Toolkits & Playbooks

PR gives you the opportunity to shape how people view your business. Learn how to attract media  coverage with our playbooks and real life examples.

HOW TO WRITE EMAIL PITCHES

Email pitches can be daunting, confusing, and tough if not provided with the right tools. Keeping the basics in mind can get you a long way to achieve your goal of getting your product and content out there.

HOW TO WRITE A PRESS RELEASE

Press releases have and always will be an important part of any successful PR strategy. Its main purpose is to promote something significant or specific happening in a company. It is also generally used to notify media about an event in hopes that it will spread the word.

HOW TO CREATE A PRESS KIT

Creating a press kit is something that can be quite fun and creative when you have all the right information. Click here to understand the basics of what is a press kit, how it helps with your public relations strategy, and how to build an effective one.

HOW TO SUBMIT TO STARTUP DIRECTORIES

Get listed on relevant websites, quickly. Ideal for startups, apps and more.This list helps you build backlinks and get exposure when you manually submit your details to relevant blogs, directories, review sites, etc.

ADVANCED GROWTH HACK GUIDE TO STARTUP PR: EVERYTHING YOU NEED FOR MEDIA COVERAGE

Learn about the best ways to contact journalists for maximum exposure. We’ve spent thousands of hours doing the legwork for you, creating a comprehensive database of the most influential journalists and bloggers around.

MARKETING CRYPTOCURRENCY 101 in 2020

The state of the industry poses a number of evolving challenges. It’s important that early stage startups understand these potential roadblocks and how to overcome them for success. Write the perfect crypto & blockchain PR plan with our playbook.

HOW TO DO PR FOR HIGH-END FASHION COMPANY

Generating positive PR for your fashion product has never been more important. Social media influencers, bloggers and journalists are the gatekeepers to the industry and wider public. We explain exactly how you can use the power of PR to reach your objectives.

HOW TO DO PR FOR UK STARTUPS

The struggle to be heard and to be noticed can be quite difficult in a competitive market such as the UK. By leveraging the power of PR, you can use the media to build recognition, legitimacy and trust; the vital foundations for a brand.

HOW TO DO PR FOR CONFERENCES

Planning a conference is a great way to build up press coverage for your brand. But the competition is fierce and the logistics can be daunting to the uninitiated. Gain an edge with our conference guide to have your events run smoothly.

HOW TO DO PR FOR A KICKSTARTER CAMPAIGN

Planning a PR strategy for a Kickstarter project can be daunting, especially if you’ve never done it before. But if you want to win press coverage and grow awareness for your campaign, then PR needs to be approached timely and strategically.

THE PR FOR AI & MACHINE LEARNING

The state of AI & Robotics changes on a regular basis with new innovations everyday. It’s important that businesses in these industries understand how to navigate the sea of changes. Get started on the right path with our playbook.

THE PR FOR HOLIDAY SEASONAL CAMPAIGN

Planning PR for the holiday season can be challenging if there isn’t a strategy in place, especially if you are short on time or are out of new ideas. But if you want to win press coverage and grow awareness for your campaign, then PR needs to be approached with creative ideas in mind.

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