Press Release Templates
To get press coverage, a press release is usually high above every other option out there. Why is this? Because it is almost certain that if you do everything right during the writing process of your release, your press release will be distributed to more media networks. By default, writing a press release gives you the best shot of getting in the news with your story.
Media outreach and cold email pitches to journalists might take time to give you the desired results. It may also take time for journalists to get back to you and organise a feature for your story. However, if you do a press release you eliminate the wait times involved in seeking for press coverage, and additionally guarantee your company the best shot of getting featured in media publications.
In that regard, we have created press release templates for founders and entrepreneurs who want to cut through the noise and get their press releases going.
Our press release templates range from standard press releases to events, launches, news, and awards among others.
For entrepreneurs considering creating a press release, these templates show you how and when to write what. Pressfarm’s packages are tailored to making your press release efforts a success. In our starter plan we improve your written press release and give it the best chance at distribution by us. In our launch and campaign packages we take the writing off your desk, take charge of crafting your press release and shooting for the stars with it. This works hand in hand with building a custom media list for personalized media outreach for your brand. That way, in the campaign package we kill many birds with just one stone at affordable startup-focused pricing.
Ideally, to understand what makes a great press release, you need to look at the following 5 guiding points:
- Make your headline irresistible.
- Precisely convey the news to the press.
- Provide a tempting quote.
- Provide valuable background information on the subject.
- Summarize the “who” and the “what” in a boilerplate.
Having said that, here are the best templates to guide you through the process of writing your release. Remember, if it looks difficult you should not be too worried about it, just pick a Pressfarm package from our pricing page and let us do the rest of the work for you and your company.
Select a template
STANDARD PRESS RELEASE
CONTACT INFORMATION:
[Company Name]
[Contact Name]
[Phone Number]
[Email Address]
RELEASE DATE:
[Date]
[MAIN PRESS RELEASE HEADLINE {*ALL CAPS*}]
[Optional Subhead {*Title Case / Italicized*}]
Dateline: [CITY, STATE, Month Date] — Lead: [Briefly and explicitly state the information you need to share. Include who, what, when, where, why, and how and lead with the most important information.]
Body paragraphs: [Background information, rich quotes, etc.]
[Boilerplate]
[Call to Action]
This press release template includes space to accommodate all the necessary aspects of a standard business press release. Insert your company logo, and provide contact information, release date/time instructions, a direct, engaging headline, boilerplate text, a call to action (CTA), and end notation. Of course, make sure that you write in a journalistic style (perhaps following the AP guide, though The Chicago Manual of Style, APA, MLA, and others are acceptable) and include all the pertinent information without overwhelming your audience.
EVENT PRESS RELEASE
CONTACT INFORMATION:
[Company Name]
[Contact Name]
[Phone Number]
[Email Address]
FOR IMMEDIATE RELEASE
[Headline: {Company/Individual} Presents {Name and/or Description of Event}]
[City, State] – [Company/Individual] will present [Name of Event], taking place at [Location of Event] on [Date], and featuring [performers, guests, showcases, etc.].
[Company/Individual] is proud to bring [Name of Event] to [Location of Event] for [the first time, the tenth year in a row, etc.]. [Name of Event] will [further description of what will take place at event].
[More details about event, including ticket prices, if applicable, and where/how to purchase tickets]
[Quote from performer, guest, previous attendees, critics, etc.]
[Boilerplate about company/individual, event, and/or any prominent performers and/or guests]
###
Use this template to announce any type of event, be it a film, fashion, restaurant, art, or sports engagement or a grand opening. In addition to the must-have press release elements, this template provides sample copy that you can edit to introduce your event as clearly and concisely as possible. Customize the template by adding your organization’s logo and any other relevant information.
LAUNCH PRESS RELEASE
CONTACT INFORMATION:
[Company Name]
[Contact Name]
[Phone Number]
[Email Address]
FOR IMMEDIATE RELEASE
[{Company} Announces the Launch of {Product/Publication/Campaign/Etc.}]
[City, State] – [Company/Corporation] is excited to announce the launch of [Product/Publication/Campaign/Etc.], a [description of Product/Publication/Campaign/Etc.] that will [basics of what this Product/Publication/Campaign/Etc. will do]. The official launch date for [Product/Publication/Campaign/Etc.] is [Date].
[Company/Corporation] believes [Product/Publication/Campaign/Etc.] will [further details about the Product/Publication/Campaign/Etc.] impact functionality, etc.
[Product/Publication/Campaign/Etc. launch details: marketing, events, etc.]
[A rich, informative quote from someone related to this launch]
[Boilerplate]
###
This template can serve as a formal announcement for a product, magazine (or other publication), or book release or a campaign launch. Simply provide the information required for a standard press release, and use the sample copy to write clear, direct information about the forthcoming launch. Since the point of a launch press release is to attract new customers, take extra time to research and understand your target audience when writing it.
BUSINESS NEWS PRESS RELEASE
CONTACT INFORMATION:
[Company Name]
[Contact Name]
[Phone Number]
[Email Address]
FOR IMMEDIATE RELEASE
[Headline: {Name} Appointed as {Name of Company/Position}]
or
[{Company Name} Announces Merger with {Company Name}]
[City, State, Date] – [Company] has announced the appointment of [Name] as their new [Role]/a merger with [Company Name]. [Information about the role and/or purpose of the merger.]
[Background information on the new appointee, the reasons for their appointment, and their new duties. For a merger or other piece of business news, explain the purpose, background info, and consequences.]
[Quote from appointed employee or merging company executives]
[Brief bio covering the new hire’s personal background, education, and previous work experience and/or additional background information on the merging companies]
[Boilerplate]
###
Use this template to deliver a piece of business-oriented news, such as a CEO or other executive appointment, a noteworthy new hire, a strategic partnership, or a merger and acquisition. Edit the sample copy to fit the type of news event you are reporting, and provide more or less background information depending on the complexity of the issue. This template can be used by nonprofits and small businesses, as well. However, remember that your press release should be 1-2 pages maximum, so be succinct.
SOCIAL MEDIA PRESS RELEASE
CONTACT INFORMATION:
[Company/Individual]
[Phone Number]
[Email Address]
FOR IMMEDIATE RELEASE
[Social Media Outlet] Announces [New Feature, New Website, Charitable Donation, Etc.]
[City, State] – [Social Media Outlet] will [description of what the outlet is doing], which will [details on what this will do and/or who it will target], starting on [date].
[Details about what consumers can expect from this update/news.]
[Background information or a specific story about the update.]
[CTA: For example, a follow-up or walk-through of the functional update.]
[Boilerplate]
###
If you need to create a formal announcement about a social media update, such as a new feature or channel, download this template. The body paragraphs in this type of press release will include background information on the social media outlet, as well as detailed information on the update. If you plan to circulate the press release online, include links to your social media accounts or a new functionality walkthrough. Of course, you can customize the copy as you see fit.
AWARD PRESS RELEASE
CONTACT INFORMATION:
[Company Name]
[Contact Name]
[Phone Number]
[Email Address]
FOR IMMEDIATE RELEASE
[Headline: {Company/Employee} Wins {Award Name} Award for {Year/Month’s} Top {Category}]
[City, State, Date] – [Company/Employee] was presented with the prestigious [Name] Award on [Day] for outstanding [Category/Accomplishment]. [Company/Individual] received recognition over [Number/Names of Nominees].
[Brief background of award’s history and summary of ceremony]
[Rich quote from someone related to the award: presenter, recipient, judging committee, etc.]
[Quotation from {Company Executive} congratulating {Individual/Organization} for winning]
[Boilerplate about winning {Company/Employee}]
###
One way to generate buzz about your organization — outside of its products or services — is to report on awards it receives. Use this award press release template to create a news blast about a prize or recognition that a company, department, team, or individual receives for its efforts. Sample copy is included for you to flesh out the particulars of the award, and you can customize the template to suit your needs.
EMAIL PRESS RELEASE
CONTACT INFORMATION:
[Company/Individual]
[Phone Number]
[Email Address]
FOR IMMEDIATE RELEASE
[Headline about Your News, Event, Product Launch, Etc.]
[City, State] – [Basic outline of what this news release covers]
[Provide more information on the previous paragraph, including links to any relevant websites or other pieces of content marketing.]
[Embed or include a link to a video or other multimedia related to your piece of news.]
[CTA, such as a free trial or request information]
[Boilerplate]
###
Increasingly, people receive business news online rather than through print or broadcast outlets. This email press release template provides all the aspects of a standard press release template, but also provides space to include relevant links or embed multimedia. Additionally, note that an email press release is shorter than its print counterpart, as you’ll need to account for screen size (and optimize for mobile). Once you refine the content and language of your email press release, copy and paste directly into the body of your email or your social media management platform.
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