Disruption of ordinary life by a crisis often triggers innovation. The event that sparked the creation of blockchain was the infamous financial crisis of 2008 when big banks knowingly gambled with their customers’ money in high-risk ventures, consequently plunging the US into economic turmoil. Since the creation of blockchain, it has driven lots of change in what has been a broken financial system. All cryptocurrencies and NFTs are built on the blockchain system. All transactions on the blockchain are recorded so that changing, hacking, or cheating the system is difficult (if not impossible). It is also decentralized, meaning control and decision-making are transferred from a centralized entity (individual, organization, or group) to a distributed network (group of people). This ground-breaking technology demands transparency and accountability, in addition to giving users control over their data.
The goal of creating blockchain technology was to create a new monetary system that took power out of the hands of a few people who made decisions behind closed doors. Rather, the brains behind blockchain technology envisioned a system that worked for everyone involved and could be easily monitored. Bitcoin was the first major blockchain innovation. It was also the first global currency, which could be easily exchanged between countries without exchange rates. As we become a more globalized society, this becomes increasingly important. Getting cryptocurrency is similar to getting foreign currency in exchange for your country’s currency. The only difference is that instead of going to a bank, people use a highly secure platform like Coinbase, Robinhood, or Metamask to exchange their money. For those concerned about the digital transfer of money, it is worth noting that traditional banks also keep money in a digital format and are vulnerable to hacking. Traditional banks prepare for this risk by getting insurance. On the other hand, Crypto is far more secure because it is built on the blockchain, and every single interaction is recorded. This means greater security and a lower risk of being hacked, as well as the ability to track down a hacker.
Ethereum was the next step in the blockchain evolution. Ethereum is a cryptocurrency that also serves as a platform for developers to create “smart contracts.” These smart contracts are coded packets linked to a digital asset and confirm that the asset is uniquely identifiable, traceable, and verifiable. These contracts are unhackable and impossible to replicate. They can also be used on anything digital. Smart contracts are attached to all NFTs (non-fungible tokens). NFTs are merely goods that can be obtained in exchange for cryptocurrency, most commonly Ethereum.
When Beeple partnered with Christie’s to sell their “Everyday: The First 5000 Days” digital artwork for $69 million, NFTs gained mainstream attention. For the time being, NFTs are associated with the art world, but they can be used in a variety of ways. A piece of digital art (or data) can traditionally be copied multiple times, leaving the creator or purchaser with no control over the duplication or way to validate the original work. According to fine artist Michael John Peters, faking certificates of authenticity or replicating art is very simple. Some paintings with identical dimensions and composition sell for vastly different prices depending on whether or not they have provenance (a documented history) and a certificate of authenticity. NFT provides indestructible proof of ownership as well as indestructible provenance that will last forever. Every painting, both digital and physical, will have this feature in the future.
Due to the potential of NFTs in multiple industries, it is only a matter of time before people stop questioning the relevance of NFTs. As a matter of fact, many major companies already know this and are starting to build within this space. For example, Twitter is integrating NFTs, Facebook is building a metaverse, Nike is putting NFT verification on shoes, Coinbase is launching an NFT marketplace, and Warner Bros. has already released Space Jam NFTs and plans to release music NFTs in the future.
We’ve only scratched the surface of the possibilities that NFTs and smart contracts offer, which is why investors and collectors are flocking to this new market. To date, the general public is unaware of the capabilities of NFTs, and many regard them as a passing fad. However, over the next decade, innovation in this field will continue. These are just a few of the most basic smart contract use cases and steps. NFTs have opened up a whole new world of creativity and innovation, which isn’t just limited to gaming and art. Moving beyond static cards into role-playing games and story-driven missions that connect characters are two examples of innovation in this space. Even as we speak, new types of NFTs and digital assets are being developed. For instance, Jack Dorsey offered the first tweet for sale. On a slightly more disturbing note, William Shatner reportedly used X-rays of his teeth as NFTs. NFTs are also proving to be effective in the fight against asset counterfeiting. More specifically, the use of smart contracts has made transactions more efficient.
Now that we have seen the evolution and potential future of NFTs let us look at how to market and sell an NFT and some tips for NFT SEO.
If your NFT isn’t marketed well, most people won’t even notice it, let alone buy it. Most marketing agencies provide PR and influencer marketing services to digital asset owners to attract buyers. You should communicate with your target audience to encourage more people to bid for your NFTs. Moreover, you should notify them when you plan to release a new product and when your NFT sale will begin. Content and social media marketing are critical for successful bidding and community building for your project. You should first make market your project well a priority if you want to generate significant profits. Engagement is a necessary part of your marketing strategy because your community will consist of people who can spread the word about your NFT project. Let’s look at some of the digital marketing strategies that you can use to increase their chances of selling your NFT project.
Tips For NFT SEO
1) Increase your visibility on organic search
Buyers looking to purchase NFT projects frequently use search engines to locate marketplaces. You must invest time and energy into creating an active online presence if you want to increase your chances of being found by these customers. In other words, you should devote some time to doing effective SEO.
Some things you can do to increase your NFT website visibility on search include; structuring your website for Google search, getting your website published on online directories, ensuring Google and other search engines have verified your website domain as secure, registering your NFT website of a marketplace with Google My Business to rank at the top of SERP, ensuring the content you create and publish is high-quality and original, having the blog section of your website and generate more pages; ensuring your article titles are completing for their target audience, and conducting keyword research to help you create quality content to publish.
All these tasks can get laborious, especially if you still need to dedicate some time to improving your NFT project. If you’d rather leave this to the experts, you can collaborate with PR agencies that have experience with SEO to make your NFT website rank higher in search engines. SEO can drive relevant organic traffic to your website and improve your chances of selling your project. Pressfarm works with NFT startups and companies of various sizes to create quality content that they can distribute to media professionals or publish on their owned channels. The Pressfarm team has experience with creating winning press releases, engaging guest posts and eye-catching media kits that can boost your brand image.
This team of PR specialists can also help improve your SEO with an effective distribution strategy. By submitting your content to the right media outlets, startup directories and professional networks, Pressfarm can ensure your project ranks in relevant search results across different search engines. Once you sign up, their Account Executive will also create a customized media list containing the best media professionals in your niche. When you combine this with Pressfarm’s media database of 1 million+ journalists, bloggers and influencers, you’ll be able to do extended media outreach for your brand for up to a year.
With an affordable package from Pressfarm, you can get your NFT project the publicity it deserves.
2) Optimize your site for speed
Increasing the loading time is the first strategy you can use for attracting more visitors to a website. An NFT website should load in seconds so that visitors can read and navigate the various pages.
Google and other search engines use site speed to rank websites. As a result, you should take the following steps to make their websites load faster: using a fast host or moving their website to a better host if your current load time is too slow, compressing your files and using smaller files if you can, minimizing the number of HTTPS requests, optimizing the size of images on your website, using website caching to increase speed, and reducing the number of plugins on your NFT website.
3) Work with influencers
Partnering with influencers and opinion leaders is critical to the success of any NFT project. You will notice how beneficial it is to work with influencers to promote your project, even if the results are not immediate. Before becoming a member of your community, an audience should have heard about the company somewhere else. If you already have people following your project on various platforms, bringing in an influencer to talk about it can boost their confidence in it. Influencer marketing can also help a community grow by bringing in a new audience.
When contacting an influencer, you should consider the number of views and comments on your videos. With this information, you can determine whether or not you can market their brand globally using influencer marketing.
4) Build an NFT community
Another tip that carries much weight, especially in the NFT industry, is to build an online community. A community is a group of people who come together to support a company’s project. Always be transparent about your project when you’re building a community. After all, the main thing that will help you retain your community members is trust. The last thing you want is for them to find out that you started your relationship with them by telling lies. It’s also important to explain your project in simple terms so that others can understand it.
Create an account on platforms such as Discard, LinkedIn, Facebook, and Telegram to get started with your community building. Millions of people use social media daily, and customers can easily contact your company through these platforms. Once you’ve created an account on a social media platform, you should share informative posts that educate your audience on NFTs and what they are. Since NFTs are still relatively new in the online world, you can create educational videos to raise awareness of the project.
While creating content for your social media channels, you should make it a mission to provide value to both crypto enthusiasts and the average person who might be hesitant about entering the NFT space.
5) Increase brand visibility through content marketing
You can use a variety of content marketing strategies to educate prospects about your project. Interviews, research articles, infographics, and keyword-based blog posts are all examples of content marketing.
You can also use platforms like Cryptopanic, Howtotoken, Hackernoo, Reddit, and Pinterest to promote your NFT project. Quora is also a good place to promote your project and initiate discussions about it. With Quora, you can increase your chances of getting a customer.
6) Work On CRO
Another aspect of digital marketing that businesses should consider is conversion rate optimization. You should use the power of CRO to get more sales if you want to increase your online visibility and drive more people to your website.
When running your NFT marketplace on various platforms, you should always use CRO techniques to increase sales. CRO is the best strategy to use if you want to convert website visitors. Social media marketing, pay-per-click advertising, and SEO are some of the other strategies you can use.
NFTs are used as proof of ownership for digital assets in the virtual world. What’s more, NFTs are becoming more popular as more people become aware of them, resulting in fierce competition in the industry. As a result, if you want to get the most out of your NFT project, you must use digital marketing and SEO to your advantage. You can use the strategies and tips in this article to increase the visibility of your NFT website, drive more traffic, increase lead generation, and convert more visitors to buyers. It is critical to use SEO to rank your website at the top of search results and increase sales.