Antitrust campaigns have recently hit Google and that’s not about to stop any time soon. Yandex is now the next big fish to file a complaint against Google’s monopolization of search on Android devices. Android smartphones and gadgets are now the most sold devices in Russia with a market share of over 86%.
Yandex, which is the equivalent of Google in Russia also referred commonly as “Russia’s Google” has filed a move to force Google to allow device manufacturers to decide which search engine to default on their devices. Yandex is the largest search engine in Russia with a market share of 60%. However, when it comes to mobile search, that market share drops to a little over 40% and that is a headache for Russia’s search giant.
Google bundles up Google as the default search engine on Android devices and with the largest market share in Russia being Android gadgets, it is easy to understand why Yandex is coming up in arms.
In the antitrust complaint, Yandex wants Google investigated over possible violations of Russia’s antitrust laws which include an antimonopoly clause.
With Google’s services including maps, local search and shopping search being the default on all Android devices, other companies are facing an uphill task competing with Google on similar fronts. Yandex has also developed a search engine company bundled with several other services like Maps, Local Search and Shopping search, but the use of these services is getting lesser and lesser on mobile as Android devices fill up Russia’s mobile market.
“We believe that device manufacturers should have a choice as to which search provider to set as the default or which services to have preinstalled on the device. Google should not prevent manufacturers from preinstalling competitor apps,” said Yandex spokesperson Ochir Mandzhikov. “This is why we are talking about the need to unbundle Google’s Android operating system from Google Search and its other end-user services.”
The move to make Google’s services unbundled in the Android operating system comes when Europe and America’s search engine giant is facing several antitrust complaints in Europe where other search engines like Yahoo! and Bing have suffered due to Google’s monopolization of the search market with 90% market share.