Given that Twitter has more than 350 million active users, a Twitter blockchain strategy can do wonders for the growth of your project. Twitter is among the most popular online social channels. In Japan, it’s the leading social media platform with the majority of active users. Beyond that, Twitter is perfectly built for the blockchain project model. In fact, if you own a blockchain-based project and a Twitter blockchain strategy is not part of your PR campaign, then you’ll stunt the growth of this project.
Twitter is home to one of the most vibrant crypto communities. Some of these crypto community members are also the most powerful crypto thought leaders and influencers. Most crypto enthusiasts rush to Twitter for more news when they hear about something new or trending in the market. Moreover, it’s the first site they visit every morning to get real-time updates about the crypto market.
As you can see, failure to leverage the unique benefits that Twitter has to offer can cause a great loss to your company. Twitter is well-placed to earn you recognition for your blockchain project, especially when you’re just starting out.
The benefits of a Twitter blockchain strategy
If you’ve been considering developing a Twitter blockchain strategy for your project, then you should consider this your sign to start today. In case you’re still on the fence about this, here are some important ways in which you can leverage Twitter to grow.
-
Evaluate analytics
Besides being a channel for communication, Twitter is also a resourceful analytical tool. You can use it to keep up with the trends in your niche market. As such, this channel will help you uncover new topics that are trending. Simply search for popular hashtags and you can identify industry-related hashtags that you can use to boost the visibility of your posts. Through Twitter’s analytic function, you can identify the top-performing content. With this insight, you will know what kind of content your target audience will appreciate.
-
Provide customer support
Nowadays, customers prefer direct engagement for conflict resolution or making inquiries. Social media offers this opportunity, and Twitter, in particular, is designed for this. Since people can get a faster response on Twitter than through other customer support channels, Twitter is an ideal platform for blockchain customer support.
Engaging with clients or investors on Twitter allows you to identify and keep up with their needs. Since the platform supports real-time conversation, you can resolve any issues faster and more effectively. For those with questions, you can address their concerns instantly. A company like Binance takes Twitter blockchain customer support a step further. They have a separate Twitter account solely for customer support.
-
Build trust
Gaining customer trust is an important part of doing business. In fact, it’s the only way to convert potential audiences into loyal followers or customers. Active participation on a social platform like Twitter indicates that your business is active and thriving.
Furthermore, having an active and highly engaging crypto community is a good sign. When they see high engagement, prospective clients will consider your company trustworthy. Some of them will even reach out right away and join your community discussions.
-
Boost online visibility
Gaining online visibility is one of the major ways in which you can boost the growth of your business. With the right amount of visibility, your blockchain project will attract prospective investors or clients. Twitter offers you a platform to showcase your business in front of potential clients. With the massive crypto community on board, your venture has a higher chance of succeeding.
These days, you’ll notice that when you search for blockchain projects online, the Twitter accounts of these projects appear in the search engine results pages (SERPs). This just goes to show how important a Twitter blockchain strategy is. Keep in mind that when prospective investors or clients follow you on Twitter, they are more likely to check out your website. Over time, this boosts the visibility of your website as well as your brand awareness.
Twitter blockchain techniques that you can leverage
Twitter comes with robust techniques that you can leverage to grow your company. Even so, before you start implementing any of them, you’ve got to set clear goals. You need measurable goals that you can attain. For instance, is your goal brand visibility? Or are you targeting a bigger following? Perhaps, your objective is to boost product sales. The following are techniques you will find helpful for different goals:
-
Use hashtags
If you have a newsworthy piece of information, you can leverage trendy hashtags to share it rapidly. Hashtags not only spread your information on Twitter but also on other social channels. They improve the visibility of your content by making it searchable. Through the hashtags, your posts will be categorised with other similar posts that your audiences might find insightful.
Simply look for trending hashtags and use them to spread your content among prospective audiences. If you have a powerful crypto community, you can generate your hashtags and ensure that your project is trending.
-
Connections
Twitter allows you to connect with blockchain influencers and journalists in your niche because this is where they are most active. With the help of these influential figures, you can reach many prospective audiences. Twitter also creates an opportunity to interact with crypto enthusiasts on the platform where they turn for news.
-
Giveaways
Giveaways are cost-effective means of reaching out to potential audiences. This particular Twitter blockchain strategy is powerful and highly effective. Using rewards, you can encourage prospective users to follow your account or visit your business website. Hosting giveaways is also a great way to encourage loyalty among your current followers.
-
Content diversification
Twitter allows you to leverage different content types to share a piece of information with the audience. Depending on what you are sharing, you can use live events, memes, infographics, or polls to share the information. Airdrops are also applicable here. You can even engage the audience using quizzes. What’s more, with the help of analytics, you can identify the type of content they prefer.
Over to you
By now, you’re probably convinced of the merits of developing a Twitter blockchain account for your PR needs. Once you decide to add Twitter to your marketing arsenal, you shouldn’t waste any time. In fact, the best time to get started on Twitter is as you’re launching your blockchain project. Through a Twitter account, you can reach out to prospective clients and enlighten them about your project.
Whether you’re trying to reach prospective investors, customers, crypto influencers, or business partners, Twitter is the perfect place to promote your blockchain project. As you share business information with the target audience, you can also learn about the latest trends. After all, this is the first place where people talk about any new trend in the crypto space before it spreads to other social media networks.
Keep in mind that a Twitter account with no followers serves no real purpose. Remember, beyond helping you with your blockchain PR strategy, a Twitter blockchain account is a valuable channel of communication between you and your clients. Therefore, you should start building a following, create a community, and establish a customer base.
How Pressfarm can boost your Twitter blockchain strategy
Once you’re ready to build a crypto community of your own on this platform, you might find it helpful to reach out to a team of PR experts like those at Pressfarm. The PR specialists, social media experts, and content creators at Pressfarm have experience with blockchain PR and community-building strategies. They start by creating quality content for your project and distributing this content widely to help you earn trust and gain followers. With a professional press release, some educational guest posts and a branded media kit, you can earn credibility for your blockchain project. Moreover, by distributing this content to the right places at the right time, the Pressfarm team can help boost your visibility and drive traffic to your project website. Finally, by building a custom media list for you, the Pressfarm account executive can help you connect with respected crypto journalists and influencers.
As you set up a Twitter blockchain account, partnering with Pressfarm can boost your social media efforts and grow your following.