YouTubers have become some of the most valuable influencers for brands to collaborate with. Since its creation in 2005, YouTube has grown into one of the largest platforms for people worldwide to seek out information and entertainment to stay up to date and occupy their time. The term “YouTuber” gained popularity after the company began its “Partner Program,” which allowed viewers to make money off videos they uploaded onto the platform.
YouTube took the world by storm because it seemed that YouTube’s video creators and micro-influencers did not appear to be involved with the already-established celebrity culture. By presenting a more self-governed and independent appearance, YouTubers have become more influential towards consumer behavior by appearing more relatable and authentic by fostering direct connections with their fanbase.
YouTube Marketing Strategies
Since the rise of social media influencers, social media and YouTube marketing strategies have become essential for companies to reach their target audiences effectively. While most content creators on social media use and create organic content, they also collaborate with companies to help get the word out there about the brand. To entice influencers to work with them, companies need to create eye-catching and mutually beneficial content.
Many may be able to create this type of content on their own, but some may need professionals help to turn their ideas into actual words. PR agencies like Pressfarm help companies create newsworthy content to gain the attention of media professionals and influencers. They also go the extra mile by providing companies with access to their PR database of over 1 million journalists who are filtered so that they can find their perfect media match. Their understanding of digital PR and marketing has also equipped them to help companies gain media attention through relevant search results on multiple search engines. The professionals at Pressfarm also have a detailed understanding of social media and influencer marketing.
In this article, we will look at:
1) The rise of YouTubers
2) Top 15 Most Popular and Highest-Paid YouTubers
The rise of YouTubers
Many YouTubers have succeeded because of their ability to communicate with their viewers on a more personal level and with a more friendly approach. Their video content ranges from video blogging (vlogs), informative videos, comedy sketches, and more.
While previous celebrities gained exposure through traditional media, a YouTuber’s celebrity status comes from their organic content and their engagement on social media platforms. Their relationship with their audiences turns viewers who randomly come across their videos into a loyal community. By listening to questions, requests for future content, and opinions on their content, YouTubers can become more visible while also generating more money and potentially becoming a trending topic.
Top 15 Most Popular and Highest-Paid YouTubers
With 15 video categories on the platform, there are millions of YouTubers who create organic content to cater to their target audience and increase their viewership. The list below is not in any particular order and contains YouTubers from different categories and countries, and reasoning for being famous on the video-sharing platform.
1) Jeffree Star (Beauty & Makeup)
Net worth: $200 million
Jeffree Star is one of the most influential makeup artists and beauty gurus in the industry. He began his social media career on Myspace to focus on his music and fashion design career. Star built up his fan base by blogging about his life while also establishing himself as a thought-leader and expert on self-image and confidence fame, life, and beauty.
His move towards YouTube was meant to promote his e-commerce makeup brand, and the exposure turned Jeffree Star Cosmetics into a worldwide makeup brand. In 2018, he earned $18 million from his YouTube endeavors alone and had amassed a following of just below 17 million subscribers.
In the past few years, Star has been the centre of controversy among other beauty gurus like Tati Westbrook and James Charles. While he’s been labeled quite the controversial YouTuber, he still manages to influence many worldwide with his makeup and beauty tips.
2) Dude Perfect (Sports & Comedy)
Net worth: $30 million
Dude Perfect is the second-most subscribed sports channel on YouTube and the fifteenth most-subscribed channel overall for all sports and comedy enthusiasts out there. Their content involves videos depicting various trick shots, stunts, and friendly competitions between the group of 5 former college roommates.
They are currently headquartered in Frisco, Texas, and have amassed a following of over 55 million subscribers.
3) PewDiePie (Gaming)
Net worth: $40 million
Felix Arvid Ulf Kjellberg, affectionately known as PewDiePie, is a Swedish YouTuber famous for his Let’s Play videos and comedic shows. He began his YouTube career in 2010 with gameplay videos of horror and action video games. In 2013, his channel became the most-subscribed one on the platform.
As of February 2021, the channel has over 109 million subscribers and received over 27 billion views.
While his content is still predominantly focused on gaming, his content style has diversified to include vlogs, comedy shorts, formatted shows, and music videos.
4) Rhett & Link (Comedy Talk Show)
Net worth: $25 million
These self-proclaimed “Internetainers” are known for creating and hosting the YouTube series Good Mythical Morning. Their talk show-style channels are filled with comedic content that involves exciting ways to test out-of-the-box ideas. Rhett and Link create a family-friendly channel for entertainment that can be shared with everyone. They create a wide variety of content, including videos of them throwing darts at a map to guess international cuisine to rating foods from different price ranges and locations.
While older than the stereotypical media influencer, Rhett & Link and their expanded company Mythical Entertainment have amassed around 17 million subscribers.
5) Lilly Singh (Comedy & Vlogs)
Net worth: $20 million
Lilly Singh started her YouTube career in 2010, and by 2017, she was ranked number ten on the Forbes list of the world’s highest-paid YouTube stars. Along with maintaining her channels, she has also released her first documentary film chronicling her world tour and her first book, which reached number one on the New York Times best-seller list.
In 2019, Singh changed her channel name from her former pseudonym Superwoman to her legal name “Lilly Singh.” By that time, she had already amassed a following of around 18 million through both her primary and vlog channel.
6) Paul Brothers
Net worth: $36 million
Throughout both their careers, the Paul brothers have been no strangers to controversy. Both of them started their social media careers on the now-defunct application, Vine. By the time Vine became extinct, Jake Paul had amassed 5.3 million followers, and his brother Logan was ranked as the 10th most influential media figure.
However, both brothers have received bad reputations for their actions on social media, and many have labeled them as try-hards and attention-seekers. Regardless of critics and negative reviews, both brothers have amassed a combined following of 43 million and continue engaging in risky behavior.
7) Liza Koshy
Net worth: $6 million
Liza Koshy began her career on Vine in 2013 before starting a YouTube channel. When Vine closed in 2017, she had around 7 million followers, who she brought along for her YouTube ride. Her celebrity status as an “Internetainer” helped her ease her way into Hollywood. As a thought-leader, she interviewed former President Barack Obama and other celebrities at star-studded events. To manage her busy schedule, she stopped recording videos full-time when she turned to full-time acting and hosting.
As of 2021, her main channel has over 17 million subscribers, and her second one has more than 8 million.
Net worth: $16 million
Jimmy Donaldson, known as MrBeast, is a YouTuber who started his career by creating gaming content. His content style has diversified to include expensive challenge videos that reward thousands of dollars, donation videos, videos with tasks, and original vlogging videos.
As of January 2021, he has more than 51 million subscribers on YouTube. In 2019, he won the Breakout Creator by Streamy Awards. He is also one of the top 10 highest-paid YouTubers of 2020, along with Markiplier and Ryan’s World.
9) David Dobrik
Net worth: $20 million
Along with other YouTube celebrities on this list, Dobrik found early success on Vine’s video-sharing platform before starting his “vlog channel” in 2015. He is best known for The Vlog Squad, which features his friends and his daily life.
As of February 2021, his vlog channel has accumulated about 18.8 million subscribers and 8.2 billion views.
10) Mark Edward Fischbach
Net worth: $28 million
Mark Edward Fischbach, or Markiplier to his fans, is a YouTuber who has honed his talents of playing video games. While he specializes in “Let’s Play” videos, mainly featuring survival horror video games, his channel’s original focus was sketch comedy. In 2014, the MarkiplierGAME channel was listed on NewMediaRockstars Top 100 Channels. That same year, he moved to Los Angeles to be closer to other resources. After taking a hiatus from YouTube, he returned and reached 10 million subscribers.
As of 2021, Fischbach has a loyal following of around 28.5 million and continues to make gaming videos and sketch comedy content.
11) Ryan Kaji
Net worth: $50 million
Ryan’s World, formerly Ryan ToysReview, is a children’s YouTube channel that revolves around nine-year-old Ryan Kaji and his family. Reviewers have described the channel as a mash-up of personal vlog and unboxing/review videos. While the channel seems to embrace overwhelming consumerism, it combines innocent childhood antics to create a welcoming environment for its follower base.
According to Forbes, the channel earned $11 million between 2016 and 2017 and Kaji was the eighth highest-paid YouTuber. In 2018 and 2019, he earned $22 million and $26 million, respectively, from his video and product line.
As of 2021, Ryan Kaji has 28.5 million subscribers and 45 billion views on his channel.
12) Fine Bros Entertainment
Net worth: $32 million
FBE was founded by content creators and media entrepreneurs, brothers Benny and Rafi Fine, and encompasses many different content types, including the React video series, narrative web series, and a “transmedia” sitcom called MyMusic. While they have been creating content since 2004, FBE jumped on the chance to target new audiences when they started their YouTube channel in 2007. They are one of the few companies on the platform with over 10 million subscribers on two Youtube channels.
At the moment, they have 44 million subscribers across all platforms and have a received over 12.5 billion views on their video content.
Net worth: $12 million
YouTube power couple Zoe Sugg and Alfie Deyes have been making waves on the video platform since they started their channels in 2009.
Zoe began posting content about lifestyle and beauty, and her expertise in the field and charismatic attitude gave her a following of over 10 million subscribers. With her success, she launched her brand of beauty products and a range of complimentary homeware products, which was reported to earn her 3.8 million British pounds per year. Sugg currently has about 17 million loyal fans who look to her for anything lifestyle and beauty-related.
The second half of Zalfie, Alfie Deyes also began his career in 2009, creating content and collaborating with other influential YouTubers to achieve a following of around 10 million subscribers across all his platforms. While Deyes focuses on on-trend topics to engage with his audience, he has also started a gaming channel and a daily vlog channel that gives viewers an in-depth look into the life of Zalfie and their adorable pup Nala.
14) Emma Chamberlain
Net worth: $8 million
There is no millennial or Gen Zer who does not know who Emma Chamberlain is. Chamberlain originally launched her channel as a DIY channel, but she shifted her content style to more relatable content. She pioneered a new approach to vlogging that the platform had not seen before. Thanks to her comedic presence and her ability to relate with her audience, many influential media outlets have coined her “the funniest person on YouTube,” and Tim Magazine named her one of The 25 Most Influential People On The Internet in 2019.
Her influence has allowed her to work on many different projects not related to YouTube. Her collaborations have included working with Teen Vogue for their Generation Next event at New York Fashion Week and working with other fashion brands as a spokesperson. She has also collaborated with high fashion brands like Louis Vuitton and Calvin Klein for a series of videos and photoshoots. Her daily vlogs show her deep affection for caffeine, and her celebrity status and financial capability helped her launch her own coffee company.
As of 2021, Chamberlain has a following of around 10 million, but she earns her income through other means.
Net worth: $30 million
With over 15 categories on YouTube, music is very popular. Whether it is a music channel for aspiring musicians to get noticed like Justin Bieber or musicians who are just using the platform to reach new audiences, YouTube has been a great platform to showcase new music.
TrapNation was founded in 2012 by Andre Willem Benz and is a music promoter known for releasing electronic music for listeners’ enjoyment. Since then, Benz and his other curator have expanded into creating other channels showcasing different music genres.
At the moment, all channels that fall under TrapNation have a combined following of 29.1 million and a viewership of 11.24 billion.
16 ) James Charles
Net worth: $22 million
James Charles is one of the biggest Internet personalities, beauty YouTubers, and makeup artists at the moment. He is no stranger to controversy but he remains an authority in the makeup industry. In 2016, he became the first male ambassador for CoverGirl and has received numerous awards for his work on social media. In 2020, he also worked as a host, director, and co-producer of the reality competition series Instant Influencer.
He has amassed over 25 million subscribers throughout his rollercoaster career with his vlog, makeup, and beauty content.
17) Like Nastya
Net worth: $20 million
Unboxing and review videos seem to be a popular category in the YouTube space. Anastasia Radzinskaya is one among many child YouTubers, but there’s a reason she stands out from the rest. In 2016, her parents – Anna and Sergey – initially started a toy-unboxing channel and then transformed it into reviewing products and services that other children and families could enjoy. With her parents’ help, Anastasia began her career on YouTube by sharing her honest opinions about products to the world. At seven years old, Anastasia, or Nastya, has the sixth most-viewed channel on YouTube and the single most-viewed channel owned by a YouTuber.
After earning money from YouTube’s partner program, Like Nastya has become one of the world’s fastest-growing creators thanks to her ability to reach many people from different language backgrounds. Currently, the channel has a following of 68 million and a total view count of 51 billion.
18) Rosanna Pansino
Net worth: $18 million
From the age of 4, Rosanna Pansino has been making baked goods with her large Italian family. Her love for food and family led her to start her YouTube channel Nerdy Nummies, one of the most popular cooking series on the platform. Pansino was listed first in 2017 on Forbes’ Top Influencer: Food list. She initially moved to Los Angeles to pursue her acting career and has made an appearance in small roles for shows like Parks and Recreation and CSI: Crime Scene Investigation.
After her original baking videos started gaining a steady following, her fans started requesting more content. This helped her to develop a brand identity based on cooking and baking delicious treats. She has remained one of the highest-paid female YouTubers with a subscriber count of 12.7 million and total views at 3.2 billion.
19) Hi-5 Studios
Net worth: $14 million
Considered one of the leaders in the YouTube space, Matthias Fredrick and his family have experience creating family-friendly content for people of all age groups to enjoy. What started as Matthias’ YouTube channel where he posted daily vlogs of his family and updates from his everyday life turned intoTeam Edge, a YouTube channel he shared with his brother and brother-in-law. This channel grew into an in-house multi-channel network that currently includes at least eight active channels.
Through his hustle, Matthias has gained over 100 million views monthly and continues making content that intrigues audiences from gaming videos to comedy/drama sketches along with daily vlogs featuring Hi-5 studios and its employee.
20) The Try Guys
Net worth: $6 million
Comprised of four best friends who all started their career at a viral entertainment company, Buzzfeed, The Try Guys are a combination of four very different personalities. They generate fun content based on different challenges. From trying to make things without recipes or instructions to doing everyday tasks with a surprising twist, they’re constantly entertaining people with their comedic, educational, and relatable content. Since their independent success, they have had a world tour. They have released a book “The Hidden Power of F*cking Up,” where all four men go into detail about the struggles they have had to face in their lives. In this book, they explain how they have either overcome their struggles or learned that “f*cking up” is just how life works. The book demonstrates that it’s how one perseveres at life’s greatest obstacles that gives you power.
In just three years of being an independent comedic entertainment company, the Try Guys YouTube channel and other subsequent channels have gained a following of almost 8 million. They are truly committed to creating content that puts a smile on everyone’s faces.
21) Nikkie Tutorials
Net worth: $6 million
Nikkie de Jager, better known as Nikkie Tutorials, is a Dutch makeup artist and beauty vlogger who gained online popularity in 2015 when her YouTube video – “The Power of Makeup” – became incredibly popular among the public and inspired many other videos of people acknowledging what they looked like with and without makeup. On January 13th, 2020, Nikkie uploaded a video on her channel openly discussing that she was transgender and that she had been blackmailed by someone who threatened to release details of her private life to the public. Regardless of that, she came out on top and continues to advocate for everyone who needs a voice. She bonds with her audience through her makeup tutorials, reviews, and collaborations with other industry experts to share secrets about makeup and beauty.
Nikkie has collaborated with other beauty gurus and celebrities like Jessie J, Kim Kardashian, and others. As of 2021, she has a subscriber count of 13.8 million and total views of 1.43 billion.
22) Studio McGee
Net worth: $5 million
Studio McGee is an interior design company started by husband and wife duo Shea and Syd McGee. Shea McGee originally had a Communications degree, but she wanted to change careers and channel her energy into interior design. As one of the first design influencers on Instagram, Shea attracted large audiences because of her fresh approach to interior design. The McGees may have started on YouTube, but their creative eye and approachable look into interior design have turned them into one of the leading innovators in the interior design industry. They continue to design homes across the country and showcase their talents through their new Netflix series “Dream Home Makeover.”
23) Babish Culinary Universe
Net worth: $4 million
The brains behind this channel know that one of the best ways to get people’s attention is to make cooking fun. The YouTube cooking channel Babish Culinary Universe, formerly Binging with Babish, recreates recipes that have been featured in film, television, and video games regardless of how “traditional” and strange they may be.
The first video for the channel was uploaded in 2016 and has gone on to have over 8 million subscribers and a total view count of 1.72 billion.
24) Mark Wiens
Net worth: $4.7 million
After a year in Bangkok teaching English and food blogging during his free time, Mark Wiens created a YouTube channel that documents his travels and the fantastic foods he tries in every city and country. His travel, vlog-style videos have exponentially grown his follower count with at least one million new followers every year. From the beginning of his career in 2014, with a subscriber count of 100,000, Wiens has increased it to 7 million as of November 20th, 2020.
Net worth: $3 million
Known as the DIY queen and nicknamed the “millennial Martha Stewart” on YouTube and other social media platforms, Lauren Riihimaki is a Canadian YouTuber who has turned creating DIY tutorials into a career. She initially joined YouTube in 2011 when she wanted to post her sewing videos online and now has over 1.27 total views to her channel. In December 2020, she posted a video stating that she was taking a break from her main channel but is still active on social media.
She has received awards at the Shorty Awards and Streamy Awards in the “Lifestyle” category and inspires the creative minds out there with over 8.8 million subscribers.
Net worth: $17 million
Stevin Grossman, better known on YouTube as Blippi, is the only adult who has created a channel on the platform geared towards kids. He is an American children’s entertainer and educator on YouTube, Hulu, and Amazon Video. Before YouTube, he served active duty in the United States Air Force. The idea for his channel came to him when he moved back home and watched his nephew watching low-quality videos. He launched his channel in 2014 and over the years has gained popularity for his kid-friendly videos. The G-rated content that he shares on the social media platform.
He draws inspiration from children’s educators and entertainers before him like Mr.Rogers, and his goal is to educate kids. He has amassed over a billion views on the platform. Over time, the production staff has expanded and they began producing videos in Spanish, establish Blippi Toys, and began offering DVS and digital downloads from the Blippi website.
27) Preston Arsement
Net worth: $19 million
Preston is an American YouTuber known for his variety of content including challenge and prank videos, as well as Minecraft, Fortnite, and Roblox gaming content. He joined the platform in 2012 and has 5 different channels. All of his channels feature elements of online gaming. He also co-owns the CosmicPvP server on Minecraft with a friend.
28) Bright Side
Net worth: $10.1 million
Bright Side is a YouTube channel that is owned and maintained by The Soul Publishing and is one of the fastest-growing YouTube channels at the moment. It focuses on content such as trivia and tips. There has been some criticism about the channel’s lack of useful context and sources, and also the misinformation in a lot of its videos that are riddled with useless commentary. Nevertheless, the channel still has a subscriber count of about 35 million subscribers and is the 37th most-subscribed channel on YouTube.
Net worth: $15 million
When Ian Hecox and Anthony Padilla first created Smosh in 2005, it was a sketch comedy channel with an occasional feature of other actors. When it was first created, it was considered a one-shot, but they now have multiple other entertainment accounts associated with the channel including animations and gaming, French subtitles and Spanish dubbing. In 2017, Anthony announced that he was leaving Smosh to pursue independent video ventures but Ian stated that he would remain with Smosh to take it to a new phase. After their original media company Defy Media announced they were shutting down in 2018, Mythical Entertainment, run by Rhett McLoughlin and Link Neal, acquired Smosh. The channel is still ranked quite highly in the YouTube space, especially considering it’s the 21st most-subscribed channel with 25.1 million subscribers and 9.5 billion views.
30) The Tonight Show Starring Jimmy Fallon
Net worth: $60 million
The Tonight Show has been on the air since 1954 and is known to be the longest-running talk show in television history. Even so, it wasn’t until Jimmy Fallon became host of the show that this late night talk show from NBC showed up on the YouTube space. The YouTube channel of the same name mostly features snippets and clips from the show’s episodes with has over 5000 videos and an estimated view count of about 11.3 billion. As of June 2020, the channel has 24.9 million subscribers making the 50th most-subscribed channel.
Net worth: $25 million
Richard Tyler Blevins is an American professional gamer and Twitch streamer who also has a YouTube gaming channel. Since he created his channel in November 2011, he has amassed 23.6 subscribers and 1.8 billion views. His game of expertise is Fortnite: Battle Royale. As a true gamer, he has also mastered Halo H1Z1, Player Unknown Battleground, and Sea of Thieves, among others. In 2019, Ninja left Twitch and joined another gaming livestream platform Mixer.
Net worth: $10 million
Ryan Higa has been on YouTube since July 2006 and has been famous ever since. He was previously known for his “How to” series, which were sketch comedies highlighting various issues. When he launched the channel, he partnered with his childhood companion, Sean Fujiyoshi. At the moment, Ryan mainly runs the channel and though he still makes sketch comedies, he has branched out with opinion videos, Q&As and even music videos. His success on the video-sharing platform has earned him a lot of recognition and he has become quite the celebrity. As of June 2020, he has over 21.4 million subscribers and 4.3 billion video views.
33) Collins and Devan Key
Net worth: $17.5 million
Collins Key is an American YouTuber, entertainer, actor, and magician. Through his YouTube channel, he was discovered by the producers of America’s Got Talent and was invited to appear on their eighth season. He became the first magician to make it to the finals of the show. After his appearance on the show, he decided to focus on his YouTube channel and grew from 2 million to 18 million subscribers in two years. Along with his brother Devan, they primarily upload comedy videos. Collins also created, produced, and starred in the web series The Disappearing Girl. As of June 2020, his channel has 21.4 million subscribers and 4.8 billion video views.
Net worth: $6.11 million
Tasty is a Buzzfeed division that produces and shares content related to comfort food and recipes. Every one of their recipes is uploaded on their Facebook page. The channel is currently the 78th most-subscribed channel in the United States. A few videos are uploaded every day and some of them have been trending. The Tasty YouTube channel was created in 2016 and its most viewed video has over 16.2 million views. There are four segments of their recipes; Tasty Junior, Tasty Happy Hour, Tasty Story, and Mom vs. Chef.
35) Lele Pons
Net worth: $ 3 million
Like many YouTubers, Lele’s online career began through Vine, when she started posting videos on the platform back in 2016. After Vine shut down, she moved to YouTube and became an active user in 2017. She creates comedy sketches on the platform and also created a YouTube Original docuseries that provides a look at her personal life. Other than social media, she has acted in film, television, and music videos, has released her own music, and co-authored a novel in 2016. As of November 2020, she has over 17 million subscribers.
36) Guava Juice
Net worth: $18 million
Roi Fabito is a Filipino-American YouTuber known for his challenge vlog videos, DIYs and experiments, as well as being a member of the channel Wassabi Productions before his departure in 2016. He first joined the platform in 2006 and started making random videos with his best friend Alex Wassabi. His channel quickly gained popularity only a few years later. They later created Wassabi Products, a group of people who do vlogs, parodies, skits & sketches to generate revenue on YouTube. After he left the channel, he continued making gaming videos for his channel until he decided that gaming wasn’t his style. At the moment, he has an audience of 15.4 million subscribers and his content is age-friendly, making it available for everyone to enjoy his playful and childish antics.
Net worth: $9.38 million
When creators John Abramson and Ricky Van Veen started their company back in 1999. Their main aim was to start an advertisement-based business to earn money in the prospering advertisement industry. They did not join YouTube until 2006, but they now have a subscriber count of approximately 13.4 million people globally. The content on their channel is humorous and entertaining, targeted for a college-aged demographic. The channel exhibits original and funny content, featuring live-action animation and sketches, web series, movie parodies and music videos as well.
38) Unbox Therapy
Net worth: $24 million
This channel is currently owned and maintained by Lewis George Hilsenteger. It is the most subscribed channel in YouTube’s category of science and technology. This Canada-based YouTube channel features content that is mostly about technology reviews and unboxing of various phones and gadgets. The channel was created in 2010 and as of 2020 has 16.6 million subscribers.
39) Troom Troom
Net worth: $21 million
Even though the channel has been running since 2015, viewers still don’t know the identity of the producers. It started as a relatively straightforward, normal channel for fun crafts, recipes and DIYs, but then morphed into an absurd, unsettling and weird combination of strange DIYs, life hacks and prank videos. Despite the mystery of who is actually behind the channel, it has a net worth of $17 million and approximately 13.4 million subscribers.
Net worth: $6 million
Alia Marie Shelesh, known as SSSniperWolf or Lia on social media is an British-American YouTuber popular for her reaction and gaming videos. She first became popular on her YouTube channel for her gaming videos, specifically Call of Duty. She started her channel in 2013 and has since earned millions of followers and more than 8 billion lifetime account views. Her channel focuses primarily on gaming, but in 2017 it shifted focus and she has since started focusing on reaction and DIY videos. As of September 2020, she had more than 22.2 million subscribers on YouTube. In the same year, she broke a record and as the most-subscribed female content channel in English.
Net worth: $7.59 million
TheRichest is another famous American YouTube channel that runs by Kevin Flavius, Sarah Larkin, and Rachelle Lewis. This channel features people with luxurious lifestyles like celebrities and wealthy people. It covers their activities and their net worth. Overall, the channel examines facts about the wealthy and their businesses, hobbies, and sources of entertainment in a very informative and entertaining way. Through the monetary-based perspective of its content. The channel has amassed up to 14.2 million subscribers and its net worth is about $5.5 million.
42) The Dobre Twins
Net worth: $26 million
Collectively known as The Dobbies, twin brothers Lucas and Marcus are an American dancing duo and YouTube personalities who rose to fame on Vine. On their YouTube channel, they produce videos, experiments, vlogs, dance videos, pranks, and other content. Along with older brothers Darius and Cyrus, they launched their channel The Dobre Brothers followed by Dobre Cars, expanding the family’s YouTube presence to nearly 35 million subscribers. In 2021, Clubhouse Media Group Inc officially signed the brothers launching The Dobre House, giving them an opportunity to collaborate with other top-tier influencers, create new content, and expand their brand partnership opportunities.
43) Cocomeleon – Nursery Rhymes
Net worth: $320 million
ABC kids TV nursery rhymes is a YouTube channel which is known as Cocomelon Nursery Rhymes. The channel is run by California-based American company Treasure Studio Inc. and was founded in September 2015. The channel is designed to be a kid’s creative channel that features kid’s poems, nursery rhymes, and songs, which have a unique animation of their own. With a subscriber count of 84.1 million and 64.4 billion views, it has become the second-fastest growing channel on YouTube and one of the top US YouTube channels.
Net worth: $40 million
Famously known as Marshmello, Christoper Comstock is an American DJ and EDM producer. As a music producer, he first started using Soundcloud as an outlet to showcase his talent and later joined YouTube in 2015. He used the site as an outlet to share his own music when posted remixes of artists like Zedd and other DJs. He gained recognition for bringing his own unique mix to other artist’s songs and his owned unique masked DJ persona. As of 2020, he has 45.4 million subscribers with an estimated net worth of $21 million.
45) The Ellen Show
Net worth: $370 million
Even though Ellen Degeneres has had her talk show for quite some time, her YouTube channel was created back in November of 2006. It’s currently run and maintained by the Ellen Degeneres show in collaboration with Time Warner. It is the 27th most viewed channel on the platform and features sneak peeks from various episodes of the talk shows. Currently, it is the 18th most-subscribed channel on the platform and currently has about 37.4 million subscribers. The Ellen Show is also reported to be the most-subscribed web show on the platform’s television section.
46) Elrubius OMG
Net worth: $11.1 million
Ruben Doblas Gundersen is a Spanish-Norwegian YouTube personality whose channel primarily consists of gameplays an vlogs. He posted his first video on the platform in 2006. He has devoted himself exclusively to his YouTube channel since 2011. Although his videos focused on gameplays, he also posts vlogs, challenges, answers fan questions, and does sketch comedies. His channel currently has over 8.8 billion views and 39 million subscribers. It is the 42nd most subscribed YouTube channel in the world. In 2011, his channel started becoming popular in many Spanish-speaking countries. He gained attention when he posted a gameplay of The Elder Scrolls V: Skyrim. He became the most-subscribed Spanish channel in November 2012.
Net worth: $25 million
Evan Fong is a Canadian YouTuber and video game commentator. He has often compared to fellow gaming YouTuber PewDiePie – who also has the most-subscribed non-company channel – as they have similar styles of gaming. He reached his peak in 2014, when he gained 6.6 million subscribers in that year alone, at one point gaining 6.6 million subscribers a month. His content mainly includes funny moments of him and his friends playing various games. The channels remains one of YouTube’s most highly-ranking in views and subscribers, with YouTube viewers enjoying the channel’s set-up of casually playing games and having a good time with friends. This combination of comedic banter with his friends and some of the most impressive video edits on YouTube makes Fong very popular.
48) Conor Maynard
Net worth: $8 million
Conor Maynard is an English singer, songwriter, actor, and YouTuber. He started his channel in 2016 and uploaded his very first video of him singing Breathe by fellow British musician Lee Carr. Since then he has uploaded cover versions of many songs. He signed a recording contract with Warner Music Group in 2011. He rose to fame in 2012 when he was nominated for, and won, MTV’s Brand New for 2012 award.
49) Tom Cassell, Syndicate
Net worth: $6.5 million
Tom Cassell started his YouTube channel, TheSyndicateProject in 2010. This channel originally built on gaming videos including Halo and Modern Warfare 2 videos. His channel came to prominence with the release of Call of Duty. Black Ops “zombies” mode which Cassell featured on his channel. He also operates Life of Tom, which consists of vlogs. As of 2021, he has a subscriber count of 9.82 million for TheSyndicateProject and 2.59 million on Life of Tom.
50) Toys and Colors
Net worth: $83 million
Toys and Colors is an American YouTube channel that features children playing various games and playing with toys. The videos feature songs like Wheels on the Bus. Their content consists of music videos for children. The channel has about 22.2 million subscribers and 16 billion video views.
No matter what, social media and influencer marketing are here to stay, as more people gravitate towards a career on social media. More consumers are also relying on these influencers’ opinions to guide their purchase decisions. For this reason, companies which want to remain relevant in the industry need to embrace the digital landscape we are in.
Influencers, especially YouTubers, have changed the game for many industries because they provide more relatable content inspired by their followers. While there may be positives and negatives to social media and influencer marketing, it has proven to help many companies boost their overall business strategy. Either on their own or with the help of PR professionals, brands can develop relationships with media professionals and influencers and create engaging content that can benefit their business in the long run.