A recent survey has revealed that due to managing poor user experience on websites, 70% of internet enterprises fail. The figure is alarming enough to alert you about the user experience quality of your website. It has been seen that if a web page fails to come up with a high-quality user experience facility, the search engine ranking of the page also drops. When SEO declines, it is likely to lose optimal customer connection because the website loses its chance to capture the targeted audience.
The major reason that connects user experience and SEO is that they both share the same goal. The objective of bettering the user experience includes increasing customer engagement and elevating conversion rates. At the same time, SEO also aims to increase the websites’ performance in the fields of engagement, sales, and more. So, it can be evident that when it comes to building a target audience for a business, user experience and SEO work together.
What important role does user experience(UX) play in SEO?
The purpose of introducing a better user experience to a website is to increase the engagement between your page and its visitors, not only to make it simple but also entertaining and engaging.
Before making any website or website design for your business, it is important to look at existing websites and explore them to get a clear idea about the factors that increase or decrease user experience. If you are into this mission, consider the factors that turn you off immediately after you visit a website. Ask yourself, is it the unplanned layout or a slew of pop-up advertisements that bother you the most? Or, is it not getting a satisfactory response to your search queries?
When you come across these unfavorable elements, you can bet that the company didn’t think about user experience while building its website. If you found them through a Google search, they’re most likely doing something well in terms of SEO. However, by not addressing their internet visitors’ basic needs for reliability, simple material, and ease-to-use approach, they’re losing out on conversions and revenues.
So, if you want to build your website, you need to concentrate on making the user experience high quality. Otherwise, despite employing the right techniques of SEO, your business will not be able to create a potential customer base. You must hire a UX designer to come up with a top-notch website with the right user experience approach along with a favorable SEO technique.
Why is it crucial to have a better user experience (UX) design?
If we talk about a strategic approach to make your website’s reach higher, it is very important to pay special attention to improving your website’s user experience. Businesses generally tend to spend lots of money on hiring SEO specialists or to purchase SEO tools. Business or website owners pay much more attention to ranking higher in search engines so that people can notice their websites and visit them. However, if your website’s user experience is not up to the mark, people will lose interest immediately after they enter the website.
So, if you want to capture a large customer base, ranking higher on the internet is not enough. You also have to retain the customer base by employing a high-quality user interface. Building a better user experience is only possible through employing perfect and innovative UX design. So, this is the reason UX design is very crucial to have a better user experience. A recent study found that the design of a website accounts for 28–94% of first impressions.
Some of the best UX approaches that ensure high-quality SEO
The most important aspect of user-centric web browsing is that it is straightforward. This may appear to be in opposition to (outdated) SEO approaches, which have traditionally culminated in a slew of keyword-focused pages attempting to capture a variety of search queries. However, statistical findings suggest that having a few content-rich, consumer-oriented pages that involve multiple keyword phrases and emphasize giving meaningful, reliable information will help you rank higher and receive more customer attention.
This organic traffic method combines the SEO approach with strong UX design to develop websites with simpler, more convenient web pages that are more effective in fulfilling the searcher’s purposes.
Adaptable to mobile devices
Recent statistics have revealed the fact that the majority of internet users are mobile users. This implies that they visit the websites using their smartphones. So, developing a website with a mobile-friendly user experience is crucial to helping a business grow on an online platform.
Layouts that are easy to use
On a landing page or a homepage, the placement of copy, CTAs, and shareable content should mimic user activity and reflect your brand’s or audience’s distinct characteristics. Consider arranging the page components and copy in an appealing and chronological order; using easy-to-read, succinct text blocks; recognizing split intention, and incorporating first-touch customization to achieve optimum SEO and UX performance.
When a visitor first visits your site, one of the first things they see is your logo. As a result, your company should have a distinctive, noticeable, and appealing logo. The tagline or logo should convey the purpose of your website.
A site that loads quickly
A website that loads quickly provides an excellent user experience. Users wait a maximum of three seconds to load a website. If it takes longer than that, they simply leave. As a result, web browsers evaluate the time it takes for a webpage to download as a ranking consideration. Mastering clean code, compressing huge images, and using a faster web host domain can make your website run better.
Make use of headings
Headings are extremely crucial for SEO, although they are sometimes overlooked. Consumers search for the headings initially to see whether the website has what they’re looking for. The title of your webpage is used by search engines to determine what your website provides. An H1 tag is required on every page. Use H2 to H6 tags to arrange the data on a page.
Perform several tests
One of the most effective ways to enhance your webpage is to optimize your SEO and UX continuously. You must take time to understand how SEO and UX can be combined to benefit your site. As a result, you can employ SEO professionals to drive traffic to your website. Evaluating your website should be part of your monthly routine to enhance the SEO ranking of your website.
90 percent of customers said they stopped using an app or website because it didn’t work well enough to provide a quality user experience. So, despite having a higher SEO ranking, you might lose customers because of a loosely built user experience. When it comes to creating a highly responsive website, user experience and SEO go hand in hand. Best-in-class SEO strategies are combined with a mix of smart UX designs on high-ranking websites.