Given that the total market capitalization of digital currencies is expected to surpass $1 trillion by 2021, it’s no surprise that there are now hundreds of crypto exchange platforms to choose from. Whether you are merely a crypto-enthusiast looking to buy cryptocurrency or a company hoping to sell them, choosing the best cryptocurrency exchange platform depends on various factors, including fees and commissions, regulation, supported markets, payments, and customer service. While it is possible to buy and sell cryptocurrency without using an exchange platform, exchanges are very helpful in conducting these transactions.

With so many cryptocurrency exchanges out there, each with unique features that make it stand out from the competition, it is essential to know which ones will fit your specific needs and provide you with the best services.

In this article, we will look at some of the best platforms to buy and sell cryptocurrencies on at the moment. Before that, though, it is essential to understand the basic concepts of the industry.

A cryptocurrency is a digital or virtual currency protected by cryptography, making counterfeiting and double-spending nearly impossible. Many cryptocurrencies are based on blockchain technology, a distributed ledger enforced by a distributed network of computers. Cryptocurrencies are different from the conventional fiat currencies that we use every day. This is because they are not issued by any central authority, making them theoretically immune to government intervention or manipulation.

Exchanges that facilitate the trading of cryptocurrencies for other assets, such as digital and fiat currencies, are known as cryptocurrency exchanges. Cryptocurrency exchanges, in effect, act as a middleman between buyers and sellers, earning money through commissions and transaction fees.

There are many exchanges on the market at the moment, but the two main groups they are divided into are centralized and decentralized. Usually, centralized exchanges act as middlemen between a buyer and a seller and are often more reliable because they are run and controlled by a company. Currently, more than 90% of all crypto transactions go through this type of exchange. On the other hand, decentralized crypto exchanges allow users to conduct peer-to-peer transactions without the use of an intermediary. They tend to be preferred by some users due to some issues that are associated with centralized exchanges. However, they do not allow for the exchange of fiat currencies for cryptocurrencies.

In terms of the advantages and disadvantages of both, centralized exchanges tend to have user-friendly interfaces and are reliable. New investors will find centralized exchanges to be a familiar and friendly way to trade and invest in cryptocurrencies. Users of centralized exchanges can log into their accounts, view their account balances, and make transactions through applications and websites instead of using crypto wallets and peer-to-peer transactions, which can get complicated. Additionally, they provide an extra layer of security and reliability when it comes to transactions and trading. They offer greater comfort by facilitating transactions through a well-developed, centralized platform.

The disadvantages, on the other hand, include hacking risk and high transaction fees. Companies that operate centralized exchanges are responsible for their customers’ holdings. Large exchanges typically hold billions of dollars in bitcoin, making them a target for hackers. Unlike peer-to-peer transactions, they frequently levy high transaction fees in exchange for their services and convenience, which can be exceptionally expensive when trading large amounts.

Decentralized exchanges tend to mitigate hacking risk, prevent market manipulation, and provide anonymity. Users are not required to transfer their assets to a third party. As a result, there is no risk of a company or organization being hacked, and users are protected from theft and hacking. Additionally, decentralized exchanges prevent market manipulation by allowing for peer-to-peer cryptocurrency exchange. This protects users from fake trading and wash trading. Finally, decentralized exchanges do not require customers to fill out (KYC) forms, ensuring privacy and anonymity for users.

On the other hand, decentralized exchanges have a higher level of complexity, a lack of fiat payments, and liquidity struggles. Users of decentralized exchanges must remember their crypto wallet keys and passwords, or their assets will be lost forever and will not be recoverable. Unlike centralized exchanges, which offer a more convenient and user-friendly process, decentralized exchanges require the user to learn and become familiar with the platform. Moreover, users who do not already own cryptocurrencies will find decentralized exchanges less convenient because they do not allow them to trade fiat currencies for digital ones. Lastly, centralized exchanges are responsible for the vast majority of the trading volume. As a result, decentralized exchanges frequently lack liquidity due to a lack of volume. This makes it difficult to find buyers and sellers when trading volumes are low.

Now that we understand the different types of cryptocurrency exchanges let us look at the top centralized and decentralized exchanges according to traffic, liquidity, and trading volume.

Centralized Exchanges 

1) Binance

Over the last few years, Binance has established itself as a trustworthy cryptocurrency exchange platform. It accepts both fiat and cryptocurrency for deposits and withdrawals. Traders who do not have access to Binance’s supported cryptocurrencies can purchase them with a debit or credit card, cash balances, peer-to-peer trading, or a third-party payment system. Another intriguing aspect of Binance is its coin, the Binance Coin (BNB). Trading with BNB can indeed result in significant savings. Binance has won the hearts of many crypto traders with its standard trading fee of 0.1%.

2) Houbi Global 

Huobi Group is a global leader in the digital economy, with a mission to achieve breakthroughs in core blockchain technologies and the integration of blockchain technology into other industries. It has established a global industry ecosystem for the digital economy by expanding into industry blockchain, public chain, digital assets trading and wallet, digital economy research, and other areas surrounding the upstream and downstream sectors. Additionally, the company is committed to providing secure and dependable Internet of Value (IoV) services to tens of millions of users in over 100 countries and regions.

3) Coinbase (Pro)

Coinbase is a cryptocurrency exchange that was founded in 2021 in the United States. It is now one of the country’s largest fully-regulated exchanges. Recent studies have reported more than $455 billion in transactions, with over 40 million verified users holding assets worth more than $90 billion. These figures alone should entice any cryptocurrency enthusiast to consider it a reliable platform for buying and selling cryptocurrencies.

Customers can deposit and withdraw money in a variety of ways. They can use a bank account or deposit and withdraw funds using cryptocurrencies such as Bitcoin, Litecoin, Ethereum, and Bitcoin Cash. However, depending on the user’s location, there is a slight difference between these options.

4) Kraken 

Kraken is one of the most established cryptocurrency exchanges. Despite completing its development phase in 2011, the Kraken platform went live in September 2013, following two years of testing and improvements. Today, this crypto exchange based in the United States has earned a reputation for having the best security, advanced trading tools, and a diverse range of coins to choose from.

In addition to their desktop application, they also have their crypto exchange mobile app Kraken Pro. It includes all of the features found in the desktop application, including staking portfolio balances, margin trading, and limit and stop-loss orders.

5) Bithumb 

Bithumb is a cryptocurrency exchange based in South Korea. Bithumb Korea, founded in 2014, is the country’s most influential digital currency exchange, with 8 million registered users, 1 million mobile app users, and a current cumulative transaction volume of over 1 trillion US dollars.

Decentralized Exchanges 

1) Uniswap 

Uniswap is a cryptocurrency exchange protocol that operates on a decentralized basis. This protocol uses smart contracts to enable automated transactions between cryptocurrency tokens on the Ethereum blockchain. Uniswap was estimated to be the largest decentralized cryptocurrency exchange and the fourth-largest cryptocurrency exchange overall by daily trading volume as of October 2020. Uniswap was generating fees of around US$2–3 million per day for the liquidity providers who facilitate liquid markets for the cryptocurrencies being exchanged in March 2021.

2) Tokenlon 

Tokenlon is an Ethereum blockchain-based decentralized exchange and payment settlement protocol. It currently powers Tokenlon DEX, a decentralized exchange and payment settlement protocol that aims to provide the general public with a secure, dependable, and seamless trading experience. LON, their token, is a utility token that unites ecosystem stakeholders and incentivizes ecosystem expansion.

Fee discount and governance are the two main applications for LON tokens. For most transactions, Tokenlon currently charges a 0.30 percent fee. Users can get fee discounts based on the number of tokens they get from holding LON. Additionally, LON grants the community the right to vote on Tokenlon’s governance. Tokenlon can be improved by LON holders initiating and voting on Tokenlon Improvement Proposal (TIP) proposals. Examples of these proposals include proposals for determining the use of the treasury, fee parameters, buyback parameters, supporting assets, product features, and so on.

3) 0x Protocol 

On the Ethereum blockchain, 0x is an open protocol for decentralized exchange. The 0x protocol aims to power a decentralized exchange where all types of assets, including stocks, currencies, and precious metals, can be traded as tokens on the blockchain. Anyone in the world can run a decentralized exchange using Ethereum smart contracts. 0x Labs is building an open-source infrastructure for frictionless peer-to-peer (P2P) token exchange with the 0x protocol. Rather than being a crypto-economic protocol, 0x is primarily a network protocol for signaling between buyers and sellers. It’s a publicly accessible smart contract that any dApp can use with exchange functionality.

4) Venus 

Users can access an immutable money market protocol directly on-chain with Venus. It enables the world’s first decentralized stablecoin, VAI, backed by a basket of stablecoins and crypto assets with no centralized control and built on the Binance Smart Chain. The protocol’s funds can earn APYs based on the market demand for that asset. The block earns interest, which it can use as collateral to borrow assets or stablecoins. Users can tokenize their assets utilizing the Binance Smart Chain and receive portable vTokens that they can move around freely into cold storage, transfer to other users, and more.

5) Sushiswap

SushiSwap (SUSHI) is a cryptocurrency token and a decentralized exchange that was launched in August 2020. The exchange provides a platform for anyone interested in trading cryptocurrency. According to CoinMarketCap data, the exchange has over $3 billion in liquidity, and the cryptocurrency’s price has increased by over 1,500 percent since November. Along with SushiSwap, they also offer the most competitive rates for DeFi blue chips through their exchange, isolated lending marketing, and elastic interest rates through Kashi Lending. They also offer tools for leverage trading, an innovative ecosystem to use dApps efficiently and gain extra yield through their BentoBox dApps, and the potential to earn governance rights and 0.05% of all swaps through xSUSHI staking.

Conclusion 

Regardless of whether you’re a cryptocurrency buyer or seller and regardless of what exchange you choose to use, it is crucial to research which one works best for you and where you can gain the most traction. As a cryptocurrency buyer, you want a platform with enough variety and features that simplify transactions. On the other hand, as a cryptocurrency seller, you need a platform that will give your cryptocurrency maximum visibility. With so many cryptocurrency exchanges out there, knowing how you measure up in the industry is incredibly beneficial.

Do you need help promoting your cryptocurrency widely? Sometimes it helps to partner with a PR agency that has a team of experts who can get you visibility in the industry.

Pressfarm is one such PR agency that has experience working with crypto startups and companies to create newsworthy content that is distributed to media professionals and influencers or published on their owned media channels. The PR specialitsts, expert writers and certified designers at Pressfarm can help you create quality content that improves the credibility of your crypto project. By helping you with email pitches, press releases and guest posts, Pressfarm can help you capture media attention and win your target audience over.

With a winning distribution strategy, the experts at Pressfarm will submit your content to the right startup directories, media outlets and professional networks to boost your brand’s online visibility. This strategy is designed to help you feature in relevant search results across different search engines including Google, Yahoo and Bing!

As a client, you also get access to custom media lists built by an account executive to help you connect with the best thought leaders and storytellers in your niche. If you’d prefer to build your media lists on your own, you can use Pressfarm’s media database of over 1 million journalists, bloggers and influencers for a year at no additional charge.

As a cryptocurrency developer, partnering with Pressfarm could be just what you need to get your project in front of the right eyes.