Google Ads is a pay-per-click (PPC) advertising program run by Google that allows businesses to direct traffic and attract new customers to their websites through competing for clicks based on keywords.
These ads are run on websites that participate in Google’s Adsense program. Practically over 60% of the websites on the internet. They are also run on Google’s search engine, Gmail, YouTube, and every other platform owned by the big G.
You only get charged when someone successfully clicks on your ad bringing them to your site. Sounds like a quick and easy way to bring traffic to your site, right? WRONG.
If you do not know what you are doing you will lose a lot of money because you will be bringing people who are not taking any action to your website. Losing money is not a privilege that startups have. You save more by using an agency like us to help you run your Ads campaign.
Google Setup & Launch Package
The goal of this one-time service is to kickstart your Google Ads campaigns and set up your account following Google’s best practices.
We use the Single Keyword Ad Group (SKAG) approach* where we have full control of your bidding and spending, implement highly relevant keywords, and use hyper-focused ads applied to one keyword. This is the fastest way to elevate your click-through-rates, overall quality scores, and most importantly the money you make.
*Pressfarm doesn’t just drop dozens of irrelevant keywords into your account hoping for the best.
- Full setup
- Search Campaign Creation
- Single Ad Groups (SKAGs) and Ads Creation
- Positive and Negative Keywords Research and Setup
- Demographic Setup (age, gender, language, location, device and platform)
- Technical Setup (budget, bid, ad scheduling)
- PDF with Account Overview
- Ads Campaign Performance dashboard
Frequently asked questions about Google Ads
How does it work?
After you purchase the one-time service you will answer a short survey with everything we need to know. You will also find detailed instructions on how to share access. If we have any questions, we will reach out to you. We will build the campaign and deliver a report before you approve and launch it.
Are there any types of accounts Pressfarm will not set up?
Yes, this list is not all inclusive but is the majority of what I will not touch. – Any account that violates Google Policies – Any account that is not in English – Any business or website that I believe I’d be doing a disservice to.
Can you setup Google Ads for my type of business?
We do not setup Google Ads for websites that are not compliant with laws, regulation, Google policies, or any campaigns that need approval from Google Ads managers. We do not support affiliate sites and products intended to deceive people. We reserve the right to refuse unethical campaigns.
Is the Ad Spend Included In the Fee?
The Ad Spend is separate from the Launch package. The daily/monthly budget is not included in our setup/optimization packages.
Can you guarantee sales?
Purchasing power is only in the hands of the visitor and it cannot be controlled. Sales will depend on your landing page, your product/service, pricing, competition and other marketing variables.
Can this be a white-labeled service?
Yes, it can be. Pressfarm offers white-labeled setup services and will provide consulting services to agencies and freelancers.