Google Ads is a pay-per-click (PPC) advertising program run by Google that allows businesses to direct traffic and attract new customers to their websites through competing for clicks based on keywords.
These ads are run on websites that participate in Google’s Adsense program. Practically over 60% of the websites on the internet. They are also run on Google’s search engine, Gmail, YouTube, and every other platform owned by the big G.
You only get charged when someone successfully clicks on your ad bringing them to your site. Sounds like a quick and easy way to bring traffic to your site, right? WRONG.
If you do not know what you are doing you will lose a lot of money because you will be bringing people who are not taking any action to your website. Losing money is not a privilege that startups have. You save more by using an agency like us to help you run your Ads campaign.
Google Setup & Launch Package
The goal of this one-time service is to kickstart your Google Ads campaigns and set up your account following Google’s best practices.
We use the Single Keyword Ad Group (SKAG) approach* where we have full control of your bidding and spending, implement highly relevant keywords, and use hyper-focused ads applied to one keyword. This is the fastest way to elevate your click-through-rates, overall quality scores, and most importantly the money you make.
*Pressfarm doesn’t just drop dozens of irrelevant keywords into your account hoping for the best.
- Full setup
- Search Campaign Creation
- Single Ad Groups (SKAGs) and Ads Creation
- Positive and Negative Keywords Research and Setup
- Demographic Setup (age, gender, language, location, device and platform)
- Technical Setup (budget, bid, ad scheduling)
- PDF with Account Overview
- Ads Campaign Performance dashboard