Toolkits & Playbooks

PR gives you the opportunity to shape how people view your business. Learn how to attract media  coverage with our playbooks and real life examples.

HOW TO WRITE EMAIL PITCHES TOOLKIT

Getting media coverage all comes down to the strength of your email pitch to a journalist. If you want to master the art of the pitch, then read our email pitch toolkit and start writing professional pitches to journalists in just minutes.

HOW TO WRITE A PRESS RELEASE TOOLKIT

Press releases are one of the core building blocks of a successful PR strategy. If you’re looking for media coverage, then explore our press release toolkit and start writing quality content that will generate attention.

HOW TO CREATE A PRESS KIT PLAYBOOK

Building a press kit can be daunting, especially if you’re just starting out. However, if you want to stand out in your industry and build awareness of your brand, a strong press kit is crucial. Learn how to build a press kit that gets peoples’ attention.

HOW TO WRITE A PR PLAN PLAYBOOK

Too much of the traditional PR industry is focused on winning media coverage for the sake of media coverage, rather than helping you achieve your goals. This is where a PR plan can help. Take a look at our unique approach to PR for startups and entrepreneurs.

HOW TO SUBMIT TO STARTUP DIRECTORIES TOOLKIT

Get listed on relevant websites, quickly. Ideal for startups, apps and more.This list helps you build backlinks and get exposure when you manually submit your details to relevant blogs, directories, review sites, etc.

HOW TO SUBMIT TO MEDIA OUTLETS TOOLKIT

If you’re a business looking for press coverage, we know how time consuming it is searching the internet to find contact information for journalists and editors that will write about you. That’s why we’ve created a comprehensive list of the top newspapers and magazines around.

HOW TO USE A PR DATABASE PLAYBOOK

Learn about the best ways to contact journalists for maximum exposure. We’ve spent thousands of hours doing the legwork for you, creating a comprehensive database of the most influential journalists and bloggers around.

THE CRYPTO & BLOCKCHAIN PR PLAYBOOK

The state of the industry poses a number of evolving challenges. It’s important that early stage startups understand these potential roadblocks and how to overcome them for success. Write the perfect crypto & blockchain PR plan with our playbook.

THE PR FOR FASHION PLAYBOOK

Generating positive PR for your fashion product has never been more important. Social media influencers, bloggers and journalists are the gatekeepers to the industry and wider public. We explain exactly how you can use the power of PR to reach your objectives.

THE PR FOR UK STARTUPS PLAYBOOK

The struggle to be heard and to be noticed can be quite difficult in a competitive market such as the UK. By leveraging the power of PR, you can use the media to build recognition, legitimacy and trust; the vital foundations for a brand.

THE PR FOR CONFERENCES PLAYBOOK

Planning a conference is a great way to build up press coverage for your brand. But the competition is fierce and the logistics can be daunting to the uninitiated. Gain an edge with our conference guide to have your events run smoothly.

THE PR FOR KICKSTARTER PLAYBOOK

Planning a PR strategy for a Kickstarter project can be daunting, especially if you’ve never done it before. But if you want to win press coverage and grow awareness for your campaign, then PR needs to be approached timely and strategically.

THE PR FOR AI & ROBOTICS PLAYBOOK

The state of AI & Robotics changes on a regular basis with new innovations everyday. It’s important that businesses in these industries understand how to navigate the sea of changes. Get started on the right path with our playbook.

THE PR FOR HOLIDAY SEASONS PLAYBOOK

Planning PR for the holiday season can be challenging if there isn’t a strategy in place, especially if you are short on time or are out of new ideas. But if you want to win press coverage and grow awareness for your campaign, then PR needs to be approached with creative ideas in mind.