Online marketing has an indispensable role to play for nutritionists and dieticians. With the growing need to build brand awareness online, gone are the days when it was acceptable to have dormant social media business accounts.

Nowadays, you have to maximize the available online channels to create a solid foundation with a combination of social media strategies and SEO strategies. While this might seem complicated, you just need to learn about the key pillars of any marketing strategy in this industry. Once you’re familiar with these key elements, adapting them to your brand and developing your brand awareness becomes much easier.

Here are the top 10 marketing trends in 2022 for nutritionists and dietitians:

1) Establish and grow a Facebook account

This is maybe one of the easiest ways to establish your services online. Facebook gives brands access to all types of clients, whether old or young. In this way, the platform provides an opportunity for brands to reach the general public. With the help of a Facebook business account, you can interact with prospects directly and identify what they need.

Using your prospects’ profiles, you can target specific users who might be interested in your services. If you want your business to be recognized as an established business, note that Facebook primarily relies on likes. Therefore, you should focus on generating enough likes within the first 10 minutes after you post content. To maximize on this, quality long-form content with images is all you need.

Once you get more likes and comments, your business page will be recommended on more users’ Facebook timelines. As a result, they and their friends will be able to see your profile and you can reach more potential targets for your business. To boost your likes even more, consider paid ads (Real ads).

2) Establish and grow an Instagram Account

Instagram gives you an opportunity to engage and interact with your target clients. It’s a social media platform that doubles as a potential marketplace for your business. By leveraging this online channel, you can keep your interactions at a personal level.

Since Instagram is dominated by the younger generation, it’s an opportunity to build a long-lasting customer base. According to statistics, over 70% of Generation Z and Millennials from the US are on Instagram. Therefore, there are tons of opportunities to create a lasting appeal.

Since this platform is primarily used for sharing visuals, it’s a great place to market your brand. In addition, you can appeal to your target audience with short and charming details about your business.

3) Build your on-page SEO

Search Engine Optimization (SEO) determines how Google will crawl and rank your page on SERPs (search engine result pages). To determine the current status of your webpage, check how it ranks during a local search with your keywords. If it appears on the first result page, then you’re on the right track. Otherwise, you need to up your SEO game.

For starters, spread your target keywords wisely on the home page. Thereafter, ensure you have accurate H1-H6 tags. What’s important here is to keep revisiting and updating your on-page SEO.

4) Maximize Google Ads

If you’re looking for an effortless way to market your services, try Google ads. If you do this properly, the results are instant. This is because it showcases your business to prospects who are searching for the products or services you sell online. Google runs targeted ads that will pop up at the top of the bottom of the result page during a search that uses the keywords you’ve set in advance.

5) Provide a free eBook

Based on research, consumers love it when you offer free services. In this case, an eBook will draw the attention of target clients. In this eBook, you could offer free nutritional tips or basic advice and link to your channels from this book. This will draw more viewers to your business sites and channels while compelling prospective customers to reach out. Furthermore, you can also offer potential customers an eBook in return for their email addresses. In this way, you can build a mailing list for your email marketing campaigns.

6) Provide case studies

With the help of a case study, you can portray your services as reliable and worth giving a shot. When they see detailed content from you, prospective clients will be compelled to try your products or services. After seeing how successful your products or services have been for someone who was suffering from a similar problem, they’ll have confidence in you. In addition, case studies rely on factual data, enabling you to establish authority in your field.

8) Host a podcast

When you’re already knowledgeable in a specific subject, setting up a podcast that touches on your area of specialty is a piece of cake. By launching a podcast and releasing regular, informative and entertaining episodes, you can establish a reputation as a thought leader in your field. Beyond that, a podcast helps you to build both an audience as well as credibility. Setting up a podcast is one of the effective ways of building a strong and loyal following. In order for this to work, you must share knowledge that positions your brand as an industry expert. You could share recent nutritional studies, tips, or any information that benefits the health of your clients.

8) Leverage online testimonials

People are swayed more by word of mouth than other marketing techniques. Therefore, if you want to publicize your business even more, you should share genuine testimonials from your clients. For a greater impact, choose those that portray how your products or services influenced the life of your clients positively.

Your clients can write their testimony on your Yelp page, Facebook page, or Google Business. Thereafter, you can include them on your website for SEO. It’s been proven that businesses with more positive reviews get more clients and this also applies to nutritionist and dietitian services. Positive reviews not only generate more clients but also improve the credibility of your brand.

9) List your business in directories

To enhance the visibility of your services, getting your business listed on relevant directories is helpful. It will enable your business to pop up in searches related to nutrition in your region or country. Moreover, it will boost your site’s ranks on the Google search engine results pages. Just make sure you post accurate information on these directories. It can take a while to cut through the red tape if you want to edit an entry later on. You can avoid this by submitting the correct information the first time around.

10) List your website on Google My Business

Google My Business provides a rare chance to attract prospects. The rules that apply here are different from those that apply to SERPs. For starters, you need enough testimonials, more than 10 high-definition images, and compelling business descriptions, among others. Unlike Google Ads which are paid, you’ll not need to spend a cent to use Google My Business.

Your turn

With these tips, you can now reach out to more clients than before. Since these strategies have been used before with positive results, they’re the best you can find anywhere. By combining several tips as part of your marketing strategy, you can generate greater brand awareness for your business as a nutritionist or dietician.

Do you need help creating and distributing quality content for your brand? Partnering with a PR agency like Pressfarm might be just the thing you need.

With a team of skilled writers and designers, Pressfarm can create winning press releases, design creative media kits, and craft engaging feature stories, all of which will help make a positive impression on your brand. In addition to creating this content, Pressfarm’s PR experts can help you develop a strategy to push it out to the right outlets.

In addition to building curated media lists that include contacts across niches, Pressfarm also gives every client access to a media database of over 1 million journalists from different industries. Combined with your personalized media lists, this database is designed to help you make the right connections with influential media professionals. With Pressfarm, you can develop a PR strategy that will put your brand in the limelight where it belongs.