Lifestyle journalism is a massive sector in the field of journalism. This type of journalism is commonly described using a fusion of journalistic terms such as: soft news, service journalism, consumer journalism, popular journalism, travel journalism, fashion journalism, food journalism, and even cultural journalism.
The field of lifestyle journalism is generally characterized by a lack of clear distinctions, both between subfields and between soft and hard news. For example, hard news genres have been adapted to soft news. Likewise, topics like health can be presented as “soft news” in one context (e.g. “how to improve your health”) but as “hard news” in another (e.g. “smoking causes economic expenses”). Constructive journalism, a relatively new field, is an example of how lifestyle and service journalism approaches have migrated to more traditional hard news fields.
Every PR professional knows how important it is to connect with the best media contacts if you want to secure media coverage. Building a media list is essential – this is especially true if you are looking to contact the best lifestyle journalists. Even so, building a media list can be very time-consuming and can result in you missing out on key reporters.
At Pressfarm, we understand that the process of collecting relevant media contacts can be frustrating. This is why we have created a media database with over 1 million media contacts. With this media database, you can be sure that you will maximize the reach of your story and secure maximum coverage. Our Account Executive can also provide a personalized media list of the most relevant lifestyle journalists in your niche with any of our PR packages.
Let’s look at some of the top lifestyle journalists at the moment:
1) Hayley Lyndes – Editorial Assistant at Popsugar
Hayley is an editorial assistant at Popsugar with a focus on the outlet’s lifestyle stories. She is also in charge of the magazine’s strategic features, as she has a keen interest in all things related to the lifestyle industry. She is originally from New England and now lives in San Francisco. Hayley was the fashion and beauty editor for Society 19 before joining Popsugar. As an undergraduate at Lyndon State College, Hayley also spent time working as a multimedia journalist.
2) David Fischer – Editor in Chief of TitelMedia
David is the founder and editor-in-chief of TitelMedia. He and his team run Highsnobiety, one of the most popular lifestyle websites today. Highsnobiety is one of the most visited global sources for inspiration in the areas of fashion, sneakers, music, art, and lifestyle culture, with over 21 million unique visitors across all platforms. Highsnobiety’s core values include innovation, progression. The team at Highsnobiety prides itself on always being one step ahead of the curve.
3) Noma Nazish – Lifestyle & Wellness Columnist at Forbes
Noma is a seasoned lifestyle journalist and writer who is passionate about food, travel, and wellness. She’s published over 500 by-line articles and features in Forbes, Cosmopolitan, OneWorld South Asia, and The News Hub, among other publications. She is also skilled at social media management and has excellent research, communication, and copy editing abilities. When she isn’t writing articles or chasing deadlines, you can find her tweeting about a variety of topics to her followers when she isn’t writing articles or chasing deadlines.
4) Amy Packham – Lifestyle Editor at Huffington Post UK
Amy is the Huffington Post’s lifestyle editor and one of the industry’s most prolific lifestyle reporters. She tweets about a wide range of lifestyle topics to her nearly 8,000 Twitter followers.
She oversees the entire editorial content for the site as the editor of lifestyle at the Post, and she personally covers a wide range of topics for the website. She also contributes to the Lifestyle section, writing about fitness and healthy living. Additionally, she specializes in parenting news and features.
5) Wendy Gould – Lifestyle Reporter at NBC News
Wendy works as a lifestyle reporter and photographer for NBC News, but her work has also appeared in Allure, Total Beauty, Popsugar, and Spotlyte. She also works as a contributing editor for xoVain and contributes content to Refinery29.
She is based in Phoenix, Arizona, and writes about various lifestyle topics, such as health and beauty, mental health, and physical fitness. She graduated from Indiana’s Franklin College’s Pulliam School of Journalism with a journalism degree.
6) Jenny Xie – editor at Curbed.com
Jenny Xie is the editor of Curbed.com, where she oversees daily coverage of all things home, from real estate and architecture to decor, technology. She also oversees the Curbed Handbook, a one-stop shop for how-to guides. She draws inspiration from surprising stories, practical ideas, and beautiful things.
7) Lucas Coll – Lifestyle Writer for Digital Trends
Lucas Coll has been a freelance writer for nearly a decade, specializing in technology, video games, travel, automobiles, and the men’s lifestyle. He’s been fascinated by computers and consumer technology since his mother brought home a Nintendo Entertainment System when he was four years old. He’s written everything from news articles to deal roundups for laptops, Apple gadgets, smartphones, smartwatches, and pretty much anything else that runs on electricity. When he is not rounding up tech deals for Digital Trends, he covers upcoming UFC fights for The Manual.
8) Hattie Gladwell – Lifestyle Reporter at Metro UK
Hattie is a digital journalist with experience writing both original and trending content. She has a passion for writing relatable, eye-opening, and engaging pieces. She is particularly interested in creating inspirational, moving content that focuses on brilliant people with incredible stories.
9) Alison Millington – Lifestyle Journalist for Insider
Alison works with a team of reporters who cover everything from Conor McGregor and MMA to influencers, viral and trending news, celebrities, flight hacks, and bucket-list travel. She also specializes in psychology and mental health, and all things food and drink. She Alison oversees and often personally contributes to Insider’s lifestyle, entertainment, health, sports, and Royals coverage.
10) Madeline Stone – Lifestyle Writer & Correspondent for Business Insider
Madeline is a Business Insider lifestyle writer and correspondent who focuses on retail and home improvement. She previously worked as a freelance lifestyle writer, contributing articles to various publications on topics ranging from real estate to travel and restaurants.
Madeline is a native of California who studied American studies and Spanish at the University of Notre Dame. She currently resides in New York and can regularly be found tweeting about important lifestyle topics.
11) Jian DeLeon – Lifestyle Writer for Highsnobiety
Jian DeLeon has over ten years of experience as an award-winning writer, podcast host, and author. He oversees digital, print, video, and brand marketing for Highsnobiety as the editorial director, reporting on the intersection of streetwear, sneakers, and luxury fashion.
12) Lila MacLellan – Lifestyle Reporter for Quartz at Work
Lila MacLellan is a reporter for Quartz at Work, where she covers topics such as leadership, workplace wellness, and management. Her work has appeared in The Atlantic, The Globe and Mail, VanityFair.com, Institutional Investor, Natural Health, Western Living, and Vancouver magazine, among other business and lifestyle publications in the United States and Canada. Lila has lived and worked in a variety of cities, including Toronto, Montreal, Sapporo, and Vancouver. She is currently based in the city of New York.
13) Candice Pires – Lifestyle Journalist for The New York Times
Candice is a respected lifestyle journalist who works for various publications, including The New York Times, The Guardian, and The Observer. She splits her time between the United States and the United Kingdom. She previously worked as a lifestyle reporter for Marie Claire and iD magazine.
Candice is always on the lookout for new article ideas and inspiration, and she covers a wide range of lifestyle topics. Reading through her active Twitter profile will reveal the most common themes and issues she writes about.
14) Jane Dunford – Lifestyle Journalist for The Guardian
Jane Dunford is an experienced editor, journalist, author, copywriter, and content creator focused on travel, lifestyle, and well-being. Her work spans the entire editorial process, from concept to final product, print and online, for both consumers and businesses.
15) Brittany Smith – Deputy Editor at Men’s Journal
Brittany Smith is the digital deputy editor at Men’s Journal, where she oversees the website’s verticals and the magazine’s Blueprint (health/fitness) section. She specializes in writing and editing stories about adventure, travel, fitness, and gear for people who live an adventurous lifestyle. She has mountain biked 155 miles across Africa, finished third in the ITU World Triathlon Series amateur age group in Bermuda, and climbed the Rotstock Via Ferrata near the Eiger’s infamous north face. She lives by the following motto: If the journey doesn’t frighten you, go bigger and wilder.
16) Leanne Bayley – Digital Head of Lifestyle at HELLO!
Leanne Bayley is HELLO! ‘s online Head of Lifestyle. She reports on the latest fashion trends or the newest beauty must-haves. That is, when she isn’t obsessing over Duchess Meghan’s latest ensemble or Duchess Kate’s gorgeous hair.
17) Louis Peitzman – Freelance Lifestyle Journalist
Louis Peitzman is a freelance writer based in New York who previously worked as the deputy entertainment editor at BuzzFeed. While his vertical focuses on film and television, Peitzman has become an expert on Broadway and the revival of classic shows in modern times, thanks to streaming services that act as a cultural archival library. His interpretations of Buffy the Vampire Slayer and Golden Girls are fresh, modern, and passionate. In addition, he’s been recognized for his writing and work in the LGBTQ community and its intersection with the arts and entertainment industries. Louis has established himself as a highly respected writer in the field.
18) Joshua Yehl – Comics Editor at IGN
While Marvel and DC’s massive forays into film and television have catapulted comics from niche to mainstream in the last two decades, Joshua Yehl’s beat covers more than just the latest who’s who. Comics have grown into a massive mainstream industry that spans everything from publishing to film, television and video games (and generates billions of dollars). Joshua’s expertise spans all of these fields, making him an expert on how comics and their derivatives are portrayed in the media we consume.
19) Annie Colbert – Lifestyle Writer for Mashable
Annie was featured in the New York Times and WIRED for her early success as a marketer and trendsetter in the social media sphere when Twitter exploded and became the place to be. It didn’t take long for Mashable to notice her, and she quickly rose through the ranks to become the Executive Editor of one of the industry’s most prestigious tech publications. Annie’s work is firmly planted in the lifestyle Venn diagram that connects technology and culture.
20) Charlotte Triggs – Deputy Editor at People
Charlotte Triggs is more than what her job title as People’s Deputy Editor suggests – she covers so much more than just the “rich and famous lifestyles.” As a mother of three, Charlotte allowed the publication into her life by documenting the problematic task of potty training her triplets. She began as an editorial intern and quickly advanced to Senior Editor of TV. She covered all platforms for the People brand and educated readers on television’s latest trends.
Lifestyle journalism has experienced such enormous growth in the media over the past few decades, causing scholars in other fields of journalism and communication studies to pay more attention to this sector. In the past, it was sometimes seen as a lesser kind of journalism because it goes against the “traditional” scholarly content. Nevertheless, with a more urgent need for in-depth exploration and contextualization of the field, lifestyle journalism has now earned a lot of respect. In fact, thanks to an increase in relevance for 21st-century consumer culture, lifestyle journalism has come to the forefront as an important sector of the journalism industry.