Mainstream media coverage is incredible publicity for an ICO but the truth is, gaining exposure from the media is increasingly hard as interest in cryptocurrency markets dwindles.
In other words, the bear market has taken the spotlight far away from the crypto markets and with traditional markets in turmoil the media is too distracted to have any interest in ICO’s. At the same time, there are other options or avenues to explore and these can sometimes be every bit as powerful as exposure with mainstream media.
But what alternative is there to generate publicity for an ICO?
In this article, we will take a look at some options that can generate publicity and get the masses talking about your ICO:
1. Writing the Press Release
As with any business plan, you need to know precisely what media to target and what angle you will take with the story itself. Needless to say, you should already have this information fully researched and compiled within a press release.
We wrote an article recently, which outlined how to write a press release for an ICO and with this important read at hand, you can start distributing the release to various media and publications.
One thing that many ICO’s forget is that this press release can be added to the website of the ICO and then self-promoted through social media channels. Either way, every reputable ICO should have a press release and if not, this should be your primary focus. Pressfarm’s campaign plan is very effective in helping you get your press release right.
2. Making the Most of Social Media
As you may know, Facebook restricted cryptocurrency advertisements last year only to re-open them shortly afterward. Needless to say, you should have a Facebook page for the ICO but also a reasonable budget for promoting the page through ads. After all, without this promotion, there is little reach on the platform.
That being said, Twitter and Instagram are even better for reaching the target audience. Searching for keywords related to cryptocurrencies can bring you right to the doorstep of those interested in the concept. Furthermore, these are great places to interact with the community and drop the word about your upcoming ICO.
Social Media Tip: Search for keywords related to cryptocurrency and check the comments on popular posts. It may take time but interacting with people in these comment sections is free publicity and if done in a meaningful way, you can start curating a busy community on your own account.
3. Working on an Email List
Email is an old school way to contact media or even individuals about an ICO but at the same time, it’s also proven by marketers to be one of the most effective ways to deliver a message.
For this reason, every ICO should work hard to compile an email list with every magazine and newspaper along with any relevant online publications. You can easily find these email addresses in the Cryptocurrency section of Pressfarm’s large database of journalists.
Furthermore, this is a very fast way to deliver messages. After all, once you have an email list created, it’s just a matter of pasting the addresses and waiting to see who bites.
4. Amping Up Your LinkedIn Game
As you know, LinkedIn is fast developing a reputation for being the professional version of social media. As with Facebook or other platforms, you connect with other members in order to increase the size of your network. Some might say that LinkedIn is even more effective for ICO’s in a sense that you are making connections with professional influencers as opposed to the general public.
Either way, I think we can all agree that making as many connections on LinkedIn as possible is a good thing and a great way to spread word about the ICO. But how can you significantly increase these results? That is, how can you make more connections using even less time?
Well, Linked Helper is a paid extension, which can fully automate the process.
This is not a ploy to amass fake connections; rather the Linked Helper allows you to set precise filters about the people with whom you would like to connect and then automatically checks out their profile and sends a personalised message with a request to connect.
Simply put, this is an immensely powerful tool that provides truly impressive results.
5. Guest Posting on Relevant Websites
As you know, guest posting is part and parcel when it comes to getting traction for a website and this in turn, will bring publicity for an ICO. Needless to say, the websites on which you guest post must be congruent with the ICO itself so you need to identify which websites will be best for the guest posting.
As a rule, making direct contact through email is the best way to pitch your story about the ICO. However, if you have nobody in-house to write the article itself, you can always outsource this part of the job to a freelance writer. Quite often, guest posting is a numbers game, which simply means that the more websites you contact, the more likely you will receive a favourable reply. At Pressfarm we customize guest posting plans for our customers and we can do all the reaching out, writing and getting them featured in industry blogs.
Similarly, you should know that online platforms such as Steemit and Medium are a fantastic opportunity to reach a large audience with news about the ICO.
6. Interviewing on Alternative Channels
As already mentioned, getting into the mainstream media is a difficult task. Also, many ICO’s make the same mistake of trying to come up with “Viral ideas” which is often a waste of time and resources. Of course, when this works out, the results are undeniable but for the most part, the chances of being successful with this option are quite slim.
Instead, one of the most effective ways to get publicity for an ICO is by giving certain influencers the opportunity to interview a spokesperson for the ICO. For example, many YouTube personalities have a large audience and love nothing more than speaking with the to brass in an ICO. After all, this gives them interesting content and credibility in the online world.
On the other hand, for little more than time, you have the chance to speak to a highly relevant and substantial part of your target market.
As you know, results are never guaranteed with any of the above avenues, which is why ICO’s should pursue each and every one of them. At the same time, this is also how you generate as much publicity as possible, and get people talking about the ICO.