The importance of a company’s name cannot be understated. A good company name will introduce your business to the public and help define its image, but a bad one can cause you to lose customers before they even know what you’re about. With this in mind, it’s important that you take some time to think about what type of company name would work best for your venture.  Choosing a name can be difficult, but it doesn’t have to be. Just follow these tips, and you’ll find the perfect company name.

1. Make it Understandable

For your company name to work, it has to be understandable. If you use an obscure or needlessly complicated word in your business’s name, people will often skip over it entirely when they read it. This is especially true if your company finds itself in a crowded industry; in this case, you want your name to stand out.  A name like “Company Name LLC” is easy to understand but doesn’t exactly stand out.

What you want is a name that pops, something that’s interesting and grabs attention. To achieve this, many companies have turned to wordplay. For example, “GrubHub” sounds similar to the words “grab” and “food.” This clever naming choice helps GrubHub stand out from the sea of food delivery apps available today without being too confusing for potential clients looking to order

Instead of trying to select an unusual company name that might end up confusing people, try choosing a plain word with creative spelling instead. Something like “Tasty Cakes” for a food business would be much more memorable and recognizable to most customers.

2. It Needs To Be Memorable

Your company’s name should be memorable. If people forget your business’s name after only one encounter, you’re going to have problems drumming up future business. A good way to ensure that your company’s name gets stuck in the minds of clients is to possibly a pun in conjunction with your desired name. Everyone loves a clever play on words, and you can use this to your advantage by making an unforgettable name.

For example, “Tastefully Simple” is a company that sells cooking and baking supplies. The wordplay here is the fact that their name sounds like they sell simple ingredients, but the word “tastefully” implies that their products are anything but. This clever naming choice helps that business stand out from the myriad of companies selling ingredients at the grocery store.

3. A Professional Business Name Leaves a Good Impression

Usually, people’s first impression of your business will be based on its name. This means that if you want to make a good first impression, you should probably avoid using rude words or acronyms in your company name. Keep this in mind and don’t go overboard with the play on words, either; remember to keep your company’s name professional and straightforward, so clients immediately know what they can expect when doing business with you.

Avoiding expletives and unprofessional wordplay isn’t just confined to hand-to-hand businesses, either; online businesses have this issue too. If your website is, you might have a hard time getting people to actually shop on your site because who wants to order from an online store that’s already putting them off? Hiring a brand name consultant might be needed in this scenario because making your company name easy to remember and your business unique is important. If it’s difficult for someone to spell or pronounce, then they probably aren’t going to bother trying again in the future.

4. Come up With a Catchy Slogan

Slogans are a great way to make your company name memorable. If you can come up with a fun slogan as part of your company’s name, people will likely remember both the slogan and your business’s name itself. This is a great advertising tactic that works well for most businesses.

If you’re stuck on finding a company name, why not brainstorm slogans first? You can use these to help narrow down the field until you find something catchy that works for your business. For example, if one of your ideas ends up being “The Best Burgers in the Universe,” then using this for an online burger delivery service could be an effective strategy because it also gives customers an idea of what they can expect when dealing with your business–great tasting products delivered quickly. Catchy slogans even help PR agencies publicize your brand well.

5. Use a Name Generator

If you’re still having trouble finding the perfect name for your company, don’t worry! There are plenty of tools available to help you brainstorm potential names and slogans before deciding on one that works best for you. One tool that’s especially useful is a business name generator, which can suggest random business names based on set criteria including industry, keywords, or word length. This can be a great starting point if you need help refining your own naming ideas.

However, make sure to take these results with a grain of salt; no tool is 100% effective all the time because sometimes it comes up with strange options that aren’t quite right for your business. That’s why brand naming consultants are always recommended. Be wary of choosing a name that is too weird or difficult to remember; otherwise, you might end up hurting your business rather than helping it grow.

6. Check for Trademark Issues

tips on choosing a company name

Before you finalize your company name and start using it everywhere, make sure to do some trademark checks first. You don’t want to get stuck with a naming decision that backfires down the line because of legal issues. Your best bet is to hire an intellectual property lawyer alongside the branding experts, who can help you check if your proposed business name has already been copyrighted or trademarked by another company in the past. If so, then you’ll need to choose another name that hasn’t been claimed yet before moving forward.

When choosing a company name, the most important things are to keep it professional, memorable, and targeted towards your desired type of customer base. As long as you keep all this in mind when deciding on the best company name for your business, you should have little or no trouble finding something that works!