However, to clear any doubt (yes, we are of thinking of the same thing), Google adwords is a pay-per-click (PPC) advertising program run by Google that allows businesses to direct traffic and attract new customers to their websites through competing for clicks based on keywords.
These ads are run on websites that participate in Google’s Adsense program. Practically over 60% of the websites on the internet. They are also run on Google’s search engine, Gmail, YouTube, and every other platform owned by the big G.
It is important to understand the following brief facts about the adwords service if you intend to use it for your business:
- You will need to do keyword research in order to know what keywords to target for your ad campaign.
- You will need to target a specific location for best results.
- For text-based ads, that text that appears on the ad is critical to determining the attractiveness of your ad.
- For image-based ads, the design of the graphic or banner to use is an essential factor from colours to layout.
You only get charged when someone successfully clicks on your ad bringing them to your site. Sounds like a quick and easy way to bring traffic to your site, right? WRONG.
If you do not know what you are doing you will lose a lot of money because you will be bringing people who are not taking any action to your website. Losing money is not a privilege that startups have. You save more by using an agency like us to help you run your adword campaign.
Google adwords presents millions of sites with opportunities to turn a profit using the program but intensive research and A/B testing are critical to your success. Don’t compromise your success, let us help.
Google AdWords campaigns are a cost-effective way to increase website traffic, leads, and conversions. Our focus is to decrease your cost-per-click (CPC) while increasing your conversions.
Our Search Engine Marketing package includes everything you need to start driving traffic and enjoying more leads and new customers.
- Full setup
- Account structure
- KW research*
- Budget setup
- Bid & position setup
- Negative keywords
- Audience targeting
- Ad copy
- Audience recommendations
- …and more!
* +/- 50 keywords (6 campaigns max)