kendall Jenner is a popular American model and influencer who began her modeling career at a young age. She has worked with several high-end brands such as Chanel, Givenchy, and Victoria’s Secret, and has accumulated a large following on Instagram. With over 290 million followers, she is one of the most followed accounts on the platform. Kendall Jenner is estimated to make around $1.2 million per post on Instagram, making her one of the highest-paid influencers in the world. She usually posts a combination of personal and sponsored content on her page, ranging from content inspired by her travels to product endorsements. Her posts often receive hundreds of thousands of likes and comments within minutes of being posted.

11) Justin Bieber @justinbieber

Justin Bieber is a Canadian singer, songwriter, and actor who rose to fame at a young age. With over 290 million followers on Instagram, Bieber is undoubtedly an influential figure on the social media platform. He frequently shares photos of himself, his wife, Hailey Bieber, and his travels. Due to his immense reach, Bieber can earn up to $1.5 million per sponsored Instagram post. He has collaborated with major brands like Calvin Klein, Adidas, and T-Mobile, among others. Bieber has also used his platform to promote various social causes, including mental health awareness and Black Lives Matter.

12) Taylor Swift @taylorswift

284 million followers

Net worth: $1.1-1.7 billion

Taylor Swift is a Grammy award-winning singer and songwriter with over 280 million followers on Instagram. She often shares photos and videos related to her music, tours, and personal life. Taylor is known for her creativity and authentic content, which resonates with her fans. She has been paid up to $722,000 per post by brands such as AT&T, Diet Coke, and Keds. Taylor is also an advocate for various social causes and has used her platform to raise awareness about important issues such as LGBTQ rights, feminism, and mental health. Overall, Taylor’s impact as a singer and social media influencer is undeniable, with a passionate following of fans all over the world.

13) Virat Kohli @virat.kohli

268.3 million followers

Net worth: $126 million

Virat Kohli is a renowned Indian cricketer with over 260 million followers on Instagram. He regularly shares photos and videos related to his personal life, cricket matches, and endorsements. Kohli is known for his inspiring fitness regimes. He’s also known for inspiring people to follow a healthy lifestyle, which has helped him create a unique niche as a potential influencer. He has been paid up to $296,000 per post by brands such as Audi, Puma, and Boost Energy Drink. Kohli also supports various social causes such as education and women empowerment, and his philanthropic activities make him a role model for many. Overall, Kohli’s influence is growing, with brands regarding him as a top-notch ambassador for their campaigns.

In 2023, Virat Kohli became the first cricketer to hit 50 hundreds in the one-day internationals, breaking Sachin Tendulkar’s record.

14) Jennifer Lopez @jlo

253.1 million followers

Net worth: $400 million

Jennifer Lopez, also known as JLo, is a singer, dancer, and actress with over 250 million followers on Instagram. She often shares photos and videos of her performances, personal life, social events, and various endorsements. JLo is known for her high energy, glamour, and inspiring messages promoting confidence and self-love. She has been paid up to $1.2 million per post by brands such as Versace, Guess, and L’Oreal. JLo has also launched her own beauty and fashion line, named JLo Beauty, and collaborates with other celebrities to promote social causes such as diversity and environmental protection. Overall, JLo’s influence extends beyond just her music and acting career, making her a top influencer on Instagram.

15) Nicki Minaj @nickiminaj

229.5 million followers

Net worth: $150 million

Nicki Minaj is a rapper, singer, and songwriter with a massive social media presence. She has over 220 million followers on Instagram and uses the platform to promote her music, fashion collaborations, and personal brand. Nicki Minaj is paid fees ranging from $250,000 to $500,000 per sponsored post. She has partnered with brands like Fendi, Vogue, and MAC Cosmetics, among others. Nicki Minaj’s Instagram account features glamorous photos and videos of her personal life and career, showcasing her fashion sense and larger-than-life personality. As one of the most influential figures in the music industry, Nicki Minaj’s impact extends far beyond social media.

In 2023, Nicki Minaj topped the Spotify charts as the most streamed female rapper.

16) Kourtney Kardashian @kourtneykardash

224 million followers

Net worth: $65 million

Kourtney Kardashian Barker, also known as Kourtney Kardashian, is a reality TV star and entrepreneur with over 220 million followers on Instagram. She often shares photos and videos of her personal life, family, and various endorsements. Kourtney is known for her stylish and luxurious lifestyle, as well as her interest in healthy living and wellness. She has been paid up to $1.3 million per post by brands such as Fashion Nova, Poosh, and Fit Tea. Kardashian also co-founded the lifestyle website Poosh and has collaborated with her sisters on various business ventures. Overall, Kourtney’s influence extends beyond just her celebrity status, making her a sought-after influencer on Instagram.

17) Neymar Jr @neymarjr

221.1 million followers

Net worth: $85 million

Neymar Jr is a globally celebrated Brazilian football superstar and an Instagram influencer with a fanbase of over 200 million followers. The Paris Saint Germain player has built an engaging and vast online community, documenting his daily life, exotic trips, clothing brands, and more on his page. Neymar Jr has partnered with several famous brands such as Nike, RedBull, Gillette, Samsung, and more, promoting their products to his fans across the world. His Instagram account is a mix of high-quality social and personal content, highlighting his love for soccer and fashion, thus maintaining his position as one of the most influential athletes on the app.

18) Miley Cyrus @mileycyrus

Miley Cyrus is a singer, songwriter, and actress with a huge Instagram following of over 200 million followers. She uses her social media platform to promote her music, fashion collaborations, and personal brand as well as to advocate for social causes like LGBTQ+ rights and environmental issues. Miley Cyrus is typically paid $200,000 to $300,000 per sponsored post. She has collaborated with brands like Converse, Marc Jacobs, and Gucci. Her Instagram feed features a mix of personal and professional content, including behind-the-scenes glimpses of her music and fashion projects, as well as candid looks into her personal life. As a multitalented celebrity with a large fanbase, Miley Cyrus’s endorsements can make a big impact for brands looking to connect with younger audiences.

In 2023, Billboard named Miley Cyrus their Comeback Artist of the Year.

19) Katy Perry @katyperry

207.1 million followers

Net worth: $340-400 million

Katy Perry is a pop singer and songwriter with a massive Instagram following of 200 million users. She is known for her eclectic fashion sense and over-the-top performances. On Instagram, she shares personal moments, behind-the-scenes looks at music and fashion projects, and sponsored content. Katy is paid from $250,000 to $500,000 per post. She has collaborated with brands like Covergirl, H&M, and Coca-Cola. Katy’s Instagram content is fun, playful, and colorful, which resonates well with her fan base. As an established pop icon, Katy’s endorsements have a lot of weight, and her influence can drive significant social engagement and sales for the brands she works with.

20) Zendaya @zendaya

184.7 million followers

Net worth: $22 million

Zendaya is an American actress, singer, and model with a massive fan following of over 180 million followers on Instagram. She is known for being an influencer who advocates for body positivity and equality for all. Zendaya has worked with several brands, including Tommy Hilfiger, Lancôme, and CoverGirl, to name a few. Her estimated earnings per post are reported to be around $900,000. However, she does not just promote any product but focuses on collaborating with brands that align with her social beliefs and values. Zendaya has a strong reputation in the industry, and her loyal fan base makes her a valuable influencer for brands.

21) Kevin Hart @kevinhart4real

179.9 million followers

Net worth: $450 million

Kevin Hart is an American comedian, actor, and producer with over 170 million followers on Instagram. As an influencer, he is known for his humorous and relatable content, which resonates with his followers of all ages. Kevin has collaborated with various brands such as Nike, Mountain Dew, and H&M. His estimated earnings per post may range between $500,000 and $1 million, making him one of the highest-paid influencers in the industry. Kevin’s popularity and influential social media presence enable him to reach a wide audience, making him a valuable asset to brands looking to increase their visibility and reach.

In mid-2023, Kevin Hart wound up in a wheelchair temporarily after trying to race former NFL player Stevan Ridley in a 40-yard race. Hart shared the news on Instagram, injecting humor into his announcement by saying he can no longer do “young stuff.” As his caption concluded, “This is 44.”

22) Cardi B @iamcardib

168.3 million followers

Net worth: $80 million

Cardi B is a popular rapper and Grammy award-winning artist who has amassed a massive following on Instagram. She currently has over 160 million followers on the platform and has leveraged her social media presence to promote brands and products. According to reports, Cardi B earns an estimated $500,000 per sponsored post on Instagram. However, it’s important to note that the exact amount she’s paid may vary depending on the brand, the length of the partnership, and other factors negotiated in her contract. She has partnered with several brands including Fashion Nova, Pepsi, and Reebok. Cardi B is known for her authentic and engaged social media persona and has been able to leverage her platform to connect with fans and promote her music and business ventures.

23) LeBron James @kingjames

157.7 million followers

Net worth: $1.2 billion

King James, also known as LeBron James, is a professional basketball player for the Los Angeles Lakers and a social media influencer with over 149 million followers on Instagram. He frequently posts sponsored content from brands such as GMC, Nike, and Coca-Cola. Due to his massive following and influential status, he is estimated to earn around $307,000 per post. In addition to his paid partnerships, LeBron also uses his platform to advocate for social justice issues and promote his own business ventures. This includes the production company SpringHill Entertainment and the media company Uninterrupted.

24) Demi Lovato @ddlovato

156.9 million followers

Net worth: $40 million

Demi Lovato is a famous American singer, songwriter, and actor known for her powerful voice and empowering messages to her fans. With a massive following of over 150 million on Instagram, Demi is also a popular influencer on the platform. She posts sponsored content from various brands that are in line with her values and interests, such as Fabletics and diff Eyewear. Experts estimate that she earns around $458,000 per post. Demi also uses her platform to promote mental health awareness and body positivity. She recently launched her own skincare line, Devonne by Demi, which she frequently promotes on her Instagram page.

25) Rihanna @badgalriri

Rihanna is a multi-faceted celebrity and entrepreneur with over 150 million followers on Instagram. She frequently posts sponsored content from brands such as Savage X Fenty, Fenty Beauty, and Puma. Due to her massive following and influential status, she earns an estimated $782,000 per post. In addition to her paid partnerships, Rihanna also uses her platform to advocate for social justice issues. She also uses her social media presence to promote her various businesses, such as the fashion brand Fenty, and give her fans an inside look into her personal life. She has also been known to donate portions of her earnings from sponsored posts to various charitable causes.

In a memorable Superbowl performance, Rihanna stopped to touch up her makeup with some Fenty products and then swiftly announced news of her second pregnancy. This strategic move dramatically increased online searches related to Fenty.

26) Real Madrid CF @realmadrid

148.1 million followers

Net worth: $6.07 billion

Real Madrid CF is one of the most followed sports teams in the world, with over 150 million Instagram followers. On their page, they share photos and videos of their players, games, and behind-the-scenes moments. They frequently collaborate with brands such as Adidas, EA Sports, and Audi to promote their products through sponsored posts. As a large sports team, they are estimated to earn around $1 million per sponsored post. In addition to their paid partnerships, Real Madrid CF also uses their Instagram to engage with their fans, share news and updates, and showcase their trophies and accomplishments.

27) Drake @champagnepapi

146.8 million followers

Net worth: $250 million

Drake, also known as Champagne Papi, is a Grammy-winning rapper and one of the most influential figures in the music industry. With over 140 million Instagram followers, he uses his page to share music updates, tour information, and personal moments with his fans. Champagne Papi is also known for his business ventures, including his record label OVO Sound and clothing line OVO. He frequently collaborates with brands like Nike, Jordan, and Apple to promote their products through sponsored posts. As an A-list celebrity, he earns an estimated $300,000 per sponsored post. In addition to his paid partnerships, Champagne Papi uses his Instagram to connect with his fans and showcase his luxurious lifestyle.

Towards the end of 2023, Drake announced that he was taking a short hiatus to focus on health issues for a while. However, he’s still actively posting on Instagram.

28) Chris Brown @chrisbrownofficial

144.2 million followers

Net worth: $50 million

Chris Brown is a Grammy Award-winning musician and songwriter with over 140 million followers on Instagram. He frequently posts sponsored content from companies such as FashionNova Men, LIT Lights, and Monster Energy. As a celebrity with a large following, he earns an estimated $79,000 per sponsored post. In addition to his paid partnerships, Chris also uses his platform to share his music, promote his clothing line, and give his fans an inside look into his personal life. However, he has faced controversy and backlash in the past for his behavior off-stage, which has impacted his public image and endorsements.

29) Ellen DeGeneres @ellendegeneres

136.9 million followers

Net worth: $380-500 million 

Ellen made her online debut on YouTube in November of 2006 with “The Ellen Show.” She captured the hearts of millions on Instagram with clips from the show and behind-the-scenes footage that endeared her to her followers. In mid-2022, The Ellen Degeneres Show aired its last episode, but 5 months later, Ellen Degeneres announced the launch of her new YouTube show, “Time for Yourself…with Ellen.” Her newest show “Saving the Gorillas: Ellen’s Next Adventure” premiered in September 2023.

30) Billie Eilish @billieeilish

119.9 million followers

Net worth: $50 million

Billie Eilish is a Grammy-winning singer-songwriter who has quickly risen to fame in recent years. With over 100 million followers on Instagram, she uses her platform to share personal moments, promote her music, and advocate for various causes, including mental health awareness and climate change. Eilish has partnered with multiple brands, including Calvin Klein, Adobe, and Apple Music, for sponsored content on her page. As an A-list celebrity, she earns an estimated $150,000 to $250,000 per sponsored post. In addition to her paid content, Eilish uses her platform to connect with her fans and support social causes close to her heart.

31) Kylian Mbappé @k.mbappe

111.7 million followers

Net worth: $180 million

Kylian Mbappé is a French professional football player who has been playing for Paris Saint-Germain and the French national team. He has over 100 million followers on Instagram and uses his platform to share his personal life, promote his brand partnerships, and interact with his fans. Mbappé has partnered with several brands such as Nike, Hublot, and EA Sports for sponsored content on his page. As one of the highest-paid football players in the world, he earns an estimated $200,000 to $300,000 per sponsored post. In addition to his paid content, Mbappé also uses his platform to showcase his talents and advocate for social causes, such as racial equality and education reform.

In early 2024, Mbappé announced plans to leave Paris Saint-Germain and transfer to Real Madrid at the end of his contract.

32) Gal Gadot @gal_gadot

108.9 million followers

Net worth: $40 million

Gal Gadot is an Israeli actress and model who is known for her role as Wonder Woman in the DC Extended Universe films. She has well over 90 million followers on Instagram, where she shares her personal life, and promotes her films and brand partnerships. Gadot has worked with high-end brands like Reebok, Huawei, and Smartwater for sponsored content on her page. As one of the highest-paid actresses globally, she is estimated to make around $350,000 per sponsored post on Instagram. In addition to her paid content, Gadot also talks about her philanthropic work and lends her voice to various social issues, including equal pay for women and climate change.

33) Lisa @lalalalisa_m

103.1 million followers

Net worth: $14 million

Lalisa Manobal, also known as Lisa, is a South Korean singer, dancer, and member of the K-pop girl group, BLACKPINK. She has a massive following on Instagram, with over 90 million followers, where she shares her everyday life, performances, and fashion content. Lisa has partnered with high-end brands like MAC Cosmetics, BVLGARI, and Celine for sponsored content on her page. She also collaborates with her group and brands for various promotional activities. As one of the most popular K-pop idols, Lisa earns an estimated $300,000 per sponsored post on Instagram. She has also been recognized for her philanthropic work and advocacy for animal welfare, among other social causes.

In 2023, Lalisa was inducted into the Asian Hall of Fame.

34) Vin Diesel @vindiesel

102.8 million followers

Net worth: $200-225 million

Vin Diesel is a popular American actor, producer, and director with a massive following on Instagram, with over 90 million followers. He regularly shares updates with his fans about his professional life, fitness routine, and personal adventures. Vin Diesel has partnered with different brands for sponsored content on his page, including Ford, Fast & Furious Franchise, and Call of Duty. He also promotes his movies and projects on his page, making his Instagram a platform for entertainment and promotion. Vin Diesel reportedly earns around $1 million per sponsored post on Instagram, making him one of the highest-paid celebrities on the platform.

35) Shakira @shakira

90.8 million followers

Net worth: $300 million

Shakira is a famous singer, songwriter, and dancer from Colombia with over 90 million Instagram followers. She frequently posts pictures and videos of her performances and travels. While the exact amount of money she is paid per post is undisclosed, it is estimated to be around $300,000. Shakira is one of the highest-paid Instagram influencers in the world, and she often promotes her own merchandise. This is in addition to partnering with brands such as Fisher-Price, T-Mobile, and Oral-B. Additionally, Shakira often uses her platform to raise awareness for various social causes, including education for underprivileged children and climate change.

By the end of 2023, Shakira was the most-searched Latin artist of all time on Google.

36) Priyanka Chopra @priyankachopra

90.7 million followers

Net worth: $75-100 million

Priyanka Chopra is an Indian actress, singer, and film producer who has a massive following on Instagram, with over 90 million followers. She uses her platform to promote her upcoming movies, television shows, and music projects as well as to advocate for social causes. Priyanka Chopra has partnered with various brands for sponsored content on her page, including Bulgari, Pantene, and Crocs. She reportedly earns around $271,000 per sponsored post on Instagram, making her one of the highest-paid actresses on the platform. Additionally, Chopra has her own production company that produces content for various platforms, including social media.

37) Narendra Modi @narendramodi

88.8 million followers

Net worth: $215,000-230,0000

Narendra Modi is the current Prime Minister of India and a prominent political influencer with over 80 million followers on Instagram. He uses his platform to promote his government’s policies and initiatives, share behind-the-scenes glimpses of his professional and personal life, and connect with his constituents. Modi’s salary as the Prime Minister is around $20,000 per year, but he does not accept payment for his social media posts. Instead, his Instagram account serves as a way for him to communicate directly with the people of India and to build his personal brand as a leader. Modi has been recognized for his social media savvy, with Forbes India crowning him as the country’s most powerful celebrity in 2019.

38) Dua Lipa @dualipa

88.7 million followers

Net worth: $35 million

Dua Lipa is a British singer-songwriter who has gained a massive following on Instagram, with over 80 million followers. She regularly posts pictures and videos about her music projects, performances, and behind-the-scenes looks. Dua Lipa has partnered with different brands for sponsored content on her page, including YSL Beauty, Adidas, and Puma. She also uses her Instagram as a platform to promote her new music releases, live shows, and merchandise. Dua Lipa reportedly earns around $250,000 per sponsored post on Instagram, making her one of the highest-paid singers on the platform.

39) David Beckham @davidbeckham

87.2 million followers

Net worth: $450 million

David Beckham is a former professional footballer and one of the most followed Instagram influencers, with over 80 million followers. He primarily posts about his family, fashion, and lifestyle, often promoting his own brand, House 99. Beckham earns an estimated $300,000 per post on Instagram, making him one of the highest-paid influencers. Apart from his social media influence, Beckham makes money through his numerous brand deals and partnerships, including with companies like H&M, Tudor Watches, and Haig Club whiskey. Beckham has also invested heavily in startup companies and has recently launched his own Major League Soccer team, Inter Miami CF.

40) Snoop Dogg @snoopdogg

84.7 million followers

Net worth: $160 million

Snoop Dogg is a rapper, songwriter, and actor from the United States with over 85 million Instagram followers. He frequently posts pictures and videos of his music, concerts, and daily life. Snoop Dogg earns an estimated $35,000 per post. He often partners with brands such as Adidas, Pepsi, and Boost Mobile to promote their products. Snoop Dogg also has his own merchandise, including apparel and cannabis products under the brand “Leafs by Snoop.” He uses his platform to promote social justice causes. For example, he frequently talks about his work with the non-profit organization Prison Fellowship, which aims to assist inmates and their families.

41) Jennie Ruby Jane @jennierubyjane

84.6 million followers

Net worth: $20 million

As a member of the K-pop girl group BLACKPINK, Jennie Ruby Jane brings a massive following of over 80 million fans to her Instagram account. Her posts showcase her stylish outfits, beauty looks, and behind-the-scenes moments from her life as a performer. Jennie is paid per post based on her reach and engagement. While her rates haven’t been published for the public, they most likely fall at the higher end of the scale due to her massive following. 

42) Alia Bhatt @aliaabhatt

84.3 million followers

Net worth: $41 million

Alia Bhatt is a Bollywood actress and one of the most popular Instagram influencers in India, with over 80 million followers. She primarily posts about her work, personal life, and philanthropic activities, often promoting her movie projects and brand endorsements. Bhatt earns an estimated $150,000 per post on Instagram, making her one of the highest-paid actresses in India. Apart from her social media influence, Bhatt makes money through her acting career and brand partnerships with companies like Coca-Cola, Maybelline, and Uber Eats. She is also known for her philanthropic work, supporting causes like education and animal welfare.

43) Shraddha Kapoor @shraddhakapoor

84.2 million followers

Net worth: $9-15 million

Shraddha Kapoor is an Indian actress with over 80 million followers on Instagram. She frequently posts pictures and videos of her movie promotions, photo shoots, and personal life. Kapoor earns an estimated $65,000 per post on Instagram. Brands such as L’Oreal Paris, Lakme, and Veet have partnered with her for their social media promotions. Kapoor is known for her activism and she uses her platform to support various causes such as animal welfare and environmental protection. She is also involved in charity work and has raised funds for organizations such as CRY and Ketto.

44) Khabane Lame @khaby00

80.9 million followers

Net worth: $16.5 million

Khaby Lame is an Italian social media star with over 78 million followers on Instagram. He is known for his humorous videos where he reacts to others’ social media faux pas. Lame earns an estimated $85,000 per post on Instagram. Brands such as Apple, American Express, and McDonald’s have partnered with him for their social media campaigns. Lame’s popularity has translated into a book deal and he has also worked as a brand ambassador for companies like Coca-Cola. He is also actively involved in charitable causes and has donated to organizations such as UNICEF and the Italian Red Cross.

Lame emerged from 2023 as one of Instagram’s top earners, with earnings of over $16 million.

45) Katrina Kaif @katrinakaif

80.1 million followers

Net worth: $14-30 million

Katrina Kaif is a popular Bollywood actress with over 70 million followers on Instagram. She uses her platform to share her fitness routine, fashion choices, and promote her movies. As an influencer, she is speculated to earn around $37,100 to $74,200 per sponsored post. However, the exact payment structure for her sponsored posts is not publicly known. She has partnered with brands like Reebok, L’Oréal Paris, Samsung, and many others. Katrina’s appeal as a fitness icon and her immense popularity in India make her a valuable influencer for brands targeting the South Asian market.

46) Deepika Padukone @deepikapadukone

79.1 million followers

Net worth: $37-40 million

Deepika Padukone is one of the most popular Bollywood actresses in India, with a huge following on social media. She currently has over 70 million followers on Instagram, making her one of the top Indian influencers on the platform. As a celebrity influencer, she is sought after by various brands to promote their products through social media, and she reportedly earns around $2 million per year from endorsements. It is estimated that she charges around $100,000 per post, depending on the campaign and the brand. Some of the brands that she has worked with in the past include L’Oréal, Nike, Coca-Cola, and Tanishq.

47) Gigi Hadid @gigihadid

78.4 million followers

Net worth: $29-30 million

Supermodel Gigi Hadid has over 80 million Instagram followers and is one of the highest-paid models in the world. She earns an estimated $250,000 per post on Instagram, making her one of the most sought-after influencers by brands such as Maybelline, Versace, and Chanel. Hadid’s Instagram account showcases her fashion choices, behind-the-scenes footage of her photo shoots, and glimpses into her personal life. She has also used her platform to speak out on social issues such as gun control and the Black Lives Matter movement. Hadid’s success on social media has also helped launch her own clothing line and collaborations with designers.

48) Neha Kakkar @nehakakkar

78.3 million followers

Net worth: $14 million

Neha Kakkar is a popular Bollywood singer and social media influencer with over 77 million followers on Instagram. She primarily posts about her music career, personal life, and fashion style, often promoting her upcoming songs and live performances. Kakkar earns an estimated $100,000 per post on Instagram, making her one of the highest-paid singers on social media. Apart from her social media presence, Kakkar generates revenue through her music albums, live concerts, and brand partnerships with companies like T-Series, Pepsi, and Vivo. She is also known for her philanthropic work, supporting causes like child education and women empowerment.

49) Jisoo @sooyaaa_

78.2 million followers

Net worth: $29 million

Jisoo is a South Korean singer, actress, and model with over 70 million followers on Instagram. As a member of the K-pop girl group, BLACKPINK, Jisoo has a massive fan base worldwide. She often shares images from her daily life, photoshoots, and music performances on her Instagram account. As an influencer, she is estimated to earn between $55,000 to $90,000 per sponsored post. She has collaborated with brands like Dior, Saint Laurent, and Cartier. The payment structure for her sponsored posts is not publicly known, but it would be logical to conclude that she earns a substantial amount for her social media endorsements. Jisoo’s popularity in the K-pop industry and her stylish image make her a sought-after influencer for luxury brands.

50) Roseanne Park @roses_are_rosie

76.5 million followers

Net worth: $18 million

Roseanne Park, also known as Rosé, is a South Korean singer and member of the girl group BLACKPINK. She has gained a massive following on Instagram, with over 69 million followers. Rosé is known for her fashion sense and glamorous lifestyle, often posting about her travels and high-end fashion collaborations. According to reports, she can earn up to $55,000 per sponsored post on Instagram. She has collaborated with luxury brands such as Saint Laurent and Tiffany & Co., and has also endorsed beauty products like Yves Saint Laurent lipstick. Her wide reach among the younger generation has made her a popular choice for brands looking to connect with millennial audiences.

51) Ronaldo de Assis Moreira @ronaldinho

Ronaldo de Assis Moreira, known fondly by football fans as Ronaldinho Gaúcho is a Brazilian former professional football player. During his career, he commonly played the position of an attacking midfielder or winger. While Ronaldinho retired in 2018, he is still known worldwide as one of the most skilled football players of all time. In fact, it’s no secret that he won two FIFA World Player of the Year awards as well as a Ballon d’Or. He’s still active on Instagram, where he shares football and gaming content and gives fans a behind-the-scenes glimpse of his everyday life. 

76.1 million followers

Net worth: $90 million

52) Karim Benzema @karimbenzema

76.1 million followers

Net worth: $80-200 million

Karim Benzema is a world-renowned soccer player with over 68 million followers on Instagram. He frequently posts about his soccer career, lifestyle, and fashion. Benzema has partnered with brands such as Nike, Adidas, and Audi, and can earn up to $600,000 per sponsored post. He is known for his stylish fashion choices and his love for luxury watches, and often showcases these aspects of his personality in his posts. Benzema has a wide fan base, which makes him attractive to brands looking to reach a large audience. His strong presence on social media has also helped him maintain a strong personal brand, both on and off the field.

53) Raffi Ahmad and Nagita Slavina @raffinagita1717

75.8 million followers

Net worth: Unverified

Raffi Ahmad and Nagita Slavina are one of the most famous celebrity couples in Indonesia and have a combined following of over 68 million on Instagram. They specialize in lifestyle, fashion, and family-related content, showcasing their daily lives with an aesthetic that resonates with their followers. They often partner with various brands, such as Unilever, Samsung, and Google, and can earn up to $200,000 per sponsored post. Raffi and Nagita have a loyal fan base that trusts their product recommendations, making them a valuable asset for brands in Indonesia. Additionally, they frequently use Instagram to promote their own projects, from music to TV shows, contributing to their earning potential.

54) Emma Watson @emmawatson

74.9 million followers

Net worth: $85 million

Emma Watson is a former British actress best known for her role as Hermione Granger in the Harry Potter franchise. In 2019, she stepped away from acting and hasn’t taken on any roles since the release of “Little Women.” As a strong advocate for gender equality and sustainability, Watson uses her Instagram platform to promote these causes. She has over 70 million followers on Instagram, making her a highly influential figure. According to reports, she is paid up to $250,000 per sponsored post on Instagram. However, she has been very selective with her sponsored posts and has only worked with brands that align with her personal values. She typically posts about sustainable fashion and beauty products, along with promoting charitable organizations.

55) Abel Tesfaye @theweeknd

74.9 million followers

Net worth: $300 million

The Weeknd, whose real name is Abel Tesfaye, is a Canadian singer and songwriter with over 50 million followers on Instagram. He is known for his music and unique style, which has earned him partnerships with major brands like Puma and H&M. The Weeknd earns up to $1 million per sponsored post on Instagram, making him one of the highest-paid influencers in the music industry. He has also used his Instagram platform to raise awareness for social justice issues, such as the Black Lives Matter movement. The Weeknd has won multiple awards for his music and has collaborated with notable artists like Drake, Ariana Grande, and Kendrick Lamar.

56) BTS @bts.bighitofficial

74.6 million followers

Net worth: $120-150 million

This is the official Instagram account of the K-pop boy band BTS. The account has over 72 million followers and features the members’ daily life, events, and promotional posts. As a top-tier influencer, BTS is rumored to earn around $1 million per sponsored post. However, their partnerships and agreements with brands are kept confidential. They have collaborated with various brands like Coca-Cola, Hyundai, Samsung, and many more. BTS’s immense popularity and fan following make them one of the most sought-after influencers in the industry.

At the end of 2024, the remaining 4 members of the band took a hiatus from producing music to join the rest of the band in military service. Their loyal fans have promised to wait for them to resume producing music in 2025.

57) Shawn Mendes @shawnmendes

72.8 million followers

Net worth: $40 million

Shawn Mendes is a Canadian singer-songwriter with over 70 million followers on Instagram. He uses his platform to engage with his fan base and promote his music. As an influencer, he earns an estimated $200,000 to $600,000 per sponsored post. He has collaborated with brands like Calvin Klein, Puma, and Armani. The payment structure for his sponsored posts is not publicly known, but it is safe to assume that he earns a lucrative amount for his social media endorsements. Shawn’s massive following and popularity in the music industry make him a valuable influencer for brands targeting the youth market.

58) Justin Timberlake @justintimberlake

72.5 million followers

Net worth: $250 million

Justin Timberlake is a legendary musician and actor, and has amassed a huge following on social media. He has over 68 million followers on Instagram, where he frequently posts about his music, fashion, and personal life. Timberlake has collaborated with a variety of brands, from music streaming services like Spotify, to clothing companies such as Levi’s. He earns an estimated $1.8 million per sponsored post. Timberlake is known for his deep connection to his fans, and his ability to connect with a wide range of audiences has made him an attractive option for brands looking to appeal to a broad demographic.

59) Urvashi Rautela @urvashirautela

71.3 million followers

Net worth: $40-60 million

Urvashi Rautela is an Indian film actress, model and beauty pageant winner with a huge following of over 63 million on Instagram. She uses her platform to showcase fashion and beauty tips, as well as to promote films and events. Urvashi Rautela earns anywhere from $10,000 to $20,000 per sponsored post, depending on the brand and campaign scope. Some of the brands she has collaborated with include TRESemme, Samsung, and OnePlus. She is also a United Nations Ambassador for Gender Equality and has worked with various NGOs to promote education, health, and women’s empowerment.

60) Salman Khan @beingsalmankhan

69.2 million followers

Net worth: $310-380 million

Salman Khan is an Indian film actor, producer, and television personality with over 60 million Instagram followers. He is one of the highest-paid actors in the Indian film industry and primarily uses his Instagram account to promote his movies and personal life. Salman can earn up to $200,000 per post and has collaborated with brands such as Pepsi, Thums Up, and Suzuki motorcycles. His influence extends beyond the entertainment industry. More specifically, he is also involved in philanthropic efforts as the founder of the Being Human foundation, which supports education and healthcare initiatives. Salman’s popularity and immense following make him an attractive influencer for brands targeting Indian consumers.

61) Karol G @karolg

69.1 million followers

Net worth: $25 million

Karol G is a Colombian reggaeton singer and songwriter who gained fame in Latin America and has since become an international star. With over 60 million followers on Instagram, she regularly shares photos and videos of her performances, fashion, and personal life with fans. Karol G earns money through sponsored content, endorsements, and collaborations with brands such as Adidas, Pepsi, and Apple Music. She earns an estimated $71,700 per sponsored post on Instagram. She is also known to occasionally use Instagram to promote her own music releases and live performances. With her influence in the Latin American music scene, Karol G has become a sought-after partner for both music and fashion brands looking to expand their reach in the Latin American market.

62) Akshay Kumar @akshaykumar

68.2 million followers

Net worth: $189-240 million

Akshay Kumar is a Bollywood actor with over 63 million followers on Instagram. He uses his social media platform to promote his films, fitness lifestyle, and social causes. Akshay Kumar earns anywhere from $150,000 to $300,000 per sponsored post, depending on the brand and the scope of the campaign. Some of the brands he has worked with include LG, Pepsi, and Honda. He is also involved in various charitable initiatives, particularly those focused on education and healthcare for underprivileged communities. Additionally, he has launched his own gaming app called “FAU-G” which is inspired by the Indian Army.

63) Marcelo Vieira @marcelotwelve

67.8 million followers

Net worth: $16 million

Marcelo Vieira, commonly known as Marcelo, is a Brazilian footballer and social media influencer with over 62 million followers on Instagram. His posts include highlights from his games, personal and family snippets, as well as sponsored posts featuring brands like Adidas, Pepsi, and EA Sports. Marcelo’s endorsements are worth an estimated $120,000 per sponsored post, earning him a substantial income in addition to his professional football career. Known for his skillful moves and dynamic personality, Marcelo has also become a popular figure in the music industry, collaborating with artists like Kevinho and Anitta to further expand his reach and influence.

64) Anushka Sharma @anushkasharma

67.4 million followers

Net worth: $23-35 million

Anushka Sharma is a Bollywood actress with over 62 million followers on Instagram. Her posts include updates on her personal life, photos from film sets, and sponsored posts featuring brands like Pantene and Nivea. Anushka Sharma reportedly earns around $65,000 per sponsored post, making her one of the highest-paid actresses on Instagram. In addition to her acting career, Sharma has also ventured into production, launching her own production company, Clean Slate Films. Known for her talent and beauty, Anushka Sharma has become a household name in India and has also gained a global following on social media.

65) Will Smith @willsmith

66) Camila Cabello @camila_cabello

66 million followers

Net worth: $18 million

Camila Cabello is a Cuban-American singer and songwriter who first gained popularity as part of the girl group Fifth Harmony before launching a successful solo career. With over 66 million followers on Instagram, she uses her platform to connect with fans, share personal moments, and promote her music. Camila Cabello can earn up to $200,000 per post, endorsing products such as L’Oréal, Mastercard, and Skechers. However, she is also committed to using her influence for good, supporting causes such as mental health awareness and voting rights. Her approachability and authenticity have made her one of the most influential voices on social media today.

67) Tom Holland @tomholland2013

65.8 million followers

Net worth: $25 million

Tom Holland is an English actor and one of the most popular stars in the Marvel Cinematic Universe. With over 60 million followers on Instagram, he frequently posts behind-the-scenes glimpses of his life, workouts, and travels. Tom Holland is now considered an influencer, commanding up to $250,000 per post from brands such as Audi, TAG Heuer, and Polo Ralph Lauren. However, he is selective about what he promotes and only works with brands that align with his values. He has also used his platform to raise awareness about social issues and charitable causes, further enhancing his appeal to brands and followers alike.

68) Kim Taehyung @thv

65.4 million followers

Net worth: $20-40 million

Kim Taehyung, also known as V, is a member of the popular South Korean boy band BTS. As an Instagram influencer, V has over 58 million followers and regularly posts updates on his life and BTS activities. It is not clear how much V is paid per post, as this information is not public. However, given his massive following and influence, it is safe to assume that V earns a significant amount for his sponsored posts and endorsements. V’s content is often focused on fashion and lifestyle, and he has worked with brands such as Fila and Samsung in the past.

In 2023, Lefty’s “A Year in Data” report named V as the #1 male influencer of the year.

69) Anitta @anitta

65.2 million followers

Net worth: $40-55 million

Anitta is a Brazilian singer, songwriter, and dancer with over 60 million followers on Instagram. She uses her social media platform to showcase her music, share her lifestyle and fashion choices, and collaborate with various brands. Anitta earns anywhere from $25,000 to $50,000 per post, depending on the product she is endorsing and the level of engagement her followers have with her content. Some of the brands she has worked with include Samsung, C&A, and Skol Beats. She is also known for her advocacy work, particularly in support of the LGBTQ+ community and the environment.

70) Zlatan Ibrahimović @iamzlatanibrahimovic

64.4 million followers

Net worth: $190 million

Zlatan Ibrahimović is a Swedish professional footballer who plays as a striker for AC Milan and the Sweden national team. With over 58 million followers on Instagram, he shares photos and videos of his football career, fashion, and lifestyle. Zlatan earns money through sponsored content, endorsements, and collaborations with brands such as Nike, Volvo, and Samsung. He earns up to $200,000 per sponsored post on Instagram. Zlatan is known for his confidence and unique personality, which has helped him build a strong following on social media. With his influence in the football world, Zlatan has become a popular choice for brands looking to connect with sports fans around the world.

In 2023, Zlatan made a surprising entry into the world of film with the “Asterix and Obelix” movie. 

71) Maluma @maluma

64 million followers

Net worth: $22 million

Juan Luis Londoño Arias, known professionally as Maluma, is a Colombian singer, songwriter, and social media influencer with over 62 million followers on Instagram. His posts frequently feature his music, as well as his personal life and fashion. Maluma receives an estimated $150,000 per sponsored post, with brands like Pepsi, Moet & Chandon, and Adidas paying him for endorsements. Beyond posting and collaborations, the Latin music sensation is known for his sold-out concerts and merchandise sales, further adding to his already impressive net worth.

72) Millie Bobby Brown @milliebobbybrown

63.6 million followers

Net worth: $14 million

Millie Bobby Brown is an English actress best known for her role as Eleven in the hit Netflix series Stranger Things. With over 61 million Instagram followers, she is one of the most popular young influencers on social media. Millie Bobby Brown’s Instagram features behind-the-scenes glimpses of her work and personal life, fashion and beauty shots, and a variety of sponsored posts promoting brands such as Calvin Klein and Pandora. Brown earns an estimated $50,000 per sponsored post on Instagram. Brown has also launched her own beauty brand, Florence by Mills. She uses her large following to promote her products and has become a role model for young girls globally.

73) Mohamed Salah @mosalah

63.5 million followers

Net worth: $90 million

Mohamed Salah, known affectionately in the football world as Mo Salah is a professional football player of Egyptian descent who plays in the Premier League. He currently plays in Liverpool as a right winger or forward and captains the Egypt national team. Mo Salah has a vibrant presence on Instagram where he connects with fans over the engaging football content that he posts regularly. He’s established a reputation for himself as a soccer legend, and his passion shines through every single post.

74) Sergio Ramos @sergioramos

63.4 million followers

Net worth: $80 million

Sergio Ramos is a professional soccer player with over 57 million followers on Instagram. He currently plays for Real Madrid and the Spanish national team, and his posts feature game highlights, personal moments, and sponsored content. As a popular athlete and influencer, Ramos likely earns a significant amount for sponsored posts and endorsements, although how much he is paid per post is not public knowledge. Ramos has collaborated with brands such as Hugo Boss, Nike, and Adidas, and frequently promotes his own merchandise and lifestyle brand. He also uses Instagram to connect with fans and promote social causes, such as environmental sustainability and animal welfare.

75) Manchester United @manchesterunited

63 million followers

Net worth: $6 billion

Manchester United is a professional football club based in England and is one of the most popular football clubs in the world. Their official Instagram account boasts over 60 million followers and features photos and videos of their players, matches, stadium, and merchandise. As a sports team, Manchester United earns money through sponsorships and partnerships with various brands. It is estimated that Manchester United receives around $207,000 per sponsored post on Instagram. Their popularity and influence reach millions of football fans around the world. This makes them a valuable asset for companies looking to increase their brand awareness and reach. Manchester United also uses Instagram to promote their own merchandise, tickets, and events.

76) Leonardo DiCaprio @leonardodicaprio

62.2 million followers

Net worth: $300 million

Leonardo DiCaprio is an Academy Award-winning actor and environmental activist who has gained a massive following of over 57 million Instagram followers. His posts typically focus on raising awareness for environmental issues, climate change, and wildlife conservation. Although DiCaprio rarely posts sponsored content on his Instagram page, sources have suggested that he earns up to $750,000 per sponsored post. This is likely due to his massive following and global recognition as an A-list celebrity. In addition to his Instagram influence, DiCaprio is also known for his philanthropic work, where he has donated millions of dollars to various environmental foundations and causes.

77) Zac Efron @zacefron

62 million followers

Net worth: $25-30 million

Zac Efron is an American actor and Instagram influencer with over 58 million followers. Efron’s posts feature his travels, workouts, and personal life, often with a focus on health and fitness. As a high-profile celebrity, Efron likely earns a significant amount for sponsored posts and endorsements, although there is no information about how much he is paid per post. Efron has worked with brands such as Hugo Boss and Columbia Sportswear, among others, and frequently promotes his own travel and fitness ventures. He also uses Instagram to promote social causes, such as environmental conservation and voting rights.

78) Paul Labile Pogba @paulpogba

61.5 million followers

Net worth: $125 million

Paul Labile Pogba is a professional footballer and Instagram influencer with over 50 million followers. He generates revenue through sponsored posts and collaborations with brands like Adidas, Pepsi, and EA Sports. Pogba’s management team negotiates his deals, and he easily earns anywhere from $10,000 to $25,000 per post. In addition to his Instagram presence, Pogba also generates revenue through his professional football salary and endorsement deals. He has played for major football clubs like Manchester United and Juventus and has won multiple awards for his outstanding performances on the field. Pogba is considered one of the best football players in the world today.

79) Disha Patani @dishapatani

61.3 million followers

Net worth: $9-10 million

Disha Patani is a Bollywood actress and model with over 57 million Instagram followers. She is known for her stunning looks and athletic physique, and frequently shares workout and healthy lifestyle content on her page. Disha has partnered with numerous fashion and beauty brands for sponsored content, earning up to $300,000 per post. She also uses her platform to raise awareness for various social causes, such as eco-friendly living and animal welfare. Disha’s popularity on social media can be attributed to her glamorous image and relatable lifestyle content, making her a valuable influencer for diverse brands.

80) Bella Hadid @bellahadid

60.8 million followers

Net worth: $13-25 million

Bella, also known as Bella Hadid, is a model and influencer with over 57 million Instagram followers. She is known for her edgy, high-fashion style and has worked with numerous luxury brands such as Dior, Bulgari, and Victoria’s Secret. Bella frequently posts sponsored content from fashion and beauty brands on her Instagram page, earning up to $500,000 per post. She also uses her platform to promote health and wellness, mental health, and social justice causes. Bella’s influence on fashion and beauty trends has made her a highly sought-after influencer, and her partnerships with major brands reflect her immense popularity and influence in the industry.

81) Juventus @juventus

60.4 million followers

Net worth: $2.16 billion

Juventus is a professional soccer club and Instagram influencer with over 57 million followers. The club’s posts feature game highlights, player interviews, and behind-the-scenes footage of team practices and events. As a major sports brand, Juventus likely earns a significant amount for sponsored posts and endorsements, although we don’t have the details of how much they are paid per post. Juventus has worked with brands such as Adidas, Jeep, and Samsung, among others, and frequently promotes its own merchandise and fan experiences. The club also uses Instagram to engage with fans and promote social causes, such as diversity and inclusion in sports.

82) Whindersson Nunes @whinderssonnunes

59.4 million followers

Net worth: $5.5 million

Whindersson Nunes is a Brazilian comedian, YouTuber, and singer with over 58 million followers on Instagram. He shares humorous and relatable content such as skits, memes, and personal experiences. Whindersson earns money through sponsored posts for brands such as Coca-Cola, McDonald’s, and Netflix. He also earns money through ticket sales for his stand-up comedy shows and music concerts. Whindersson earns up to $72,000 per sponsored post on Instagram. He is known for his comedic timing and engaging personality, which has helped him gain a massive following on social media. With his influence in the entertainment industry, Whindersson has become a sought-after influencer for brands looking to connect with young audiences.

83) Chris Hemsworth @chrishemsworth

58.9 million followers

Net worth: $130-140 million

Chris Hemsworth is an Australian actor and Marvel superhero with over 56 million Instagram followers. He uses his page to showcase his personal life, fitness routines, and action-packed movie clips. Chris is highly sought after by luxury and adventure brands, earning up to $200,000 per post. He has collaborated with brands such as TAG Heuer, Hugo Boss, and Audi. Chris also uses his platform to spotlight environmental crises and advocate for ocean conservation via his organization, the Surfrider Foundation. His posts often feature stunning travel and outdoor scenes, making him an influencer for adventure and luxury brands.

84) Georgina Rodríguez @georginagio

Georgina Rodríguez is an Argentine-Spanish influencer, model, dancer, and author. She has also dabbled in acting, starring in the Netflix documentary I am Georgina, a production for which she is also credited as the producer. She has been dating Cristiano Ronaldo for several years, and the couple have had children together. Her book Forever Together: Love in the Limelight gives an intimate account of her life with Cristiano and the challenges they faced as a young couple. Her raw authenticity both offline and online continues to reel in followers for her Instagram account.

58.6 million followers

Net worth: $10-13 million

85) BLΛƆKPIИK @blackpinkofficial

57.8 million followers

Net worth: $60-64 million

BLACKPINK is a South Korean girl group consisting of four members – Jennie, Lisa, Jisoo, and Rosé. They have amassed over 50 million followers on Instagram, growing their fan base with their catchy music and high-energy performances. BLACKPINK is paid per post through brand ambassadorships, collaborations, and sponsorships. They’ve made a name for themselves as influencers with their partnerships with luxury brands like Chanel and Dior. They also promote their music and concerts on their Instagram accounts, generating revenue through ticket sales and album purchases. BLACKPINK’s management agency, YG Entertainment, negotiates their rates per post, which can range from tens of thousands to hundreds of thousands of dollars per sponsorship.

86) Paulo Dybala @paulodybala

57.6 million followers

Net worth: $40-45 million

Paulo Dybala is an Argentine professional football player for Juventus and has over 55 million Instagram followers. He often posts about his training, games, and personal life. Dybala is considered one of the best football players globally and has collaborated with major sportswear brands like Adidas and Nike, earning him up to $200,000 per post. He also promotes luxury fashion brands like GQ, Dolce & Gabbana, and Armani, highlighting his immense influence beyond sports. Dybala’s popularity and engagement on Instagram make him a valuable influencer for brands seeking to reach a young, sport-loving audience.

87) Tata Werneck @tatawerneck

57.1 million followers

Net worth: 188.3 million

Tata Werneck is a Brazilian actress, comedian, and television presenter with a massive following on Instagram. She is a beloved personality in Brazil with over 55 million followers on her account. Tata is known for her humor, which is shown in her posts that range from funny memes and jokes to inspirational quotes. Her followers love her for her honesty and authenticity. Brands often approach her for paid posts, and she reportedly earns up to $18,000 per Instagram post, making her one of the highest-paid influencers in Brazil. She has worked with brands such as Avon, Coca-Cola, and Netflix.

88) Michelle Obama @michelleobama

Michelle Obama is a former First Lady of the US who is married to 44th President Barack Obama in addition to being a popular female author, role model for female empowerment, and advocate for girls’ education. She moved many to tears with her memoir, Becoming, an unfiltered account of her life with Barack Obama and life in the White House. She has launched many initiatives to tackle poverty, gender inequality, and access to education. Michelle has won two Grammy awards, one for the audio version of Becoming and a second one for her later book, The Light We Carry: Overcoming in Uncertain Times. She uses her Instagram account mainly to connect with the public, engage readers, and to spread word about her advocacy work and initiatives.

57.1 million followers

Net worth: $70 million

89) Ayu Tingting @ayutingting92

57 million followers

Net worth: Unverified

Ayu Tingting is an Indonesian singer and social media influencer with over 50 million followers on Instagram. She is known for her content that features her personal and professional life, beauty, and fashion. Ayu Tingting earns money from her Instagram account through brand endorsements, sponsored posts, and collaborations with various companies. She is typically paid up to $10,000 per post, depending on the brand and the nature of the collaboration. Ayu Tingting is highly sought after due to her large following and the reach she has on social media. Her appeal makes her a valuable influencer for brands looking to promote their products.

90) Robert Downey Jr @robertdowneyjr

56.9 million followers

Net worth: $300 million

Robert Downey Jr. is an A-list Hollywood actor with a massive following on Instagram, boasting over 50 million followers. As a Marvel Cinematic Universe superhero, Downey has transcended from just being an actor to becoming a cultural icon. His posts on Instagram comprise glimpses into his personal life, promotion of his films, and social causes that he supports. Given that he’s such a huge influencer, Robert Downey Jr. can command lucrative deals for his endorsements. According to reports, he earns around $1 to $2 million per post, making him one of the highest-paid actors on social media.

91) Wardell Curry @stephencurry30

56.5 million followers

Net worth: $160 million

Wardell Curry, known as Steph Curry, is a professional basketball player and Instagram influencer with over 50 million followers on the platform. He frequently posts about his personal life, including his family and fitness routines, and also partners with brands such as Under Armour and Palm. As one of the most popular athletes in the world, Curry is estimated to earn up to $400,000 per sponsored post on Instagram.  He is also involved in philanthropy through his foundation, Eat. Learn. Play., which aims to help children in underserved communities. Curry uses his Instagram platform to promote his foundation and encourage his followers to donate and volunteer.

92) Lady Gaga @ladygaga

56.5 million followers

Net worth: $320 million

Lady Gaga is a globally renowned musician and social media influencer with over 50 million followers on Instagram. She is known for her avant-garde fashion sense and her support for various social and political causes. Gaga earns money from Instagram through sponsored posts, brand partnerships, and her own merchandise sales. She is paid up to $1 million per post depending on the brand and the content of the collaboration. She also promotes her own music and concerts through her Instagram page, building excitement among her fans. With her massive following and cultural influence, Lady Gaga is a highly valued influencer in the entertainment industry.

93) Adele @adele

55.9 million followers

Net worth: $220 million

Adele is a Grammy-winning singer-songwriter with over 50 million followers on Instagram. She is known for her soulful songs that have topped music charts around the world. Adele uses Instagram to share personal moments, updates on her music, and to connect with her fans. Adele earns money from Instagram through sponsorships, brand partnerships, and occasionally promoting her own music. Her rate per post varies and is dependent on the brand she is working with and the nature of the collaboration. Adele has been known to use her platform to raise awareness for charities and social causes, making her a highly respected and influential figure in the music industry.

In 2023, Adele won the 2023 Grammy award for the best pop performance for her song “Easy On Me.”

94) Prilly Latuconsina @prillylatuconsina96

55.9 million followers

Net worth: Unverified

Prilly Latuconsina is an Indonesian actress, singer, and social media influencer with over 50 million followers on Instagram. She has gained a massive following for her acting roles in popular Indonesian TV dramas and movies, as well as her music releases. Prilly often collaborates with major brands in Indonesia, such as Samsung and Oppo, and earns up to $35,000 per sponsored post. She also uses her platform to raise awareness about important social issues, such as mental health and education. Prilly has won multiple awards for her acting and music career and continues to be a top influencer in Indonesia.

95) Kriti Sanon @kritisanon

55.5 million followers

Net worth: $10 million

Kriti Sanon is a Bollywood actress and Instagram influencer. With over 50 million Instagram followers, she is one of the most popular celebrities on the platform. Kriti Sanon makes money through sponsored posts, brand collaborations, and endorsements. She has worked with brands like Bata, Cadbury, and L’Oréal Paris. Kriti is paid per post and earns anywhere from $5,000 to $20,000 per Instagram post, depending on the engagement rate and the brand she is promoting. Her management team negotiates these deals. Beyond brand partnerships, Kriti also earns money through her films, making appearances in events and shoots, and through other brand deals.

96) Sunny Leone @sunnyleone

55.3 million followers

Net worth: $13-14 million

Sunny Leone is a Canadian-Indian actress and social media influencer with over 50 million followers on Instagram. She gained popularity through her work in Bollywood and now uses her Instagram platform to showcase her personal and professional life, as well as promote various brands and products. Sunny Leone earns money from Instagram through sponsored posts, brand endorsements, and collaborations with companies. She is paid up to $25,000 per post, depending on the brand and the content of the collaboration. With her massive following and high engagement rates, Sunny Leone is a highly valued influencer in the industry.

97) Huda Kattan @hudabeauty

54.1 million followers

Net worth: $400-560 million

Huda Kattan, also known as Huda Beauty, is a makeup artist and beauty influencer. With over 50 million Instagram followers, she has become one of the biggest names in the beauty industry. Huda Beauty makes money through sponsored posts, partnerships, and collaborations with brands like Tarte, Sephora, and Benefit Cosmetics. She also has her own makeup line, Huda Beauty, which generates revenue through product sales. Huda Beauty is typically paid per post and earns anywhere from $10,000 to $30,000+ per Instagram post, depending on her engagement rates and the brand she is promoting. Her management team helps negotiate these contracts for her.

In 2023, Forbes named Huda among the top 100 most powerful businesswomen.

98) Nusret Gökçe @nusr_et

54 million followers

Net worth: $80 million

Nusret Gökçe, also known as Salt Bae, is a Turkish chef and Instagram influencer with over 50 million followers on the platform. He became famous for his signature salt-sprinkling move while preparing meat, which quickly went viral and captured the attention of millions around the world. Nusret has collaborated with several brands, including the luxury watch brand Ulysse Nardin, and earns up to $100,000 per sponsored post on Instagram. He frequently posts videos of himself cooking and dining at his own restaurants, which have locations in several countries. Nusret has also been spotted with various celebrities, including Cristiano Ronaldo and Leonardo DiCaprio.

99) Lele Pons @lelepons

53.5 million followers

Net worth: $8-12 million

Lele Pons is a Venezuelan-American social media influencer, actress, singer, and director with over 50 million followers on Instagram. She rose to fame on the now-defunct social media platform Vine, and has since amassed a massive following on various platforms, including Instagram, YouTube, and TikTok. Lele often collaborates with major brands such as Calvin Klein and Google, and earns up to $150,000 per sponsored post on Instagram. She is known for her comedic content and has also used her platform to advocate for mental health awareness. In addition to creating content, Lele has also launched her own music career and has directed multiple music videos.

100) Kris Jenner @krisjenner

52.6 million followers

Net worth: $170 million

Kris Jenner is a reality TV star and Instagram influencer with over 50 million followers on the platform. As a momager to her famous family, Jenner has built a personal brand around her entrepreneurial savvy and motherly wisdom. She frequently promotes various products on her Instagram, ranging from skincare to detox teas. As one of the most powerful people in the entertainment industry, Jenner is estimated to earn up to $250,000 per sponsored post on Instagram. In addition to her influencer work, Jenner also runs her own successful businesses including KKW Beauty and Kylie Cosmetics. She often uses her Instagram to showcase her family and their various endeavors.

101) Vanessa Hudgens @vanessahudgens

51.3 million followers

Net worth: $18 million

Vanessa Hudgens is a popular actress and Instagram influencer with over 48 million followers on the platform. She is best known for her roles in movies such as High School Musical and Spring Breakers. Hudgens shares glimpses of her personal life, fashion style, travels, and fitness journey on her Instagram account. She also collaborates with various brands such as Avon, Neutrogena, and SinfulColors. Hudgens typically earns around $50,000 to $70,000 per sponsored post on Instagram. She is also recognized for her humanitarian work, supporting organizations such as Stand Up To Cancer and St. Jude Children’s Research Hospital. Vanessa Hudgens has become a popular influencer due to her talent, personality, and relatable content.

102) Hailey Rhode Baldwin Bieber @haileybieber

51 million followers

Net worth: $20-30 million

Hailey Baldwin Bieber is a model and Instagram influencer with over 49 million followers on the platform. She is known for her collaborations with high-end fashion brands such as Saint Laurent, Versace, and Dior. She shares photos of her modeling gigs, personal life, and style on her Instagram account. Hailey’s influencer income is based on her popularity, engagement rates, and follower count. She is estimated to earn around $150,000 per sponsored post on Instagram. She also supports various charitable organizations such as LIFT LA and the Leonardo DiCaprio Foundation. Hailey Baldwin Bieber has become a well-known influencer due to her fashion and celebrity status.

103) J Balvin @jbalvin

51.1 million followers

Net worth: $30 million

J Balvin is a popular Latin music artist and Instagram influencer with over 50 million followers. He generates revenue through sponsored posts and collaborations with brands like Nike, McDonald’s, and GUESS. Balvin’s management team negotiates his deals, and he can earn anywhere from $10,000 to $35,000 per post. In addition to his Instagram presence, Balvin also generates revenue through his music sales, live performances, and merchandise sales. He has won multiple awards for his music, including Latin Grammy Awards, and is considered one of the most successful Latin music artists of all time.

104) Jacqueline Fernandez @jacquelinef143

66 million followers

Net worth: $13-14 million

Jacqueline Fernandez is an Indian actress, former model, and winner of the 2006 Miss Universe Sri Lanka pageant. She has over 65 million followers on Instagram. She uses her Instagram presence to share glimpses into her life, promote her projects, and endorse various brands. Jacqueline Fernandez earns anywhere from $20,000 to $50,000 per post, depending on the product she is endorsing and the level of engagement her followers have with her content. Some of the brands she has worked with include Missguided, Calvin Klein, and Skybags. She is also known for her philanthropic work, particularly in the areas of animal welfare and education for underprivileged children.

105) James Rodríguez @jamesrodriguez10

51.9 million followers

Net worth: $80 million

James Rodríguez is a professional soccer player and Instagram influencer with over 50 million followers on the platform. He posts about his professional achievements, personal life, and his partnerships with brands such as Adidas and Pepsi. Like many athletes, Rodríguez’s influencer income is linked to his performance on the field. He earns an estimated $200,000 per sponsored post on Instagram. He also uses his platform to raise awareness about issues such as climate change and support charities such as UNICEF. As one of the most popular soccer players in the world, James Rodriguez has cemented his status as an influencer by capitalizing on his social media following.

How Pressfarm can streamline your influencer marketing strategy

Working with any of the Instagram influencers on this list could do wonders for your brand by helping you reach a wider audience. Even so, you must always consider how well the influencer fits with your brand and whether they will accurately reflect your brand values. Once you’ve chosen your ideal influencer, it’s important to make sure you have quality content that can capture their attention.

Many brands may be able to create this type of content on their own, but some may need the help of PR professionals to turn their ideas into actual words. PR agencies like Pressfarm help you create newsworthy content to gain the attention of media professionals and Instagram influencers alike. They also go the extra mile by providing companies with access to their PR database of over 1 million journalists. These contacts are filtered so that you can find your perfect media match easily.

Thanks to Pressfarm’s understanding of digital PR and marketing, they can help companies like yours gain media attention through relevant search results on multiple search engines. Pressfarm’s team of PR specialists, expert writers, and certified designers has what it takes to help your brand capture the attention of the right influencers.