Press Release Templates
To get press coverage, a press release is usually high above every other option out there. Why is this? Because it is almost certain that if you do everything right during the writing process of your release, your press release will be distributed to more media networks. By default, writing a press release gives you the best shot of getting in the news with your story.
Media outreach and cold email pitches to journalists might take time to give you the desired results. It may also take time for journalists to get back to you and organise a feature for your story. However, if you do a press release you eliminate the wait times involved in seeking for press coverage, and additionally guarantee your company the best shot of getting featured in media publications.
In that regard, we have created press release templates for founders and entrepreneurs who want to cut through the noise and get their press releases going.
Our press release templates range from standard press releases to events, launches, news, and awards among others.
For entrepreneurs considering creating a press release, these templates show you how and when to write what. Pressfarm’s packages are tailored to making your press release efforts a success. In our starter plan we improve your written press release and give it the best chance at distribution by us. In our launch and campaign packages we take the writing off your desk, take charge of crafting your press release and shooting for the stars with it. This works hand in hand with building a custom media list for personalized media outreach for your brand. That way, in the campaign package we kill many birds with just one stone at affordable startup-focused pricing.
Ideally, to understand what makes a great press release, you need to look at the following 5 guiding points:
- Make your headline irresistible.
- Precisely convey the news to the press.
- Provide a tempting quote.
- Provide valuable background information on the subject.
- Summarize the “who” and the “what” in a boilerplate.
Having said that, here are the best templates to guide you through the process of writing your release. Remember, if it looks difficult you should not be too worried about it, just pick a Pressfarm package from our pricing page and let us do the rest of the work for you and your company.
Select a template
STANDARD PRESS RELEASE
CONTACT INFORMATION:
[Company Name]
[Contact Name]
[Phone Number]
[Email Address]
RELEASE DATE:
[Date]
[MAIN PRESS RELEASE HEADLINE {*ALL CAPS*}]
[Optional Subhead {*Title Case / Italicized*}]
Dateline: [CITY, STATE, Month Date] — Lead: [Briefly and explicitly state the information you need to share. Include who, what, when, where, why, and how and lead with the most important information.]
Body paragraphs: [Background information, rich quotes, etc.]
[Boilerplate]
[Call to Action]
This press release template includes space to accommodate all the necessary aspects of a standard business press release. Insert your company logo, and provide contact information, release date/time instructions, a direct, engaging headline, boilerplate text, a call to action (CTA), and end notation. Of course, make sure that you write in a journalistic style (perhaps following the AP guide, though The Chicago Manual of Style, APA, MLA, and others are acceptable) and include all the pertinent information without overwhelming your audience.
EVENT PRESS RELEASE
CONTACT INFORMATION:
[Company Name]
[Contact Name]
[Phone Number]
[Email Address]
FOR IMMEDIATE RELEASE
[Headline: {Company/Individual} Presents {Name and/or Description of Event}]
[City, State] – [Company/Individual] will present [Name of Event], taking place at [Location of Event] on [Date], and featuring [performers, guests, showcases, etc.].
[Company/Individual] is proud to bring [Name of Event] to [Location of Event] for [the first time, the tenth year in a row, etc.]. [Name of Event] will [further description of what will take place at event].
[More details about event, including ticket prices, if applicable, and where/how to purchase tickets]
[Quote from performer, guest, previous attendees, critics, etc.]
[Boilerplate about company/individual, event, and/or any prominent performers and/or guests]
###
Use this template to announce any type of event, be it a film, fashion, restaurant, art, or sports engagement or a grand opening. In addition to the must-have press release elements, this template provides sample copy that you can edit to introduce your event as clearly and concisely as possible. Customize the template by adding your organization’s logo and any other relevant information.
LAUNCH PRESS RELEASE
CONTACT INFORMATION:
[Company Name]
[Contact Name]
[Phone Number]
[Email Address]
FOR IMMEDIATE RELEASE
[{Company} Announces the Launch of {Product/Publication/Campaign/Etc.}]
[City, State] – [Company/Corporation] is excited to announce the launch of [Product/Publication/Campaign/Etc.], a [description of Product/Publication/Campaign/Etc.] that will [basics of what this Product/Publication/Campaign/Etc. will do]. The official launch date for [Product/Publication/Campaign/Etc.] is [Date].
[Company/Corporation] believes [Product/Publication/Campaign/Etc.] will [further details about the Product/Publication/Campaign/Etc.] impact functionality, etc.
[Product/Publication/Campaign/Etc. launch details: marketing, events, etc.]
[A rich, informative quote from someone related to this launch]
[Boilerplate]
###
This template can serve as a formal announcement for a product, magazine (or other publication), or book release or a campaign launch. Simply provide the information required for a standard press release, and use the sample copy to write clear, direct information about the forthcoming launch. Since the point of a launch press release is to attract new customers, take extra time to research and understand your target audience when writing it.
BUSINESS NEWS PRESS RELEASE
CONTACT INFORMATION:
[Company Name]
[Contact Name]
[Phone Number]
[Email Address]
FOR IMMEDIATE RELEASE
[Headline: {Name} Appointed as {Name of Company/Position}]
or
[{Company Name} Announces Merger with {Company Name}]
[City, State, Date] – [Company] has announced the appointment of [Name] as their new [Role]/a merger with [Company Name]. [Information about the role and/or purpose of the merger.]
[Background information on the new appointee, the reasons for their appointment, and their new duties. For a merger or other piece of business news, explain the purpose, background info, and consequences.]
[Quote from appointed employee or merging company executives]
[Brief bio covering the new hire’s personal background, education, and previous work experience and/or additional background information on the merging companies]
[Boilerplate]
###
Use this template to deliver a piece of business-oriented news, such as a CEO or other executive appointment, a noteworthy new hire, a strategic partnership, or a merger and acquisition. Edit the sample copy to fit the type of news event you are reporting, and provide more or less background information depending on the complexity of the issue. This template can be used by nonprofits and small businesses, as well. However, remember that your press release should be 1-2 pages maximum, so be succinct.
SOCIAL MEDIA PRESS RELEASE
CONTACT INFORMATION:
[Company/Individual]
[Phone Number]
[Email Address]
FOR IMMEDIATE RELEASE
[Social Media Outlet] Announces [New Feature, New Website, Charitable Donation, Etc.]
[City, State] – [Social Media Outlet] will [description of what the outlet is doing], which will [details on what this will do and/or who it will target], starting on [date].
[Details about what consumers can expect from this update/news.]
[Background information or a specific story about the update.]
[CTA: For example, a follow-up or walk-through of the functional update.]
[Boilerplate]
###
If you need to create a formal announcement about a social media update, such as a new feature or channel, download this template. The body paragraphs in this type of press release will include background information on the social media outlet, as well as detailed information on the update. If you plan to circulate the press release online, include links to your social media accounts or a new functionality walkthrough. Of course, you can customize the copy as you see fit.
AWARD PRESS RELEASE
CONTACT INFORMATION:
[Company Name]
[Contact Name]
[Phone Number]
[Email Address]
FOR IMMEDIATE RELEASE
[Headline: {Company/Employee} Wins {Award Name} Award for {Year/Month’s} Top {Category}]
[City, State, Date] – [Company/Employee] was presented with the prestigious [Name] Award on [Day] for outstanding [Category/Accomplishment]. [Company/Individual] received recognition over [Number/Names of Nominees].
[Brief background of award’s history and summary of ceremony]
[Rich quote from someone related to the award: presenter, recipient, judging committee, etc.]
[Quotation from {Company Executive} congratulating {Individual/Organization} for winning]
[Boilerplate about winning {Company/Employee}]
###
One way to generate buzz about your organization — outside of its products or services — is to report on awards it receives. Use this award press release template to create a news blast about a prize or recognition that a company, department, team, or individual receives for its efforts. Sample copy is included for you to flesh out the particulars of the award, and you can customize the template to suit your needs.
EMAIL PRESS RELEASE
CONTACT INFORMATION:
[Company/Individual]
[Phone Number]
[Email Address]
FOR IMMEDIATE RELEASE
[Headline about Your News, Event, Product Launch, Etc.]
[City, State] – [Basic outline of what this news release covers]
[Provide more information on the previous paragraph, including links to any relevant websites or other pieces of content marketing.]
[Embed or include a link to a video or other multimedia related to your piece of news.]
[CTA, such as a free trial or request information]
[Boilerplate]
###
Increasingly, people receive business news online rather than through print or broadcast outlets. This email press release template provides all the aspects of a standard press release template, but also provides space to include relevant links or embed multimedia. Additionally, note that an email press release is shorter than its print counterpart, as you’ll need to account for screen size (and optimize for mobile). Once you refine the content and language of your email press release, copy and paste directly into the body of your email or your social media management platform.
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- 1. Full Name
- 2. Email Address
- 3. Twitter handle
- 4. LinkedIn profile link
- 5. Short bio
- 6. The Niche(s) you cover
- 7. Industry keywords by which our users can search for you - usually related to your niche(s) (e.g Apple news, health, education technology, etc)
• Startup review and ranking sites.
• Startup focused blogs and communities.
Each site is curated for important metrics, including• Quality Backlinks.
• Established review process.
• Startup Relevance.
• Freshness. "}}, {"@type": "Question","name": "Where do you submit my startup?","acceptedAnswer": {"@type": "Answer","text": "We submit your company to directories that fit its profile.There are hundreds of directories available for submitting startups.However, we curate high-quality directories and exclusively submit your company to directories that match the profile we generate for it, from the questionnaire we send you after signup. "}}, {"@type": "Question","name": "Why should I use Pressfarm as my PR agency?","acceptedAnswer": {"@type": "Answer","text": "Most agencies charge high fees for little results. We’re different.We hit the ground running and waste no time creating your PR strategy and building out a media relations plan.We aren’t held back by corporate bureaucracy or over-complicated processes.We have the relationships, the experience and understanding of the news industry to help you raise awareness of your company.
Which PR agency package should "}}, {"@type": "Question","name": "Which PR agency package should I choose?","acceptedAnswer": {"@type": "Answer","text": "Every client is unique.However, we can make a couple of recommendations:• Small startups with a single story to pitch will probably find the Power Pack is the most cost-effective option.
• A larger company with a big product launch or multiple storylines to pitch - and which therefore needs significant press interest - will usually find the Premium Pack is the best fit. "}}, {"@type": "Question","name": "How do you get media placements?","acceptedAnswer": {"@type": "Answer","text": "We pitch media contacts personally and individually, for a higher success rate.Nothing in PR is guaranteed.Timing, location and newsworthiness are all factors that could either help or hinder the media relations campaign.However, we will do everything we can to position you to be as newsworthy as possible.Rather than mass mail-merge blasts like some agencies rely on, we make personal and individual pitches to each media contact.While it’s more time consuming, this ensures a higher success rate. "}}, {"@type": "Question","name": "I need advice on a single item/project. Can you help?","acceptedAnswer": {"@type": "Answer","text": "Yes, check out our pioneer package or PR consultant service for advice on demand via email, phone or video chat. "}}, {"@type": "Question","name": "Where do I start when crafting my press release?","acceptedAnswer": {"@type": "Answer","text": "To get started with your press release writing, you can chat with our team to identify your news item and guide you on the best practices. During this chat, our team will guide you on the best strategies and distribution service to use for high quality results and reports at startup costs. "}}, {"@type": "Question","name": "Do I need more than one press release?","acceptedAnswer": {"@type": "Answer","text": "In some cases you might need more than one press release. Ideally, we will recommend the releases are sent out on different dates in order to measure impact before you send a second and third one.Additionally, press releases should be based on newsworthy stories. However, if you to send out two press releases, you should consider having a different news item for each. "}}, {"@type": "Question","name": "How long should my press release be?","acceptedAnswer": {"@type": "Answer","text": "Press releases need to range between 300 and 800 words in length. It is important to know that the length of your press release can directly affect how it is distributed. For instance, news releases that are shorter than 300 words might not be taken seriously by the search engines as news while those longer than 800 words might also be mistaken to be a blog and not listed in search engines as news. "}}, {"@type": "Question","name": "Does Pressfarm write my press release?","acceptedAnswer": {"@type": "Answer","text":"As per our pricing page, we write the press release in some packages and not in others. However, if you find it confusing please chat with a member of our team on our site for clarification. "}}]}