Learn here about the uses of AI tools, such as chatbots, image generation tools, and more, in restaurant marketing.
- Brainstorming Marketing Ideas
- Writing Top-Notch Copy for Multiple Purposes
- Handling Customer Service
- Is Adopting AI in Your Business a Good Idea?
AI has come a long way over the years and now we’ve finally reached the point where it’s available to you at an affordable price. But, what’s all the rage about it? In this article, we’ll talk about the uses of AI to market restaurant businesses, as well as other ways this technology can optimize yours. Let’s dig in!
1. Brainstorming Marketing Ideas
Coming up with new ideas for marketing is not everyone’s strength. That, paired with the fact that restaurant owners and managers are usually too busy to handle marketing and considering marketing agencies aren’t affordable, makes tools like ChatGPT a turning point. Using free or low-cost AI tools you have access to an immense amount of data you can use to come up with interesting, original, and affordable ideas tailored to your business. The only requirements are that you become familiar with said apps and are good at formulating appropriate prompts. This alone will allow you to brainstorm ideas without paying high consultation fees from marketing gurus, which will lower your marketing costs considerably. Paired with a couple of other tools, such as AI image generation tools, email marketing, and more such as SEO keyword search tools can take you a long way. Of course, we do warn you that this is still a tool. You still must be slightly more creative to maximize its usefulness.
2. Writing Top-Notch Copy for Multiple Purposes
Anyone can write, but with AI, you don’t need to worry about doing it yourself. You don’t even have to worry about hiring a copywriter anymore. ChatGPT-4, the most advanced version of this AI chatbot, costs only a monthly USD 20, and it can write outstanding copy. You can use that technology to write blog posts, social media descriptions, marketing emails, customer messages, and much more. There’s almost no end to the versatility of this tool – and it’s only one of the many available. Other interesting uses for these tools are translation and localization. You can ask it to write a text about anything, for example, inviting customers to trivia night with the best wings and selection of beers in town. Once it hands you the copy, you can give it the instruction of translating it to, say, Spanish, and after, instruct it to localize it to Mexico. This will allow you to reach customers you didn’t have access to before, create a more cohesive community around your business, and profit from that success. You can also use it for simpler writing tasks, such as writing enticing descriptions of your dishes. Then, you can just enter the descriptions in any of the top POS systems, such as Waiterio. That, paired with Waiterio’s automatically generated websites, online menus, and a little bit of menu engineering, will grant you excellent results.
3. Handling Customer Service
Sometimes we forget that mastering customer satisfaction is the key to mastering mouth-to-mouth marketing, which is what most marketers agree is optimal for a business. But, if you’ve ever worked directly with customers before, you know that handling them can be a tiring process, even for the most passionate and experienced. AI is here to revolutionize this aspect of businesses, too. There are now chatbots that can take care of talking to customers, offering them solutions, upselling items on your menu, and much more. You can also use AI with other tactics to retain customers, such as powerful email marketing to keep your customers engaged with your business. Email marketing is much easier with the help of AI – you can create tailored email copy, and amazing visuals, and pair those with offers like discounts to keep customers coming back to your restaurant.
Is Adopting AI in Your Restaurant a Good Idea?
By now, we should be arguing if it’s even optional! AI has taken strident steps into every industry, and the F&B industry is not immune to it, either. With that said, you should keep in mind that some AI solutions are more viable than others when it comes to restaurants and that not every tool might be useful for your business. For example, if you have a high-end restaurant, you likely won’t need the latest advances in AI-powered drive-thrus. Instead, using it to organize reservations would be practical. That means there’s an AI that would likely improve an aspect of your restaurant – and with the industry being as competitive as it is nowadays, you should seek out any advantage you can get. Are you ready to adopt this technology?