The success of an online business is hugely reliant on the number of website visitors. The importance of the game of numbers in digital marketing cannot be overstated. It is estimated that only around 2 to 3% of all visitors end up making a purchase. Therefore, to increase sales, you have to make sure you attract as much traffic as possible.
Below are some of the most useful ways to achieve exactly that:
1. Target Topics with More Traffic
The first method is targeting topics that are generating the highest traffic. Of course, these have to be topics that are relevant to your niche.
You should know that the competition to rank for such topics is usually very stiff. This means you need to do a lot of SEO work to make it to the first page of search engine results. The process can be exhausting and time-consuming.
Alternatively, you can look for high-volume, low-competition topics. Using tools for digital marketing, it’s pretty easy to identify keywords that are generating decent traffic and are easy to rank for. It saves you the hassle of competing with authority sites.
2. Guest Blogging
Guest blogging is a super-effective technique that works wonders when executed correctly. The method involves writing blog posts for other websites. You could guest blog for sites in your niche or unrelated but high-authority sites. In return, these sites will send a link back to your website. Backlinks are critical for boosting rankings, especially when they are coming from sites with high domain authority.
3. Promote Your Posts Through Outreach
Outreach speeds up the visibility of new content.
This is where you need to sharpen your pitching skills. Create a personalized email and send it out to people who are interested in your topics.
Search for people who are already talking about similar topics. Give them a link to your high-quality content and ask them if they can use it as a reference. If they love it, they will share it, and you will get new visitors.
While you may be desperate for traffic, you must avoid being pushy and spammy. Make your pitch and give them space and time to respond.
4. Appear on Podcasts
The percentage of Americans aware of podcasting rose from 22% in 2006 to a staggering 75% in 2020. It’s predicted that by 2023, podcast listeners in the US will hit 160 million!
Podcasts create awareness about your business. They will give you direct website visitors plus a backlink that will increase your rankings.
5. Promote Your Content on Social Media
Social platforms like Pinterest, Facebook, LinkedIn, Twitter, and TikTok can make your content go viral overnight. Share your content as soon as it’s published. And make sure you add social share buttons on your website.
Unlike Google SEO which can take weeks or even months to work, social media marketing brings instant results.
Those are some of the best ways of increasing website visitors. You can also experiment with techniques like content repurposing, updating old content, and inviting guest posts. Email marketing can also be very effective.