Whether it’s a supermarket or an online store, most of us tend to choose products based on their outer appearance. It’s because good design is directly tied to credibility and trust. This is why the most loved global brands are also great at design and brand identity. It’s not just a coincidence.
But can good design play an important role in growing your business or startup? We believe it can. In this article, we will share with you how using the right kind of product imagery can help increase your product sales and revenue in the long run. But first, let’s talk about how to create good product imagery with the help of product rendering and how to use it in your business.
What is product rendering?
The process of accurately recreating the appearance of a particular product in a digital format is called product rendering. It’s used to create product images, videos, and animations for the purpose of advertising and marketing. The job is generally done by a professional graphic designer with prior experience in designing product imagery or packaging, based on the specifications shared by the product developer.
When would businesses use product design?
Businesses should ideally create product design in the following scenarios:
- While their product is under development and they need to clearly envision what the end product should look like
- When creating images, videos, or animation sequences for marketing purposes or for publishing on their official website
- When they’re preparing for the product launch and they have to present to the audience what the product looks like
Why create product imagery when stock images are readily available?
It’s not professional for a business to use stock images in place of product images. The audience can tell that it’s just the stock image and not a real representation of the actual product. This fact was confirmed by research done by buffer when they analyzed the effect of images on social media engagement. They found that companies that took time to post product imagery got better engagement on Twitter than those who used stock photos or nothing in their tweets.
Finding Design Professionals to Create Your Product Design
If you need regular support for product design, it may be a good idea to hire a professional designer to work closely with your in-house product development team. However, if you have a limited set of products and don’t want to hire someone full-time, it’s best to hire a freelancer who provides professional 3D design services. To find the right kind of talent for the job, look up keywords like “product modeling” and “3d product rendering” on a reputed freelance platform and shortlist the candidates that have an active profile with a decent rating.
How the Right Product Imagery Increases Revenue
Here are several ways in which creating the right product imagery can grow your business:
Helps you sell more products
To sell more of your products, you need to impress the consumers. This starts with having a great product design. We are naturally attracted to beautiful design. The first thing we notice in a product is its packaging and appearance. If it leaves a strong first impression, we, as consumers, are more likely to buy it. On the other hand, if your product is of good quality but doesn’t have an appealing design or packaging, it may fail to gain enough traction in the market and eventually hurt your sales and revenue in the long run.
Improves brand perception
Consumers are quick to build a perception about your business and hold onto it. If your product is as good as it looks, it increases the perceived value of your business in the eyes of your customers. As a result, you can build a following of loyal customers who will then promote your business through word of mouth. For most businesses that go on to become successful, this factor plays a key role in their growth.
Gives you an advantage over the competition
To ensure business continuity and profitability, it’s important to pay attention to detail and invest in some aspects of your product that can make it stand out. By creating attractive product imagery, you will stand a better chance of dominating the market, no matter what industry you’re operating in.
Helps create a brand attachment and influences customer loyalty
Emotional branding influences customer loyalty. If the design or imagery doesn’t induce any emotion, chances are that consumers wouldn’t feel the need to purchase your product. The purpose of good design is to impress the consumers and make them feel emotionally connected to your business. It gives them a reason not only to try out your product, but also to trust you as a business. This is key to making good use of emotional branding, developing customer relationships and making your customers interested in everything your business has to offer.
Makes your marketing campaigns successful
Marketing campaigns rely on the nature of the creatives you use in your ads. Most successful brands and businesses use product imagery in a persuasive way. They do this by highlighting the uniqueness and usefulness of their product while also evoking curiosity in their minds with the help of their ad copy. If you use the right product imagery in your marketing campaigns, you can achieve better success with your marketing campaigns, make your business more profitable, and increase your revenue. On the other hand, if you use boring product imagery or stock photos in your ad campaigns, your ads will get much lower engagement. This will result in lower sales and a low ROI on your marketing spend.
If putting effort into creating the right product imagery can be such a huge differentiating factor in the growth of your business, it’s certainly something worth paying attention to. With that being said, it isn’t as difficult to get it right as other aspects of your business. Make sure you analyze the competitors and find the right talent for the job, in order to get the best results.