Here’s our updated list of top 37 finance journalists to connect with this year
Looking for some expert financial insights? Here are the top 40 finance journalists to follow in 2024. These seasoned professionals offer invaluable expertise, analysis, and commentary on the ever-changing world of finance. Whether you’re a seasoned investor, a business owner, or simply interested in understanding the financial landscape, these journalists will keep you informed and help you navigate the complexities of the market.
With a diverse range of backgrounds and experiences, these journalists cover various aspects of finance, including stock markets, personal finance, cryptocurrencies, economic trends, and more. They provide in-depth research, breaking news, and thought-provoking perspectives that keep readers engaged and informed. By following their work, you can stay ahead of the game and make well-informed financial decisions.
Stay on top of the latest trends and developments in the finance industry by following these top finance journalists in 2023. Their expert insights and analysis will give you the edge you need to succeed in the ever-evolving world of finance.
A rich history of finance journalists
History can trace finance journalists back to the days of medieval merchants, who would rely on informants to give them news from the marketplace. Since then, finance journalism has evolved into a way to help people make informed economic choices with an understanding of how those choices can impact their financial situation.
Currently, finance journalism encompasses a broad yet targeted audience focusing on news about financial markets, Analyst rating, macroeconomics data and trends, government economic policy, corporate news, personal finance, and more in the finance industry. This kind of journalism can also explain complex financial concepts concisely. In the past, financial journalism was often seen as an exposé on harsh truths for governments and businesses worldwide. Even so, financial journalists are now seen as experts in their industry and asked to provide insights for companies all over the world. They collect data and report information about financial markets for print, broadcast & digital media and find essential stories to share with their audiences.
With the advancement of technology, financial journalism has grown bigger than anyone expected. From FinTech and Blockchain to AI intelligence, the finance industry has opened new doors for people to express their thoughts and ideas about the global marketplace. At the moment, many startups and entrepreneurs are looking for the perfect finance journalist to create a story about their brand through organic content.
While companies may have the ability to understand their industry and market, they may need additional help to create informative content and entice their target media professionals and audience. PR agencies, like Pressfarm, help companies create quality content including professional press releases, winning guest posts and eye-catching media kits.
As part of their PR packages, Pressfarm also provides access to their PR database of over 1 million journalists so that companies can filter through to find their ideal media match. Given the current digital landscape of industries, Pressfarm’s PR experts also help with online distribution by increasing release visibility in relevant search results across major search engines.
If building media lists isn’t your thing, then Pressfarm can also do that for you, thus helping you connect with the best journalists in your niche. With any of Pressfarm’s PR packages, you can find the best people to tell your brand story, and get quality content to share with these expert storytellers.
Companies need to know the appropriate media professionals to reach out to with their stories. Let us look at the top 40 finance journalists who companies should develop relationships with to achieve media coverage.
Top 37 Finance Journalists to Cover Your Story
1) Joe Weisenthal
Weisenthal is the executive editor for Bloomberg Digital and co-anchor of “What’d You Miss?”, one of Bloomberg Television’s flagship markets programs. He also co-hosts “Odd Lots” – the Bloomberg podcast about what’s new in finance, international markets, and economics – with Tracy Alloway. Weisenthal has also led the editorial development of markets and finance coverage across Bloomberg’s digital brands.
Previously, Weisenthal worked for Business Insider as one of the digital startup’s first employees. His content focuses on the wonders of Wall Street and the economy, and his expertise has also turned him into one of the leading experts in the financial industry.
2) Ben Carlson
Ben Carlson is the brains behind “A Wealth of Common Sense,” a blog and podcast that focuses on wealth management, investments, financial markets, and investor psychology. Carlson has established himself as a thought leader in the finance industry through his experience as a writer. He is also the Director of Institutional Asset Management at Ritholtz Wealth Management.
3) Erin Lowry
Erin Lowry is an opinion columnist who covers personal finance at Bloomberg. She is also the author and founder of BrokeMillenial.com. In her blog, she helps millennials like herself get their financial life together through books, presentations, worksheets, and courses. Lowry is also the author of the book “BROKE MILLENNIAL: How to Stop Scraping By and Get Your Financial Life Together.”
4) Frances Coppola
Not to be mistaken for Francis Coppola, Frances is the author of the Coppola Comment finance and economics blog. She’s also a contributor to Forbes and the Financial Times, and an occasional blogger for Open Democracy, CapX, Open Democracy, and CoinDesk. She studied singing and piano at the Royal College of Music. She also designed risk management systems for NatWest and financial and regulatory reporting systems for Midland Bank (now HSBC). After the financial crisis, she found herself back in finance as a writer and commentator to provide expert insight into the finance industry.
5) MyFabFinance
The MyFabFinance website created by nationally recognized millennial money expert Tonya Rapley is dedicated to helping millennial women transform their money story from a thriller into a feel-good adventure. Rapley is dedicated to helping women become who they are meant to be without any barriers or hardship. With leading financial education and lifestyle tips, the blog is a limitless resource for financial and professional growth.
6) Anthony O’Neal
Anthony O’Neal is a bestselling author and speaker who helps students make intelligent decisions with their money, relationships, and education. His podcast “The Table with Anthony O’Neal,” empowers listeners by helping them find spiritual, mental, and financial freedom. He has made TV appearances on Good Morning America, The Tamron Hall Show, and Rachael Ray. Along with his site’s mission, he teaches young adults how to budget, live without debt, avoid student loans, and build real wealth for their future.
7) Emma Edwards
Emma Edwards is a renowned financial behavioral specialist, which means that she understands the psychological factors that drive our attitudes to money and spending. Edwards has built her career with a two-pronged mission in mind. She wanted to use her finance writer experience to make financial literacy fun, exciting, and accessible to women of all backgrounds. Additionally, Edwards wanted to bring financial services to life with engaging and impactful copy and content. Her writing background includes experience in finance, real estate, insurance, and business.
8) Paul Krugman
Krugman is an American economist who is also known for his work teaching at MIT and Princeton University. Beyond that, he is also a columnist for The New York Times. He specializes in explaining the patterns of international trade. He also covers the geographic distribution of economic activity by examining the effects of economies of scale and consumer behavior on diverse goods and services.
9) Paige Pritchard
Paige Pritchard is a spending coach known widely for the finance tips that she shares on TikTok. Her financial journey began when she was trying to pay off her student loans and other debts. Together with her husband, they paid off almost $100,000 in debts after ten years. Through her social media platforms and website, her mission is to empower women and couples to settle and build massive wealth together.
10) Mrs. Dow Jones
11) Dave Ramsey
Dave Ramsey is a respected personal finance expert and radio host whose extensive portfolio has made him a top-rated personality in this field. Throughout his career, Dave Ramsey has become America’s trusted voice on money and business. His busy schedule has not stopped him from giving back to the community by creating the Financial Peace University. This is a program that helps people get rid of debt, take control of their money, and learn money-management skills founded on commitment and accountability.
12) Christine Lagarde
Christine Lagarde’s expertise and passion for the industry have earned a reputation as the rock star of international finance. While it may be a bit challenging to get coverage from her, Christine Lagarde’s expertise in finance and the economy has earned her a place on this list. She is a French politician, businessperson, and lawyer. She also serves as President of the European Central Bank and has served as Chair and Managing Director of the International Monetary Fund. Her years of experience in the finance industry gave her the privilege of being ranked #2 on the World’s 100 Most Powerful Women list by Forbes.
13) Ben Chu
Ben Chu is currently the Economics Editor of Newsnight, the BBC’s flagship current affairs nightly TV show. He was previously the economics editor for The Independent. He was previously the chief leader writer for The Independent, where he enjoyed spending his free time debunking stereotypes that the Western world might have about the Eastern world. His research and findings helped him to author the book “Chinese Whispers: Why Everything You’ve Heard About China is Wrong.”
14) Sweet Frugal Life
After her husband unexpectedly lost his job, stay-at-home mom Melanie started finding ways to live frugally and budgeting whenever possible. Through first-hand experience and experimentation, she wanted to help others understand that living frugally is not something that needs to be done AFTER a significant financial hit. Moreover, living frugally doesn’t make life any less sweet. Rather, this is a lifestyle people must adopt daily so that they are prepared for any unforeseen circumstances.
15) Andrew Ross Sorkin
Sorkin is known for his work as a financial columnist for The New York Times and a co-anchor of CNBC’s Squawk Box. He’s also the founder and editor-at-large of Dealbook, an online daily financial report from The New York Times. Sorkin has built an impressive career in writing media since his senior year of high school when he was a student intern for The New York Times. He went on to join The New York Times as a European mergers and acquisitions reporter in London before moving to New York to perform the same role.
16) Gretchen Morgensen
Gretchen Morgensen is currently the senior financial reporter at the NBC News Investigative Unit. Morgensen began her career as an assistant editor with Vogue magazine, eventually becoming a writer and financial columnist. After co-authoring the book “The Woman’s Guide to the Stock Market in 1981, she continued writing about finance at Money magazine. In late 1986, she accepted an offer by Forbes to work as an editor and investigative business writer. In 1998, she became the assistant business and financial editor at the New York Times. Here, she wrote about conflicts of interest between financial analysts and their employers, who generate income from the analysts’ companies.
17) StockCats
StockCats is a website that is built on a combination of financial advice and people’s love for cats. While the finance industry can be filled with pretty dry topics, stockcats.com provides art, memes, and cat videos about the stock market and financial issues. This content lightens the mood just a touch while still providing valuable information.
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18) Stephanie Flanders
Stephanie Flanders is the Head of Economics and Politics at Bloomberg and Bloomberg Economics. She began her career as an economist at the London Business School and the Institute for Fiscal Studies. She became a lead writer and columnist at the Financial Times. Previously, she was Chief Market Strategist for Europe at JP Morgan Asset Management in London.
19) Henry Blodget
Henry Blodget is an American businessman, investor, and journalist. Throughout his career, he has also worked as a former equity research analyst. Unfortunately, due to his violations of securities laws and subsequent civil trial conviction, he was permanently banned from involvement in the securities industry. Even so, this obstacle didn’t interfere with his financial journey, as he later became the CEO of Business Insider.
20) Brian D. Evans
Brian Evans is the CEO and Founder of BDE Ventures and Influencive – a platform that shares unconventional wisdom about online marketing and finance from influential minds to help teach, train, and inspire the next generation of leaders. Evans is also an award-winning serial entrepreneur, online marketer, mobile app advisor, and accomplished writer. He has been building and advising startups for over a decade.
21) Amy Cosper
Cosper is the former vice president and editor-in-chief of Entrepreneur Media Inc. With her journalism roots in the tech world, she helped evaluate new business plans, ventures, and partnerships to assist in diversifying the company’s portfolio. She went on to become publisher and editor-in-chief for Satellite Broadband magazine at Primedia. She’s now head of content as Bizee.
22) Peter Bruce
Peter Bruce was the editor-at-large and columnist of Business Live. In addition, he has previously worked as editor-at-large at Arena Holdings and editor-in-chief of Business Day, Financial Mail, ABC, the Business Day TV, Home Channel, and Ignition channels. More recently, he’s known for hosting Peter Bruce Podcasts from The Edge, where he interviews other finance and trade experts about issues we deal with every day.
23) Al Lewis
Lewis is an American journalist who has served as a columnist for The Wall Street Journal Sunday and MarketWatch. He previously worked as Markets Editor for CNBC. Here, he worked with a fast-paced team of digital reporters to cover Wall Street and financial news ripples worldwide. More recently, Al Lewis has made a name with his coverage at TheMessenger.com.
24) Kate Rogers
Before joining CNBC as a reporter in 2014, Kate Rogers was a personal finance and small-business reporter for Fox Business and FoxBusiness.com. While there, she reported all daily programming and hosted a Web series on entrepreneurship and startups. Rogers currently covers small business, consumer, retail, labor, and restaurant industry trends at CNBC.
25) Biz Carson
Biz Carson is currently a reporter at Bloomberg where she covers wealth and Silicon Valley. She was previously a staff writer for Protocol who writes content that is focused on Uber, the sharing economy, and startups. She has previously worked at other finance publications including Business Insider, Forbes, etc.
26) Aaron Heslehurst
Aaron has been a BBC business news presenter since February 2002. He has worked across all the BBC television channels, including BBC World News. He has also interviewed some of the world’s most prominent corporate leaders from the World Bank, the IMF, the European Union, and the World Trade Organization.
27) @BABEONABUDGETBLOG
As a law school graduate, the founder of this blog – Kendall – wanted to use her social media platforms to help herself and others stay accountable for personal finances. Her success stories and stepping stones for success include tracking goals, matching programs, and budgeting. She also shares tips and tricks for people to save money on utilities, car insurance, and groceries.
28) Jon Prior
John Prior is a business writer who previously worked at the Dallas Business Journal before being hired by American Banker as a reporter. In this role, he covers national banking in the United States. He has previously also covered private equity, commercial banking, hedge funds, family offices, and mergers and acquisitions.
29) Cassandra/ @MONEYWITHCASS
30) Pamela Ambler
With over a decade of experience covering business news in the US and Asia, Pamela Ambler has built quite the reputation as an expert in foreign markets and the global economy. She has previously worked as an on-air foreign correspondent for Thomson Reuters’ broadcast team, where she reported on global markets, digital currency, and more. After a 3-year stint as a reporter at Forbes, she moved to ChannelNewsAsia and is now Head of Investor Intelligence & Strategy, Asia Pacific at JLL.
31) The Budgetnista
Tiffany Aliche, known online as The Budgetnista, has build an impressive reputation as America’s Favorite Financial Educator. She is dedicated to making life-changing financial education accessible for women worldwide using her favorite financial resources & tools. Aliche helps women understand the importance of budgeting and frugal living for a happier life without too many worries.
32) Daniel Anderson
Daniel Anderson is a marketing expert turned personal finance coach and founder of The Money Maniac. Drawing from his background in investment banking and entrepreneurship, he helps people reach financial freedom and live richer lives. Daniel focuses on building wealth by increasing income, spending strategically, and investing for the future.
33) Allison Baggerly
Through her blog @INSPIREDBUDGET, Baggerly shares the tools that women need to improve their personal finances and overcome shame and low confidence normally related to spending habits. Beyond that, she also shares ongoing motivation for a debt-free journey. Additionally, she provides expert insight and information about understanding emergency funds, budgeting, and cash envelopes.
34) Sahirenys Pierce
Sahirenys Pierce is a millennial Latina mom with a background in financial planning. As a stay-at-home mother and entrepreneur, she also uses her brand, the Poised Finance + Lifestyle, to help women balance their finances and lifestyle with poise.
35) Tori Dunlap
Tori Dunlap is a millennial money and career expert, as well as the author of Financial Feminist. After saving $100,000 at age 25, Tori Dunlap quit her corporate job in marketing to help fight financial inequality by giving women actionable resources to better their money. She has been called “the voice of financial confidence for women” by CNBC, and through online tutorials and also expert insight. She has also helped many women reach their financial goals.
36) Jesse Eisinger
Jesse Eisinger is the senior reporter and editor at ProPublica and is among the top finance journalists. Before his role at ProPublica, Eisinger worked at The New Yorker, The Wall Street Journal, and The New York Times. Eisinger won the acclaimed Pulitzer Prize for National Reporting in 2011, and made waves in the industry with his first book The Chickenshit Club: Why the Justice Department Fails to Prosecute Executives. He also made a name for himself through his role in exposing the Lernout & Hauspie fraud and through his accurate prediction of the downfall of the Bear Stearns and Lehman Brothers.
37) Rebecca Jarvis
Rebecca Jarvis is an Emmy award winner and respected financial journalist who wears many hats in this industry. She’s currently the Chief Business, Technology & Economics Correspondent at ABC News, host of the podcast No Limits with Rebecca Jarvis, and host of ABC’s most popular tech and business show, Real Biz with Rebecca Jarvis. She draws on her previous experience as an investment banker at Bank of America and a reporter at CNBC to inform her unique perspective.
Conclusion
Whoever a company chooses to tell its brand story, it is essential to remember that time is money. In the finance industry, where the market and economic trends are constantly changing, journalists are always busy trying to create content that is relevant to the current trends before it becomes old news. To make contact with these media professionals, companies also need to produce quality content that can draw their attention, regardless of their niche and target audience.
How Pressfarm can help
For an entrepreneur, overcoming a crisis can determine your success or failure. At Pressfarm, we help companies define the right narrative in the media for their brand – either to improve their credibility or resolve a PR crisis. If you are an entrepreneur wondering how to improve your company’s publicity, get in touch with us. We can help you to craft and distribute your press releases, develop compelling guest posts and design eye-catching media kits for your brand.
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