With the new generation spending a large amount of their time on mobile devices, the mobile app industry is continuously evolving. Due to technology advancements, consumer demands, and a wide range of other factors directly impacting mobile app trends, staying current with the latest trends is crucial for success. Mobile app resellers, content creators, and producers need to keep up with new trends to serve their clients better and take their brands to the next level with mobile development.
Regardless of the industry, emerging trends always force brands to adapt. The trends in the mobile app industry have surpassed our expectations, resulting in highly productive apps.
This article will look at some mobile app trends that companies can plug into to make a splash in 2021.
1) IoT app integration
Internet of Things technology is far from a new concept. The rise of mobile penetration over a broad range of sectors and categories has created endless opportunities for businesses in different industries. The IoT technology trend describes the growing network of devices currently connected to the internet to provide convenience and automated control for consumers by collecting and sharing data. Since the emergence of the internet, the advancements have been endless. Due to the arrival of cost-effective computer chips and the vast presence of wireless networks, it is now feasible to turn anything into a part of the IoT. By connecting different objects of different sizes, adding sensors to them, and using all aspects of IoT technology, developers can add a level of digital intelligence to devices, enabling them to communicate real-time data without involving a human being.
At the moment, mobile apps can be used to adjust the temperature of a home remotely, lock a door, and perform valuable household, financial, trading, and other operations, resulting in less physical work. Products like Google Home and Alexa are perfect examples of IoT technology. The technology associated with IoT is poised for steady growth, with the global market expected to reach $222 billion in 2021. Future trends of IoT seem to include smart homes and cities, intelligent and self-driving automobiles, AI-powered IoT devices, and IoT in healthcare.
2) 5G Technology
The 5th generation mobile network is a new global wireless standard that uses a new and more advanced network to connect everyone and everything virtually. For developers, resellers, and creators, 5G technology is poised to change how apps are used and created and will have a major impact on 2021 app trends.
5G wireless technology is meant to provide higher speed and efficiency while boosting network efficiency and traffic capacity. It is also intended to deliver ultra-low latency, more reliability, increased availability, and a more consistent user experience to more users. According to statistics, 2021 is expected to see a 5G connection boom between 20 million to 100 million since it will ultimately enhance the functionality and performance of mobile apps. This will allow current developers to add new features to apps without negatively impacting the app’s performance. 5G will also create revolutionary changes in streaming services, VR & AR handling and help to enhance IoT services with its improved connectivity. Future applications of 5G will include wireless healthcare services, cloud computing, and driverless vehicle technology.
3) Development of Wearable Devices
We have seen smartwatches, trackers, and fitness bands for quite some time now, and wearable technology has been trending for many years. While the growth here hasn’t been as explosive as some analysts have predicted, the market expansion is still steady and will continue to change how mobile apps get developed. Since Apple introduced the first wearable device, many developers have jumped on the bandwagon to create more devices. Consumers already use them in the form of smartwatches, jewelry, display devices, body sensors, etc. This trend will continue to rise because people can control and communicate with these devices through various mobile apps. With the rise of IoT, people can can control these devices even from remote locations, as long as they have access to the internet. We have seen that they are already hugely profitable in the healthcare, fitness, and sports industries because they can track and analyze body movements, heartbeat, walking steps, body temperature, blood oxygen levels, etc. The future trends of wearables will most likely include mind-reading glasses, virtual assistants in contact lenses, virtual keyboards, and smart apparel.
4) Mobile Commerce
Over the past few years, mobile e-commerce apps have a higher conversion rate than mobile pages. In fact, about 53% of users prefer mobile commerce apps and find them easier to use than most mobile sites. Thus, a continuously growing number of companies have released apps to increase sales because they provide ease-of-use, high speed, filters, incentives to use an app, and customized content.
From large retailers to content creators and personal brands, e-commerce apps present an easier way of making money. Through research, it looks like by the end of 2021, more than 70% of total eCommerce sales will come from mobile devices. Even though it is not a new trend, the unexpected situation created by the COVID-19 has resulted in people who are stuck at home embracing e-commerce solutions even more than before. Future trends in mobile commerce will most likely include one-click ordering, voice shopping, and omnichannel shopping.
5) Artificial Intelligence & Machine Learning
Virtual assistants like Siri, and Google Assistant naturally come to mind when people think about artificial intelligence on smartphones. Both AI and machine learning have penetrated mobile app development in the past, but in 2021, they will both play a more active role in our lives. Beyond enhancing existing apps, tools like AI-based cameras, voice translations, and user predictions will find their way into mobile devices. Examples of AI features that can potentially be integrated into a mobile app platform include; image recognition, face detection, image and text classification, sentiment recognition and classification, speech and predictive maintenance. The combination of AI and machine learning can be instrumental in complex activities like mobile app development. This technology can learn the development process from previous data, detect problems, and fix them in real-time. It can even learn people’s complete behaviours and actions through their regular usage patterns and implement necessary actions without instructions. Artificial intelligence can make apps more intelligent and ultimately improve performance at every level. The future trends can include AIOps to automate IT operations, AI with IoT, smart camera with subject recognition and voice and language translations, AI-powered Face Unlock, user behaviour predictions, high app authentication for cybersecurity, and adaptive battery for more battery life.
Companies around the world have been using AI for many different reasons, including; detecting and deterring security intrusions, resolving users’ technology problems, reducing production management work by automating, gauging internal compliance in using approved technology vendors, using runbook automation, anticipating future customers purchases and presenting offering accordingly, and improving media buying.
6) Mobile Wallets
Along with mobile commerce, mobile wallets like Apple Pay, Google Pay, and Samsung Pay are also trends that must be considered for app development in 2021. Many mobile wallet apps have already gained immense popularity since many users no longer need to pay in cash or type in account details whenever they need to manage a transaction. By integrating payment getaways with mobile wallets, the payment process becomes smoother and quicker. Currently, wallet integration has not yet become a standard feature for every app that processes transactions, but the penetration rate in apps will grow significantly in the coming years. According to recent reports, there was $6.1 billion worth of transactions from mobile wallets in 2019, and this is expected to reach $13.98 billion by 2022.
Chatbots have been around for over a decade, but they have evolved and become a lot more advanced over the years. Due to consumer demand, chatbots on websites have increased in popularity and become the new standard of customer service. However, even with the millions of available apps on Apple and Android App stores, only a small percentage of the world’s population uses chatbots. Since chatbots are driven by AI technology, there will be a drastic change in mobile apps using chatbots. Given that users want to save as much time as possible, instead of spending their time on offline interactions, users choose to gain their information online. By creating and using chatbots, brands can provide information instantaneously while also cutting down costs, which is why websites and apps have integrated them to improve user experience. The global chatbot industry is growing at 24% each year and will continue to grow exponentially.
9) Beacon Technology
From the retail industry to healthcare and hospitality, beacon technology has added advanced functionality and value to nearly any mobile app. The first mobile app beacons were developed almost a decade ago, but significant advancements have been made to this technology over the last few years. Beacons have immense potential in the marketing landscape since it reduces the path between users and companies. They allow users to connect with stores via Bluetooth to be instantly notified about any events or sales on products and services. The main advantage of beacon technology is proximity marketing because it improves the customer experience within a mobile app. It can also help track buyer behaviour in stores, and it can detect if a user is spending a huge amount of time looking at a particular product.
10) Predictive Analysis
For an app to be valuable, it needs to appreciate its customers’ values. Along with AI, machine learning, and data mining, predictive analysis is a trend that will gain much traction in 2021. The collection of data and insights provided through predictive analysis helps apps deliver value to their customers. Using predictive algorithms, app developers can optimize their apps, increase quality and performance, improve customer retention, and increase ROI.
Major tech companies have been using predictive analytics for years. Netflix is a perfect example of a brand that uses this trend. More specifically, they use predictive analysis to offer TV shows and movie suggestions based on what users have previously watched. Currently, only 19% of companies use AI for predictive analysis, but in 2021 it looks like this tactic will be implemented on a more mainstream level for a wider range of mobile apps.
11) Hiring PR & Marketing professionals
With more and more brands creating mobile apps to fit the needs of their customers and industry, it can be complicated to gain visibility in an overly saturated market. For this reason, they either use their internal PR and marketing or outsource their efforts to unbiased PR and marketing agencies to gain media visibility and visibility from their target audience.
PR agencies like Pressfarm help companies of various sizes to create newsworthy information about their brand, product, or services. Pressfarm’s PR professionals and expert writers create the kind of content that captures attention from the media as well as target audiences. By writing professional press releases, compelling feature articles and creative media kits, the experts at Pressfarm have what it takes to create a memorable impression for your brand. Their unique set of services helps brands not only understand their market but also boost online visibility. The PR and media experts go the extra mile to help businesses gain coverage by helping them feature in relevant search results on multiple search engines. In addition to content creation and distribution, Pressfarm is skilled at helping brands build a media outreach strategy that works for them. By building personalized media lists containing journalists in a client’s specific niche, Pressfarm helps brands to connect with the best journalists to tell their story. Sign up for Pressfarm today and start creating a buzz for your brand right away.
Mobile app development is constantly changing, and to stay competitive in this industry, companies need to keep up-to-date with mobile app trends to gain an edge in their market. It’s not necessary to make use of every single trend. That would be impossible. Even so, as long as brands and developers have a general understanding of how the market is changing, they can adapt accordingly, make a splash in the industry and grow their consumer base.