Are you struggling to create a brand for your business that establishes you as unique among your competitors? Then read this article for some tips and tricks!
Competition is fierce in the business landscape these days. Companies aren’t just vying for customers against other local businesses – they are taking on the whole world, thanks to globalization. To make sure you stand out from the crowd, you need to build an effective brand identity. Not only does a brand help with recognition and advertising, but it can also create trust and inspire loyalty among customers. But how exactly does one build a brand that stands out? This is the question that we hope to be answering in our article today. Continue reading to find out our top tips.
1) Create a One Page Website
One of the best ways to build a brand is through your website. This allows businesses to establish what their values are, what their products/services are, and create a sense of individuality through color, presentation, and tone. Unfortunately, most company websites look the same nowadays. Same layout, same colors, same mission. If you want to make yourself stand out, then we suggest doing something a bit different. For example, you could create a one page website. This will shake up the traditional formula of having several web pages on one domain, helping your business to stand out in your audience’s mind. In addition to this, one page websites are simple, clean, impressive, and easy to navigate, improving user experience. As everyone in ecommerce knows, user experience is key to having a successful website. So, why not experiment with this style yourself and see what results it could generate for your brand?
2) Compare Yourself to Competitors
If you are struggling to identify what the unique selling point of your brand is, then you may find it beneficial to analyze your competitors. This makes it easier to pinpoint gaps in the market, which you can then build your brand around. Let’s use the example of a jewelry company. If all the competitors only sell jewelry at a ridiculously high price or incredibly low price (but with poor quality), then you could maybe sell your products at a mid-tier price, allowing customers to buy jewelry that is genuinely valuable whilst being affordable. This would be a brilliant USP and really help to establish your brand within the jewelry market. You might also be able to win over more customers, as you are offering them a better deal than your competitors.
3) Develop Your Creative Elements
Brand is character. And what is a vital component in establishing character? Appearance. That’s why we suggest paying attention to the creative elements of your business. This includes your logo, website design, social media graphics, packaging, merchandise, and promotional materials. Sometimes, people will invest in a product simply because it looks attractive. If your business is more aesthetically pleasing than your competitors, then this could give you the edge on them. So, when building your brand, take some time on the creative elements. Pick out a color scheme that is attractive and unique. This is important because you’ll use these colors for all your promotional materials. It is also worth thinking about stylization. Will your graphics look neat and professional? Or cartoonish and playful? This reflects on your brand, so make sure to choose wisely! Having a style guide for your business is important, too. This helps to keep tone and appearance consistent across your website and media channels.
4) Establish Your Core Values
Every successful business has core values. These dictate how a company operates from a legal, regulatory, and ethical point of view. What’s more, these core values affect how the brand is perceived by the public. If you want to build trust and inspire loyalty, then it is important to establish what the core values of your business are. First of all, look at the industry you are providing a product/service for. This will have a massive influence on how you should conduct yourself. For example, the messaging of a private healthcare company will be very different to a business that sells haircare products. We recommend identifying what attributes are most important when it comes to providing a high-quality product/service in your industry and then building your core values from there. Having good morals is also key.
5) Following Through with Promises
The most important factor in building a brand is following your words up with actions. It’s all well and good saying you have these core values; that you are a professional business with a unique selling point. But if none of that translates into your actual work, then you will have failed to build an effective brand. So, don’t just look the part and talk the talk. Turn these promises into a reality.
These are our top tips for building a business brand that stands out. Following our advice could really help your company to overcome its fierce competition and create a strong relationship with customers.