Instagram is the social media platform that has made influencer marketing as popular as it is now. This is the platform that marketers use to connect with most of their audiences. Coincidentally, it’s also the platform that influencers use to connect with their audiences.
Due to the enormous impact that influencers have on the public, almost all brands partner with influencers to gain traction for their brand. While some brands prefer to work with smaller influencers (we say small, but these are still some of the most influential people in the world) rather than prominent celebrities because they tend to be more affordable, authentic, and relatable. Ultimately, the influence of a relatable person can help brands massively expand their visibility.
This list was designed to cater to brands that have a large budget and want to reach millions with just one post. Let’s look at the highest-earning celebrities on Instagram that you can collaborate with to reach your target audience.
Top 20 Highest Paid Celebrities/Influencers in 2021
1) Dwayne Johnson
Estimated Average Price Per Post – $383,000-$1,015,000
Popularly known as “The Rock,” Johnson first gained popularity as a wrestler on WWE. He is known for his strength and large physique. When he emerged as a movie star, he starred in action movies like the Fast & Furious franchise, Hercules, and G.I Joe: Retaliation. He also voiced the famous Maui in the film Moana. Given that he has built a reputation as someone who focuses heavily on fitness and health, he is the perfect celebrity influencer for health and fitness brands. In fact, e has already teamed up with many brands to promote their products.
2) Kendall Jenner
Estimated Average Price Per Post – $986,000
Hoping to make a name for herself outside of her famous family, Kendall started modelling in commercial print ad campaigns and photoshoots, walking the runways for high-fashion designers during Fashion Week, and starring as a Victoria’s Secret Angel. In 2017, she was named the world’s highest-paid model by Forbes. Considered the “shy” sister, she tries to keep her love life private and is somewhat timid compared to her other sisters. She has over 132 million followers on her Instagram.
The youngest of the sisters, Kylie is also the richest of all of them. With over 206 million followers on her Instagram page, she is one of the most-followed people on the platform. Through the launch of her cosmetic company Kylie Cosmetics and Kylie Skin, her net worth was estimated at $1 billion, making her the world’s youngest self-made billionaire. She charges up to a million-dollar per post and has been seen endorsing luxury fashion and beauty brands, among others.
3) Christiano Ronaldo
Estimated Average Price Per Post – $466,100-$889,000
Christiano Ronaldo has had an amazing career as a professional footballer who has played for famous teams like Manchester United, Real Madrid, and Juventus. With over 220 million followers on Instagram, he is the dream influencer and celebrity for brand endorsements for any sports brand. When he collaborates with brands, not only does he mention the brand, but he also creates captions that will effectively draw the attention of his followers.
4) Kim Kardashian
Estimated Average Price Per Post – $514,000-$858,000
The ever-popular Kardashian/Jenner clan gained popularity through their TV show, Keeping Up with the Kardashians. While the entire extended family rose to fame due to that show, each member has now amassed their own set of accomplishments.
Considered to be the reason the family got famous, Kim first gained media attention as a friend and stylist of Paris Hilton but received even more attention after a sex tape with an ex-boyfriend was released in 2007. Later that same year, the Kardashian/Jenner clan launched their reality television series. Since then, she has developed an online and social media presence with over 175 million followers just on her Instagram account alone. She has also been focusing on her businesses by founding KKW Beauty and KKW Fragrance in 2017. In addition, in 2019 she launched her shapewear company Skims.
5) Ariana Grande
Estimated Average Price Per Post – $391,530-$853,000
Ariana began her career at age 15 in the Broadway musical 13. She continued to rise to fame through her role as Cat Valentine on the Nickelodeon television series Victorious and Sam & Cat. She then dove into the music industry after Republic Records discovered her song covers on youtube. Her single, Thank You, Next, has been on the most famous music billboards worldwide. This single helped her rise to the second highest-earning Instragammer of 2019. With over 190 million followers, even a simple brand mention on her page can reach a massive audience.
6) Selena Gomez
Estimated Average Price Per Post – $369,217-$848,000
Selena is the epitome of a child star; she first appeared on Barney & Friends and rose to fame through her role as Alex Russo on the Disney Channel television series, Wizards of Waverly Place. After that, she went on to star in many other movies and has served as executive producer for the Netflix television series 13 Reasons Why. She has also released music, and by 2017, she had sold over seven million albums and 22 million singles worldwide. Through this, she was the most-followed individual on Instagram and has gone on to create a makeup line, a clothing line, and a product company. She is often seen endorsing fashion, lifestyle, and beauty brands.
7) Beyonce Knowles
Estimated Average Price Per Post – $301,829-$770,000
Affectionately known as “Queen B,” Beyonce rose to fame in the 1990s as the lead singer of one of the best-selling girl groups of all time, Destiny’s Child. She ventured out on her own during their hiatus and released her first solo album and has not stopped since. She has also starred in multiple firms such as The Pink Panther, Dreamgirls, The Lion King, and others. She has over 148 million followers on Instagram and uses the platform to promote her content, such as her recent film about her life.
8) Justin Bieber
Estimated Average Price Per Post – $285,281 – $747,000
We all know Justin Bieber; he was discovered when American record executive Scooter Braun stumbled upon his YouTube videos. His career has had a few ups and downs, but he still has a loyal community of fans worldwide. With over 139 million followers on Instagram, his global fan base has turned him into a coveted celebrity for brands who want to reach a global audience.
9) Taylor Swift
Estimated Average Price Per Post – $275,147 – $722,000
Taylor broke into the country music scene with her eponymous debut studio album in 2016. With sales of over 200 million records worldwide, she is one of the best-selling music artists. She has been included in multiple power rankings like Time’s annual list of the 100 most influential people globally, Forbes Celebrity 100, and Woman & Artist of the Decade by Billboard and the American Music Awards. She has over 135 million followers on Instagram and has done brand endorsements for the Got Milk? campaign, Keds footwear, and Apple Music.
10) Neymar da Silva
Estimated Average Price Per Post – $278,453 – $704,000
While he has not been around as long as Christiano Ronaldo and Lionel Messi, Neymar rose to fame playing for the Brazil national team, Spanish club Barcelona and the French football club, Paris Saint-Germain. Given his fame and 139 million followers on Instagram, he is an excellent option for sports and fitness brands looking for celebrities to endorse their brand.
11) Lionel Messi
Estimated Average Price Per Post – $321,958- $695,000
Much like Christiano Ronaldo, Lionel Messi is one of the most famous footballers and is often considered the “best player in the world.” He has spent his entire professional football career playing for Spanish club Barcelona and the Argentina national team. With over 155 million followers on Instagram, he has done several brand endorsements in a wide range of categories. He has not limited him to sports and fitness categories by branching out to the food and beverage category.
12) Jennifer Lopez
Estimated Average Price Per Post – $254,738 – $663,000
Often known as J.Lo, Jennifer is a Latin-American actress, singer, dancer, fashion designer, product, and businesswoman. In the 90s, she became the first Latin actress to earn over $1 million for a film. This established her as the highest-paid Latin actress in Hollywood. Her music career has also seen much success, with her being the first woman to have a music album and film in the number one spot the same week it was released. With over 124 million followers on Instagram, she has endorsed many fashion labels, including Guess, Versace, and Coach.
13) Nicki Minaj
Estimated Average Price Per Post – $249,156-$625,260
Nicki has become known for her eccentric costumes and wigs, alter egos and accents, as well as her music. She is also a model and actress and has won several awards for her music. With over 116 million followers on Instagram, she reaches her following with her colourful posts and affiliations with several manufacturing companies. She has endorsed quite a number of products during her career. She often supports luxury brands.
14) Miley Cyrus
Estimated Average Price Per Post – $224,296 – $593,000
Daughter of country music singer Billy Ray Cyrus, Miley emerged as a teen idol portraying Hannah Montana on the Disney Channel television series, Hannah Montana. After the show ended, she started creating music that was a deviation from her teen idol persona, hoping to foster a more mature image. When she went from an innocent Disney star to a total pop star, she used her Instagram account to help her re-brand. That was a success with her over 110 million followers on Instagram.
15) Khloe Kardashian
Estimated Average Price Per Post – $250,000-$480,000
Khloe is a businesswoman and socialite. She was considered “the ugly sister” for quite some time by the general public. However, to fight back against these negative comments, she started focusing more on fitness and has used her Instagram presence to endorse products like waist slimming pants, beauty products, beauty supplements, and others. She has also co-founded an apparel brand called Good American and has been involved with her sisters’ beauty brands. She has over 114 million subscribers on her Instagram account alone.
16) Kevin Hart
Estimated Average Price Per Post – $489,000
Kevin Hart started his career as a stand-up comedian. His reputation as a comedian continued to grow when he released his first stand-up album and starred in movies like Ride Along, Jumanji, and others. In 2015, Time Magazine named Hart one of the 100 most influential people globally on their annual Time 100 list. He is pretty active on Instagram and has an Instagram following of 91.5 million. Given his celebrity status, he often gets the opportunity to design his collections with different brands.
17) Kourtney Kardashian
Estimated Average Price Per Post – $412,000-$485,000
Like her sisters, Kourtney starred in their reality tv show, where it became evident that she is more focused on healthy products and services. Through the show, she has been involved in the retail and fashion industries and launched her website, Poosh, in 2019. Poosh is a site that establishes healthy living as a mindset and educates, motivates and curates a modern lifestyle achievable by all. At the moment, she has more than 94 million followers on her Instagram.
18) Demi Lovato
Estimated Average Price Per Post – $455,000
Like Selena Gomez and Miley Cyrus, Demi began her career by appearing on Barney & Friends with Gomez and being part of the Disney family with her role as Mitchie Torres in the movie Camp Rock with the Jonas brothers. She continued her career at Disney, where she starred in Glee, and later launched a music career. She has been very open about her struggles with bipolar disorder and self-harm. While she may not have as many followers on her Instagram compared to the others on this list, with more than 85 million, she uses her account to advocate for LGBT rights and raise awareness for health and mental health issues.
Estimated Average Price Per Post – $449,000
Robyn Rihanna Fenty began her career after signing with Def Jam in 2005 and soon gained recognition with the release of her first two studio albums. Much like Taylor Swift, with sales of over 250 million records worldwide, Rihanna is one of the best-selling music artists of all time. As of 2019, she is the wealthiest female musician, with an estimated net worth of $600 million. Besides music, she also created her fashion brand Fenty Beauty and Savage X Fenty, an inclusive brand where products come in a variety of shades to match all skin tones and a range of sizes. With over 83 million followers on Instagram, she has endorsed many brands, including CoverGirl, Nike, Clinique, and others.
20) Cardi B
Estimated Average Price Per Post – $366,000
Cardi B has been active as a rapper and songwriter since 2015, when she achieved popularity on Vine and Instagram. She appeared as a regular cast member on the VH1 reality television series Love & Hip Hop: New York, which depicted the pursuit of her music aspirations. She has been recognized by Forbes as one of the most influential female rappers of all time and has over 68 million followers on Instagram.
As you can see, working with any of the celebrities on this list could do wonders for your brand by helping you reach a wider audience. Even so, you must always consider how well the influencer fits with your brand and whether they will accurately reflect your brand values. Once you’ve chosen your ideal influencer, it’s important to make sure you have quality content which can capture their attention.
Many may be able to create this type of content on their own, but some may need PR professionals’ help to turn their ideas into actual words. PR agencies like Pressfarm help companies create newsworthy content to gain the attention of media professionals and influencers. They also go the extra mile by providing companies with access to their PR database of over 75,000 journalists who are filtered so that they can find their perfect media match. Their understanding of digital PR and marketing has also equipped them to help companies gain media attention through relevant search results on multiple search engines. The professionals at Pressfarm also have a detailed understanding of social media and influencer marketing.